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2




◦   Introduction to Operations Management,
◦   Why Study Operations Management?
◦   Organizational Model/OM in the Organizational Chart,
◦   Why study OM?
◦   Operations/Production Systems,
◦   Historical Development of OM,
◦   Current Issues in Operations Management
3




 Operations management is the management of an organization’s
  productive resources or its production system.
 A production system takes inputs and converts them into outputs.

 The conversion process is the predominant activity of a production

  system.
 The primary concern of an operations manager is the activities of the

  conversion process.




 Nirmal_i@yahoo.com
 +919867570665
4




Operations Management (OM)
is the process, which combines and transforms various resources
(inputs) used in the production/operations subsystem of the
organization into value added product/services in a controlled manner
as per the policies of the organization
is that function of an organization, which is concerned with the
transformation of a range of inputs into the required products/services
having the requisite quality level
Is the set of interrelated management activities, which are involved in
this transformation process
is defined as the design, operation, and improvement of the
systems that create and deliver the firm’s primary products and
services
5




Operations & Supply Management (OSM)
is defined as the design, operations and improvement of the system that
create and deliver the firm’s primary products and services
like other line functions viz. Marketing, Finance, is also a functional field
with clear line management responsibilities

Operations & Supply Management (OSM) Vs. Operations Research
(OR), Management Science (MS) and Industrial Engineering (IE)
While OSM is a field of Management whereas OR/MS is the applications
of quantitative methods to decision making in all the fields and IE is an
engineering discipline
While OSM managers uses decision making tools of OR/MS (Critical path
scheduling) and are concerned with many of the issues of IE (factory
automation), OSM’s distinct management role distinguishes it from others
6




                Finance
     Sales                  HRM

                 OM
                              QA
    Marketing


                 MIS      Accounting
Engineering
7




OM in the Organization Chart

   Finance    Operations
              Operations     Marketing


   Plant
   Plant      Operations
              Operations     Director
                             Director
  Manager
  Manager      Manager
               Manager

   Manufacturing, Production control,
   Manufacturing, Production control,
    Quality assurance, Engineering,
    Quality assurance, Engineering,
     Purchasing, Maintenance, etc
     Purchasing, Maintenance, etc
8




                     Systematic Approach
                      to Org. Processes




Business Education     Operations          Career Opportunities
                      Management




                      Cross-Functional
                      Applications
9




 Purchasing planner/buyer
 Production (or operations) supervisor

 Production (or operations) scheduler/controller

 Production (or operations) analyst

 Inventory analyst

 Quality specialist
10




 Operations as a System
 Decision Making in OM
11




         Production System

           Conversion
Inputs                       Outputs
           Subsystem

             Control
            Subsystem
12




 External
  ◦ Legal, Economic, Social, Technological
 Market

  ◦ Competition, Customer Desires, Product Info.
 Primary Resources

  ◦ Materials, Personnel, Capital, Utilities
13




   A transformation process uses resources to convert inputs into some desired
    outputs
   Inputs may be raw material, efforts, knowledge or finished product from some
    other system
   Categories of Transformation Process
    ◦ Physical (as in manufacturing)
    ◦ Locational (as in transportation)
    ◦ Exchange (as in retail)
    ◦ Storage (as in distribution)
    ◦ Physiological (as in health care)
    ◦ Informational (as in Telecommunication)
   These Transformations are not mutually exclusive (Example : Departmental
    Store – allows price comparison by shoppers(informational), Stores SKUs
    (Storage), Sells goods (exchange)
14




 Direct
  ◦ Products
  ◦ Services
 Indirect

  ◦ Waste
  ◦ Pollution
  ◦ Technological Advances
15




 Companies cannot compete with marketing, finance, accounting, and
  engineering alone
 We focus on OM as we think of global competitiveness, because that

  is where the vast majority of a firm’s workers, capital assets, and
  expenses reside
 To succeed, a firm must have a strong operations function teaming

  with the other organization functions
16




Strategic Decisions                        Examples include deciding:
These decisions are of strategic           ◦ how much finished-goods inventory to
importance and have long-term                 carry
significance for the organization.          ◦ the amount of overtime to use next
                                              week
Examples include deciding:
                                            ◦ the details for purchasing raw material
  ◦ the design for a new product’s            next month
    production process                  Control Decisions
  ◦ where to locate a new factory        These decisions concern the day-to-

