The document discusses marketing challenges posed by services. It notes that services differ from manufactured goods in several key ways that impact marketing, such as the inability to inventory most services, the dominance of intangible elements in value creation, the difficulty in visualizing services, and the potential for customer involvement in service delivery. These differences require marketers to take on tasks like smoothing demand through various strategies, managing customer perceptions of risk and quality, and ensuring positive customer-provider interactions. The chapter provides an overview of key services marketing concepts.
The document provides an overview of DiGi.com Berhad's strategic management presentation by Group V. It includes an introduction to DiGi, its vision, mission and values. It also discusses DiGi's internal analysis using McKinsey 7-S framework and SWOT analysis. The external analysis covers political, economic, social and technological factors in Malaysia. It identifies DiGi's strengths in flexible work culture and financial performance, as well as weaknesses in network coverage and content. Opportunities include Malaysia's growing economy and threats such as technology advances.
The document discusses:
1. Intuit's strategy of building an open platform to enable small business success through personalized experiences and indispensable connections.
2. Large addressable markets for QuickBooks Online of over 800 million businesses globally that Intuit is pursuing.
3. Growth drivers of TurboTax Online share, revenue per return, and category growth that can deliver long-term 5-10% revenue growth.
This document provides an overview of Intuit's strategy and addressable market opportunities. It discusses Intuit's transition to cloud-based products which is accelerating category adoption. Intuit's customer base grew 14% YoY to over 5 million customers. The strategy is to grow the core products and markets, connect the ecosystem through offerings like e-invoicing and lending, and expand globally by proving the model in countries like Canada, UK, and Australia which now have over 100k subscribers each. This pursues a total addressable market of $145 billion.
- The document is a strategic financial review of DiGi.Com Berhad conducted by MBA students at Nottingham University Business School.
- It identifies several key issues with DiGi's financials that could impact its long-term sustainability and growth, including declining equity reserves, low Altman Z-scores, and a dividend payout ratio that has exceeded net earnings in recent years.
- Benchmarking against XL Axiata and M1 finds that DiGi's dividend cover has been substantially lower since 2007, indicating it may be overpaying dividends at the expense of retaining earnings for reinvestment.
Dominic Barton, Global Managing Director, McKinsey & Company, was one of the keynote speakers at the Asia Business Forum, organised by London Business School's Asia Club, on 27 April 2013. He spoke about the 5 mega-trends that are reshaping the global economy and raising the profile of many Asian countries and brands.
Find out more about the Asia Club:
Website: https://clubs.london.edu/asiaclub
Facebook: https://www.facebook.com/LBS.AsiaClub
Twitter: https://twitter.com/LBSAsiaClub
Big Oppportunities, Clouded Possibilities for IT Services SectorPeopleWorks IN
With global IT spending projected to grow by 3.9 per cent, the IT services segment is all set to surpass its contribution to Industry revenue. Right Talent will be the ultimate source of comfort for firms like yours to support in your growth and business aspirations. PeopleWorks team pooled in resources to understand the challenges faced and the role of HR in IT Services Sector. The same has been documented and attached for your perusal.
The document provides an overview of DiGi.com Berhad's strategic management presentation by Group V. It includes an introduction to DiGi, its vision, mission and values. It also discusses DiGi's internal analysis using McKinsey 7-S framework and SWOT analysis. The external analysis covers political, economic, social and technological factors in Malaysia. It identifies DiGi's strengths in flexible work culture and financial performance, as well as weaknesses in network coverage and content. Opportunities include Malaysia's growing economy and threats such as technology advances.
The document discusses:
1. Intuit's strategy of building an open platform to enable small business success through personalized experiences and indispensable connections.
2. Large addressable markets for QuickBooks Online of over 800 million businesses globally that Intuit is pursuing.
3. Growth drivers of TurboTax Online share, revenue per return, and category growth that can deliver long-term 5-10% revenue growth.
