Social Media inside the Large Enterprise (SMiLE London) 2015 highlights and best practice case studies of companies using enterprise social networks (ESN) / social media for internal communications and employee engagement.
Synergy Creative attended SMiLE London in March 2015 and here we share the best bits, including case studies from Coca Cola Enterprises, Rugby Football Union (RFU) and Vodafone.
Social Collaboration: Opportunities, Best Practices and the FutureStefanie Heyduck
A presentation on IBM's point of view in social collaboration, social business, transformation of the workplace and how business should leverage the power of social to create new opportunities. I show some best in class examples and close with some impulses on where digital transformation be five years from now.
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
Enterprise social is not about Facebook or Twitter ... its about using contemporary productivity tools to improve communication and collaboration within an organization.
Microblogging is synonymous with twitter, or at least it seems that way. In reality Facebook and many other social networking environments have adopted this communication paradigm extremely successfully.
The question really is how does this play in the enterprise space? Ian McNairn will discuss how IBM has adapted to this social computing phenomenon and exploits it internally extensively.
He will look at some of the reasons behind the exponential growth in activity as well as the tools and clients being used both within and outside IBM.
Social Collaboration: Opportunities, Best Practices and the FutureStefanie Heyduck
A presentation on IBM's point of view in social collaboration, social business, transformation of the workplace and how business should leverage the power of social to create new opportunities. I show some best in class examples and close with some impulses on where digital transformation be five years from now.
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
Enterprise social is not about Facebook or Twitter ... its about using contemporary productivity tools to improve communication and collaboration within an organization.
Microblogging is synonymous with twitter, or at least it seems that way. In reality Facebook and many other social networking environments have adopted this communication paradigm extremely successfully.
The question really is how does this play in the enterprise space? Ian McNairn will discuss how IBM has adapted to this social computing phenomenon and exploits it internally extensively.
He will look at some of the reasons behind the exponential growth in activity as well as the tools and clients being used both within and outside IBM.
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
NLC/MS Government 2.0 - Enterprise Social Networkingguestb5e7e1c
Enterprise Social Computing is all the rage in the world of intranets and portals. The rise of blogs and wikis on the Web has prompted governments across the globe to put these and other social tools to use behind the firewall.
Why?
• To harness, capture, and learn from the knowledge of its employees…especially those who will be retiring soon.
• Improve policy outcomes
• More efficient use of government information
• Streamline internal operations
• Attract top talent
• Greater transparency through information dissemination
Imagine if social networking tools like blogs and wikis could be used as a means of interaction by the federal government bodies. Governments could interact to a far greater extent with citizens as well as with internal and external resources.
Shannon Ryan, President and CEO of non-linear creations, who has cemented his position in an international network of internet authorities, and is a regular and reliable source of information for the media about web strategy, execution and metrics, will demystify the concepts surrounding social computing.
The presentation will:
1. Give the broader market context for the rise and popularity of social computing.
2. Show you how you can benefit from social computing in your space.
3. Give a real “how to start” road map for building the framework to benefit from social networking.
4. Provide some lessons learned already from clients in this new fast moving space.
If employees are allowed to use social media, will this improve the business?
--Download for full presenter notes--
Share some of my thoughts and results from a simple survey
Stuart McRae / IBM
Have you noticed that the world is starting to talk about employee engagement more than collaboration? This comes from a shift of focus from IT to Line of Business, as what business leaders want to hear about is the impact of collaboration: the new insights it brings about their customers; the way it makes organisations more agile; the alignment it enables between organisational goals and employee activities; and the way it speeds up decision making. This session looks at how modern collaboration and social intranets enable employee engagement, and so can deliver the differentiated benefits that businesses need to compete in the digital world.
This report uncovers major themes, key trends and opportunities to help you grow your business and progress your career into the future. Available in different formats to buy or just preview, the themes of PSFK's Future of Work report cover the Ideal Workforce, Empowered Culture, Intuitive Connection and Agile Workplaces. PSFK extends its 'Future of' reports with the 140 page document that covers the new ways we are working and the implications for business and for workers.
