DViO Digital, is a turn-key digital/internet advertising agency pioneers in the result-oriented campaign. Our CEO, Sowmya Iyer is recognized as one of TOP “50 Most Influential Digital Marketing Leaders” in the world.
A Guide to TikTok Influencer Marketing: A Brand and Influencer PerspectiveDash Hudson
As brands start to embrace TikTok, the app is seeing ad spend grow exponentially, jumping 75x from May to November. Video is a consistent topic of discussion among marketers this year, so it’s no surprise that brands are asking more questions about best practices for the relatively new social channel. Though TikTok does have an option to boost campaigns with various types of ads, it also serves as a greater avenue for creating brand awareness and community involvement.
A Guide to TikTok Influencer Marketing: A Brand and Influencer PerspectiveDash Hudson
As brands start to embrace TikTok, the app is seeing ad spend grow exponentially, jumping 75x from May to November. Video is a consistent topic of discussion among marketers this year, so it’s no surprise that brands are asking more questions about best practices for the relatively new social channel. Though TikTok does have an option to boost campaigns with various types of ads, it also serves as a greater avenue for creating brand awareness and community involvement.
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The Giving Keys staff was not involved in the preparation of this plan.
#IntegratedMarketing #thegivingkeys #digitalstrategy #deca
Digital Creative Fundraising Campaign through KOL.
So, the client use charity campaign but with different execution from usual campaigns.
asWith so many great people wanting to do charity live streams and so many fantastic causes to fund raise for, there’s always the question, “How do I run a successful charity live stream?”
At it’s face value it seems simple: pick a charity, play games, and encourage people to donate. While this is true, for a live stream to be successful there are several other factors that need to be taken into consideration, especially if you are a small to medium sized channel without the natural outreach of hundreds of thousands, if not millions of fans. This is especially true if we plan on doing a group stream where multiple things need to be kept track of.
Likewise, if you’re a representative of any companies or groups listed and are interested in helping broadcasters help charity, either by financially helping this site, providing information/tutorial materials specific to broadcasting charity streams, cross promotion, or any other methods for CLS growth and operation.
A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
Tous les ans,Grégory Pouy publie sa sélection des meilleures campagnes digitales de l’année passée. De quoi se remémorer ce qui s’est fait de mieux sur le web lors des derniers mois et regarder plus sereinement vers l’avenir. Au menu de cette année, Volvo et Jean-Claude Van Damme en guest-star, Oréo et son omniprésence sociale, Heineken et ses candidats à l’entretien d’embauche, Burger King, Milka et son dernier carré… Et les concepts qui vont avec : objets connectés,le prankvertising, la pop culture…
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Christophe Lauer
Notre sélection des meilleures campagnes du marketing digital de ces derniers mois // Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently.
Find more details, and even more campaigns here on my blog:
http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/
Advertising Proposition Plan for Episode GameNeha Goyal
Episode is an interactive storytelling mobile game, that has successfully reached to Gen Z. The game has seen over 2 billion total episodes viewed and 700 percent year-over-year revenue growth in 2016.
This is a proposal for an advertising plan within the game. As this forms a perfect opportunity for advertisers to connect with Gen Z, who are arguable the toughest generation to grab the attention.
Beyond availability, the reasons for the consumer loyalty shift include value and convenience. People are looking for deals as money gets tight—and they are trying to get their shopping done in as few places as possible..
Satisfaction is something where i'm trying to get sales boost during covid, especially in the scape of retail brands.
Feel free to see my presentation at the Digital Marketing World Forum in Amsterdam 2019. I was speaking about how brands really need to start telling stories with their client at the centre of those stories rather than just selling product. If they can achieve this they can thrive in the long-term.
Behavioural Psychology Meets Advertising StrategyGoodbuzz Inc.
Here Availability Cascade, Von Restorff Effect, Illusory Correlation, Narrative Transport, and Spotlight Effect are explained (with recent examples). *Compliments of Planning Dirty.
A good presentation demonstrating how digital creative solutions have been used to increase awareness, generate leads and amplify offline communications with examples from Coca Cola, Burger King and Daz.
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The Giving Keys staff was not involved in the preparation of this plan.
