The document outlines a workshop led by Mike Arce on Google AdWords and conversion strategies aimed at helping local businesses increase leads and improve their marketing efforts. It emphasizes the importance of tracking conversions rather than just clicks, as well as the use of tools like call tracking and analytics to optimize advertising campaigns. The goal is to maximize the effectiveness of online ads, ensuring that businesses receive measurable results from their marketing expenditures.

1. Google AdWords
Conversion Workshop
Mike_J_Arce
LOU RUMOR
by

2. Mike Arce
Owner of Loud Rumor
We help local businesses grow
and get more customers.
Local SEO
Pay Per Click Management
Social Media Marketing
YouTube Advertising
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Consulting

3. learning this can
take a lot of time
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4. birds-eye view
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& resources

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analogy

6. Mike_J_Arce
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GO WIN A CHAMPIONSHIP

7. EACH PLAYER GETS ABOUT 18 MINUTES
PER GAME
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8. Don’t judge by how many
shots someone takes
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judge by how many
shots someone makes
and not their mullet

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“Let’s do this!”

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“you could always work for your dad, right?”

12. A shot taken = website visitor
A shot made = conversion (lead)
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13. oh yea…
lotta clicks
today!
Clicks today: 100

14. leads today: 0 nobody
likes me.
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15. wouldn’t it be nice
to know your leads
come from these:
- keywords
- ads / ad groups
- campaigns
- time of day
- day of week
- device
- location
- and more?

16. Mike_J_Arce
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stop wasting money
on clicks that don’t
convert into leads.
We want more
conversions.
not clicks.

17. less clicks
per conversion
Now that’s
boss.
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18. Mike_J_Arce
Who uses adwords?
bit.ly/lr-adwords

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20. Mike_J_Arce
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That’s great… but how many leads???

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22. Mike_J_Arce
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oh yea… now that’s money.

23. Local Business leads = calls/forms
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24. Mike_J_Arce
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bit.ly/GOOGLE-A

25. Mike_J_Arce
set goals

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bit.ly/lr-goals

29. Local Business leads = calls/forms
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this page sets the goal!

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33. Mike_J_Arce
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34. Mike_J_Arce
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36. Mike_J_Arce
call tracking

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39. Mike_J_Arce
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call extensions
bit.ly/call-extensions
set up
in google adwords

40. Mike_J_Arce
what about
when they don’t
call from the ad
& click on the
link to go to
my website?
don’t worry hank

41. Mike_J_Arce
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dynamic call tracking

42. First, let’s look at the number when
i go to the website directly.
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get.deckover.com/pool-fill-in/

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44. now, let’s look at the number when
i search a keyword and click on an ad.
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45. pool fill in
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each has a great support team
have them link call tracking to analytics

49. they will be with you
the whole way until
you’re off and running
on your own.
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50. Analytics + AdWords
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bit.ly/link-gA

51. Mike_J_ArceLOU RUMOR
import
conversions

52. Mike_J_ArceLOU RUMOR
bit.ly/gA-import

53. Mike_J_Arce
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yes!

54. you’re on your way to being
being one of the greatest!

55. Mike_J_Arce
Owner of Loud Rumor
We help local businesses grow
and get more customers.
mike@loudrumor.com
480-331-2723
Mike_J_Arce
Loud Rumor
Mike Arce