Scott Henderson, cause marketing director at MediaSauce, conducted a half-day workshop entitled "Social Media for Cause Marketers" at the Cause Marketing Forum 2009 on May 27 in Chicago, Illinois. This deck is what Scott presented and represents the majority of the slides. The entire deck (including those from the four workshop sponsors) can be found via www.causemarketingforum.com
Empathy For Idiots: Becoming A Better Partner To Your Clientstimcosgrove
Nightmare clients. Everyone has them at one time or another. They ask for absurd combinations of features and no budget to support them. They ask for work to be done on ridiculously tight deadlines.
We rage about these clients. If only they knew better. If only they would listen to us. If only they weren't so...so stupid.
The reality is, these clients have a reality of their own. They are dealing with the pressures and requirements of their business, many of which are only loosely connected our work. Some of the decisions they make have drivers that may not be immediately apparent to us. If we start trying to see how their business looks from their perspective, they may start to seem less crazy to us.
Engaging our clients with empathy allows us to go beyond just "doing work" for them. It sets up a relationship with the client that allows us to start the design and development process from the right assumptions. We become a partner to them in their business, see what their goals actually are, and are able to give them the guidance and advice that they truly need.
In this short talk, we will look at how focusing on empathy with clients can improve our working relationship with them. Empathy can build trust and allow us to make the best decisions from a well-informed perspective. It might also save our sanity.
Empathy For Idiots: Becoming A Better Partner To Your Clientstimcosgrove
Nightmare clients. Everyone has them at one time or another. They ask for absurd combinations of features and no budget to support them. They ask for work to be done on ridiculously tight deadlines.
We rage about these clients. If only they knew better. If only they would listen to us. If only they weren't so...so stupid.
The reality is, these clients have a reality of their own. They are dealing with the pressures and requirements of their business, many of which are only loosely connected our work. Some of the decisions they make have drivers that may not be immediately apparent to us. If we start trying to see how their business looks from their perspective, they may start to seem less crazy to us.
Engaging our clients with empathy allows us to go beyond just "doing work" for them. It sets up a relationship with the client that allows us to start the design and development process from the right assumptions. We become a partner to them in their business, see what their goals actually are, and are able to give them the guidance and advice that they truly need.
In this short talk, we will look at how focusing on empathy with clients can improve our working relationship with them. Empathy can build trust and allow us to make the best decisions from a well-informed perspective. It might also save our sanity.
Transdisciplinaires, nos FABRIQUES CITOYENNES sont aussi toutes les formes et tous les ateliers que Le Laboratoire de l'acteur et du spectateur invente pour aller toujours à la rencontre de nouveaux publics.
With nearly 90% of the US adult population aware of Facebook, it stands to reason that most businesses are looking at ways they can utilize a variety of popular social media channels to reach out to customers and prospects. But does that mean it\'s right for your business?
Presented by Kristin Sundin Brandt as part of the Family Business Association\'s Wednesday Webinar Series.
Using Social Media to Enhance Civic Participation: Executive Summary and Guid...Yasmin Fodil
This document is an abridged version of our full report Using Social Media to Enhance Civic Engagement in U.S. Federal Agencies, and includes our executive summary of findings and recommendations as well as a set of tools that agencies can use to help with implementation.
KepMenKeh 1983, Penetapan Lapas Menjadi Rutanrutanprabumulih
Keputusan menteri Kehakiman Tahun 1983, perihal penetapan Lembaga Pemasyarakatan menjadi Rumah Tahanan Negara, termasuk Lapas Prabumulih menjadi Rutan Klas IIB Prabumulih
Transdisciplinaires, nos FABRIQUES CITOYENNES sont aussi toutes les formes et tous les ateliers que Le Laboratoire de l'acteur et du spectateur invente pour aller toujours à la rencontre de nouveaux publics.
With nearly 90% of the US adult population aware of Facebook, it stands to reason that most businesses are looking at ways they can utilize a variety of popular social media channels to reach out to customers and prospects. But does that mean it\'s right for your business?
Presented by Kristin Sundin Brandt as part of the Family Business Association\'s Wednesday Webinar Series.
Using Social Media to Enhance Civic Participation: Executive Summary and Guid...Yasmin Fodil
This document is an abridged version of our full report Using Social Media to Enhance Civic Engagement in U.S. Federal Agencies, and includes our executive summary of findings and recommendations as well as a set of tools that agencies can use to help with implementation.
KepMenKeh 1983, Penetapan Lapas Menjadi Rutanrutanprabumulih
Keputusan menteri Kehakiman Tahun 1983, perihal penetapan Lembaga Pemasyarakatan menjadi Rumah Tahanan Negara, termasuk Lapas Prabumulih menjadi Rutan Klas IIB Prabumulih
(En el relato bíblico, Dios creó el universo de la nada; durante cinco días puso
orden en lo creado, el sexto día creó al hombre, el único ser de la creación
hecho “a su imagen y semejanza” y destinado a “dominar” el resto de la
creación; al séptimo descansó. A la mujer, la creó después de la costilla de
Adán y fue ella la que tentó a Adán para que actuara en contra de la palabra
de Dios. Por esto fueron expulsados del paraíso. Es decir, la mujer es el origen
del pecado y el mal en el mundo
Autores: Carmelo Martines
Localización: DavarLogos,
ISSN 1666-7832,
Vol. 10, Nº. 1,
2011, págs. 1-12
Idioma: español
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