Within each theme we describe 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team. During this process we spoke to a number of experts to understand the trends better. Their feedback can be found in quotes and interviews throughout the report.
As a bonus, we also turned to a number of creative agencies to bring the trends to life. We asked them to imagine the future of work and you will find their concepts within this document. At the end of the report, you will also discover the submission of examples of progressive work environments. These were submitted by the readers of PSFK.com after we asked for their input into the report in 2012.
We hope that you find inspiration in every section of PSFK's Future of Work report. For copies, downloads or an in-person presentation please visit: http://bit.ly/VghG9z
An Infographic by Advaiya to demonstrate the benefits of Yammer for businesses. Yammers allows teams to collaborate seamlessly and share knowledge, as well as enable process automation and decision support from within familiar interfaces with direct access to required information.
Advaiya brings deep technical expertise and sensitivity to business contexts. We have expertise in collaboration, portal, social and integration platforms (like SharePoint, O365, SOA, BI, etc.) with an enterprise architecture based approach. Advaiya can also help you seamlessly integrate and experience enterprise social capabilities across applications - Office 365, Microsoft Dynamics CRM, Yammer, SharePoint and Skype for Business, to implement new ways of knowledge sharing and innovation.
Attracting & Retaining Top Talent: Millennials In the WorkplaceMcKonly & Asbury, LLP
This webinar will be hosted by McKonly & Asbury Human Resources Director, Suzanne Sentman, and Human Resources Coordinator, Holly Kressler.
Millennials, the cohort of Americans born between 1980 and the mid-2000s, now surpass Baby Boomers as the largest living U.S. generation. In 2013, they represented one-third of the total U.S population and by 2020, they are expected to make up half of the workforce. How are employers responding to this employee population shift?
This webinar will explore the defining characteristics of the Millennial generation and how companies can utilize this information to successfully attract, recruit, and retain these employees. As employers create a culture that supports this generation’s need and desire for career growth and advancement, best practices will be examined in areas such as recruiting, onboarding, training, and performance management.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
NLC/MS Government 2.0 - Enterprise Social Networkingguestb5e7e1c
Enterprise Social Computing is all the rage in the world of intranets and portals. The rise of blogs and wikis on the Web has prompted governments across the globe to put these and other social tools to use behind the firewall.
Why?
• To harness, capture, and learn from the knowledge of its employees…especially those who will be retiring soon.
• Improve policy outcomes
• More efficient use of government information
• Streamline internal operations
• Attract top talent
• Greater transparency through information dissemination
Imagine if social networking tools like blogs and wikis could be used as a means of interaction by the federal government bodies. Governments could interact to a far greater extent with citizens as well as with internal and external resources.
Shannon Ryan, President and CEO of non-linear creations, who has cemented his position in an international network of internet authorities, and is a regular and reliable source of information for the media about web strategy, execution and metrics, will demystify the concepts surrounding social computing.
The presentation will:
1. Give the broader market context for the rise and popularity of social computing.
2. Show you how you can benefit from social computing in your space.
3. Give a real “how to start” road map for building the framework to benefit from social networking.
4. Provide some lessons learned already from clients in this new fast moving space.
If employees are allowed to use social media, will this improve the business?
--Download for full presenter notes--
Share some of my thoughts and results from a simple survey
Stuart McRae / IBM
Have you noticed that the world is starting to talk about employee engagement more than collaboration? This comes from a shift of focus from IT to Line of Business, as what business leaders want to hear about is the impact of collaboration: the new insights it brings about their customers; the way it makes organisations more agile; the alignment it enables between organisational goals and employee activities; and the way it speeds up decision making. This session looks at how modern collaboration and social intranets enable employee engagement, and so can deliver the differentiated benefits that businesses need to compete in the digital world.
This report uncovers major themes, key trends and opportunities to help you grow your business and progress your career into the future. Available in different formats to buy or just preview, the themes of PSFK's Future of Work report cover the Ideal Workforce, Empowered Culture, Intuitive Connection and Agile Workplaces. PSFK extends its 'Future of' reports with the 140 page document that covers the new ways we are working and the implications for business and for workers.
