1. Mobile Marketing with Channel Mobile
It’s time to harness the power of mobile!!

2. The Power of Mobile
The
Power of
Mobile
Operator
revenues - $5.4
trillion
cumulative
2013 - 2017
Analysts predict a
SIM penetration of
97% in 2017
Mobile data traffic
expected to grow by
79% annually from
2012 - 2017
In the past 5 years,
mobile penetration
has grown from
30% to well over
half of the
population
Nigeria represents
the largest share of
subscribers – 95
million
The African
market is
expanding nearly
twice as fast as
Asia’s
Increasing
demand for
mobile
advertising is
ever present

3. About Us
Channel Mobile is a Mobile Marketing Agency based in Cape Town that strategises, develops and executes fully fledged mobile campaigns for corporates and advertising
agencies alike.
 Wireless Applications Service Provider (WASP) with direct connections for SMS, Short Codes, USSD, IVR and MMS to all four South African mobile network operators
 Broad based BEE status: Level 2
 Full member of WASPA
 Full member of MMA
Channel Mobile formerly traded as AppointMate from 2002 to May 2008. We started as a very basic software application that was marketed to the automotive industry to
enable dealerships to SMS service reminders and marketing information to their customers. To this day we still supply this application to hundreds of motor dealers but in 2008
re-branded and became a service provider with all South African mobile networks and a fully fledged mobile solutions provider.
We are the preferred mobile solutions provider to a number of large corporates and advertising agencies, including Quirk, Hero, Publicis Machine, Incentiv, World Wide
Creative, Oscar Tango, Hisense, Protea Hotels, Lewis Group and CMH Group.

4. Channel Mobile Offering

5. Bulk SMS
 We provide a web-based application for the sending of single and bulk SMS.
 Easily connect to our SMS gateway.
 No third party software or hardware to be installed.
 Rapid Response & Delivery.
 Competitive Rates
 Reverse billed reply available. No cost to the user
Features
 Rapid and reliable delivery
 Personalising messages to recipients
 Sending long messages (+160 characters)
 Scheduling messages for future delivery
 Replies
 Managing databases
 Full reporting

6. USSD
 USSD stands for Unstructured Supplementary Services Data. It is a technology used to send information (usually text menus) between a mobile phone and an application on a mobile
network.
 USSD Codes can encompass once off requests or interactive navigation with a menu based application and is extremely effective when targeting a lower LSM as it is supported by all
handsets and networks and requires no internet to connect – it therefore has great reach and adoption within your market.
 Premium rate, standard rate and reverse billed available.
 One of the only WASPS in South Africa that offers NI USSD
Features
Create a mobile based menu driven application for your business. These can revolve around:
 USSD Mobile Surveys
 Client feedback forms
 Polls
 Questionnaires
 USSD based competitions for database building
 Mobile based research tools

7. SMS Short Codes
Short codes have become a key touch and contact point in Mobile Marketing Campaigns. Channel Mobile offers a simple, smart and
easy way to manage short code campaigns.
What is a Short Code?
 A 5 digit number (e.g. 31941) that carries a premium, standard or reverse charge. Using a short code allows
businesses the functionality to generate sales leads, compile databases and create revenue.
What You Can Do:
 Manage and run SMS competitions
 Create an opt in database
 Create Sales Leads
 Create revenue generating opportunities
 Push Mobi Site links or content to customers
 Run a quiz or survey
 Create a donation service

8. Mobile Rewards
Airtime and Data Rewards
 Send your customers airtime or data directly to their mobile phone
 Pinned and pin less options available
 Extremely effective for competitions
Cash Send (ABSA and Standard Bank)
 Reward your customers with instant cash prizes
 Send an SMS with the voucher number and pin
 User goes to any ABSA or Standard Bank ATM, punches in the number and pin,
and receives cash instantaneously

9. Mobile Vouchers
TFG
 DueSouth
 Markham
 Sportscene
 Totalsports
 American Swiss
Movie Tickets
 NuMetro
 Ster-Kinekor
wiGroup
 Pick ‘n Pay
 Kauai
 Nando’s
 Vodacom
 Cape Union Mart
Coupons
 EeziCoupons (Shoprite & Checkers)

10. Bulk MMS
 Bulk MMS allows you to send pictures, sound clips, video clips and up to 5 000 characters of text. Your MMS
Media can be sent to our design team, who will then compile, preview, test, and send your MMS or save it to be
sent at a later stage.
BULK MMS Features
 Bulk MMS Announcements
 Targeted MMS
 Personalized MMS
 Interactive MMS
 Direct response
 We can assist with Creative Design, Professional Voice Over, Conversion, Set Up, Management, Data Preparation
and Reporting on all MMS Campaigns.

