Companies are increasingly using common short codes (CSC) and SMS mobile marketing to reach wide audiences. CSC allows companies to send promotional, informational, or interactive messages to opted-in customers through a 5-6 digit number. Examples show CSC campaigns generated significantly higher response rates than websites. Metrics like message opens, subscriptions, leads, and purchases allow companies to calculate return on investment. Integrating CSC with other channels like email, apps, and websites creates more effective multichannel mobile strategies.
SMS Continues to be the Best Mobile Marketing Channel With 102.4 percent wireless penetration in the United States*, more companies and organizations use the medium to reach out to existing and potential customers.
Specifically, SMS is the most effective channel for marketers because of its simplicity, adoption (or) familiarity, and unbiased reach. Virtually all phones are SMS capable, which means the channel can reach 5 billion subscribers worldwide. The International Association for the Wireless Telecommunications Industry (CTIA) reported U.S. annualized yearly text messaging at 2.12 trillion in June 2011, indicating a huge opportunity for marketers. And, according to Nielsen Mobile, the average consumer sends 600 messages per month compared to using less than 200 voice minutes.
With nearly 300 million subscribers in the US today and a rapidly growing North American messaging market, mobile is here to stay. And consumers are demanding a more personal, richer mobile experience now more than ever. As text messaging has become the most popular, fastest way to reach people, the potential of mobile is clear. Now is the time to tap into the mobile market and unleash new revenue opportunities for your business.
Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
SMS Continues to be the Best Mobile Marketing Channel With 102.4 percent wireless penetration in the United States*, more companies and organizations use the medium to reach out to existing and potential customers.
Specifically, SMS is the most effective channel for marketers because of its simplicity, adoption (or) familiarity, and unbiased reach. Virtually all phones are SMS capable, which means the channel can reach 5 billion subscribers worldwide. The International Association for the Wireless Telecommunications Industry (CTIA) reported U.S. annualized yearly text messaging at 2.12 trillion in June 2011, indicating a huge opportunity for marketers. And, according to Nielsen Mobile, the average consumer sends 600 messages per month compared to using less than 200 voice minutes.
With nearly 300 million subscribers in the US today and a rapidly growing North American messaging market, mobile is here to stay. And consumers are demanding a more personal, richer mobile experience now more than ever. As text messaging has become the most popular, fastest way to reach people, the potential of mobile is clear. Now is the time to tap into the mobile market and unleash new revenue opportunities for your business.
Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
Consumers are choosing where to shop based on the convenience and flexibility retail brands offer across channels. This webinar will highlight new consumer survey data highlighting the shifting expectations of today's cross-channel consumer. The data will examine emerging trends around:
Growing loyalty to brands that offer a good selection and competitive prices across all channels
Shoppers willingness to move their to another retail brand when they encounter inconsistent pricing across channels;
A growing disconnect with brands that offer inflexible, shipping, pick-up or return options
New interest in making purchases directly on mobile devices
Register now for this webinar to hear analysis of this new consumer shopping data, as well as real world examples of how global retailers are adapting to address these shifting shopper expectations.
What are the Benefits of Mobile Marketing with an App:
- Increased Customer Loyalty
- Generation of more Revenue Per Customer
- Increased Brand Awareness and Communication Potential
- Boost to Retail Foot Traffic
- Direct Information and Advertising to the Device the Customer Carries 98% of the Time
Top 3 Challenges to a Small Business:
- Growing Revenues
- Attracting and Retaining Customers
- Increasing Profitability
The top benefits that SMBs associate with external mobile apps and mobile-friendly web sites align much more closely to their key business challenges–growing revenues, attracting and retaining customers and
increasing
profitability.
16 05 2006 - Συνεδρίαση της Επιστημονικής Επιτροπής της Βουλής των Ελλήνων για το θέμα της Ευρυζωνικότητας με προσκεκλημένους τον ΣΑΤΠΕ (με Πρόεδρο τον κο Ανδρέα Αναστασόπουλο και Αντιπρόεδρο τον κο Νικόλαο Καρατζά) και την ΕΕΤΤ (με Πρόεδρο τον κο Νικήτα Αλεξανδρίδη)
Consumers are choosing where to shop based on the convenience and flexibility retail brands offer across channels. This webinar will highlight new consumer survey data highlighting the shifting expectations of today's cross-channel consumer. The data will examine emerging trends around:
Growing loyalty to brands that offer a good selection and competitive prices across all channels
Shoppers willingness to move their to another retail brand when they encounter inconsistent pricing across channels;
A growing disconnect with brands that offer inflexible, shipping, pick-up or return options
New interest in making purchases directly on mobile devices
Register now for this webinar to hear analysis of this new consumer shopping data, as well as real world examples of how global retailers are adapting to address these shifting shopper expectations.