Within each theme we describe 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team. During this process we spoke to a number of experts to understand the trends better. Their feedback can be found in quotes and interviews throughout the report.
As a bonus, we also turned to a number of creative agencies to bring the trends to life. We asked them to imagine the future of work and you will find their concepts within this document. At the end of the report, you will also discover the submission of examples of progressive work environments. These were submitted by the readers of PSFK.com after we asked for their input into the report in 2012.
We hope that you find inspiration in every section of PSFK's Future of Work report. For copies, downloads or an in-person presentation please visit: http://bit.ly/VghG9z
An Infographic by Advaiya to demonstrate the benefits of Yammer for businesses. Yammers allows teams to collaborate seamlessly and share knowledge, as well as enable process automation and decision support from within familiar interfaces with direct access to required information.
Advaiya brings deep technical expertise and sensitivity to business contexts. We have expertise in collaboration, portal, social and integration platforms (like SharePoint, O365, SOA, BI, etc.) with an enterprise architecture based approach. Advaiya can also help you seamlessly integrate and experience enterprise social capabilities across applications - Office 365, Microsoft Dynamics CRM, Yammer, SharePoint and Skype for Business, to implement new ways of knowledge sharing and innovation.
Attracting & Retaining Top Talent: Millennials In the WorkplaceMcKonly & Asbury, LLP
This webinar will be hosted by McKonly & Asbury Human Resources Director, Suzanne Sentman, and Human Resources Coordinator, Holly Kressler.
Millennials, the cohort of Americans born between 1980 and the mid-2000s, now surpass Baby Boomers as the largest living U.S. generation. In 2013, they represented one-third of the total U.S population and by 2020, they are expected to make up half of the workforce. How are employers responding to this employee population shift?
This webinar will explore the defining characteristics of the Millennial generation and how companies can utilize this information to successfully attract, recruit, and retain these employees. As employers create a culture that supports this generation’s need and desire for career growth and advancement, best practices will be examined in areas such as recruiting, onboarding, training, and performance management.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
Social media marketing. Do's and dont's of social media. Andrea DeCaro & Chris DeCaro @kneadle and Marieke Hensel @hensel presented this at the Fullerton Chamber for Young Professionals about New Media marketing.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
7 Ingredients for Employee Social Media AdvocacyJay Baer
Your employees are your best social media advocates. Or at least they should be. In this useful presentation, Jay Baer of Convince and Convert provides the 7 key ingredients needed to develop, launch and sustain a thriving social media advocacy program in your company.
For more on social media advocacy, visit http://www.convinceandconvert.com or http://www.addvocate.com
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait.
Why not take some inspiration from the best headlines of the best headline writers?
The blueprints exist to get your tweets, emails, updates, and articles clicked.
I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments.
You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?
A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
The 5 most persuasive words in the English language are You, Free, Because, Instantly, and New. Using these power words in your digital marketing and social media updates can unlock huge potential.
And the list doesn't stop there. We found a huge selection of words that convert - 189 in total - to help you reach your audience with exclusivity, security, and impact.
