Managing perceptions: The care and feeding of the mediaMartin Hatchuel
A paper prepared for a tourism law and management seminar. Discusses how the tourism industry should interact with the media for mutual benefit. Also how to manage the media in the case of critical or tragic incidents
Managing perceptions: the care and feeding of the mediaMartin Hatchuel
Managing perceptions - the care and feeding of the media was first published around 12 years ago, but it remains relevant. Particularly. it contains important info for destination marketers.
Managing perceptions: The care and feeding of the mediaMartin Hatchuel
A paper prepared for a tourism law and management seminar. Discusses how the tourism industry should interact with the media for mutual benefit. Also how to manage the media in the case of critical or tragic incidents
Managing perceptions: the care and feeding of the mediaMartin Hatchuel
Managing perceptions - the care and feeding of the media was first published around 12 years ago, but it remains relevant. Particularly. it contains important info for destination marketers.
Does ownership of a media outlet matter? Have a look at the ways changing from corporate to independent ownership, and vice versa, preceded changes in staffing and circulation. This slideshow also considers why it matters where news originates.
23. Does running an ad for Comcast on the front page of a Philly newspaper seem like an endorsement ?
24. Does this make the newspaper seem like it is promoting these shows?
25. What’s wrong with the newspaper telling you which shows are good or bad? Or who to vote for?
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30. If you assume there is an agenda behind everything, can you trust the media?
31. That is the problem with where we are today. Only 36% of people believe the media gets the facts straight.
32. And now there is a growing popularity in the media analyzing information.
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35. A news “ analysis ” goes deeper into the news story, often processing the information so that the audience doesn’t have to.
36. A news “ analysis ” goes deeper into the news story, often processing the information so that the audience doesn’t have to. Essentially, they are interpreting the story.
60. The second read . Your hometown paper gives you local news. USA Today gives you the nation (and the world).
61. That idea is becoming closer and closer to being a reality.
62. What are the principles of journalism? And does USA Today adhere to them?
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65. Can citizens have a voice when newspapers are for-profit businesses run by suits who live on the other side of the country?
66. So why bother with journalism? Did I mention it doesn’t pay well, either?
67. Dear Mr. Miller, I recently read your article in the Philadelphia Weekly about your vehement hatred of the Philadelphia Eagles. … It's assholes like you that give credence to the old saying my father taught me, "You can't shine shit."
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76. We bring the world to people. If it weren’t for us, they probably wouldn’t know what else was out there.
95. Do magazines adhere to the principles of journalism? Truth? Loyalty to citizens? Verification? Independent? Monitors power? Forum for opinions? Relevant? Comprehensive? Sensitive? Can citizens participate?
96. How else do magazines differ from newspapers? Or from online, for that matter?
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98. Magazines are one of the hardest industries to break into. Most of the actual writing is done by freelancers .
99. Alt weeklies are great steppingstones to mag work.