What are the Benefits of Mobile Marketing with an App:
- Increased Customer Loyalty
- Generation of more Revenue Per Customer
- Increased Brand Awareness and Communication Potential
- Boost to Retail Foot Traffic
- Direct Information and Advertising to the Device the Customer Carries 98% of the Time
Top 3 Challenges to a Small Business:
- Growing Revenues
- Attracting and Retaining Customers
- Increasing Profitability
The top benefits that SMBs associate with external mobile apps and mobile-friendly web sites align much more closely to their key business challenges–growing revenues, attracting and retaining customers and
increasing
profitability.
16 05 2006 - Συνεδρίαση της Επιστημονικής Επιτροπής της Βουλής των Ελλήνων για το θέμα της Ευρυζωνικότητας με προσκεκλημένους τον ΣΑΤΠΕ (με Πρόεδρο τον κο Ανδρέα Αναστασόπουλο και Αντιπρόεδρο τον κο Νικόλαο Καρατζά) και την ΕΕΤΤ (με Πρόεδρο τον κο Νικήτα Αλεξανδρίδη)
Do you need to send SMS messages in huge quantities to your customers and thus make full use of this new exciting medium? Associated Computers & Communications Enterprise in one click can provide your company with the means to send hundreds, thousands or even millions of messages in a very cost-effective manner using our technology the SMSBlast, a software application which provides a turnkey solution that will allow you to immediately launch mobile services with a GSM Data Terminal. No phone lines and no internet connection involved. All you need is a desktop computer or a laptop.
The mobile phone has become one of the most social, intelligent and personal
devices. With over 270 million mobile phone subscribers in the US and growing,
mobile marketing is the next big trend in marketing. Learn how to use mobile
marketing to acquire customers, increase sales, improve customer satisfaction
and build loyalty. Tactics include SMS (text) campaigns, mobile applications
(e.g., iPhone, BlackBerry apps), mobile web advertising and many more
sophisticated technologies.
Speaker: Heather Sears, President of Mobile Synergies
Vancouver Mobile Marketing Agency, Straydog Marketing + DesignStraydog
An in depth look at the Mobile Market, and the rapid growth of mobile users. Straydog Marketing + Design mobile platform, including SMS text message campaigns and the Mobile Web. Applications for Real Estate Agents, presented by Straydog Marketing + Design
Best practices and stratagies to engaging customers across multiple channels to deliver value and loyalty. Presented at the Professional Association for Customer Engagement conference (PACE), May 2012.
MaxAxion are mobile media supply specialists, that offer marketers the ability to target consumers across multiple mobile platforms through targeted data layering.
Our world is more Mobile now than ever. Consumers are always on the move and it is increasingly hard to reach them through traditional channels like TV, Radio and Internet. In 2013 there were more than 6 billion subscriptions. With increasing penetration of mobile phones to the most rural areas, mobile networks cover more than 90% of the world’s population. Availability, affordability and ubiquity make the mobile phone an essential platform for retail marketing and business to customer communication.
The mobile phone has become the new “must have” for any serious “innovative” marketing project. Due to the rapidly expanding capabilities of smartphones, there is a misconception that ‘archaic’ technology such as SMS is not up to the task at hand. The truth is far from it.
Most brands now choose SMS as a must-have when planning their mobile strategy. One of the reason behind this is that while there are 1 billion smartphones, there are 5 billion feature phones. All these phones have built-in SMS capability.
By using MobiWeb’s enterprise platform, companies can send marketing campaigns, notifications, promotions and special offers, increasing brand awareness, customer acquisition, customer retention and driving sales.
Furthermore companies can globally receive SMS messages from consumers, engaging their target audience, increasing customer loyalty, retention and reactivation by initiating 2-way communication with the consumer through Inbound Marketing.
Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction.
Visit us at www.solutions4mobiles.com
A powerful platform to create OFFERS and Coupons! Create-Distribute-Track & Analyze your Campaigns.