This document provides an overview of Intuit's strategy and addressable market opportunities. It discusses Intuit's transition to cloud-based products which is accelerating category adoption. Intuit's customer base grew 14% YoY to over 5 million customers. The strategy is to grow the core products and markets, connect the ecosystem through offerings like e-invoicing and lending, and expand globally by proving the model in countries like Canada, UK, and Australia which now have over 100k subscribers each. This pursues a total addressable market of $145 billion.
- The document is a strategic financial review of DiGi.Com Berhad conducted by MBA students at Nottingham University Business School.
- It identifies several key issues with DiGi's financials that could impact its long-term sustainability and growth, including declining equity reserves, low Altman Z-scores, and a dividend payout ratio that has exceeded net earnings in recent years.
- Benchmarking against XL Axiata and M1 finds that DiGi's dividend cover has been substantially lower since 2007, indicating it may be overpaying dividends at the expense of retaining earnings for reinvestment.
Dominic Barton, Global Managing Director, McKinsey & Company, was one of the keynote speakers at the Asia Business Forum, organised by London Business School's Asia Club, on 27 April 2013. He spoke about the 5 mega-trends that are reshaping the global economy and raising the profile of many Asian countries and brands.
Find out more about the Asia Club:
Website: https://clubs.london.edu/asiaclub
Facebook: https://www.facebook.com/LBS.AsiaClub
Twitter: https://twitter.com/LBSAsiaClub
Big Oppportunities, Clouded Possibilities for IT Services SectorPeopleWorks IN
With global IT spending projected to grow by 3.9 per cent, the IT services segment is all set to surpass its contribution to Industry revenue. Right Talent will be the ultimate source of comfort for firms like yours to support in your growth and business aspirations. PeopleWorks team pooled in resources to understand the challenges faced and the role of HR in IT Services Sector. The same has been documented and attached for your perusal.
Zinnov Zones for Product Engineering Services 2017Zinnov
Zinnov Zones is an annual rating for Global Technology Service Providers evaluating their prowess in PES, Digital Tech, IoT, M&T, Robotic Automation among others. More at www.zinnovzones.com
Maryland's manufacturing sector is relatively small compared to the rest of the US, accounting for only 4% of employment and 5.8% of GDP. While Maryland has gained some jobs recently, they are not in traditional manufacturing industries. Manufacturing is important not just for jobs but for driving broader competitiveness through productivity gains, technology innovation, exports, and R&D spending. New disruptive technologies could transform manufacturing by changing economies of scale and democratizing innovation beyond just large firms. Policies to link small and medium firms to large firms and education, attract foreign investment, support exports, and provide access to technology could help revitalize US manufacturing ecosystems.
Telecommunication Industry- Ratio AnalysisLiza Dsouza
The telecom industry in India has grown significantly over the last decade due to government policies and increased production of devices. The document analyzes and compares the financial ratios of Hartron Communications Ltd. and ADC India Communications Ltd. It finds that while both companies have good liquidity, Hartron may have issues meeting short-term obligations. It also finds that the companies have decreased profitability due to economic slowdowns abroad, but are taking measures to control costs and invest in new technologies. The document recommends both companies improve cash reserves, explore new markets, and invest in high-growth areas like real estate, technology and 4G to boost profits.
Cognizant is a global IT services company that provides consulting, technology, and business process outsourcing services, with over 104,000 employees worldwide serving over 700 clients. The document outlines Cognizant's growth story, capabilities across various industries, strategy for global delivery and partnerships, and recognition as the top-ranked provider of IT outsourcing services in Europe based on customer satisfaction surveys. Cognizant is currently hiring for various roles in the Benelux region.
McKinsey Global Institute's latest report shows how soaring flows of data and information now generate more economic value than the global goods trade. Here are the key charts and graphs that tell the story. For the full report, visit http://bit.ly/digiflows.
Digital Europe: Pushing the frontier, capturing the benefitsMcKinsey & Company
What is the speed at which digital is and will change our world?
How is Europe performing in digital compared to the United States? Where is the progress? And where is the paralysis?
What some of the challenges and risks of digital – its potential to divide business and society – between the highly digitized: the “have-mores,” and the “haves:” those who are not able or willing to adapt fast enough.
