This document discusses how to use Facebook to engage target markets and grow businesses. It provides statistics on Facebook's user base and recommends maintaining a professional Facebook page appearance with a cover photo, profile photo, and custom tabs. It also suggests posting consistently with a variety of content types at least once per day and gaining likes. Additionally, the document discusses using Facebook ads such as traditional ads, sponsored stories, promoted posts, and testing ads to promote specials, events, and businesses. It provides an example case study of how Troy Family Daze used Facebook successfully.

1. Using Facebook to Engage
your Target Market and
Skyrocket your Business!
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2. EricVogel
@socialmediamstr
eric@pillarsocialmedia.com
Tuesday, May 21, 13

3. • Statistics
• Professional Appearance
• Posting Consistency & Creativity
• Gaining LIKES
• Facebook Ad Campaigns
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4. STATS
• 1 Billion Users
• 751 Million Mobile Users
• 20 Minutes Per Day
• 645 Million Weekly PageViews
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5. Professional Appearance
•Cover Photo
•Profile Photo
•Custom Tabs
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6. Facebook Cover PageContact Info
Size- 851 x 315 pixels
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7. Profile Photo
180 x 180 pixels
centered
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11. Promote Specials & EventsHighlight Post
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12. Custom Tabs
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18. Posting Consistency
• Facebook- 1 x day minimum
• How big is your company?
• How much do you have to share?
• How many ‘LIKES’ do you have?
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19. Plan Ahead
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20. Posting Types
• Fill in the blank
• Title and link
• Quotes with photos
• Promotions
• Videos
• Contests
• Questions
• Theme Days
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24. Facebook Ads
• Traditional Ads
• Sponsored Stories
• LIKE Ads
• Promoted Posts
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25. Traditional Ad
• Located on the side of Facebook
• Photo and text
• Creativity is key
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27. vs.
A B
vs.
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28. Promoted Post
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29. Sponsored Story
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30. Test Ads
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31. Troy Family Daze Case Study
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34. ThankYou!
View online: pillarsocialmedia.com/presentations
EricVogel
eric@pillarsocialmedia.com
Tuesday, May 21, 13