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Copyright 2011 OCTAVE Business School ®
“Comparative Analysis between Telenor & Airtel”
For APAC & India region
At
Wipro Infotech, Gurgaon
A project report submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Marketing)
of Sikkim Manipal University, India.
Sikkim-Manipal university of Health, Medical and technological sciences,
Distance education wing,
Syndicate house,
Manipal-576104.
Copyright 2011 OCTAVE Business School ®
Introduction to the report
Telenor
APAC
Bangla
desh
Gramee
nphone
Malaysi
a
Digi
Pakista
n
Telenor
Pakistan
Thailan
d
Dtac
India
Uninor
Copyright 2011 OCTAVE Business School ®
Mobile Penetration APAC & India
67.98%
35%
111.60%
105%
64.80%
MobilePenetration
India
Bangladesh
Malaysia
Thailand
Pakistan
Copyright 2011 OCTAVE Business School ®
Indian Telecom Industry Indicators
2010-2011
Subscriber
Base (Mn)
Yearly
Subscriber
Additions
(Mn)
Growth rate
(%)
MOU
(GSM)
(Minutes)
ARPU
(GSM)
(INR)
811.59
190.31
30.63
360
105
7.02%8.95%
12.74%
18.22%
26.22%
36.98%
53.46%
66.17%
69.19%
20.79%
26.88%
38.28%
48.10%
66.39%
88.84%
122%
147.52%
150.67%
1.55%1.73%2.34%5.89%
9.46%
15.11%
24.56%31.22%
32.11%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
140.00%
160.00%
2004 2005 2006 2007 2008 2009 2010 2010
Dec
2011
Total Tele-Density Urban Tele-Density
Rural Tele-Density
CAGR of over 25% in Indian telecom Industry
CAGR of 35% in rural areas
Copyright 2011 OCTAVE Business School ®
GSM market, ARPU & MOU
28%
24%15.89%
14.85%
9.67%
4.30%
1.20%
0.89% 1%
0.54%
0.22%
Bharti Airtel
Vodafone
Essar
IDEA
BSNL
Aircel
Uninor
Videocon
MTNL
Loop
Mobile
Stel
Etisalat
396
370
316
261
220
144
105
302
341
368
464
496
411
360
0
100
200
300
400
500
600
2004 2005 2006 2007 2008 2009 2010
ARPU MOU
Copyright 2011 OCTAVE Business School ®
Uninor
3
56
103
214
400
548
Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11
Revenue (NOKm)
• 5.2 million net subscriber growth
• Total subscriber base of 17.4 million
• Stable ARPU from previous quarter
• 1,100 new sites put on air, reaching
a total of 24,300 sites
• Accumulated operating cash flow loss
of INR 89 bn
12255
17439
2010 Q1 2011
Subscribers (In Thousand millions)
Subscribers
22792141
24243306
Mar-11 Apr-11
Subscribers
Subscribers
Copyright 2011 OCTAVE Business School ®
-974
-1132 -1115
-1036 -1020
712
364
198
350 320
Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011
EBITDA CAPEX
82.9
99.5
107.8 107.8
99.5
Q1 10 Q2 10 Q3 10 Q4 10 Q1 11
ARPU (INR)
148
209
254 252
307
Q1 10 Q2 10 Q3 10 Q4 10 Q1 11
AMPU
Operational Analysis
Copyright 2011 OCTAVE Business School ®
Airtel
107491
122308
152150 157560 162654
Q4 10 Q1 11 Q2 11 Q3 11 Q4 11
Revenue
133283
171162
Jan-10 Jan-11
Subscribers (000 units)
Subscribers
• Airtel continuously consolidating its market
leadership position despite intense competition
• Airtel current monthly net adds at 3.2 million vs. 3.0
million a year ago
• Airtel ranks 1& 2 in 16 circles in terms of number of
subscribers
• Over 57% of net adds coming from B&C circles
(rural India)
162203480
164614687
Mar-11 Apr-11
Subscribers
Subscribers
Copyright 2011 OCTAVE Business School ®
Operational Performance
37.59
35.7
40.39 42.21 40.92 40.28
14.86 17.39
22.05
23.68 21.04 21.91
2005 2006 2007 2008 2009 2010
EBITDA Margin (%)
Net Profit Margin (%)
220
215
202
198
194
Q4 10 Q1 11 Q2 11 Q3 11 Q4 11
ARPU…
468
480
454
449 449
Q4 10 Q1 11 Q2 11 Q3 11 Q4 11
AMPU
Copyright 2011 OCTAVE Business School ®
Bangladesh
44%
27%
18.60%
6.36%
2.35%
1.58%
Market Share
Grameenphone
Orascom
Robi Axiata Ltd.