#IntegratedMarketing #thegivingkeys #digitalstrategy #deca
Digital Creative Fundraising Campaign through KOL.
So, the client use charity campaign but with different execution from usual campaigns.
asWith so many great people wanting to do charity live streams and so many fantastic causes to fund raise for, there’s always the question, “How do I run a successful charity live stream?”
At it’s face value it seems simple: pick a charity, play games, and encourage people to donate. While this is true, for a live stream to be successful there are several other factors that need to be taken into consideration, especially if you are a small to medium sized channel without the natural outreach of hundreds of thousands, if not millions of fans. This is especially true if we plan on doing a group stream where multiple things need to be kept track of.
Likewise, if you’re a representative of any companies or groups listed and are interested in helping broadcasters help charity, either by financially helping this site, providing information/tutorial materials specific to broadcasting charity streams, cross promotion, or any other methods for CLS growth and operation.
A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
Tous les ans,Grégory Pouy publie sa sélection des meilleures campagnes digitales de l’année passée. De quoi se remémorer ce qui s’est fait de mieux sur le web lors des derniers mois et regarder plus sereinement vers l’avenir. Au menu de cette année, Volvo et Jean-Claude Van Damme en guest-star, Oréo et son omniprésence sociale, Heineken et ses candidats à l’entretien d’embauche, Burger King, Milka et son dernier carré… Et les concepts qui vont avec : objets connectés,le prankvertising, la pop culture…
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Christophe Lauer
Notre sélection des meilleures campagnes du marketing digital de ces derniers mois // Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently.
Find more details, and even more campaigns here on my blog:
http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/
Advertising Proposition Plan for Episode GameNeha Goyal
Episode is an interactive storytelling mobile game, that has successfully reached to Gen Z. The game has seen over 2 billion total episodes viewed and 700 percent year-over-year revenue growth in 2016.
This is a proposal for an advertising plan within the game. As this forms a perfect opportunity for advertisers to connect with Gen Z, who are arguable the toughest generation to grab the attention.
Beyond availability, the reasons for the consumer loyalty shift include value and convenience. People are looking for deals as money gets tight—and they are trying to get their shopping done in as few places as possible..
Satisfaction is something where i'm trying to get sales boost during covid, especially in the scape of retail brands.
Feel free to see my presentation at the Digital Marketing World Forum in Amsterdam 2019. I was speaking about how brands really need to start telling stories with their client at the centre of those stories rather than just selling product. If they can achieve this they can thrive in the long-term.
Behavioural Psychology Meets Advertising StrategyGoodbuzz Inc.
Here Availability Cascade, Von Restorff Effect, Illusory Correlation, Narrative Transport, and Spotlight Effect are explained (with recent examples). *Compliments of Planning Dirty.
A good presentation demonstrating how digital creative solutions have been used to increase awareness, generate leads and amplify offline communications with examples from Coca Cola, Burger King and Daz.
Brand Storytelling: The Key to a Competitive Edge Falcon.io
We all love a good story and, in fact, we are hardwired for them. Personal, relatable and shared stories is what ultimately makes us human and telling your story is also a critical part of building your brand. Storytelling helps shape how people view you and enables consumers to create a connection with your brand and everything it stands for. Do it right and you’ll be creating a thriving brand that can perdure for the years (and even centuries) to come. We all have a story to tell, though not every story might be relevant to your audience.
In this webinar we are diving into:
- How to build stories that boost your competitive advantage
- How to translate your story across channels
- How storytelling can provide authenticity and meaningful connections
GravyTrain- Best Digital Advertising Agency in DelhiYukti Thakur
GravyTrain- thegravytrain.biz is the digital wing of Grasshoppers India offers digital advertising services in Delhi such as website designing and development, social media marketing, social media optimization, Search engine marketing, search engine optimization, Pay per click advertising and online reputation management.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
Reliance, HDFC, Anand Rathi, Standard Chartered, Kotak Mahindra, Bank of Maharashtra, SBI Mutual Funds, Dena Bank, DBS Chola, Arihant Capital, Pinc Money,
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. 100+ people across 5 offices
with access to 125 resources for
over 100 brands.