Get consumers to recieve RICH branded coupons in the mCoupon Wallets on their phones. Track their actions -SAVEs, REFERs, REDEEMs
Στο προφητικό βιβλίο μυθιστορηματικής πραγματικότητας, το “1984” του Τζωρτζ Όργουελ, αναφέρεται το εξής: “Όποιος ελέγχει το παρελθόν ελέγχει το μέλλον. Όποιος ελέγχει το παρόν ελέγχει το παρελθόν - Who controls the past controls the future and who controls the present, controls the past”, περιγράφοντας ότι ο έλεγχος δίνει δύναμη και η δύναμη εξουσία με άμεση συνέπεια τελικά η εξουσία να διαφθείρει αυτούς που την έχουν. Όποιος ελέγχει την πληροφορία / επικοινωνία, αποκτά δύναμη πάνω σε αυτήν και εξουσιάζει όσους πληροφορούνται και επικοινωνούν, δηλαδή όλους εμάς, τους netzines .
Σε ένα “χαζό” δίκτυο τα δεδομένα είναι το αφεντικό και ένα ουδέτερο δίκτυο είναι ένα “χαζό” δίκτυο που απλά περνάει τα πακέτα ανεξάρτητα από τις εφαρμογές που υποστηρίζουν. Αυτή η άποψη εκφράστηκε από τον David S. Isenberg στην εργασία του "Η άνοδος του Χαζού Δικτύου" (The Rise of the Stupid Network ).
Οι πρόσφατες δηλώσεις του Προέδρου Obama αναφορικά με την ουδετερότητα δικτύων και οι ταυτόχρονες πιέσεις στην ΕΕ να κλείσει το ζήτημα μας ωθούν να ξαναδούμε τα δεδομένα μέχρι σήμερα.
Η Ευρωπαϊκή ευρυζωνική ιστορία, όπως και εκείνη των ευρωπαϊκών τηλεπικοινωνιών, είναι γεμάτη από επιτυχίες. Οι καταναλωτές έχουν επωφεληθεί σημαντικά από την αύξηση του ανταγωνισμού κατά τα τελευταία δέκα χρόνια: οι ταχύτητες πρόσβασης έχουν αυξηθεί, οι τιμές έχουν μειωθεί, οι επιλογές είναι πολλές και οι ευρωπαίοι καταναλωτές απολαμβάνουν μεγαλύτερες ταχύτητες πρόσβασης και χαμηλότερες τιμές από τους αμερικανούς ομολόγους τους.
Η επιτυχία στις ευρυζωνικές αγορές λιανικής πώλησης έχει επιτευχθεί σε μεγάλο βαθμό επειδή η ρύθμιση της πρόσβασης επέτρεψε την είσοδο στην αγορά νέων παικτών. Ειδικότερα, η πρόσβαση στα δίκτυα στο φυσικό επίπεδο, μέσω της αδεσμοποίητης πρόσβασης στον τοπικό βρόχο (LLU), επέτρεψε στους νεοεισερχόμενους παίκτες να καινοτομήσουν και να διαφοροποιήσουν τις υπηρεσίες τους από τους κατεστημένους φορείς (ΟΤΕ).
Η ταχεία εξέλιξη της τεχνολογίας και η παγκοσμιοποίηση έχουν τροποποιήσει ριζικά τη ζωή μας και θέτουν νέες προκλήσεις για την προστασία των προσωπικών δεδομένων και της πνευματικής ιδιοκτησίας. Η μετάβαση από τη βιομηχανική κοινωνία στη λεγόμενη κοινωνία των πληροφοριών, της ψηφιακής τεχνολογίας και επικοινωνίας έχει προκαλέσει βαθιές επικοινωνιακές, πολιτισμικές και οικονομικές αλλαγές. Η αξία και η οικονομική σημασία των άυλων αγαθών και των πληροφοριών έχει πολλαπλασιασθεί σε μια κοινωνία της οποίας η οικονομία και η επικοινωνία έχει διεθνοποιηθεί. Η πνευματική ιδιοκτησία παρέχει την κινητήρια δύναμη στην κοινωνία της διασκέδασης και της παγκόσμιας επικοινωνίας. Σκοπός αυτού του άρθρου δεν είναι να αναλύσει το σοβαρό αυτό ζήτημα αλλά να θίξει κάποια ζητήματα καθώς και να προβληματίσει για το μέλλον των πνευματικών δικαιωμάτων στο πλαίσιο την Ευρωπαϊκής Κοινότητας.