Airtel Bangladesh Ltd.
Pacific Bangladesh
Telecom ltd.
Teletalk Bangladesh
Ltd
Copyright 2011 OCTAVE Business School ®
GrameenPhone
1378 1443
1682 1721 1647 1659
Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11
Revenue (NOKm)
45640
54303
61359 65300
74733
2006 2007 2008 2009 2010
Revenue (Million BDT)
• 2.0 million net subscriber growth
• 21% revenue growth in local currency
• ARPU decline from subscriber growth in low-income segments
• Continued high SIM tax subsidies
• 38% operating cash flow margin
Copyright 2011 OCTAVE Business School ®
EBITDA and CAPEX
In (NOKm)
716
798
720
892
802 791
349
98
174
120
343
165
Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11
EBITDA CAPEX
0%
10%
20%
30%
40%
50%
60%
Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11
EBIDTA/Revenue %
Copyright 2011 OCTAVE Business School ®
ARPU Development
In (BDT)
244
239 241
227
221
216
Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11
ARPU
466
329
262 250 230 216
2006 2007 2008 2009 2010 Q1 2011
ARPU
292
288 291
275
266 263
Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11
AMPU
0.815
0.82
0.825
0.83
0.835
Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11
APPM (Local Currency)
Copyright 2011 OCTAVE Business School ®
Airtel’s Performance
Operators Jan – Apr 2011 Apr 2011
Grameenphone 2.67 million 0.658 million
Orascom (Banglalink) 0.722 million -
Robi Axiata Ltd. 1.426 million 0.535 million
Airtel Bangladesh Ltd. 0.83 million 0.175 million
Pacific Bangladesh Ltd. -0.016 million -
Teletalk -0.011 million -
Total 5.543 million 1.225 million
Copyright 2011 OCTAVE Business School ®
Airtel’s Performance
2.67
0.722
1.426
0.83
-0.016 -0.011
-0.5
0
0.5
1
1.5
2
2.5
3
GP Orascom Robi Axiata Airtel
Bangladesh
Pacific
Bangladesh
Teletalk
Bangladesh
Subscibers (Jan-Apr)
Subscibers (Jan-Apr)
Copyright 2011 OCTAVE Business School ®
Thank You

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Smu presentation

  • 1. Copyright 2011 OCTAVE Business School ® “Comparative Analysis between Telenor & Airtel” For APAC & India region At Wipro Infotech, Gurgaon A project report submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Marketing) of Sikkim Manipal University, India. Sikkim-Manipal university of Health, Medical and technological sciences, Distance education wing, Syndicate house, Manipal-576104.
  • 2. Copyright 2011 OCTAVE Business School ® Introduction to the report Telenor APAC Bangla desh Gramee nphone Malaysi a Digi Pakista n Telenor Pakistan Thailan d Dtac India Uninor
  • 3. Copyright 2011 OCTAVE Business School ® Mobile Penetration APAC & India 67.98% 35% 111.60% 105% 64.80% MobilePenetration India Bangladesh Malaysia Thailand Pakistan
  • 4. Copyright 2011 OCTAVE Business School ® Indian Telecom Industry Indicators 2010-2011 Subscriber Base (Mn) Yearly Subscriber Additions (Mn) Growth rate (%) MOU (GSM) (Minutes) ARPU (GSM) (INR) 811.59 190.31 30.63 360 105 7.02%8.95% 12.74% 18.22% 26.22% 36.98% 53.46% 66.17% 69.19% 20.79% 26.88% 38.28% 48.10% 66.39% 88.84% 122% 147.52% 150.67% 1.55%1.73%2.34%5.89% 9.46% 15.11% 24.56%31.22% 32.11% 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 140.00% 160.00% 2004 2005 2006 2007 2008 2009 2010 2010 Dec 2011 Total Tele-Density Urban Tele-Density Rural Tele-Density CAGR of over 25% in Indian telecom Industry CAGR of 35% in rural areas
  • 5. Copyright 2011 OCTAVE Business School ® GSM market, ARPU & MOU 28% 24%15.89% 14.85% 9.67% 4.30% 1.20% 0.89% 1% 0.54% 0.22% Bharti Airtel Vodafone Essar IDEA BSNL Aircel Uninor Videocon MTNL Loop Mobile Stel Etisalat 396 370 316 261 220 144 105 302 341 368 464 496 411 360 0 100 200 300 400 500 600 2004 2005 2006 2007 2008 2009 2010 ARPU MOU