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
We’ve collected a great bunch of free tools for Twitter - all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
Social media tips that will rock your social! Links for more information on HOW to do each of these tips below. Secrets for Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Google+. #SMSecrets
How to add multiple photos and tag people in photos on Twitter:https://blog.twitter.com/2014/photos-just-got-more-social
Facebook dark posts:
https://www.facebook.com/video/video.php?v=10151107995291687
How to add video natively on Facebook:
https://www.facebook.com/help/154271141375595/
How to add media to your Linked In profile:
https://help.linkedin.com/app/answers/detail/a_id/34325/~/adding,-editing,-moving,-or-removing-work-samples-on-your-profile
How to send an InMail on Linked In:
https://help.linkedin.com/app/answers/detail/a_id/1584/kw/send+an+inmail
How to use Google+ ripples:
http://www.buzzstream.com/blog/using-google-plus-ripples-to-find-influencers.html
How to use Google+ Hangouts on Air (HOA)
http://www.google.com/+/learnmore/hangouts/onair.html
How to use Pinterest's promoted pins:
https://business.pinterest.com/en/promoted-pins
How to use Pinterest's secret boards:
https://help.pinterest.com/en/articles/secret-boards#Web
http://sproutsocial.com/insights/can-create-use-unlimited-secret-boards-pinterest/
How to create and edit annotations on YouTube:
https://support.google.com/youtube/answer/92710?hl=en
How to add custom thumbnails on YouTube:
https://support.google.com/youtube/answer/72431?hl=en
How to reorganize Instagram filters:
http://www.imore.com/how-hide-and-rearrange-instagram-filters
How to search for hashtags on Instagram:
https://help.instagram.com/351460621611097
Tagboard is a great site for hashtags across platforms
https://tagboard.com/artofsocial/search
For more social media power tips, please read The Art of Social Media.
http://artof.social/
Wondering about introducing Social Media to your organisation? This presentation goes through:
1. Internet trends in business and life
2. Digital business insights
3. Personal branding insight and tips
Here for you to learn and enjoy. If you're wondering about any element or have any comments, leave a comment. Thank you! ~Sam
Changing trends in recruitment and new age recruitment strategy. (presented by Raghav Krishnan)
“It is not the strongest who survive nor the most intelligent — but those most responsive to change” (Charles Darwin)
Infusionsoft Socially Enabled Internal Communication ProposalKimberle Morrison
We're growing and needed a more effective and scalable way to communicate internally. This presentation outlines our process and the rationale behind how and why we decided to go with a socially enabled system for communication and collaboration
Five key challenges for internal communicatorsPachi Lanzas
Here, we gather our findings after a series of interviews and daily collaboration with Internal Communicators from both large and small companies, as well as experts from Business Schools and Universities. Our goal is mapping the key focuses of our activity, our challenges, our opportunities.
SASUG April - Building Social Networks and the Social JourneyDavid Broussard
A review of what an Enterprise Social Network is, why we needs them, and how to embark on a Social Journey that will actually get you to your desired destination.
Introducing Social Employee Engagement: Shifting From Technology To PeopleMSL
Social employee engagement puts people at the centre by focusing on what inspires and
engages them to do their best work. This report offers a complete introduction to social business and sets out a roadmap for success.
Facebook Recruiting Basics: A Guide to 21st Century Employer BrandingRiseSmart
Download this whitepaper from recruiting expert John Sumser to learn the key techniques for building your employer brand on Facebook and making recruitment social.
Inside, you'll find:
- Tips for building a Facebook audience
- Best practices for measuring social media ROI
- Creative ways to post and advertise job listings
- Tools for building and maintaining relevant traffic
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
Newtricks.co was founded with one task – to ensure businesses are successful in Social Media Marketing. We are ”totally” focused and committed on just that. You have just found the right people to help you succeed in the fastest growing and most important marketing medium on the planet.youtub
Communication is omnipresent in every business. While a lot is said and done about Communication Skills improvement, the area of improving Communication Process or the Communication Systems within an organization remains vastly ignored. There are sustainable benefits that can be achieved by improving the business communication system. Some organizations have already realized impressive benefits such as 100%+ improvement in operational efficiency and 50%+ improvement in sales. We cover the latest happenings, how a company can achieve these benefits and the common mistakes that need to be avoided.
Similar to Top tips to engage employees using social media (SMiLE London 2015 highlights) (20)
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
2. We’ve been at the SMiLE
Social Media ‘inside the
Large Enterprise’ conference
this month... keeping up with
the latest digital trends in
employee engagement.
It was a great conference,
but if you couldn’t make it,
fear not, here’s our roundup
of the best bits.
3. Trend watch / hot topics from the floor
/ Let’s be specific
Social media tools for employee
engagement are becoming more
sophisticated and specific, as people
seek specialised apps for particular
groups of employees.