Rusia Telecom Sector (περιοδικό 3 - 2013)Telco News
Η περίπτωση της Ρωσικής Ομοσπονδίας, της οποίας το κρατικό εδαφικό αποτύπωμα αντιστοιχεί στο 18% της επιφάνειας του πλανήτη, θα μας βοηθήσει να κατανοήσουμε τις νέες δυνάμεις που αναδύονται στον διεθνή τηλεπ/κό τομέα και να συνειδητοποιήσουμε ότι, το όνομα Ρωσία δεν αντιπροσωπεύει μόνο πετρέλαιο/φυσικό αέριο, ορυχεία και διαμάντια, προηγμένη
στρατιωτική τεχνολογία και εξερεύνηση του διαστήματος, αλλά και συνεχώς διεθνοποιούμενη τηλεπικοινωνιακή δραστηριότητα με παγκόσμια στόχευση, με τη χρήση πρωτοποριακών τρόπων οργάνωσης των χρησιμοποιούμενων εταιρικών σχηματισμών.
Άρθρο European Telecom Market στο Communication SolutionsTelco News
Η Ευρωπαϊκή προοπτική και εξέλιξη της αγοράς των Ηλεκτρονικών επικοινωνιών.
Το μακρινό 1995, όταν το καθεστώς ήταν το μονοπώλιο του ΟΤΕ, τα αιτήματα των πελατών της παραδοσιακής τηλεφωνίας στον ΟΤΕ που ήταν σε αναμονή ήταν πολλές εκατοντάδες χιλιάδες όπου πολλά από αυτά εκκρεμούσαν για πάνω από 4 χρόνια. Ακόμα και στο Βέλγιο στην καρδιά της Ευρώπης η αναμονή ήταν πάνω από έξι μήνες γα αιτήματα σταθερής τηλεφωνίας.
Για το Ίντερνετ ας μην το συζητήσουμε διότι τότε ήταν ανύπαρκτο από πλευράς ταχυτήτων με τις πενιχρές dialup συνδέσεις των 28 Kbps !
Η απελευθέρωση των τηλεπικοινωνιών σε Ευρωπαϊκό επίπεδο και στην Ελλάδα, παρά τα προσκόμματα και τις καθυστερήσεις που παρατηρήθηκαν στην εφαρμογή της, αναμφίβολα δημιούργησε τεράστια οφέλη για τους Έλληνες καταναλωτές. Οι μειώσεις των τιμών στην παροχή τηλεπικοινωνιακών υπηρεσιών, αλλά και η επιτάχυνση της διάθεσης νέων καινοτομικών τεχνολογιών επικοινωνίας, όπως οι ευρυζωνικές υπηρεσίες, αποτελούν τα δύο πλέον βασικά και απτά οφέλη που αποκόμισε ο Έλληνας πολίτης από την «ελεύθερη» λειτουργία της αγοράς.
Παρόλα αυτά εντείνεται η ανησυχία στην Ευρωπαϊκή Ένωση αναφορικά με την επίτευξη των στόχων της Ψηφιακής Ατζέντας 2020 καθώς σύμφωνα με τον τελευταίο ετήσιο πίνακα αποτελεσμάτων του ψηφιακού θεματολογίου της Επιτροπής, οι Ευρωπαίοι διαθέτουν βασικά ψηφιακά δίκτυα και υπηρεσίες, αλλά υπολείπονται όσον αφορά τα κύρια σημερινά και τα μελλοντικά οφέλη της ψηφιακής επανάστασης.
Αναλυτικό Άρθρο στο μοντέλο του MVNO που δημοσιεύτηκε στο περιοδικό Communication Solution Μάρτιος 2013.
Τι είναι MVNO Mobile - (Virtual Network Operators – Εικονικός Πάροχος Κινητής Τηλεφωνίας);
Επί της «θεωρίας» MVNO είναι ένας πάροχος που προσφέρει υπηρεσίες κινητής τηλεφωνίας στους πελάτες του, αλλά στον οποίο δεν έχει εκχωρηθεί φάσμα. Είναι μία εταιρία η οποία προσφέρει υπηρεσίες κινητής τηλεφωνίας χωρίς όμως να έχει την ιδιοκτησία – διανομή της ραδιοσυχνότητας – φάσματος (δίκτυο), ούτε τις απαραίτητες υποδομές για να προσφέρει υπηρεσίες κινητής τηλεφωνίας.