Delhi
Mumbai
Pune
Bangalore
Dubai
Department Count
Digital Media Solutions 10
Creative 23
Performance & Media 10
Technology & Mobile 13
Branded Content 9
Social Media 19
Research & Strategy 5
Business Development 3
Admin & Accounts 4
Video Production 3
Copywriters 3 Singapore
4.
5.
6. Travel TV & Media Sports Retail
Education BFSI Real Estate
Sector Expertise
62. MALL BRAND LAUNCH – H&M
Branded hashtag & social activations, including influencer tie-ups & LIVE coverageBranded hashtag & social activations, including influencer tie-ups & LIVE coverage
64. CONTENT FORMATS - OKTOBERFEST
Albums & innovative content formats to drive maximum engagementAlbums & innovative content formats to drive maximum engagement
65. CONTENT FORMATS - OKTOBERFEST
Albums & innovative content formats to drive maximum engagementAlbums & innovative content formats to drive maximum engagement
68. Tap influencers across the social
space
Identifying 50 influencers at key
cities across the country who
become part of the
W Inner Circle
Influencer Management
Programme
Run social ads
Targeting parameters: Interests,
hashtags, age, community
Pages affiliated to Blog Adda &
other fashion communities
Target to 700 - 1,000 entries. Primary
selection criteria would be the social
media score. Minimum followers of
10K followers on a platform a must
Amplify the campaign through social
updates and blogs.
Be part of the phygital activations,
contests, reviews, etc. as brand
spokespersons
PLAN
EXECUTION
W-INNER CIRCLE – Influencer programme
69. W INNER CIRCLE
An eco-system of influencers formed
by the brand. Make creativity and trends
contagious by being digital
spokespersons
70. HOW DO WE GET THEM?
Run an activation across the country to
source fashion and art enthusiasts from
major cities
Entries flow in the form of
blogs, photos, stories,
contests, etc.
Winners selected on the basis of their
entries and more importantly their social
media presence
Turning brand loyalists to brand spokespersons
Create a network of brand spokespersons who
represent the brand across the nation through
various activations
71. WHAT DO THEY DO?
Make the brand presence felt across platform through various events
Attend
fashion shows
Cover relevant
art festivals
Events at the
W store
In every place of
fashion and art
Create chatter about the brand and its
products through their social media
channels
Write articles and blogs about the
brand; stories on its collections,
etc.
Create video properties on their
visits to places of art & fashion,
reviews, product launches, etc.
72. My visit to the ‘W’ store made me realise what’s the
thin line of difference between fashion and style
nazia
Iamsober, yesimhit,
stylisworld, mandita.miller
4 m
nazia Join me at the
Instawalk today folks! W is
my world and can’t wait to
try their new summer
collection! #InstawithW
#WforWow #WforWoman
73. INTERACTIVE & PERSONALISED VIDEO INNOVATION
STORE
LOCATOR
SEE
PRODUCTS
BUY
NOW
SHARE WITH
FRIENDS
HI USHMA
WE HAVE SOMETHING
SPECIAL FOR SPECIAL YOU
PLAN
A video that talks to the patrons one on one, giving
them what they want through various interactions
EXECUTION
Create a
personalised film on
the brand
Popularise the videos on
all social and digital
channels
User clicks on layers
unveiling product, store
info, etc.
Add interactive layers
about products, store
info, etc.
74. TWEET TO UNLOCK
PLAN
Use Twitter’s latest inventory to unveil
W’s new collection
EXECUTION
W’s latest creation
featured on the
Twitter tool
W’s CTA-driven messaging
prompts tweeples to tweet using
a brand-owned hashtag
Every tweet from the patron
flips a tile
Property unveiled
once target of
tweets achieved
START TWEETING
W FOR WOMAN
SUMMER – SPRING 2017
Tweet using #WSS
75. W FASHION MOB
A phygital activation - brand-owned
property! Flash mob, coined as
‘Fashion mob’ will appear in unusual
places and engage with people
76. W ON A RAMPAGE
The first ever digitally crowdsourced &
UGC driven fashion show on Instagram. W seeks
entries from models, stylists, photographers and
Choreographers who become part of this engaging
activation
82. THE BRIEF THE INSIGHT THE IDEA
For the first time, the
world-famous HBO
property was coming to
the Star Network. We
needed to drive
association with the
show.