/ On the move
Mobile workforces are driving the need
for social media apps. And as they
continue to expand, so too does the
growth in social networks.
/ Digital re-thinking
Intranets are old school. Now it’s all
about the ‘digital workspace’ where
you get your job done.
/ Listen up
The biggest challenges in getting
your employees to adopt social
media are mindset, engagement
and, in turn, change.
/ Big brother
ESNs are being used for more specific
purposes now, including employee
monitoring. While working may be
becoming more flexible, you might
start clocking in again!
/ Business first
Intranets/digital work spaces need to
be led by the needs of your business
and employees, not by IT, as things
move into the cloud.
/ Future focus
More companies are going online to
get employees to think up great new
ideas that can drive / support R&D
and innovations. (See our Novozymes
case study on page 14)
4. Trend watch / hot topics from the floor
/ Stats and facts
80% of companies now use social
media tools
(source: SMiLE survey)
Yammer, SharePoint, Zimbra and
Jive are the most popular internal
comms platforms.
(Source: www.451research.com)
Optimally engaged employees
are 120% more likely to generate
innovation and 150% more likely to
demonstrate customer advocacy
(Source: IBM presentation)
Employees are being treated as
consumers (segmentation, UX
etc). It pays to know your internal
audiences just like external ones
New technology now allows
businesses to try things
out faster than ever before.
You create a small team to push
the idea forward, then move on
if it doesn’t work – failing in two
weeks rather than two years.
Fresh thinking:
The fail fast
forward
5. / Step 1: Development
When you’re developing your tool, think about
how you’re going to encourage people to use it.
1 Try tempting them in with something of
interest or using the tool for something they
can’t get anywhere else. At Coca Cola, they
use their HR (payslips etc) as the ‘chocolate
bar’ to push people to visit their platform.
(See pg 20 for the case study)
2 Try using external feeds so that your
employees can find everything in one place.
3 Short, engaging videos can help distill your
complex messages into fun, engaging clips.
/ Step 2: Getting feedback
1 Want to run a pilot? Instead of using a wide
spread of employees, choose a small, specific
group like a project team to get a better
sense of what works and how much people
will use it.
2 Make sure your newsletters work for users.
Get feedback, review analytics and respond.
/ Step 3: Launch
1 Want to make your ESN visible, effective and
influential? Then you need your Exec team on
board. Get them to commit to being social.
2 Spend time at launch phase, don’t just
switch on and expect people to land!
/ Step 4: Training
While some employees might hate the
digital world, others will be technical wizards.
These differences are worth remembering.
Quick user guides, webinars and are all
important for roll-out.
/ Step 5: Keep developing
It’s tempting to cascade information and
training to managers, but think about using
a ‘water wheel’ instead: cascade out,
get feedback and respond.
Social media tools won’t do you much good if your people won’t use them.
But culture change can be hard work, so the experts at SMiLE had plenty of
advice for engaging your employees.
Focus on /
Getting employees online
(and coming back for more!)
6. Great quotes
On getting up close and personal with employees…
“Let people tell you what they need,
and then make it happen”
Katherine Lunn, Community Manager, XChanging
On identifying natural social media champions and not forcing it…
“Some people are allergic to social media,
some adopt naturally”
Toby Johns, Internal Communications Manager, Rugby Football Union (RFU)
“FUN is the best way to engage people
on enterprise platforms”
Frank Hatzack, Head of Innovation Development, Novozymes
7. Use Community Managers to moderate different
parts of the global community. If you’re looking
to build a case for these Community Managers,
remember that managing a global community is
more than a skill; it’s a valuable role that helps
drive trust and engagement.
Start from a position of trust - let people post
whatever they want, then moderate if there’s
a report of abuse. At XChanging, if there is a
report of abuse, the Community Manager will
have a conversation with the reporter
and abuser.
