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Csnf Twitter Summary 08 06 2009


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Documentation of some interesting Tweets of the Corporate Social Networking Forum in London by HIRSCHTEC

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Csnf Twitter Summary 08 06 2009

  1. 1. Corporate Social Networking Forum Tweet Documentation 08.06.2009
  2. 2. Thoughst on Twitter <ul><li>Quote: “Twitter is not one thing, its a lot of things to different people!” </li></ul><ul><li>Interesting comments on corporate tweeting - it's important to make messages personal </li></ul>
  3. 3. Adoption of Social Media and ROI <ul><li>The biggest question for those who don't use social media remains: ROI? </li></ul><ul><li>If an organisation asks about ROI before they do #E20 you have to wonder if they have the right culture in the 1st place </li></ul><ul><li>Quote: 'adoption begins with adoption‘ </li></ul><ul><li>It takes one to two years for good adoption and up to five to really transform businesses. </li></ul>
  4. 4. Basic Thoughts <ul><li>Change from “command & controll” to </li></ul><ul><li>“ value & trust” </li></ul><ul><li>Quote: “Trust is cheaper than control” </li></ul>
  5. 5. Social Networking <ul><li>4 C‘s </li></ul><ul><ul><li>Connect, </li></ul></ul><ul><ul><li>Communicate, </li></ul></ul><ul><ul><li>Co-operation & </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul>
  6. 6. Niall Cook from H&K 1/3 <ul><li>Internal systems including email and intranets are not sufficient to do business anymore. </li></ul><ul><li>Work place, business, employees expectations change </li></ul><ul><li>don't think ROI but RONI - risk of not investing </li></ul><ul><li>CEOs need to be Guide not God </li></ul>
  7. 7. Niall Cook from H&K 2/3 <ul><li>It's the year of the digital native </li></ul><ul><li>Collaboration = cooperation – &quot;You're putting things in place where people are working together organically!“ </li></ul><ul><li>successful social tools deliver individual value first </li></ul>
  8. 8. Niall Cook from H&K 3/3 <ul><li>How do you create social networking for business? Its got to have high speed & flexibility. It must be demand driven. You need to put individual value first </li></ul><ul><li>Book by Niall Cook “enterprise 2.0 how social software will change the future of work” </li></ul>
  9. 9. Robert Johnson from COI <ul><li>&quot;Controlling employees - we can no longer use the word control! A very old word. We need to work with employees. Show value & trust.&quot; </li></ul>Quelle:
  10. 10. Thoughts on Digital Natives/Generation Y <ul><li>Generation Y don't see social media as a work tool </li></ul><ul><li>Through email, docs and attachments are useful. But its about the instant & spontaneous info / real-time data that makes social nets valuable. -Trish Hunt </li></ul><ul><li>Social nets encourages instant feedback and possibly increases social capital amongst employees </li></ul>
  11. 11. Ideas to Social Networking 1/4 <ul><li>social networking vs corporate social networking - you replace friends with people who are useful to you </li></ul><ul><li>Quote: “Make sure you fish in all the social pools that your clients and employees swim in.” </li></ul>
  12. 12. Ideas to Social Networking 2/4 <ul><li>What's the greatest stumbling block for corporate social networking? = Culture & access </li></ul><ul><li>The Internet became interactive the intranet not </li></ul>
  13. 13. Ideas to Social Networking 3/4 <ul><li>Social Corporate Networking is giving power back to business. IT need to embrace not resist this disruptive force </li></ul><ul><li>Krem POST method - People, Objectives, Strategy, Technology </li></ul><ul><li> Corporate Social Networking is about turning contacts into ambassadors </li></ul>