And what is our share our vision with you for how Europe needs to capture the huge digital prize. What can start-ups, companies, public authorities – everyone in this room – do, to make it happen?
This document provides a comparative analysis of the telecom operations of Telenor and Airtel in the APAC and India regions. It includes summaries of their performance in various countries like India, Bangladesh, Malaysia, Pakistan and Thailand. For both Telenor and Airtel, it outlines key metrics like revenue, subscribers, ARPU, EBITDA, and market share. The analysis shows that while both operators have grown substantially, Airtel has consistently maintained a leading position in India in terms of revenue and subscriber base.
The new report, 'Lights, Camera, Action…and the Show Goes On' by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII) seeks to evaluate the impact of the pandemic on M & E Industry and more.
This presentation highlights the main challenges and opportunities related to Smart City, a helpful guide for Companies and Institutions to move forward on this topic.
This document brings together a set of latest data points and publicly available information relevant for Technology Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Bangladesh's hi-tech industry is growing due to several factors: a young and tech-savvy population, growing middle class, widespread mobile and internet connectivity, and government initiatives to develop infrastructure and train professionals. However, challenges remain including a lack of skilled middle managers and low labor productivity compared to countries like China and India. Building strategic partnerships and promoting a "Digital Bangladesh" brand could help attract more local and global demand for Bangladesh's hi-tech sector.
A study on the growth of BPO industry in India.This paper contains the different aspects of BPO industry in India and The main reasons behind th egrowth of BPO industry in India,
This document brings together a set of latest data points and publicly available information relevant for Manufacturing Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
The document provides an overview of Bharti Airtel Limited, the largest telecommunications company in India. Some key points:
- Bharti Airtel was founded in 1995 and now has over 261 million subscribers across 20 countries in Asia and Africa.
- It offers an extensive range of telecom services including mobile, broadband, digital TV, etc. Both individual and enterprise customers are served.
- International operations span Africa, Sri Lanka, and Bangladesh through subsidiaries. The acquisition of Zain Africa's operations made Airtel the fifth largest mobile carrier globally.
- Financial details show steady growth and market leadership in India despite competition from other major players like Vodafone and Idea
The ISG Index™ provides a quarterly review of the latest sourcing industry data and trends for clients, service providers, analysts and the media. For more than a decade, it has been the authoritative source for marketplace intelligence related to outsourcing transaction structures and terms, industry adoption, geographic prevalence and service provider performance.
Wipro Limited reported financial results for the quarter ended June 30, 2008 with consolidated revenue of Rs. 5,967 crores, up 5% over the previous quarter and 43% over the same quarter last year. Profits grew as well with profits before interest and tax up 3% over the previous quarter and 40% over the same quarter last year. The IT Services segment grew revenues by 39% year-over-year and profits by 37% year-over-year. Wipro added 31 new clients in the quarter and saw its IT Services employee headcount reach 95,675.
Wipro Limited reported financial results for the quarter ended June 30, 2008 with consolidated revenue of Rs. 5,967 crores, up 5% over the previous quarter and 43% over the same quarter last year. Profits grew as well with profits before interest and tax up 3% over the previous quarter and 40% over the same quarter last year. IT Services revenue grew 9% over the previous quarter and 39% over the same quarter last year.
- Intuit aims to become the operating system behind accountant and small business success through its online platform. Its goals are for accountants to waste no hours, for all firms to achieve ideal growth rates, and for small business success to increase by 50%.
- The strategy is to connect small businesses and accountants on one online platform for doing accounting and tax work, collaborating, and gaining insights. This will allow accountants to save time, grow their practices, and make a difference for their clients.
Zinnov Zones for Product Engineering Services 2017Zinnov
Zinnov Zones is an annual rating for Global Technology Service Providers evaluating their prowess in PES, Digital Tech, IoT, M&T, Robotic Automation among others. More at www.zinnovzones.com
Maryland's manufacturing sector is relatively small compared to the rest of the US, accounting for only 4% of employment and 5.8% of GDP. While Maryland has gained some jobs recently, they are not in traditional manufacturing industries. Manufacturing is important not just for jobs but for driving broader competitiveness through productivity gains, technology innovation, exports, and R&D spending. New disruptive technologies could transform manufacturing by changing economies of scale and democratizing innovation beyond just large firms. Policies to link small and medium firms to large firms and education, attract foreign investment, support exports, and provide access to technology could help revitalize US manufacturing ecosystems.
