This document analyzes the telecom sector in India and the key player Bharti Tele Ventures Ltd. It provides an overview of the growth of the Indian telecom sector since 1994 and the various policy changes that liberalized the sector. It also summarizes the major service providers, key players, and the demand for telecom in India. Finally, it analyzes Bharti Airtel's market share performance, recent recognitions, and key focus areas, with the company's mission to be the most admired brand in India by 2010.

1. ICFAI NATIONAL COLLEGE
JAIPUR
Analysis of : The Telecom Sector
Company Analyzed : Bharti Tele Ventures Ltd.
Submitted to : Mr. Piyush Singhal
Submitted By :
Smita Bhandari
Avinash Gupta
Ashish Khandelwal
Vishnu Rawat
Shikha Nainawat

2. CONTENTS
• INDIAN TELECOM SECTOR – THE JOURNEY SO FAR
• SERVICE PROVIDERS REGISTERED WITH TRAI
• KEY PLAYERS ANALYZED A NEW REPORT FROM ISI ANALYTICS, THE RESEARCH
ARM OF ISI EMERGING MARKETS!
• DEMAND OF TELECOM IN INDIA
• INDIAN MOBILE HANDSET MARKET 2007
• MAJOR PLAYER OF TELECOM SECTOR.
• GRAPHICAL REPRESENTATION
• FEW RECENT RECOGNITIONS
• KEY FOCUS AREAS
• SUMMARIZATION

3. INDIAN TELECOM SECTOR - THE JOURNEY SO FAR
INDIAN TELECOM SECTOR – THE JOURNEY SO FAR
1994 was a watershed in the history of Indian Telecom Sector, which
ranked sixth in the world. That year saw the introduction of New Telecom
policy of Government of India that envisaged the vast changed in Indian
Telecom Scenario and reflected the government desire to bring Indian
Telecom at par with the rest of the world.
This policy changed was followed by the large number of other initiatives,
including introduction of NTP 1999 , that indicated continuing
commitment of the Government to liberalize the sector. The various policy
changes also reflected government of India realization that the huge
funds needed to undertake gigantic and extensive upgrade of telecom
infrastructure in all the tree segment of wireless and data services would
required active participation of private sector.

4. SERVICE PROVIDERS REGISTERED WITH TRAI
 Basics Services Providers
 Cellular Mobile Services Providers
 Internet Services Providers
 E-mail Services Providers
 GMPCS Services Providers
 High Speed Data Services Providers
 International Long Distance Services Providers
 Closed user Services Providers
 PMRTS Services Providers
 Radio Paging Services Providers
 VSAT Services Providers

5. Key Players Analyzed :
This section provides the overview, key facts, financial information, future
plans and business strategies of prominent players in the Indian Telecom
market like Bharti Airtel, Vodaphone, Reliance Communications , Tata
Indicom, Idea Cellular, Aircel Ltd, MTNL, BSNL VSNL and Sify Ltd.
Research Methodology :
Information Sources
Information has been sourced from namely , books, newspapers, trade
journals, and white papers , industry portals, government agencies, trade
associations, industry news and developments and through access to more
than 3000 paid databases.
Analysis Methods
The analysis methods includes the following: Ratio Analysis, Historical Trend
Analysis , Linear Regression Analysis using software tools , Judgmental
Forecasting and Cause and Effect Analysis.

6. A New Report from ISI Analytics, the research
arm of ISI Emerging Markets :
India began deregulation of its market in 1994 and today it is one of the most
deregulated telecom markets in the world . The liberalization of the industry
has created an impressive forward - momentum in India, resulting in a
vigorously competitive and fast growing sector. Moreover , the government
had relaxed significantly the foreign investment norms in the sector.
According to the Department of Trade, India’s investment policy framework
permits foreign direct investment ( FDI ) in a number of key sectors of the
telecom markets.
Our India Telecommunication report provides in-depth analysis, built on 2005
and 2006 year - end market data , and updated statistics for Q1 2007.
Packed with tables and graphs from our own CEIC statistics databases,
and expert views from our own on-the-ground analysts, this report delivers a
thorough yet easily digested overview of the India Telecommunication
market, keeping you up to date and ahead of the curve on industry
developments.

7. Projected Demand for Telephone Lines in India
Year (April-March) Projected Demand Increase (million lines)
(million lines)
1997-1998 17.4
1998-1999 20.5 3.1
1999-2000 23.4 2.9
2000-2001 26.8 3.4
2001-2002 30.7 3.9
2002-2003 35.2 4.5
2003-2004 40.3 5.1
2004-2005 46.3 6.0
2005-2006 53.0 6.7

8. $ Mil 1989 1992 1993 1994 1995 1996
Revenues 158,068 160,353 172,860 186,214 199,055 213,532
Employment (000) 901 893 886 901 924 955
Taxes 5,086 5,194 5,681 6,603 7,539 7,978
Hourly Earnings ($) 14.14 15.11 16.62 15.93 16.26 16.65

9. INDIAN MOBILE HANDSET MARKET 2007
With rapid consumerism sweeping the country, India has emerged as the
second largest mobile handset market, poised for explosive growth by 2007.
Dominated largely by Nokia with a total market share of 59%, followed by
Samsung (13 %) and Motorola (7%) respectively, Indian mobile handset
market is currently catering to 45 million subscribers (June 2005). Recent
records show that Indian GSM (Global System for Mobile) cellular user
base has grown from 43 million, as estimated in May, to 45 million in
June 2005 , representing a growth of 3.50% In addition , recent changes
imbibed in the government policies that price mobile handsets at a lower
end with flexible custom-duty for new entrants are startling the market
with multiple models largely aimed to higher and middle-income groups.
The report investigates and assesses the growth factors contributing to
mobile handset market and includes wide coverage of important issues and
policies concerning development of Indian mobile telecommunication
industry. This market research report also gives a complete analysis of
India’s

10. MAJOR PLAYERS IN TELECOM SECTOR
 Bharti Airtel
 Vodaphone
 Reliance (GSM & CDMA)
 Tata (CDMA)
 Idea (GSM)
 BPL
 Aircel
 Smart
 Spice
 Others

11. MARKET SHARE MAJOR COMPANIES
market Share
30
25
20
15 market Share
10
5
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12. CUSTOMER BASE PERFORMANCE OF BHARTI
AIRTEL
35
30
25
market Share
20
%
15
10
5
0
Ist Qtr 2st Qtr 3st Qtr 4st Qtr
Quarters

13. FEW RECENT RECOGNITIONS :
• Ranked 3rd globally for best returns to the share holder by the business week
magazine in the “InfoTech 100” list in July 07.
• Airtel was chosen as the second most trusted service brand in India in the
prestigious “ Most Trusted Brands 2007 Survey ” conducted by Economic
Times Brand Equity.
• Conferred with the “Best Emerging Market Carrier Award” at the telecom Asia
Awards 07.
• Awarded “ Most Admired Knowledge Enterprises ” ( MAKE ) in 06 at
INFOVISION.

14. KEY FOCUS AREAS :
Customer Experience Highest quality Network, a consistent Brand
Experience
Being First Product Innovations
Speed to Market Network Reach, Product availability
Economies of Scale Operating Cost & Capex.

15. TO SUMMARIZE :
COMPANY’S MISSION & VISION :
- By 2010 Airtel Will be the most admired brand in India :
• Loved by more customers.
• Targeted by top talent.
• Benchmarked by more business.