  ◦ whether to launch a new-product       day activities of workers, quality of
    development plan                      products and services, production
Operating Decisions                       and overhead costs, and machine
These decisions are necessary if the
                                          maintenance
                                         Examples include deciding:
ongoing production of goods and
services is to satisfy market demands       ◦ labor cost standards for a new product
and provide profits                         ◦ frequency of preventive maintenance
                                            ◦ new quality control acceptance criteria
17




 Information about the outputs, the conversions, and the inputs is fed
  back to management.
 This information is matched with management’s expectations

 When there is a difference, management must take corrective action

  to maintain control of the system

                                        Set Goals
                                                         Measure (Info on
                                      (Management
                                                            O/P,I/P &
                                      Expectations-
                                                          Conversion)
                                         Targets)
    Control Process                            Closed Loop
                                        Implement         Compare with
                                    Corrective Actions   Goals & Identify
                                      for Variances          Gaps
18




    Example : Typical Systems
System         Primary Input   Resources             Primary Transformation        Typical desired
                                                     Function(s)                   Output
Hospital       Patients        Doctors, Nurses,      Health care (physiological)   Healthy
                               Medical Supplies,                                   Individual
                               Equipment
Restaurant     Hungry          Food, Chef,           Well prepared, well served    Satisfied
               Customer        Waiters,              food, good environment        Customers
                               Environment           (Physiological & exchange)
College or     High school     Teachers, Books,      Imparting Knowledge &         Educated
University     Grads           classrooms            skills (Informational)        Individuals
Distribution   Stock keeping   Storage bins, stock   Storage & redistribution      Fast Delivery,
Center         units (SKUs)    pickers               (Storage)                     Availability of
                                                                                   SKUs
Airlines       Travelers       Airplanes, Crews,     Move to destination           On-time, safe
                               Scheduling/ticketin   (Locational)                  delivery to
                               g system                                            destination
19




Five differences
First, Service is an intangible process that cannot be weighed or measured while good is
a physical output of a process that has physical dimensions
  ◦ Service innovation unlike product innovation can not be patented imposing threat of
     competition replicating it
  ◦ Intangibility is a problem for customer as service can not be tried out and tested
     before it is purchased
Second, Service requires some interaction with customers for it to be a service and must
be designed to handle customer presence. Goods, however are a re generally produced
in facilities separate from customer
Third, Services are inherently heterogeneous, they vary from day to day and even hour
by hour, as a function of attitude of customers and the servers.. Thus even the highly
scripted work such as that in call centers can produce unpredictable results. Goods
however can be produced with very tight specifications and with essentially zero
variability w.r.t. time
Service as a product are perishable and time dependent unlike Goods and can not be
stored
Specifications of a service are defined and evaluated as a package of features that
effect the five senses (Perception)
20




   Core services are basic things that customers want from products
    they purchase

    Core Services Performance Objectives

                                    Quality




                               Operations
            Flexibility                                   Speed
                              Management



                                Price (or cost
                                 Reduction)
21




 Value-added services differentiate the organization from competitors
  and build relationships that bind customers to the firm in a positive
  way
 Value-Added Service Categories




                           Problem Solving




         Information         Operations            Sales Support
                             Management



                             Field Support
221-22
231-23




 JIT and TQC
 Manufacturing Strategy Paradigm
 Service Quality and Productivity
 Total Quality Management and Quality Certification
 Business Process Reengineering
 Six-Sigma Quality
 Supply Chain Management
 Electronic Commerce
 Service Science
24