Telecommunication Industry- Ratio AnalysisLiza Dsouza
The telecom industry in India has grown significantly over the last decade due to government policies and increased production of devices. The document analyzes and compares the financial ratios of Hartron Communications Ltd. and ADC India Communications Ltd. It finds that while both companies have good liquidity, Hartron may have issues meeting short-term obligations. It also finds that the companies have decreased profitability due to economic slowdowns abroad, but are taking measures to control costs and invest in new technologies. The document recommends both companies improve cash reserves, explore new markets, and invest in high-growth areas like real estate, technology and 4G to boost profits.
Cognizant is a global IT services company that provides consulting, technology, and business process outsourcing services, with over 104,000 employees worldwide serving over 700 clients. The document outlines Cognizant's growth story, capabilities across various industries, strategy for global delivery and partnerships, and recognition as the top-ranked provider of IT outsourcing services in Europe based on customer satisfaction surveys. Cognizant is currently hiring for various roles in the Benelux region.
McKinsey Global Institute's latest report shows how soaring flows of data and information now generate more economic value than the global goods trade. Here are the key charts and graphs that tell the story. For the full report, visit http://bit.ly/digiflows.
Digital Europe: Pushing the frontier, capturing the benefitsMcKinsey & Company
What is the speed at which digital is and will change our world?
How is Europe performing in digital compared to the United States? Where is the progress? And where is the paralysis?
What some of the challenges and risks of digital – its potential to divide business and society – between the highly digitized: the “have-mores,” and the “haves:” those who are not able or willing to adapt fast enough.
And what is our share our vision with you for how Europe needs to capture the huge digital prize. What can start-ups, companies, public authorities – everyone in this room – do, to make it happen?
This document provides a comparative analysis of the telecom operations of Telenor and Airtel in the APAC and India regions. It includes summaries of their performance in various countries like India, Bangladesh, Malaysia, Pakistan and Thailand. For both Telenor and Airtel, it outlines key metrics like revenue, subscribers, ARPU, EBITDA, and market share. The analysis shows that while both operators have grown substantially, Airtel has consistently maintained a leading position in India in terms of revenue and subscriber base.
The new report, 'Lights, Camera, Action…and the Show Goes On' by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII) seeks to evaluate the impact of the pandemic on M & E Industry and more.
This presentation highlights the main challenges and opportunities related to Smart City, a helpful guide for Companies and Institutions to move forward on this topic.
This document brings together a set of latest data points and publicly available information relevant for Technology Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Bangladesh's hi-tech industry is growing due to several factors: a young and tech-savvy population, growing middle class, widespread mobile and internet connectivity, and government initiatives to develop infrastructure and train professionals. However, challenges remain including a lack of skilled middle managers and low labor productivity compared to countries like China and India. Building strategic partnerships and promoting a "Digital Bangladesh" brand could help attract more local and global demand for Bangladesh's hi-tech sector.
A study on the growth of BPO industry in India.This paper contains the different aspects of BPO industry in India and The main reasons behind th egrowth of BPO industry in India,
This document brings together a set of latest data points and publicly available information relevant for Manufacturing Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
The document provides an overview of Bharti Airtel Limited, the largest telecommunications company in India. Some key points:
- Bharti Airtel was founded in 1995 and now has over 261 million subscribers across 20 countries in Asia and Africa.
- It offers an extensive range of telecom services including mobile, broadband, digital TV, etc. Both individual and enterprise customers are served.
- International operations span Africa, Sri Lanka, and Bangladesh through subsidiaries. The acquisition of Zain Africa's operations made Airtel the fifth largest mobile carrier globally.
- Financial details show steady growth and market leadership in India despite competition from other major players like Vodafone and Idea
The ISG Index™ provides a quarterly review of the latest sourcing industry data and trends for clients, service providers, analysts and the media. For more than a decade, it has been the authoritative source for marketplace intelligence related to outsourcing transaction structures and terms, industry adoption, geographic prevalence and service provider performance.