11. EMAIL
CONSUMER DATA
 Model any data structure from simple to very complex
 Advance query capability
 Used for advanced segmentation
 Data Mining and Analysis
 Custom Dashboards and Reporting
DATA IMPORTS
 Import data from CSV
 Deduplication via advance fuzzy matching algorithms
 Automated data cleansing during import process
 Extensible import process with custom validation and cleansing rules
 Email address validation recipient’s domain (DNS), MX Records and SMTP servers
TEMPLATES EMAIL
 Build or import HTML
 Render testing on +/- 30 desktop and mobile email clients
 Spam testing using 10 span filters e.g. Barracuda, SpamAssassin, Postini, etc.
 Embed dynamic QR Codes in Email Template e.g. Business card, Geo Locations,
Calendar Events and URLs.
 Supports attachments
EMAIL CAMPAIGN EXECUTION
 Advanced scheduling capability, immediate, once off and recurring
 Recurring e.g.:
 Daily, Weekly, Monthly, Annually
 Specific days of the week, last day of the week/month, first day of week month
EMAIL CAMPAIGN REPORTS
 Opens, clicks, bounces, replies
 Key performance indicators
 Clicked URLs
 Opens and Clicks per day and per hour
 Device reporting, desktop vs mobile, device type, etc.
 Geographical reporting on country, city and suburb
 Detailed soft and hard bounce reports
 Google Analytics Integration

12. Mobile Display Advertising
Channel Mobile display advertising platforms
 Vodacom Vlive
 Google Adwords
 StrikeAd

13. Vodacom Live!
V-Live
 SA’s largest site and content portal
 Covers games, music, news, sport, weather & entertainment
 It’s free to browse to Vodacom customers
 5.1 million unique visitors every month
The Audience:
 LSM 5 – 10
 Mostly feature phones
 25 – 35 years old
 50/50 male/female
 Reach: Nationwide

14. Advertising on V-live!
Display Advertising Options
Call-To-Action Options
Click to Mobile Site
Click to Call
Click to SMS
Click to Application
Click to Twitter
Click to Facebook

15. StrikeAd
StrikeAdistheleaderinprogrammaticadvertisingacrossmultipledevices.TheycombineahugereachofleadingSSPswithbestinclassmobileDMP
audiencedataandouradvancedpredictivemodellingtodeliverunparalleledinsightandsuperiorROI.
Device: targeting based on
manufacturer / model /
device capabilities /
device age
Connection: targeting
based on the carrier / Wi-Fi
information contained in
the bid request
Content: targeting based
on the type of app / site
being used
Geo-tracking by country /
state / DMA / postcode /
latitude / longitude
Geo-tracking by POIs
(such as airports / store
locations)
Advanced targeting powered
by geographically profiled
audiences

16. Advertising on StrikeAd
Display Advertising Options
Dimension
s
Standard Smartphone Banners Specifications Reach
320x50
 <5kB for static
 <7.5kB for animated
 JPG, PNG, GIF
 Animation: Max 30s or 3 loops
 Border of contrasting colour
 Mobile web and app
 iOS (iPhone, iPod, iPad),
Android, Blackberry, some
feature phones
300x50
 <5kB for static
 <7.5kB for animated
 JPG, PNG, GIF
 Animation: Max 30s or 3 loops
 Border of contrasting colour
 Mobile web and app
 Blackberry, Feature
Phones & Android, little
iPhone
216x36
 <7.5kB
 JPG, PNG, GIF
 Animation: Max 30s or 3 loops
 Border of contrasting colour
 Mobile web and app
 Android and feature
phones
320x480
and
480x320
 <40kB
 JPG, PNG, GIF
 Animation: Max 30s or 3 loops
 Border of contrasting colour
 Mobile web and app
 iPhone and Android
smartphones
 Interstitial format
covering the entire screen
300x250
 <40kB
 JPG, PNG, GIF
 Animation: Max 30s or 3 loops
 Border of contrasting colour
 Mobile web and app
 All iOS (iPhone, iPod,
iPad), Android, Blackberry
Interstitial
320
480

17. Google Adwords for Mobile
Mobile Marketing on Google AdWords
Every second, 12 000 people search Google for something, visit somebody’s website or make
contact with that search enquiry. That means 720 000 people a minute. Every minute. All day
long.
The question is, are they finding your website? Are they in contact with you? Are they buying
from you?
With AdWords Enhanced Campaigns, advertisers are given four main advantages for mobile
advertisements:
 Offer Extensions
 Site Link Extensions
 Click To Call Extensions
 Location Extended Targeting

18. Advertising on Google

19. Please Call Me Advertising
What is Please Call Me?
Please Call Me is a free network used to reach urban/rural areas. A text message, with optional call to action, is tagged to the end
of the Please Call Me message. The sender and receive receives the advertisement.
Benefits
 Create awareness
 Drive engagement
 Build relationships
 Many call-to-action options
 Supports all handhelds
 No internet connection required
 Supported by all networks
 Massive reach. Vodacom 40 million impressions a day. MTN 25 million per day impressions a day
Who’s the audience?
 LSM 1 – 10
 Both feature phones and smartphones

20. Please Call Me Reach

21. Mobile Websites
 Channel Mobile offers the development of bespoke Mobile Websites or Mobi Sites.
 Mobile sites can be static, offering only content or, dynamic to enrich the user’s
experience.
 Dynamic sites can include credit card processing and call back functionality linked to a
database.
 WAP Push Messaging can be seamlessly implemented to allow the SMSing of WAP URL’s
to their client’s mobile phone.
 This will allow for easy connection to, and bookmarking of, the mobile phone website on
the user’s mobile phone.