   Service science, Management & Engineering (SSME) is a term introduced by IBM to
    describe service science, an interdisciplinary approach to the study, design, and
    implementation of services systems – complex systems in which specific arrangements
    of people and technologies take actions that provide value for others
   SSME has been defined as the application of science, management, and engineering
    disciplines to tasks that one organization beneficially performs for and with another
   Today, SSME is a call for academia, industry, and governments to focus on becoming
    more systematic about innovation in the service sector, which is the largest sector of
    the economy in most industrialized nations, and is fast becoming the largest sector in
    developing nations as well
   SSME is also a proposed academic discipline and research area that would
    complement – rather than replace – the many disciplines that contribute to knowledge
    about service
   The interdisciplinary nature of the field calls for a curriculum and competencies to
    advance the development and contribution of the field of SSME
25




Year     Concept                                  Tool                                           Originator

1910's Principles of scientific mgmt              Formalized time-study and work-study           Frederick Taylor

         Industrial psychology                    Motion study                                   Frank & Lillian Gilbreth

         Moving assembly line                     Activity scheduling chart                      Henry Ford & Henry Gantt

         Economic lot size                        EOQ applied to inventory control               F.W. Harris
                                                  Sampling inspection & statistical tables for   Walter Shewhart, H.F.
1930's Quality control
                                                  quality control                                Dodge, & H.G. Romig

         Hawthorne Studies of worker motivation   Activity sampling for work analysis            Elton Mayo & L.H.C. Tippett

         Multidisciplinary team approaches to                                                    Operations research groups
1940's                                            Simplex method of lineary programming
         complex system problems                                                                 and George B. Dantzig

                                                  Simulation, waiting-line theory, decision theory,
1950's- Extensive development of operations
                                                  mathematical programming, project scheduling Many researchers
60's    research tools
                                                  & CPM
                                                  Shop scheduling, inventory control, forecasting, Led by computer
1970's Widespread use of computers in business
                                                  project management, MRP                          manufacturers
         Service quality & productivity           Mass production in the service sector          McDonalds
26




Year   Concept                            Tool                                           Originator

1980's Manufacturing strategy paradigm    Manufacturing as a competitive weapon          Harvard Business

                                          Kanban, poka-yokes, CIM, FMS, CAD/CAM,         Tai-Ichi Ohno, W.E.
       JIT, TQC, and factory automation
                                          robots, et                                     Deming, J.M. Juran

       Synchronous manufacturing          Bottleneck analysis, OPT, theory of constraints Eliyahu M. Goldratt


                                          Baldrige quality award, ISO 9000, QFD, value
1990's Total quality management           & concurrent engineering, continuous           NIST, ASQ, ISO
                                          improvement

                                                                                         M. Hammer & major
       Business process reengineering     Radical change
                                                                                         consulting firms

                                                                                         US Government, Netscape,
       Electronic enterprise              Internet, WWW
                                                                                         Microsoft

       Supply chain management            SAP/R3, client/server                          SAP, Oracle

2000's E-commerce                         Internet, WWW                                  Amazon, eBay, AOL, Yahoo
27




 Synergies  must exist with other functional areas
  of the organization
 Operations account for 60-80% of the direct

  expenses that burden a firms profit.
28




 Global Competition
 Quality, Customer Service, and Cost Challenges

 Rapid Expansion of Advanced Technologies

 Continued Growth of the Service Sector

 Scarcity of Operations Resources

 Social-Responsibility Issues
29




 Coordinate  the relationships between mutually supportive
  but separate organizations
 Optimizing global supplier, production, and distribution

  networks
 Increased co-production of goods and services
 Managing the customers experience during the service

  encounter
 Raising the awareness of operations as a significant

  competitive weapon
30




 OM important in any organization
 Global competition forces rapid evolution of OM

 Decision based framework focus of course

  ◦ Strategic, Operating, and Control
31
32




A major objective of today’s topic is to show how smart
managers can do which of the following?
a.Improve efficiency by lowering costs

b.Improve effectiveness by creating value

c.Increasing value by reducing prices

d.Serving customers well

e.All of the above




Answer: e. All of the above
33




In the Input-Transformation-Output Relationship,
a typical “input” for a Department Store is which
of the following?
a.Displays
b.Stocks of goods
c.Sales clerks
d.All of the above
e.None of the above


Answer: e. None of the above (The above are
considered “Resources” of a department store.
 The correct answer is “Shoppers”.)
34




In which of the following decades did the
   concept of quality control originate?
a. 1920’s
b. 1930’s
c. 1940’s Answer: b. 1930’s (Tools such
d. 1950’s
            as sampling inspection and
e. 1970’s
           statistical tables where first
           developed by Walter
           Shewhart, H. F. Dodge, and H.
           G. Romig.)