  • 6. Copyright 2011 OCTAVE Business School ® Uninor 3 56 103 214 400 548 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Revenue (NOKm) • 5.2 million net subscriber growth • Total subscriber base of 17.4 million • Stable ARPU from previous quarter • 1,100 new sites put on air, reaching a total of 24,300 sites • Accumulated operating cash flow loss of INR 89 bn 12255 17439 2010 Q1 2011 Subscribers (In Thousand millions) Subscribers 22792141 24243306 Mar-11 Apr-11 Subscribers Subscribers
  • 7. Copyright 2011 OCTAVE Business School ® -974 -1132 -1115 -1036 -1020 712 364 198 350 320 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 EBITDA CAPEX 82.9 99.5 107.8 107.8 99.5 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 ARPU (INR) 148 209 254 252 307 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 AMPU Operational Analysis
  • 8. Copyright 2011 OCTAVE Business School ® Airtel 107491 122308 152150 157560 162654 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Revenue 133283 171162 Jan-10 Jan-11 Subscribers (000 units) Subscribers • Airtel continuously consolidating its market leadership position despite intense competition • Airtel current monthly net adds at 3.2 million vs. 3.0 million a year ago • Airtel ranks 1& 2 in 16 circles in terms of number of subscribers • Over 57% of net adds coming from B&C circles (rural India) 162203480 164614687 Mar-11 Apr-11 Subscribers Subscribers
  • 9. Copyright 2011 OCTAVE Business School ® Operational Performance 37.59 35.7 40.39 42.21 40.92 40.28 14.86 17.39 22.05 23.68 21.04 21.91 2005 2006 2007 2008 2009 2010 EBITDA Margin (%) Net Profit Margin (%) 220 215 202 198 194 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 ARPU… 468 480 454 449 449 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 AMPU
  • 10. Copyright 2011 OCTAVE Business School ® Bangladesh 44% 27% 18.60% 6.36% 2.35% 1.58% Market Share Grameenphone Orascom Robi Axiata Ltd. Airtel Bangladesh Ltd. Pacific Bangladesh Telecom ltd. Teletalk Bangladesh Ltd
  • 11. Copyright 2011 OCTAVE Business School ® GrameenPhone 1378 1443 1682 1721 1647 1659 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Revenue (NOKm) 45640 54303 61359 65300 74733 2006 2007 2008 2009 2010 Revenue (Million BDT) • 2.0 million net subscriber growth • 21% revenue growth in local currency • ARPU decline from subscriber growth in low-income segments • Continued high SIM tax subsidies • 38% operating cash flow margin
  • 12. Copyright 2011 OCTAVE Business School ® EBITDA and CAPEX In (NOKm) 716 798 720 892 802 791 349 98 174 120 343 165 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 EBITDA CAPEX 0% 10% 20% 30% 40% 50% 60% Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 EBIDTA/Revenue %
  • 13. Copyright 2011 OCTAVE Business School ® ARPU Development In (BDT) 244 239 241 227 221 216 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 ARPU 466 329 262 250 230 216 2006 2007 2008 2009 2010 Q1 2011 ARPU 292 288 291 275 266 263 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 AMPU 0.815 0.82 0.825 0.83 0.835 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 APPM (Local Currency)
  • 14. Copyright 2011 OCTAVE Business School ® Airtel’s Performance Operators Jan – Apr 2011 Apr 2011 Grameenphone 2.67 million 0.658 million Orascom (Banglalink) 0.722 million - Robi Axiata Ltd. 1.426 million 0.535 million Airtel Bangladesh Ltd. 0.83 million 0.175 million Pacific Bangladesh Ltd. -0.016 million - Teletalk -0.011 million - Total 5.543 million 1.225 million
  • 15. Copyright 2011 OCTAVE Business School ® Airtel’s Performance 2.67 0.722 1.426 0.83 -0.016 -0.011 -0.5 0 0.5 1 1.5 2 2.5 3 GP Orascom Robi Axiata Airtel Bangladesh Pacific Bangladesh Teletalk Bangladesh Subscibers (Jan-Apr) Subscibers (Jan-Apr)
  • 16. Copyright 2011 OCTAVE Business School ® Thank You