Άρθρο στο περιοδικό Communication Solutions:
Αυτή η πλατφόρμα αναφέρεται σε μία μέθοδο παροχής συνδυασμένων ή και μεμονωμένων προπληρωμένων υπηρεσιών προστιθέμενης αξίας. Η μέθοδος περιλαμβάνει την παροχή ενός κέντρου λήψης και επεξεργασίας τηλεφωνικών κλήσεων και υπηρεσιών προστιθέμενης αξίας, την διάθεση στους χρήστες καρτών προσβάσεως, άυλων καρτών οι οποίες περιέχουν ένα προσωπικό αριθμό πρόσβασης (pin) καθώς και οδηγίες για την καθοδήγηση του χρήστη, έτσι ώστε μετά την κλήση να έχει πρόσβαση στην επιθυμητή υπηρεσία προστιθέμενης αξίας . Η κλήση μπορεί να υλοποιείται από οποιοδήποτε σταθερό ή κινητό τηλέφωνο.
Σε κάθε pin αντιστοιχεί χρηματικό ποσό και η πλατφόρμα φροντίζει για την διαχείριση του χρηματικού ποσού που αντιστοιχεί σε μεμονωμένες ή συνδυασμένες προπληρωμένες υπηρεσίες προστιθέμενης αξίας.
Η μονάδα μέτρησης χρημάτων μπορεί να είναι είτε στην μονάδα του χρόνου (π.χ. ευρώ / λεπτό) ή drop charge (ευρώ / κλήση).
Exelysis Communications Ltd, is a communications software developer and supplier, with a leading role in the Greek market and a developing position in EMEA markets.
http://smartonline.com.cy
This study of digital piracy covers the infringement of copyrighted content (such as music, films, software,
broadcasting, books etc) where the end product does not involve the use of hard media, such as CDs and
DVDs. Piracy involving hard media was covered in Phase I of the overall study.
The study highlights the unique market dynamics of digital piracy,1 where the existence of a large number
of suppliers willing to provide pirated content at virtually zero price pose new and difficult challenges to
copyright owners and policymakers in combating that piracy.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Sms Marketing increase ROI - whitepaper
1. Reaching the Widest Audience with Common
Short Code and SMS Mobile Marketing
March 2012
2. Reaching the Widest Audience with Common Short Code and SMS Mobile Marketing
SMS Continues to be the Companies are turning to common short code mobile marketing
today because it delivers personal, immediate and actionable
Best Mobile Marketing Channel content to a target audience that has opted to receive messages.
With 102.4 percent wireless penetration in the United States*,
more companies and organizations use the medium to reach out A Common Short Code (CSC) is a 5 or 6 digit carrier-approved
to existing and potential customers. number that mobile phone subscribers use to send SMS
messages in order to receive information, promotions, alerts and
Specifically, SMS is the most effective channel for marketers
branded content directly to their device. This interaction proves
because of its simplicity, adoption (or) familiarity, and unbiased
mutually beneficial to consumers and brands by establishing
reach. Virtually all phones are SMS capable, which means
a two-way communication channel with considerably flexible
the channel can reach 5 billion subscribers worldwide. The
data-delivery capabilities. The CSC gateway enables wireless
International Association for the Wireless Telecommunications
subscribers to access mobile applications and participate in
Industry (CTIA) reported U.S. annualized yearly text messaging
voting and polling, customer feedback, database enrollment,
at 2.12 trillion in June 2011, indicating a huge opportunity
news and offer alerts, contests, surveys, chat, games, direct
for marketers. And, according to Nielsen Mobile, the average
marketing and mobile commerce. Short code campaigns
consumer sends 600 messages per month compared to using
are rapidly growing in popularity because of their inherent
less than 200 voice minutes.
simplicity, ubiquitous outreach, societal trendiness, and
perpetual accessibility.
The result of an advertising initiative by Chicago’s Shedd
Aquarium perfectly illustrates the benefits of using short codes
in marketing campaigns. To test the difference in response rates,
the aquarium ran several TV commercials that directed viewers
to a Web site to register for a contest and one commercial that
gave viewers the option to enter the contest by sending a text
message to a short code.
What is astounding is that 31.6 percent of U.S. households are
wireless-only, suggesting that they rely solely on their mobile
phones as opposed to the traditional landline. Ninety-five
percent of existing mobile contracts have SMS built into the
agreement and more than 90 percent of text messages are
opened and read compared to less than 40 percent of all email
solicitations. SinglePoint found that 90 percent of text messages
are read within three minutes of delivery and that the recipient
eventually reads more than 99 percent of all text messages.