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Ch01 om-intro

  • 1.
  • 2. 2 ◦ Introduction to Operations Management, ◦ Why Study Operations Management? ◦ Organizational Model/OM in the Organizational Chart, ◦ Why study OM? ◦ Operations/Production Systems, ◦ Historical Development of OM, ◦ Current Issues in Operations Management
  • 3. 3  Operations management is the management of an organization’s productive resources or its production system.  A production system takes inputs and converts them into outputs.  The conversion process is the predominant activity of a production system.  The primary concern of an operations manager is the activities of the conversion process.  Nirmal_i@yahoo.com  +919867570665
  • 4. 4 Operations Management (OM) is the process, which combines and transforms various resources (inputs) used in the production/operations subsystem of the organization into value added product/services in a controlled manner as per the policies of the organization is that function of an organization, which is concerned with the transformation of a range of inputs into the required products/services having the requisite quality level Is the set of interrelated management activities, which are involved in this transformation process is defined as the design, operation, and improvement of the systems that create and deliver the firm’s primary products and services
  • 5. 5 Operations & Supply Management (OSM) is defined as the design, operations and improvement of the system that create and deliver the firm’s primary products and services like other line functions viz. Marketing, Finance, is also a functional field with clear line management responsibilities Operations & Supply Management (OSM) Vs. Operations Research (OR), Management Science (MS) and Industrial Engineering (IE) While OSM is a field of Management whereas OR/MS is the applications of quantitative methods to decision making in all the fields and IE is an engineering discipline While OSM managers uses decision making tools of OR/MS (Critical path scheduling) and are concerned with many of the issues of IE (factory automation), OSM’s distinct management role distinguishes it from others
  • 6. 6 Finance Sales HRM OM QA Marketing MIS Accounting Engineering
  • 7. 7 OM in the Organization Chart Finance Operations Operations Marketing Plant Plant Operations Operations Director Director Manager Manager Manager Manager Manufacturing, Production control, Manufacturing, Production control, Quality assurance, Engineering, Quality assurance, Engineering, Purchasing, Maintenance, etc Purchasing, Maintenance, etc
  • 8. 8 Systematic Approach to Org. Processes Business Education Operations Career Opportunities Management Cross-Functional Applications
  • 9. 9  Purchasing planner/buyer  Production (or operations) supervisor  Production (or operations) scheduler/controller  Production (or operations) analyst  Inventory analyst  Quality specialist
  • 10. 10  Operations as a System  Decision Making in OM
  • 11. 11 Production System Conversion Inputs Outputs Subsystem Control Subsystem
  • 12. 12  External ◦ Legal, Economic, Social, Technological  Market ◦ Competition, Customer Desires, Product Info.  Primary Resources ◦ Materials, Personnel, Capital, Utilities
  • 13. 13  A transformation process uses resources to convert inputs into some desired outputs  Inputs may be raw material, efforts, knowledge or finished product from some other system  Categories of Transformation Process ◦ Physical (as in manufacturing) ◦ Locational (as in transportation) ◦ Exchange (as in retail) ◦ Storage (as in distribution) ◦ Physiological (as in health care) ◦ Informational (as in Telecommunication)  These Transformations are not mutually exclusive (Example : Departmental Store – allows price comparison by shoppers(informational), Stores SKUs (Storage), Sells goods (exchange)
  • 14. 14  Direct ◦ Products ◦ Services  Indirect ◦ Waste ◦ Pollution ◦ Technological Advances
  • 15. 15  Companies cannot compete with marketing, finance, accounting, and engineering alone  We focus on OM as we think of global competitiveness, because that is where the vast majority of a firm’s workers, capital assets, and expenses reside  To succeed, a firm must have a strong operations function teaming with the other organization functions