Wipro Limited reported financial results for the quarter ended June 30, 2008 with consolidated revenue of Rs. 5,967 crores, up 5% over the previous quarter and 43% over the same quarter last year. Profits grew as well with profits before interest and tax up 3% over the previous quarter and 40% over the same quarter last year. The IT Services segment grew revenues by 39% year-over-year and profits by 37% year-over-year. Wipro added 31 new clients in the quarter and saw its IT Services employee headcount reach 95,675.
Wipro Limited reported financial results for the quarter ended June 30, 2008 with consolidated revenue of Rs. 5,967 crores, up 5% over the previous quarter and 43% over the same quarter last year. Profits grew as well with profits before interest and tax up 3% over the previous quarter and 40% over the same quarter last year. IT Services revenue grew 9% over the previous quarter and 39% over the same quarter last year.
- Intuit aims to become the operating system behind accountant and small business success through its online platform. Its goals are for accountants to waste no hours, for all firms to achieve ideal growth rates, and for small business success to increase by 50%.
- The strategy is to connect small businesses and accountants on one online platform for doing accounting and tax work, collaborating, and gaining insights. This will allow accountants to save time, grow their practices, and make a difference for their clients.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
(1) Jazmine Figueroa created the organization CBT to help mentally disabled children and her brother. (2) CBT offers various sports and activities to create healthy children and has special Olympics events. (3) CBT is open all year for children ages 3 to 18 and aims to be like a second family for both the children and workers.
This document provides an overview of PK Kulkarni, describing him as partly different things like Poltu, Geela, Nautanki, Kannadiga, Marathi, and Corrupt, meaning he is totally Indian. It mentions that he got into a big fight and became known as 'GEELA'. It also mentions that he stole a superbike and a camera, but then things did not change for him even after he bought a bike and camera. It later talks about him becoming a successful consultant and starting to scam people. It ends by inviting the reader to an event on January 25th to kick PK's bewdaa ass.
The document provides information about poverty simulation workshops run by the Kalamazoo County Poverty Reduction Initiative. The workshops aim to help participants understand the challenges of living in poverty. Participants are assigned roles in simulated low-income families and must navigate community resources over four simulated weeks. The workshops conclude with a debriefing session. Volunteers take on roles at community resource tables and help run the simulation. Their roles help make the experience as realistic as possible for participants.
Este documento presenta una propuesta de taller sobre comunicación efectiva en la práctica pedagógica. El taller tiene cinco momentos que incluyen reflexionar sobre el concepto de comunicación, mejorar habilidades comunicativas como escuchar activamente, y transformar la práctica a través de nuevos conocimientos. El objetivo general es compartir una concepción de comunicación que enriquezca la enseñanza y resolver conflictos de manera efectiva.
David Ford has over 30 years of experience in facilities management, construction oversight, and project management. He has managed facilities for companies ranging from startups to Fortune 100 firms. His experience includes establishing facilities operations, managing budgets, overseeing construction projects, and developing security and access systems.
The document summarizes the key aspects of the Sick Industrial Companies (Special Provisions) Act 1985 in India. It defines a sick company, outlines the objectives of SICA to rehabilitate sick companies, and describes the establishment of the Board for Industrial and Financial Reconstruction (BIFR) and Appellate Authority for Industrial and Financial Reconstruction (AAIFR) to determine rehabilitation measures for sick companies. It also discusses the genesis of SICA, from earlier ad-hoc measures and studies to address industrial sickness leading to the recommendation for a special legislation and the establishment of quasi-judicial bodies to handle rehabilitation of sick companies.
PiterPy #3 talk (Video: https://youtu.be/bCwSyyygSmM). Some points on RAML, general overview and takeaways based on a real project.
Presented with Dmitry Nazarov https://ru.linkedin.com/in/aspectmkn8rd/en (Part 2, as mentioned in contents)
This chapter discusses the importance of services marketing. Services now dominate most economies and are the strongest growth area for marketing. Understanding services gives a competitive advantage. Services are distinct from goods in that they are intangible and customers may participate in production. Developing effective services marketing requires an extended marketing mix that integrates marketing with operations, human resources, and customers.