The short code campaign generated 325 percent more entries
The universal accessibility and usage of SMS, combined with the than the Web-based call-to-action. While it only ran in 25
ability to provide information in real-time, creates opportunities. percent of the ads, the short code campaign generated to 52
percent of the total entries. The results demonstrate how short
Brands and advertisers can use SMS to
code campaigns make it easy for the consumer to respond to the
• Reach customers who do not have a smartphone
calls to action while it is still top of mind.
• Reach consumers they have not engaged with recently
(customer retention) Ashley Furniture HomeStore provides another example of SMS
• Acquire customers who did not even know you existed effectiveness when compared with email. The chain held a
• Monetize interactions through incentivized offer paths four-day Secret Sale that was only promoted by email and SMS.
• Add another channel to the communication preferences list After subtracting the discounts from coupons, Ashley Furniture
as more people prefer SMS as a contact mode HomeStore sold $122 dollars of merchandise for every dollar
• Drive sales through coupons and deals spent on SMS – which dominated the $76 ROI achieved for every
dollar spent on email.
* CTIA Wireless Quick Facts, June 2011: Determined by # of active units divided by the total U.S. and territorial population (Puerto Rico, Guam and the USVI)
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3. Reaching the Widest Audience with Common Short Code and SMS Mobile Marketing
The Multichannel Plan
Businesses will always use, print, radio, TV and Web marketing
to communicate with potential and existing customers. But
integrating these channels into a large marketing push can
create a stronger response. Adding mobile to one’s marketing
mix gives legs to other channels. Mobile makes your online
efforts work harder and your print efforts more measurable, for
example. The value of adding mobile is giving existing media that
anytime, anyplace feel.
When looking at one’s mobile strategy, that too must have a
multichannel presence. A successful mobile strategy is one
where the worlds of messaging, Web, advertising, apps and SMS
converge, as each has unique strengths and definitive purposes.
SMS can be used to complement other mobile channels such as
Apps. Not only can it assist a consumer in locating an application,
it can remind the user to use the app and inform the consumer
of updates. When appropriately implemented, SMS reminds
customers about what is most important to them – no matter
where they are or what they are doing.
Companies need to integrate SMS into every aspect of their
mobile efforts. For example, SMS can be integrated into Retailer Claire’s ran a Mobile Secret Santa program to engage
applications and mobile Web sites to maintain consumer-brand its teen demographic. By participating in the program, a group
engagement, help drive them towards richer media experiences, of friends could add items to a wish list and Claire’s coordinated
or provide alternative methods to communicate. Text messaging cross-shopping via mobile alerts and emails. Claire’s sent text
can be used as push mechanism; therefore it can stimulate messages to all friends in the Secret Santa circle specifying
action and interaction instead of always leaving it up to the which gifts each friend wants. Teenagers are mobile-aware
consumer to initiate communication. consumers, and the Claire’s example is a tri-messaging
approach because it leverages social media, mobile marketing
In addition, SMS provides valuable insight on customers,
and email together.
prospects, and the effectiveness of traditional advertising
spends – all while generating a mobile database for future For retailers that have yet to take the plunge into mobile,
remarketing. Adding SMS to the mix solves that problem. trust that the time is now. Many retailers in the last year have
Additionally, adding an SMS component to existing marketing embraced social media, and the vast majority used email prior
and advertising extends the reach exponentially to subscribers to that. For many such organizations, mobile is the last element
with device limitations – such as the capability to download an needed to achieve the ideal tri-fecta. Companies, especially in
App. Furthermore, applications use data that can get expensive the retail space, can use SMS initiatives for list growth. SMS is
without a data plan. The universal accessibility and usage of also a great way to get people in the door in a nonthreatening
SMS, combined with the ability to provide information in real- manner with voting or a sweepstakes. Loyalty campaigns, SMS
time, creates opportunities. Mobile transaction network mBlox’s alerts for new products on sale and sneak-peak offers make
consumer research revealed almost 90 percent of consumers customers feel engaged and want to come back to retail outlets
prefer multichannel options for interacting with businesses, or continue buying products from the same brand.
with SMS topping the list.