  • 16. 16 Strategic Decisions  Examples include deciding: These decisions are of strategic ◦ how much finished-goods inventory to importance and have long-term carry significance for the organization. ◦ the amount of overtime to use next week Examples include deciding: ◦ the details for purchasing raw material ◦ the design for a new product’s next month production process Control Decisions ◦ where to locate a new factory  These decisions concern the day-to- ◦ whether to launch a new-product day activities of workers, quality of development plan products and services, production Operating Decisions and overhead costs, and machine These decisions are necessary if the maintenance  Examples include deciding: ongoing production of goods and services is to satisfy market demands ◦ labor cost standards for a new product and provide profits ◦ frequency of preventive maintenance ◦ new quality control acceptance criteria
  • 17. 17  Information about the outputs, the conversions, and the inputs is fed back to management.  This information is matched with management’s expectations  When there is a difference, management must take corrective action to maintain control of the system Set Goals Measure (Info on (Management O/P,I/P & Expectations- Conversion) Targets) Control Process Closed Loop Implement Compare with Corrective Actions Goals & Identify for Variances Gaps
  • 18. 18  Example : Typical Systems System Primary Input Resources Primary Transformation Typical desired Function(s) Output Hospital Patients Doctors, Nurses, Health care (physiological) Healthy Medical Supplies, Individual Equipment Restaurant Hungry Food, Chef, Well prepared, well served Satisfied Customer Waiters, food, good environment Customers Environment (Physiological & exchange) College or High school Teachers, Books, Imparting Knowledge & Educated University Grads classrooms skills (Informational) Individuals Distribution Stock keeping Storage bins, stock Storage & redistribution Fast Delivery, Center units (SKUs) pickers (Storage) Availability of SKUs Airlines Travelers Airplanes, Crews, Move to destination On-time, safe Scheduling/ticketin (Locational) delivery to g system destination
  • 19. 19 Five differences First, Service is an intangible process that cannot be weighed or measured while good is a physical output of a process that has physical dimensions ◦ Service innovation unlike product innovation can not be patented imposing threat of competition replicating it ◦ Intangibility is a problem for customer as service can not be tried out and tested before it is purchased Second, Service requires some interaction with customers for it to be a service and must be designed to handle customer presence. Goods, however are a re generally produced in facilities separate from customer Third, Services are inherently heterogeneous, they vary from day to day and even hour by hour, as a function of attitude of customers and the servers.. Thus even the highly scripted work such as that in call centers can produce unpredictable results. Goods however can be produced with very tight specifications and with essentially zero variability w.r.t. time Service as a product are perishable and time dependent unlike Goods and can not be stored Specifications of a service are defined and evaluated as a package of features that effect the five senses (Perception)
  • 20. 20  Core services are basic things that customers want from products they purchase Core Services Performance Objectives Quality Operations Flexibility Speed Management Price (or cost Reduction)
  • 21. 21  Value-added services differentiate the organization from competitors and build relationships that bind customers to the firm in a positive way  Value-Added Service Categories Problem Solving Information Operations Sales Support Management Field Support
  • 23. 231-23  JIT and TQC  Manufacturing Strategy Paradigm  Service Quality and Productivity  Total Quality Management and Quality Certification  Business Process Reengineering  Six-Sigma Quality  Supply Chain Management  Electronic Commerce  Service Science
  • 24. 24  Service science, Management & Engineering (SSME) is a term introduced by IBM to describe service science, an interdisciplinary approach to the study, design, and implementation of services systems – complex systems in which specific arrangements of people and technologies take actions that provide value for others  SSME has been defined as the application of science, management, and engineering disciplines to tasks that one organization beneficially performs for and with another  Today, SSME is a call for academia, industry, and governments to focus on becoming more systematic about innovation in the service sector, which is the largest sector of the economy in most industrialized nations, and is fast becoming the largest sector in developing nations as well  SSME is also a proposed academic discipline and research area that would complement – rather than replace – the many disciplines that contribute to knowledge about service  The interdisciplinary nature of the field calls for a curriculum and competencies to advance the development and contribution of the field of SSME