There’s nothing like the launch of a global online community to make your
senior leaders nervous. Suppose employees misuse it? Suppose there’s
abuse? In fact chattering and abuse are two of the biggest concerns when
it comes to introducing social technology. Here’s how the experts are
tackling it…
Focus on /
Managing a global community
IBM gives each employee a private,
personalised social dashboard
based on their online behaviour –
a useful way to flag issues quickly.
Fresh thinking:
The behaviour
dashboard
8. Great quotes
On abuse…
“Better to be punched in the face on your
ESN than stabbed in the back on Glassdoor”
Melanie Wheeler, XChanging
On the usefulness of social media…
“Research shows people with strong and diverse
networks are better at getting things done”
Marie Wallace, IBM
On working out loud…
“People don’t want to get fired” but social media
does actually help “surface the idiots”.
Melanie Wheeler, XChanging
9. Case studies
There were some fantastic
presenters at SMiLE.
Here are five of our
favourite case studies.
10. / The challenge
XChanging had eight intranets across the
world and lots of comms happening locally.
That made it hard to operate as a global
local company, so there was a real need to
improve comms, collaboration and knowledge
sharing. Their solution was to introduce a digital
workspace they called Leapfrog using Jive ESN.
/ Results
Adoption was simply phenomenal:
92% user adoption
72% active and participating (the average
‘active’ % is 16% if you don’t launch properly)
8-10% content creators
/ How they achieved it
1 Created a base of trust with plenty of
support from the exec board and the
big personalities of those heading up
digital platforms.
2 A ‘world tour’ to speak to as many
people as possible, get buy-in and find
natural champions.
Melanie Wheeler (Global Head of Internal Communication CSR)
and Katherine Lunn (Community Manager)
www.xchanging.com
XChanging
11. 3 A big, fun launch with a frog theme.
Now, if people don’t update their profile
photo they get a default frog image!
/ The big business benefits
Measurement: Now the team use Leapfrog
to see stats, give feedback to the exec team
and help them tune in to what employees
are saying.
Transparency: The online chatter has helped
cut down the volume of emails, while ‘working
out loud’ increases transparency.
Collaboration: Improved version control as
files don’t get ‘lost’ on email.
Teamwork: Thanks to their ‘water wheel’
approach, they can use feedback to keep
improving (rather than cascade)
Corporate moments: It’s now easier to run
company-wide initiatives such as diversity
week. Leapfrog provides a place to make
it happen.
Strategy: Managers can have strategy
discussions with staff and post the feedback
– really powerful.
“Business has been
social for so long, it just
hasn’t been visible.”
By getting “up close and
personal, let people tell
you what they need, and
then make it happen”
12. / The challenge
RFU had 600 staff, 2000 member clubs, 500
unis and colleges, 10,000 schools and 60k
volunteers. Around 2.5m people enjoy rugby
and 250k play, so social media was the obvious
route to get stories out from the field.
/ The solution
The comms team launched ‘RFU Connected’,
a SharePoint platform with Yammer that included
a feed on their homepage. Rather than a
standalone social media tool, this was a portal
that included:
News and info
A new phone book
Employee hub and Yammer feed (integrated)
Home page aggregator of external and
internal feeds
Exec diary and QA with leaders
Toby Jones (Internal comms manager) @tobyjones00
Rugby Football Union (RFU)
...social
media was
the obvious
route to
get stories
out from
the field
13. / Engaging people
Giving people plenty of materials has
been important: webinars, user guides.
The team got people early, kept things
short and kept repeating.
The tool is supported by regular employee
email briefings called Rugby Shorts, with lots
of links to the intranet.
Over time the people using the tools
changed so it’s been important to keep
encouraging and responding to users to
keep them coming back.
RFU now shares information with its internal
audience before releasing it to the outside
world (e.g. the squad list ahead of a game).
They repurposed their Yammer content.
/ Results
500 people engaged each month, a figure
that was helped by the tool’s integration
with SharePoint.
/ The big business benefits
Engagement: It’s a great opportunity to
communicate new values and engage
employees in new objectives / 5 year plan.
Culture: This tool underpins and supports
culture because the technology reflects
their values.