In-store or out-of-home signage with an SMS keyword and short
Retailers such as Walmart, Sears, PacSun, Claire’s and Auntie code is an ideal approach to have consumers opt-in to receive
Anne’s Pretzels, as well as brands such as Butterball Turkey, are messaging. Using a unique keyword for each call-to-action can
using SMS as an integral part of their marketing strategy. Any help with tracking so that retailers can look at the best markets
company using email or social media as a campaign element and judge results based on region or location relative to the
is a mobile marketer whether it realizes it or not. Additionally, call-to-action. Mobile in general and SMS in particular are on
SMS is a highly effective way to complement and enhance a tri- brands’ radar, and use of the channel will only increase in the
messaging approach. coming year. According to Lyris, mobile coupons garner a 10–20
percent higher conversion rate than print coupons, and there
is significantly less clutter in the SMS channel from brands at
this point.
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4. Reaching the Widest Audience with Common Short Code and SMS Mobile Marketing
Businesses Driving Marketing of keywords and planned promotions, Nimnicht was able to
effectively gauge dollars spent on radio, thus allowing them to
Success with Short Codes more efficiently allocate their marketing spend.
Carrabba’s Italian Grill locations in Orlando and Tampa ran an
SMS campaign to further engage customers and learn more “The Nimnicht Family of Dealerships wanted to use mobile
about their interests while deepening brand awareness and to grow a database and reach our customers in the way they
technological advances. Carrabba’s hoped to achieve a 5 percent communicate. Utilizing mobile has allowed us to build a stronger
redemption rate. The target audience was men and women ages and deeper brand relationship with potential new customers. As
25–54. Each participating Carrabba’s location had the ability an added bonus, we were able to analyze the strength of our radio
to grow its own database and select specific business touch partners by judging the mobile response, which has helped us
points where it wanted to grow sales. Each SMS campaign plan our marketing more efficiently. Mobile addressed several
was positioned to promote the different ways customers can challenges for us. First, simple SMS helped us build a one-to-one
experience Carrabba’s through SMS. relationship with both current and new customers. It allowed us to
Calls to action varied among each campaign that was used. communicate with them and actively drive sales. Second, mobile
Different offers were used to resonate with the customer and helped us stand out from surrounding dealers; our advertisements
encourage repeat visits and increased traffic to restaurants. In stood out, had fresh call-to-action statements, and generated
one of the campaigns, consumers were asked to text the keyword immediate tangible leads. Finally, mobile has helped us monitor
AMICI to short code 82672. Carrabba’s customer appreciation our advertising and measure each ad’s effectiveness.”
group is called the Amici Club so this program was an extension
of an existing program. There were 443 participants, accounting
— Lauren Dozier,
Director of marketing and advertising,
for a 35 percent redemption rate. Next, Carrabba’s will expand
Nimnicht Family of Dealerships.
the test nationwide to create a greater presence in this category.
This will launch through Carrabba’s customer appreciation
group, Amici Club. The same mix will be used as this test through Dodge of Auburn Hills, MI, asked consumers to text the keywords
providing offers and engagement texts. RAM, RAMRODEO or RAMSIXFLAGS to a short code. The aim of
the sweepstakes campaign was to promote Dodge’s new lineup
“The SMS campaign allowed us to increase customer traffic to of Ram trucks. In conjunction with Six Flags theme parks and
our restaurants in a manner that allowed for growth in specific national Dodge Rodeo events, the sweepstakes campaign
segment sales that were exclusive to each restaurant.” integrated SMS, the mobile Web, email and a traditional Web site
to promote Dodge Ram trucks. What enhanced this promotion
— Jamie Miller, was the integration with a traditional Web site to capture
Brand marketing manager at Carrabba’s Italian Grill. incomplete mobile entries. Consumers who replied with their
email addresses via SMS were simultaneously sent an email
The Nimnicht Family of Dealerships in Jacksonville, FL, ran inviting them to complete their entries from their PC’s as an
an SMS marketing effort which utilized targeted keywords to: alternative to their mobile devices. In this way, consumers with
gauge ROI across multiple radio stations; build a large mobile limited ability to access the mobile Web could easily participate
database for service specials, event pushes; and, leverage in the promotion, and Dodge was able to maximize the reach of
double opt-in campaigns towards generating warm leads and the campaign across multiple channels and demographics.
thus earn sales.