  14. 14. Ideas to Social Networking 4/4 <ul><li>“ Think big, start small, move fast” Lockheed Martin's ethos on social media </li></ul><ul><li>“ Focus on business process not technology.&quot; implement social media tools that work for your culture. Start small & steadily grow </li></ul><ul><li>Book: “Meatball Sundae & Tribes”(Seth Godin) </li></ul><ul><li>Book: “Throwing sheep in the boardroom” </li></ul>
  15. 15. Christian Kuhna Adidas 1/3 <ul><li>New web: consumer control, user participation, openness and networking </li></ul><ul><li>Harness collective intelligence - use wisdom of the crowd = users add value! </li></ul><ul><ul><li>Showcase: Speedboat initiative = Big effect with minimal budget - concentrate on improving communication channels, collaboration etc. </li></ul></ul><ul><ul><ul><li>Collaborative initiative - Speedboat project = wiki, blogs, ATM, iForum & Facebook </li></ul></ul></ul>
  16. 16. Christian Kuhna Adidas 2/3 <ul><li>Opportunity in new communication CULTURE… Its the culture that needs changing/improved </li></ul><ul><li>„ its conversation not monologue“ </li></ul><ul><li>Adidas has a &quot;Ask the management&quot; forum.. its anonymous too and management must respond within a few days </li></ul>
  17. 17. Christian Kuhna Adidas 3/3 <ul><li>Reebok has never had an intranet </li></ul><ul><li>Adidas internal blog and wiki looks clean, useful and easy to use. Includes anonymous feedback form where bosses must respond in 48hrs </li></ul><ul><li>Adidas allows staff to port facebook profiles into the internal network </li></ul>
  18. 18. <ul><li>Now Bob Pike, CEO, SITEFORUM group talking about &quot;How HR.Com built a business using SaaS ‘Social Networking for business’ </li></ul><ul><li>Social media, at its core, is about relationships. And, as with all good relationships, you've got to invest time and you've got to care </li></ul><ul><li>Collaboration must be mandatory just like email! (Christian, Adidas) Silos need to disappear </li></ul>
  19. 19. PwC- Showcase <ul><li>Showcasing PwC internal CRM tool for disparate client teams - hads global news wall, status update, facebook elements </li></ul><ul><li>Facebook application for new joiners PwC Embark </li></ul><ul><li>PwC allows newbies to port their FB profiles into secure platform. Great all round for new joiners and makes PwC's work easier too. </li></ul><ul><li>&quot;Understanding re potential rather than demanding the immediate ROI.&quot; Salvatore Reins, PwC </li></ul>
  20. 20. Q&A among Twitter User <ul><li>Question: Do you want Social Media management apps installed inside the organization - or in the cloud as a service? </li></ul><ul><li>Answer: I'd say as a service, whilst inside the organization it offers security, but in the cloud it offers availability and stability </li></ul><ul><li>Kritik an der 1-9-90 Rule </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>McKinsey Study </li></ul></ul>
  21. 21. Key Take Aways <ul><li>“ Think big, start small, move fast” Lockheed Martin's ethos on social media </li></ul><ul><li>Internal systems including email and intranets are not sufficient to do business anymore. </li></ul><ul><li>trusting employee fundamentally cheaper than control to do business effectively </li></ul><ul><li>if an organization asks about ROI before they do Enterprise2.0 you have to wonder if they have the right culture in the 1st place </li></ul>
  22. 22. Application <ul><li>Yammer </li></ul><ul><li>Audioboo </li></ul><ul><li>Google Wave </li></ul><ul><li> </li></ul><ul><li>Social media application in business </li></ul>
  23. 23. Books <ul><li> </li></ul><ul><li>'What would Google do?' by Jeff Jervis </li></ul><ul><li>Book by Niall Cook “enterprise 2.0 how social software will change the future of work” </li></ul><ul><li>„ Throwing sheep in the boardroom“ </li></ul>
  24. 24. Blogs <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  25. 25. Slides <ul><li> </li></ul><ul><li>Conferences presentations for # CSNF will be available from via login and password after the event. </li></ul>
  26. 26. <ul><li>Thanks to all Twitter Users whose Tweets are the source for that presentation. </li></ul>