Rebooting Politics Obama 2008

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A quick look at the mass participation revolution in American politics, as seen through the Obama 2008 campaign

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Rebooting Politics Obama 2008

  1. 1. Rebooting Politics: The 2008 Obama Campaign
  2. 2. The Big Picture
  3. 3. Welcome to the Age of Mass Participation in Politics
  4. 4. Who’s Online?
  5. 5. The Internet is a “main source” for political news
  6. 6. Voter-Generated Content <ul><li>1 in 3 Americans have posted a comment or rated something online. </li></ul><ul><li>1 in 4 have watched a home-made video about the election. </li></ul><ul><li>1 in 5 report sharing something online that they created themselves. </li></ul>
  7. 7. You’re Swimming in a Sea of Voter-Generated Content
  8. 8. It’s Not Just for Teenagers <ul><li>Average Facebook user is in their mid-late 20s. (Source: Comscore) </li></ul><ul><li>Average YouTube user is in their mid-30s (Source: YouTube) </li></ul><ul><li>Average political blog reader is in their mid-40s (Source: Blogads.com) </li></ul>
  9. 9. Obama Metrics <ul><li>13 million email addresses </li></ul><ul><li>3.95 million donors </li></ul><ul><li>2 million profiles created on myBO </li></ul><ul><li>200,000 offline events planned </li></ul><ul><li>35,000 groups created </li></ul><ul><li>70,000 myBO fundraising pages = $30m </li></ul><ul><li>1 million sign-ups for text-messages </li></ul><ul><li>3.2 million Facebook friends (up 1m since Election Day!) </li></ul>
  10. 10. Join the Conversation
  11. 11. www.personaldemocracy.com 6th Annual Conference Save the date: June 29-30, 2009 Jazz at Lincoln Center, NYC

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