Ragan Disney 2016

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The document is a presentation slide deck from Cision about updating Twitter strategies. It provides tips and tactics for using Twitter effectively, including storytelling, media relations, influencer relations, using new Twitter features, creating engaging tweets and images, Twitter chats and hashtags, advertising, attracting followers, and monetization options. The presentation aims to provide breakthrough tactics for igniting business and engagement on Twitter.

Social Media

Stacey Miller
Senior Manager, Communications
@cision | @staceylamiller
The New Twitter Playbook:
Breakthrough Tactics That Ignite Business
and Engagement

Storytelling
101
A tweet-by-tweet narrative
• Use your own voice
(personal).
• Be detailed.
• Set the scene.
• Trajectory (give other a sense
of where the story is going)
• A sequence of events.
• Bring in the voices of others.
• Include context.

Media Relations on Twitter
@cision
Media

Balance Engagement with Business Objectives

New Twitter Features
You Can Use Today
@cision

Latest Insights for
Integrating
Vine/Periscope Into Your
Twitter Strategy

Weekly at the same time
Broadcast topics, recruit attendees
Create contests for engagement
Use feedback as your driver
Create a Consistent Schedule
@cision

@cision
Fresh Ways to Create
Compelling Tweets and
Shareworthy Twitter
Images

@cision
Innovative Ideas for
Using Twitter Chats and
Hashtags to Build a
Loyal Following

@cision
New Ways to Attract
Followers that Ignite
Sales

Questions?
stacey.miller@cision.com
Twitter: @Cision | @staceylamiller
Slides: http://cisn.co/staceyslides
More (free) resources: http://cisn.co/ragan2016
Thank You!
@cision

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