The document discusses key aspects of services marketing. It begins by explaining why the study of services is important, as services now dominate most economies and account for over 60% of global GDP. It then defines what a service is, noting that services provide benefits without ownership and involve access to goods, labor, facilities and more. The document also outlines four categories of services: people processing, possession processing, mental stimulus processing, and information processing. It discusses the distinctive marketing challenges posed by services compared to goods, such as the inability to inventory most services and their intangible nature. The document stresses that an extended marketing mix is required for effective services marketing.
The chapter discusses the importance of services in the global economy. Services now account for over 60% of GDP worldwide and are the strongest growth area for marketing. Understanding services offers a competitive advantage. Some key challenges in marketing services include their intangible nature, variability in quality, and involvement of customers in production. An extended marketing mix is needed to address the distinctive characteristics of services.
The chapter discusses the growing importance of the service sector in modern economies. Services now account for over 60% of GDP worldwide and are the strongest source of new jobs. Understanding services offers competitive advantages as most new employment is in knowledge-based service industries. The chapter also explores the definition of services and categories of services, highlighting that services are economic activities that create value through access to goods, skills, and systems rather than ownership. It notes the transformation of service markets driven by various factors like technology, globalization, and social changes.
This chapter discusses the importance of studying services marketing. It notes that services now account for over 60% of global GDP and are the strongest growth area for marketing. It defines services as economic activities offered by one party to another that employ time-based performances to bring about desired results, with customers obtaining value through access rather than ownership. Key factors transforming the service economy include advances in technology, globalization, changes in business trends and government policies, and social changes. The chapter categorizes services and differentiates between service products, customer service, and after-sales service. It also presents a process perspective for understanding services.
The document provides an overview of Chapter 1 from the textbook "Services Marketing." It discusses the growth of the services sector globally and in various country economies. Services now account for over 60% of GDP worldwide and most new jobs are being created in the services industry. The chapter defines what constitutes a service, differentiating it from goods. Services are classified into categories based on what is being processed, such as people processing, possession processing, mental stimulus processing, and information processing. The document outlines the marketing challenges of services compared to goods due to their intangible nature and emphasizes the importance of studying services marketing.
This document provides an overview of Chapter 1 from the textbook "Services Marketing" by Lovelock & Wirtz. The chapter discusses the growth of the services sector of the global economy and why studying services marketing is important. It defines what constitutes a service, highlighting that services provide benefits to customers without ownership of physical goods. The chapter also outlines several challenges of marketing services due to their intangible nature and involvement of customers. It introduces the concept of an "extended marketing mix" for services, consisting of 7Ps - the traditional 4Ps along with process, physical environment, and people.
The document outlines key concepts from Chapter 1 of the textbook "Services Marketing". It discusses why the study of services is important as services now dominate global economies. Services are defined as activities that provide benefits to customers without the transfer of ownership. Marketing services poses unique challenges compared to goods due to their intangible nature. An extended marketing mix of 7Ps is needed for services marketing, including physical evidence, people, and process in addition to the traditional 4Ps.
This document provides an overview of chapter 1 from the textbook "Services Marketing". It discusses why the study of services is important as services now dominate global economies. It defines what constitutes a service and categorizes different types of services. The document also outlines some of the key challenges in marketing services due to their intangible nature and discusses how an extended marketing mix is needed to address these challenges. Finally, it notes that effective service marketing requires integration with operations, human resources, and other management functions.
The document provides statistics and information about India's economy and key sectors. It discusses India's GDP, GDP growth rate, GDP per capita, GDP by sector, inflation rate, population size, poverty rate, labor force, unemployment rate, and top industries. It also lists India's exports and imports, top export and import partners, and ease of doing business rank. The document contains detailed economic statistics about India that highlight its growing economy and sectors like services, manufacturing, agriculture, and their contribution to GDP.