  • 25. 25 Year Concept Tool Originator 1910's Principles of scientific mgmt Formalized time-study and work-study Frederick Taylor   Industrial psychology Motion study Frank & Lillian Gilbreth   Moving assembly line Activity scheduling chart Henry Ford & Henry Gantt   Economic lot size EOQ applied to inventory control F.W. Harris Sampling inspection & statistical tables for Walter Shewhart, H.F. 1930's Quality control quality control Dodge, & H.G. Romig   Hawthorne Studies of worker motivation Activity sampling for work analysis Elton Mayo & L.H.C. Tippett Multidisciplinary team approaches to Operations research groups 1940's Simplex method of lineary programming complex system problems and George B. Dantzig Simulation, waiting-line theory, decision theory, 1950's- Extensive development of operations mathematical programming, project scheduling Many researchers 60's research tools & CPM Shop scheduling, inventory control, forecasting, Led by computer 1970's Widespread use of computers in business project management, MRP manufacturers   Service quality & productivity Mass production in the service sector McDonalds
  • 26. 26 Year Concept Tool Originator 1980's Manufacturing strategy paradigm Manufacturing as a competitive weapon Harvard Business Kanban, poka-yokes, CIM, FMS, CAD/CAM, Tai-Ichi Ohno, W.E.   JIT, TQC, and factory automation robots, et Deming, J.M. Juran   Synchronous manufacturing Bottleneck analysis, OPT, theory of constraints Eliyahu M. Goldratt Baldrige quality award, ISO 9000, QFD, value 1990's Total quality management & concurrent engineering, continuous NIST, ASQ, ISO improvement M. Hammer & major   Business process reengineering Radical change consulting firms US Government, Netscape,   Electronic enterprise Internet, WWW Microsoft   Supply chain management SAP/R3, client/server SAP, Oracle 2000's E-commerce Internet, WWW Amazon, eBay, AOL, Yahoo
  • 27. 27  Synergies must exist with other functional areas of the organization  Operations account for 60-80% of the direct expenses that burden a firms profit.
  • 28. 28  Global Competition  Quality, Customer Service, and Cost Challenges  Rapid Expansion of Advanced Technologies  Continued Growth of the Service Sector  Scarcity of Operations Resources  Social-Responsibility Issues
  • 29. 29  Coordinate the relationships between mutually supportive but separate organizations  Optimizing global supplier, production, and distribution networks  Increased co-production of goods and services  Managing the customers experience during the service encounter  Raising the awareness of operations as a significant competitive weapon
  • 30. 30  OM important in any organization  Global competition forces rapid evolution of OM  Decision based framework focus of course ◦ Strategic, Operating, and Control
  • 31. 31
  • 32. 32 A major objective of today’s topic is to show how smart managers can do which of the following? a.Improve efficiency by lowering costs b.Improve effectiveness by creating value c.Increasing value by reducing prices d.Serving customers well e.All of the above Answer: e. All of the above
  • 33. 33 In the Input-Transformation-Output Relationship, a typical “input” for a Department Store is which of the following? a.Displays b.Stocks of goods c.Sales clerks d.All of the above e.None of the above Answer: e. None of the above (The above are considered “Resources” of a department store. The correct answer is “Shoppers”.)
  • 34. 34 In which of the following decades did the concept of quality control originate? a. 1920’s b. 1930’s c. 1940’s Answer: b. 1930’s (Tools such d. 1950’s as sampling inspection and e. 1970’s statistical tables where first developed by Walter Shewhart, H. F. Dodge, and H. G. Romig.)

Editor's Notes

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  2. Table 1.5 discusses the concepts, Figure 1.2 shows the model of inputs, conversion, and outputs, and Table 1.6 shows the diversity of production systems. Table 1.7 shows various jobs available in OM. Highly paid, active market right now. More companies recognize strategic importance of OM. E.G.. Assets management..... inventory. Millions of $ tied up that could be applied to NPI, process improvement, R&D. Strategic ... what kind of product, process, and facility... location.. LONG-TERM Operating .... Planning production to meet demand Control .... Day-to-day activity of workers, product, process
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