22. Voice Messaging Solutions
Voice Broadcasting
Using the technology of Interactive Voice Response (IVR) and Automated Voice Messaging
(AVM), it is also referred to as interactive voice broadcasting. The recipients get a phone call
that when answered plays a recorded message. The person can interact with the message
and their selections on the keypad triggers the system to send another message back to the
recipient. A single or interactive message can be sent to the recipient and the system can
also be integrated to a call centre. Data is captured for all selections made by the recipient
and reporting is available for duration of calls to establish the success rate.
Voicemail Drop
Directly place a recorded message into the recipient’s voicemail without the phone ringing.
The recipient will get a standard voicemail notification and can access it like any other
message. With this option you can bypass the ringing phone and have your client listen to
the message at their convenience. As with any voicemail, the recipient can listen to the
message multiple times consequently this method can increase the effectiveness of your
campaign or information. Voicemail drop is best suited for a message where the recipient is
not asked to select any other alternatives.
Product Technical
Specifications
and Reporting
Information
Voice Broadcast mp3 file
Reporting available
and Campaign
management by
Channel Mobile
• Popular uses
include surveys,
greetings, booking
confirmations,
marketing and
promotional
messages, urgent
news or updates
• Integration options
available
• Available on Cell C,
Vodacom and MTN
Voicemail Drop mp3 file
Reporting available
and Campaign
management by
Channel Mobile

23. DEVICE LOOKUP SERVICE
 As Channel Mobile has direct connections to each South African mobile network, we are able to perform ad hoc mobile device lookups. The networks pass
the below information back to us per MSISDN:
 Active/Disconnected
 Handset make and model
 Device type
 MMS enabled

24. What We Offer in Africa
 Bulk SMS
 Mobile Websites
 USSD
 Namibia
 Zambia
 Nigeria
 Kenya
 Zimbabwe
 Botswana
 Malawi
 Uganda
 Ghana
 Short Codes
 Mobile Banner Display Advertising
 Please Call Me Advertising

25. GIVING BACK

26. SPONSORSHIPS
Channel Mobile is proud to be a part of the below charities and NPO’s:
 Breadline Africa: Breadline Africa is an internationally registered South African-based charity that aims to break the cycle of poverty – by providing reconverted shipping containers for early childhood
development. At Breadline Africa we believe that children and young people hold the future in their hands.
 Bright Start: Bright Start is an Education Support Programme dedicated to the Empowerment of children from low-income, historically disadvantaged communities in the Western Cape so they may have
a Brighter Future.
 Dignity SA: Dignity SA is a non profit organisation that utilises a short code to bring in donations. SMS ‘DignitySA’ to 38621 and donate R10.
 Pierre Robin: Pierre Robin Sequence Foundation (PRSF) is a Registered (126-590 NPO) South African based non profit organisation that has been established to support families and individuals affected by
Pierre Robin Sequence (PRS) and its associated syndromes worldwide.
 Friends Of Jess: Friends of Jess is a community of friends united by a common goal – to share Jess’s story and raise funds to support her fight against brain cancer. SMS your name to 40159 and donate
R20.
 Cape Of Good Hope SPCA: The Society for the Prevention of Cruelty to Animals – SPCA ‘for short’ – aims to protect all animals from cruelty, neglect and ill treatment that often results from ignorance of
animals and their needs.
 Caring For Kayla: A community of incredibly special people who unconditionally love and support a little princess with her fight against Cystic Fibrosis, an in curable terminal illness that is very rare. Caring
For Kayla, is a private trust and not part of any Cystic Fibrosis charities or associations. With all our private donations we not only able to help with Kayla’s treatment and medication but we also help other
underprivileged and special needs families in South Africa.
 Tsogang Sechaba Community Project: They strive to provide support both material and psychosocial, to the most vulnerable in society with the stated aim of lessening the impact of HIV and AIDS.
“Educate a child, empower a nation”. Channel Mobile has sponsored a short code to allow for an effective donation platform.
 The Haven Night Shelter: The Haven Night Shelter Welfare Organisation provides temporary shelter, physical care, social welfare and family re-unification services to adult homeless persons typically
described as “street people” or “vagrants” in the Western Cape.