Throughout Six Flags theme parks and Dodge Rodeo events,
The dealership used text-to-win opportunities that fit the calls-to-action were placed in-venue encouraging attendees to
car brand on local radio. Examples include the opportunity text the keywords RAM, RAMRODEO or RAMSIXFLAGS to a short
to text-to-win Taylor Swift tickets, a GMC Sierra and passes code. Consumers that responded to the calls to action received
to Pro Bowl. Text-to-win tags were added to current radio an SMS asking them to reply with their email addresses for a
spots. Energetic radio commercials were recorded, which chance to win a weekly prize. In response, Dodge then returned
listed the keyword and short code a minimum of two times a second SMS reply which included an embedded URL that lead
per ad. After a significant database was built, an offer was to a mobile Web site containing an entrty form towards a grand
pushed that was valuable only to those people genuinely open prize vehicle drawing. The mobile site also included a Dodge
to purchasing a new or used vehicle. These people were then dealer locator and information about Dodge trucks.
considered tangible leads for the dealership; each was called
While entries via a traditional Web landing page accounted for 84
and personally invited in for a test drive.
percent of the total, more than 15 percent of the entrants began
The dealership generated 4,000 mobile opt-ins. After the their engagement with the program via text messaging from
double opt-in request, the program created 370 workable outdoor promotions. The sweepstakes demonstrates the power
leads (9.25 percent). In addition, because of the targeted use of mobile to attract and increase entries.
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5. Reaching the Widest Audience with Common Short Code and SMS Mobile Marketing
Guidelines for Calculating
and Measuring ROI for CSC
Marketing ROI can be difficult to quantify, because many of
the traditional on-line metrics used to measure success do
not always transfer to mobile. Short codes can offer better
tracking than the circulation counts or third-party ratings
surveys of traditional broadcast media – but still aren’t 100
percent quantifiable. To calculate short code ROI, firms must
define the metrics that will be measured as well as define the
upfront and ongoing costs of the short codes. A business should
also review the cost of short codes relative to other marketing
vehicles (such as print, broadcast, and multi-media). The goal of
the campaign will determine what metrics are used to calculate
the ROI. Engagement should be the end goal to measure return.
Engagement is more than just a click. Audience engagement
comes in the form of sales, votes, registrations, downloads or
other items. Defining which forms of engagement you want to
create and how your firm will measure Return on Investment
(ROI) is critical to the success of any short code program. Firms
should consider both the hard and soft ROI metrics when
designing campaigns. Hard ROI is a return that can be quantified
in cost savings and/or increased profits while a soft ROI may be
calculated using other metrics such as increase in customer The up-front investment is based on the cost of acquiring a short
loyalty and brand awareness. For example, a campaign that code, the cost of developing a creative campaign and the cost
allows a consumer to purchase a ringtone from their phone has of running the campaign. Also, since you are usually going to
a hard ROI because it can be directly correlated to profits while implement a common short code as a call to action with your
a campaign that is focused on engagement will produce an ROI traditional media, you increase the effectiveness of your entire
based on metrics such as number of interactions. campaign, thus getting a better ROI for your total marketing
program. Adding a common short code has been shown to
Goal of short Metric used to measure increase your response rates, in some cases by 100%.
code campaign campaign success
Common short codes (CSCs) are relatively inexpensive to
Increase profits Profit per promotion, number implement,when compared to total costs of traditional campaigns,
of coupons downloaded and/or but do require strategic planning and a solid investment of
redeemed time. Companies looking to mobilize their campaigns via
CSCs must decide on either a Shared or Dedicated short code.
Customer acquisition Number of leads, conversions per Shared short codes are utilized by multiple organizations
lead, cost per lead, cost per lead manageable by unique keywords that identify account/brand
versus another channel specific traffic. The Shared code model is typically less costly to
implement. However, this approach also comes with a variety of
Customer brand Subscription to a campaign, pitfalls – such as forfeiting the ability to specify a desired code-
awareness and loyalty downloads per campaign, string and/or mobile address, as well as common limitations
number of times a game was associated with the selection of keywords that suit the brand/
played by an individual initiative. However, the most significant disadvantage of utilizing
Data collection Number of responses, quality a Shared code is the inherent risk. If there is a violation on any of
of the data compared to other the programs running on that code, the entire code could be shut
channels down, affecting all campaigns running on that code. Whereas
Dedicated codes, and all subsequent keywords, are reserved
solely for the associated company and are flexible as either a
random set of numbers or a specific (vanity) code. The cost of
a random short code is $500 a month while the cost of a vanity
short code is $1,000 per month. Also worth noting is that the
random generation of a CSC will result in a 5-digit code.
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