There was a divide
between HQ and those
in field. Now, using ESN
“has helped us join up
the stories”.
“Champions are key
to adoption”
When asked if he
was starting over again
– “I’d spend more time
on the launch phase.
I just switched it on!”
14. / The challenge
Four years ago Novozymes, the biotech
company, wanted a way of involving their people
more in innovation and RD. Their answer was
COLIN, a tool for collaborative online ideation
that would appeal to the company’s values and
improve lives.
/ Engaging people
The team focused on collaborative ideation
rather than ‘crowd sourcing’.
The leadership team was fully involved
in all campaigns, with videos addressing
the audience.
They used small groups with a 2-week focus.
/ The results
Since it’s launch, 35 of the COLIN
ideation campaigns have directly led
to RD/new products.
Following its success, COLIN is now
being rolled out across the entire business
(1800 employees) to get everyone’s input
into Novozymes’ strategy.
Frank Hatzack (Head of Innovation Development) @nzbioinno
www.novozymes.com
Novozymes
...a tool for
collaborative
online ideation...
15. / The big business benefits
Innovation: COLIN led to higher quality
innovation and more RD projects.
Talent: This is a good platform for the
company’s ‘young lions’ to get their ideas
heard and shared
Strategy: Appeals to the leaders’ need
for innovation as we work towards the
vision (this makes it an easy sell-in!)
/ Top tips
A good COLIN is intellectually compelling
and emotionally engaging
Use fun to drive engagement
People need to see a face, so make sure
you include the human side with video etc.
“Who wants to be
crowd sourced? People
want to be engaged!
Collaborative ideation is
a better phrase”
“Complex questions
create complex solutions”.
“Working with a small,
diverse crowd means
you get simpler, more
manageable ideas.”
16. / The challenge
With over 4,000 employees, internal channels
at the Financial Ombudsman were getting busy
and news pieces becoming too long to digest.
They needed a change of approach for their
in-house magazine so, with 50% of employees
under the age of 35, social media seemed like
the natural choice.
/ The solution
The team already used a Newsweaver platform
to keep in touch with external stakeholders,
so they used this to launch On the go, a short,
snappy online publication that combines
business with fun. They made the newsletter
social, with a marketing-led approach and used
Twitter to cut through the noise: people had
to tell the story in 140 characters! On the go
also includes:
Videos: Employees use Vine to create mini
videos that can be embedded, a great way to
make boring subjects engaging.
Corporate responsibility: Including voting for
charities, and ways to get involved.
Multi-format approach: With user-generated
content, a weekly CEO video etc.
Sally Young (Head of Publication) at the Financial Ombudsman,
and Denise Cox from Newsweaver
Financial Ombudsman Newsweaver
has an impressive
80% open rate
On the go
17. / Results
On the go has an impressive 80% open rate
/ The big business benefits
Measurement: Provides real-time metrics
that can be used to boost engagement
and understand audiences.
Accessibility: Employees can view
On the go anywhere, through any device.
Events: They can use On the go’s
functionality for events
Speed: In disaster recovery planning,
On the go can be used to send instant
messages to all employees.
/ Top tips
Before you start, set benchmarks and
build from that
Speak to people, get feedback and
look at analytics to find out how to
make things better
“50% of staff were under
35 so social seemed the
way to go”
Sally
“Access to quality data
is a big challenge for
internal communicators”
Denise
18. / The challenge
Sharing ideas, voicing opinions, talking to lots of
people at the same time, Vodafone wanted its
employees to start using all the behaviours they
used in their personal social media use, at work.
/ The solution
The Comms team set up Circle, an internal social
media platform using Sharepoint that is separate
to their intranet. Circle enables people to share
ideas on what’s working and allows directors
to interact with people across the globe. At the
beginning it was hard to get employees to shift
from email and instant messaging, but over time
they started to see and enjoy the benefits. Now,
employees can use Circle to:
Give opinions and get instant feedback
Request and set up their communities
(according to guidelines)
Give suggestions on new projects
(recently this was used to encourage
employees to name Vodafone’s new app)
/ The results
Over 75k registered users (there are 90k
employees around the world)
12-20k uses per month
2000 communities
Stanley Awuku (Internal Digital Experience Manager) @stanos22
Vodafone
Over 75k
registered
users
(there are 90k employees
around the world)
19. / Business benefits
Communication: Circle has helped
remove barriers.