All pre-show
conversations follow a
pattern – predictions &
chatter around the
upcoming plotpoints. We
needed to guide this
discussion.
During the course of pre-
launch & launch, we held a
series of activities that
asked people to predict
what was going to happen
– as well as quiz them on
their knowledge of the
show.
83. • Campaign Hashtag: #HomelandOnSW
• The audience on Twitter were made to feel the excitement of
Carrie’s return to their TV screens
• With a simple question – “How are you getting ready for
Carrie?”, conversations were driven with the influencers
• #HomelandOnSW trended on the top spot on Twitter India
Get Ready For
Carrie
84. Featured in multiple publications as a key digital marketing case study of the year
Source: Social Samosa
& Lighthouse Insights
89. Launched Quantico Season 2 in India with the communication ‘Thank God For Mondays’. Created buzz
across the nation for three straight weeks for #TGFMwithSW
90.
91. THE BRIEF THE INSIGHT THE IDEA
To create hype around
the brand new HBO
series – Westworld.
Considered to be ‘The
Next Game of Thrones’.
The show had a complex
storyline – on the lines of
Game of Thrones. We
needed to speak directly
to the fans of GoT.
To create a mass outreach
program – identify
everyone who has spoken
about both Westworld &
Game of Thrones and
invite them to watch it on
SWP.
92. IDENTIFY
We created an exhaustive list of
every person who had
mentioned the show.
Categorized by Celeb, Media
Houses, Influencer & Public.
INVITE DRAW VIEWERSHIP
We invite 150 of the Top of the
List – the people with the most
following.
We received a 50% return in
response from our outreach –
through pure organic means.
This helped in massively
increasing reach over our
concurrent activities.
THE GAMEPLAN
93. Conducted a strategic outreach to every person who mentioned ‘Westworld’ in India to create tune-ins.
Over 150 tweets sent to key influencers, celebs & media houses
94. Created over 130 million impressions on Twitter during key launch dates for the biggest launch of the
year - Westworld
97. The Koffee With
Karan Emoji!
This is the 1st emoji for an English GEC show,
the 2nd for a TV show in India & only the 3rd
emoji activated for a brand in India!
98. Koffee Rapid Fire
Challenge!
• Brought alive the most loved segment of
Koffee through an interactive Facebook
post (first ever in the industry)
• Fans were put to test on the most legendary
moments in Koffee history
• Top 10 winners to get an autographed mug
from Karan
1.54 LAKH1.54 LAKH 19% vs 1%19% vs 1%
Total Interactions
70007000
Engagement rate –
Achieved vs Benchmark
Unique Users
1454514545
Total Plays
99. Celeb Mug Activity
• Conducted an activity to give out celebrity
autographed mug
• Fans had to tweet with #KoffeeWithSRK &
#KoffeeWithAlia to unlock the creatives of
SRK & Alia respectively
• This activity has been successfully carried out
for every guest on Koffee
100. #UnlockMyKoffeeMug
• Star World gave over two thousand fans a
once in a lifetime chance to win the
coveted Koffee mug through the
#UnlockMyKoffeeMug event at High
Street Phoenix, Mumbai & DLF Cyber
Hub, Gurgaon on 4-Nov
• The activity also engaged fans with a trivia
contests and a 3D photo booth
101. Campaign Highlights
• Trended on Facebook at no. 1 post
launch
• Featured on Twitter’s home page on the
day of launch
• Received shout-outs from Twitter for the
Unlock the mug activity & the Snappy TV
activity
116. GOAL:GOAL: Build digital propertiesBuild digital properties
which inspire people to travelwhich inspire people to travel
for the world’s oldest travelfor the world’s oldest travel
companycompany
125. GOAL: First ever travel
adventurer’s hunt facilitated
only by digital
to launch the world’s largest
adventure company
126. A campaign which was
built around a contest
wherein 50 adventurers
were chosen to travel the
world. They created – and
are still creating content –
as they so do. The
communication evolved
as per their journeys.
Winner of
PATA Gold for
Marketing –
Adventure
Travel