Smu mba sem 3 om spring 2016 assignments

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SMU MBA SEM 3 OM SPRING 2016 ASSIGNMENTS
OM0010 OPERATIONS MANAGEMENT
1 Write short notes on :
a. Origin of operations research
b. Levels of Strategies in an Organisation
c. Consumer Pricing Expectations Range
2 Explain followingModels of Operations Research
a. Iconic model
b. Analogue model
c. Symbolic model
d. Descriptive model
3. Case Study: Services Operations Management at XYZRestaurant
XYZ restaurant has been performing satisfactorily over the last 30 years. It opened its first outlet in
the year 1980 in Pune, and since then it has grown to 1000 outlets in the mid-east Asia. In the year
2000, XYZ restaurant enjoyed the maximum footfall in almost all the nations it was present. By
2005, it added Italian and French food in its menu to compete with the established international
brands in this field. XYZ followed a process of service operations management, which focuses on
delivering excellent services to the customers.
After some time, XYZ faced a problem of low quality of French and Italian food that was not at par
with other restaurants. The nations of mid-east Asia did not welcome the change in the image of
XYZ from local food chain restaurant to international restaurant. The customers found lower
quality of French and Italian foods in XYZ than they used to get in other restaurants. The offering,
delivery and image of XYZ could not match the new services and customers avoided to visit XYZ for
Italian and French foods. The market of this restaurant was still favouring its local sense of cooking
food. XYZ soon reverted to the earlier service operations and policies of local belongingness and
thus recoveredthe lost customers.
Discussion questions:
1. What can be the reasons for the failure of XYZrestaurant in introducing French and Italian foods?
2. What strategies could have helped XYZrestaurant while introducing new services?
1. What can be the reasons for the failure of XYZ restaurant in introducing French and Italian foods?
(Hint: The reasons can be failure of making planning activities, monitoring and controlling activities
and quality assurance activities)
2. What strategies could have helped XYZ restaurant while introducing new services? (Hint:
Following SERVQUALand evaluating the performance of services)

4 Explain the followingcriterions that a decision maker may adopt under uncertain conditions.
a. Maximax Criterion
b. Maximin Criterion
c. Minimax Regret Criterion
d. Realism Criterion
e. Insufficient Reason Criterion
5. Solve the assignment problem shown in the followingtable:
1 2 3 4
A 10 12 19 11
B 5 10 7 8
C 12 14 13 11
D 8 15 11 9
Also determine the total assignment cost.
6 6 There are four jobs, namely D, E, F, and G, which need to be sequenced on two machines, namely
machine 1 and machine 2. The processing time of the jobs D, E, F, and G on machine 1 are 2, 6, 4,
and 8, respectively. However, on machine 2, the processing time of D, E, F, and G is 3, 5, 7, and 4,
respectively. Determine the job sequencing for this problem and Totalflow time forfour jobs.
A Optimum Sequence
Total flow time
OM0011- ENTERPRISES RESOURCE PLANNING
1. Write Short notes on the followinga.
Internal Business Functions and External Business Functions
b. Characteristics of information
c. Decision Support System (DSS)
2. Explain the concept of Business Process Reengineering (BPR). What are the steps involved in an
effectiveBPRprocess?
Definition of BPR
Process
3. Explain various Functions of quality management module.
A Explain various Functions of quality management module. 10
4. Write Short notes on-
Purchasing
5. Explain the products and technology of SSA (System SoftwareAssociates).
A Explain the products and technology of SSA (System SoftwareAssociates).
6 Write short notes on
a. Gap Analysis
b. Reduction of lead time

c. BAAN company
d. End users
e. ERP trends
OM0012- SUPPLY CHAIN MANAGEMENT
1 Explain the different modes of transportation.
A Explanation of the concepts10 10
2 What is risk pooling? Why is it important in supply chain management? List the four main types of
risk pooling.
A Risk Pooling
Location pooling
Productpooling
Lead time pooling
Capacity pooling
3 Explain the different types of purchases in portfolio analysis.
A Explanation of the concepts10 10
4 Describe the reasons for bullwhip effectand explain the methods to decrease bullwhip effect.
A Reasons
Methods to decrease
5 Explain the concept 3PL?What are the advantages and disadvantages of using 3PL?
A Explanation of 3 PL
Advantages and Disadvantages
6 Explain the frameworkand impacts of integrating ITwith SCM?
A Framework
Impacts
OM 0013 – ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT
1 Write short notes on the following
a. Types of Operational Strategies
b. Current Trends in Operations Management
c. Types of benchmarking
d. Automated assembly lines
2 Describe Computer-Aided Manufacturing (CAM).
A Computer-Aided Manufacturing (CAM)
Applications of Computer-Aided Manufacturing (CAM)
Benefits of Computer-Aided Manufacturing (CAM)
Problems of Computer-Aided Manufacturing (CAM)
3 Explain various factorsaffecting a facility location.
A Explain various factorsaffecting a facility location. 10
4 Organization: Fortune solutions

The market place for pharmaceutical companies is highly competitive. As a result there is a need for
a flexible, accurate and responsive global planning process to support the key factors of rapid time
to market, rapid response to demand changes, low costs. Each difficult tocombine and form a global
view of demand and supply and to maximise sales opportunities. The requirement was to create a
standard SOP process to be used at all the supply chains, incorporating company and industry best
practice. The solution for this problem was developed as follows: A workshop analysed all SOP
models used within the company and compared these with business requirements and best
practice. As a result of combined SOP models, the organisation was able to develop a best fit SOP
model that could be rolled out across the company. The workshop produced a detailed
documentation which described about inputs, meeting agendas and attendees, outputs, key
performance indicators foreach stage of the process.
A simulation of the full SOP model was developed that enabled final design improvements to be
made and training of process participants and key stakeholders. This allowed a successful
implementation plan to be developed. Upon implementing, the process was tried on trial run for a
period of 4 months to facilitate fine tuning. The resulting SOP model was then rolled out across the
company to achieve full benefits. The rapid implementation of a standardised SOP process gave
immediate benefits to the fortune solutions in terms of:
 Increased customer service level and superior product availability.
 Reduced costs fromhigher resource utilisation, reduced waste.
 Improved cash flow due to optimized inventory and improved schedule adherence.
Give the reason for developing a standardized SOP process. How was the solution developed ? What
are the benefits of a standardized SOP process.
5 What is new product development? Explain the impact of internet on new product development.
A Definition of new product development, how it is driven
Description of the impact of internet on new product development
(how it is freeing developers to generate ideas, example/s)
6 Write short notes on the following:
a. Value Stream Mapping
b. Benefits of JIT
c. Ideal ProductionSystem
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Smu mba sem 3 om spring 2016 assignments

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