Engagement: Circle has a Townhall
function that allows Vodafone’s leaders
to engage with employees and enables
groups to collaborate easily.
Feedback: Leaders can ask questions
and get ideas from workforce
Leadership visibility: One CEO in Qatar
even uses Circle to wish colleagues a
happy birthday!
Retaining knowledge: Circle is great for
project teams because all the information
is there, rather than being hidden in Outlook
and potentially lost if somebody leaves.
/ Top tips
Get your senior leaders to act as ambassadors.
If you think there’s a danger of tool overload,
then give employees guidance on what to
use, how.
“There’s never too
much interaction.”
“I love feedback,
I ask questions and
let them talk, then take
lots of notes.”
20. / The challenge
CCE wanted an employee and manager
self-service portal, a digital workplace that
would work on any device any time any location
– a one hit solution. So last month they launched
iConnect, the intranet in your pocket, that has
integrated their Sharepoint and SAP systems
into a single mobile platform.
/ Engaging people
The team used a ‘Force, Compel, Invite’ model
to encourage people to use iConnect:
Force – iConnect is the default home page.
If people change it, it’s simply defaults back
overnight.
Compel – Using a sweetshop analogy, CCE
uses HR as the chocolate bar for iConnect:
it’s the only place employees can access their
payslips and holiday bookings so people are
drawn in.
Invite – there’s now plenty of interesting, useful
information to keep people coming back.
The content is also unique to the individual
employee (training courses/manager etc).
/ Choosing what to include
The team don’t put everything on iConnect.
For example, people can see their objectives,
but can’t complete their appraisals on iConnect;
and they continue to use Chatter to collaborate –
it already works brilliantly so has been linked
from iConnect, but not integrated.
/ Access
Access has been an important part of the
iConnect development so that now:
In the office, the VPN connection knows
who the employee is, but they can also log
in to access it externally
iConnect is available in several European
languages
They’ve created iConnect Express, giving
employees quick and easy access to tools
and stripped-down content
Jonathan Philips (Senior Manager Digital Comms) @digitaljohnathan
Coca-Cola Enterprises (CCE)
21. / Results and benefits
Although iConnect was only launched last
month, 65% of employees have already
connected. The target is for 100% to say
iConnect is a useful place to be.
/ Business benefits
Employee advocacy: Employees can share
stories from iConnect to the outside world.
Communication: iConnect has campaign
spaces using Twitter.
/ Top tips
Governance is important, start there with
clear strategy
Start small, build from that
On average people use mobile 150 times a
day – content has to be bite size in order to
be engaging. Short, sharp, no longer than
1 min.
“We don’t only
encourage BYOD [Bring
Your Own Device], we
rely on it!” 6% of their
ESN traffic comes from
personal mobile devices.
“We’re all aware that
different channels
serve different purposes
for us in our personal
lives.” That’s why we
must think the same
for the workforce.
“It’s not an intranet,
it’s a digital workplace”.
Watch the video
https://www.youtube.com/watch?v=rGjWc-
CW5HE8noredirect=1
22. www.synergycreative.co.uk
www.synergycreative.co.uk/internalcomms
+44 (0)117 962 1534
Gemma McGrattan
gemma@synergycreative.co.uk
Get in touch
We engage people with award winning
creative communications.
Our inside out approach inspires your employees
to be brand ambassadors and turns your customers
into brand advocates.
The result is a seamless customer experience at
every contact with your brand.
#SMiLELondon
#Synergycreative
More from SMiLE
For details of the full line up and contributors,
including a ‘storify’ go to:
www.simply-communicate.com/news/
event-reviews/smilelondon/storify-smilelon-
don-2015-march