The document discusses the significance of Twitter for tourism branding, emphasizing the need to engage with audiences, maintain a consistent 'voice', and actively participate in conversations. Key components include creating a proper background, identifying content sources, and understanding top-performing Twitter accounts in the tourism sector. Recommendations suggest that brands should tweet about events, news, and deals while fostering interactions with followers.

1. Twitter For
Tourism
Build A Brand, One
Tweet At A Time!
Presented by
@jamesburnes
AKA
James Burnes
VP Strategy
@mediasauce

3. Who’s sick of
hearing about
Twitter?

4. Why Should
You Tweet?
Awareness Buz PR
z
L oy alty Branding

5. Social Media Has Shifted Who People
Trust To Influence Their Decisions
Recommendations from people known 90%
Consumer opinions posted online 70%
Brand websites 70%
Editorial content (e.g. newspaper article) 69%
Brand sponsorships 64%
TV 62%
Newspaper 61%
Magazines 59%
Billboards / outdoor advertising 55%
Radio 55%
Emails signed up for 54%
Search engine results ads 41%
Source: Nielsen Global Online Consumer Survey, April 2009

6. Questions You Must Answer
(before you begin)
Why are we on Twitter?
Which audiences do we want to speak to?
Are we prepared to interact?
Who’s our Twitter manager?

7. Check List for All Brands
Your Twitter “Voice”
Guidelines for staff/company
communications
A proper “avatar”
A branded background

8. What Should
You Tweet?
Events News
Deals Op eni ngs
Grand

9. What Are Your Content Sources?
• Local media
• Online event guides
• Affiliated businesses
• Your other social media platforms!!!
• Your web site
• Other tweets

10. Retweets Are
A Must!

11. Talk To Your
Followers!

12. Who Are The Top Ten CVB
Twitter Accounts?
Rank June 09 Followers Following
1 @VisitChicago 5962 5157
2 @BaltimoreMD 5145 1961
3 @TravelPortland 8980 3997
4 @ColumbiaSC 5182 5693
5 @nycgo 3546 1132
6 @explorechicago 2473 2346
7 @VisitVirginia 1874 653
8 @VisitTampaBay 1645 378
9 @enjoyillinois 3846 3739
10 @ExpCols 3470 2257

17. Examples of
Corporate
Tourism
Branding

21. Succeed on
Twitter by
Listening!

22. http://search.twitter.com

23. How popular
are you?

27. Strategy

29. Questions

30. @jamesburnes