This document provides an overview of chapter 1 from the textbook "Services Marketing". It discusses why the study of services is important, as services now dominate most economies and are the strongest growth area for marketing. It explains that services can be defined as economic activities that are offered to benefit customers without transferring ownership, through access to goods, facilities, skills or networks. Finally, it notes that value creation in services is dominated by intangible elements like skills and experiences rather than physical components.
This document provides an overview of Chapter 1 from the textbook "Services Marketing 7e, Global Edition". It discusses key topics in the chapter including why the study of services is important, what constitutes a service, the marketing challenges of services, and the need for an extended marketing mix to address the unique characteristics of services. The chapter introduces concepts like the four categories of services (people processing, possession processing, mental stimulus processing, and information processing) and the 7Ps framework for services marketing incorporating product, place and time, price, promotion, process, physical environment, and people.
This chapter discusses the importance of studying services marketing. It notes that services now dominate most economies and account for over 60% of GDP worldwide. Most new employment is also being generated by the services sector. The chapter provides an overview of key topics to be covered, including the challenges of marketing services, developing an extended marketing mix for services, and integrating marketing with other management functions. It also examines factors driving the transformation of service economies, such as advances in information technology, globalization, social changes, and government policies.
Why Study Services ?
What Are the Principal Industries of the Service Sector ?
Powerful Forces Are Transforming Service Markets
What Are Services ?
Four Broad Categories of Services-A Process Perspective
Service Pose Distinct Marketing Challenges
The Traditional Marketing Mix Applied to Services
The Extended Services Marketing Mix for Managing the Customer Interface
New Perspective on Marketing in the Service Economy ( Service Marketing) Muhammad Ali Khan
New Perspective on Marketing in the Service Economy, Why Study Services ? What Are the Principal Industries of the Service Sector ? Powerful Forces Are Transforming Service Markets What Are Services ? Four Broad Categories of Services-A Process Perspective Service Pose Distinct Marketing Challenges, The Traditional Marketing Mix Applied to Services, The Extended Services Marketing Mix for Managing the Customer Interface
E Services - First part - Flower of servicesDAO HUYNH
This document provides an overview of a presentation on services marketing. It discusses why services are important to study, defining what services are, marketing challenges of services, and the extended marketing mix needed for services. Services now dominate most economies and account for over 60% of GDP worldwide. Understanding services offers a competitive advantage. Services are defined as activities that provide benefits to customers without transfer of ownership. Value is created through intangible elements. An extended 7Ps marketing mix of product, place and time, price, promotion, process, physical environment, and people is needed for services.
Marketing strategies for services sector by G.RekaPOLIKAIYOOR REKA
The service industry forms a backbone of social and economic development of a region. It has emerged as the largest and fastest-growing sectors in the world economy, making higher contributions to the global output and employment. Its growth rate has been higher than that of agriculture and manufacturing sectors. It is a large and most dynamic part of the Indian economy both in terms of employment potential and contribution to national income. It covers a wide range of activities, such as trading, transportation and communication, financial, real estate and business services, as well as community, social and personal services. This paper attempts to define the service sector, particularly on marketing strategies in service sector
MSME Sector - Growth, Challenges & Opportunities Resurgent India
The document summarizes opportunities for growth in the MSME sector in India across various industries. It highlights that the MSME sector contributes significantly to India's GDP, exports, and employment. Key opportunities for MSMEs mentioned include in the electronics systems design and manufacturing industry, IT/ITeS sector, pharmaceutical industry, auto components sector, and other growing sectors like railways and defense. The document also outlines various government policies and initiatives to support the growth and development of MSMEs in India.
Innovation And Change For Business SustainabilityNik Hasyudeen
Innovation and change are necessary for business sustainability in a competitive global economy. To remain relevant, businesses must shift to new economic models based on innovation, creativity, and high-value activities. This requires moving the economy up the value chain through greater value-add in manufacturing, services, and agriculture. It also means raising knowledge and innovation capacity through improved education and nurturing research capabilities. Ensuring business sustainability further requires appreciating strategic risks and mitigating risks proactively in an increasingly interconnected world where the business landscape is constantly changing.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
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it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
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Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.