Jerry Lieveld (Founder & Managing Director of mobtzu) hosted 2 sessions on Mobile Convention Amsterdam with the subject: Embracing mobile experiences in your business. Why should you care?

1. mobile apps for brands
mobile
experiences
embracing
in your
business
@jerrylieveld
@mobtzu

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see the movie on youtube http://bit.ly/hqJGNV

3. we create, produce and promote
APPS & GAMES for BRANDS

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that are useful, easy to use, desirable,
consistent, have a purpose and are playful
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5. Vital
on iphone, ipad, google android,
blackberry

6. mobile apps for brands
mob

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there are over
10.900.000.000
apps downloaded until jan 2011
*Source: IDC
Jan’11
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there are over
10.900.000.000
apps downloaded until jan 2011

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77.000.000.000
apps downloaded in 2014
*Source: IDC
2011
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77.000.000.000
apps downloaded in 2014

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mobile entertainment market grows 15% to
38.000.000.000
dollars in 2011
*Source: Juniper Research
March’11
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mobile entertainment market grows 15% to
38.000.000.000
dollars in 2011

10. 31% android, 30% rim, 20% ios
71%of apps is downloaded on ios
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31% android, 30% rim, 20% ios
71%of apps is downloaded on ios

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86%mobile users use their device while watching TV
Source: Nielsen (june 2011)
N=8.394 US 13-64 yr
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86%mobile users use their device while watching TV

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69%use their device while shopping
Source: Compete quarterly smartphone report, Jan 2010
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69%use their device while shopping

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1.context
2.social
3.geolocation
4.remote control
5.helps you remember things
6.part of an ecosystem
7.user experience
mobile
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1.context
2.social
3.geolocation
4.remote control
5.helps you remember things
6.part of an ecosystem
7.user experience

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1.presentation - visual design
2.tasks - how it works
3.infrastructure - technology
user
experience
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1.presentation - visual design
2.tasks - how it works
3.infrastructure - technology

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context
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1.variable environment
2.constant partial attention
3.interruptions / distractions
context
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1.variable environment
2.constant partial attention
3.interruptions / distractions

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1.on the go
2.lean back
context
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1.on the go
2.lean back

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1.limited text input
2.multitasking can be challenging
3.it’s easy to get lost
context
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1.limited text input
2.multitasking can be challenging
3.it’s easy to get lost

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1.business sense
2.user benefits
3.target audience
4.informationnative & web
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1.business sense
2.user benefits
3.target audience
4.information

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1.design for mobile first
2.context aware
3.useful, usable, desirable
4.delight, playful
design
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1.design for mobile first
2.context aware
3.useful, usable, desirable
4.delight, playful

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mobtzu strategic mobile framework
Why is it needed:
- strategic focus: drive activities that benefit your portfolio/brand
- consumer driven: align activities with consumer insights - relevance
- decision support: a consistent approach to selecting opportunities
- ongoing improvement: measurement of all initiatives to drive learning
and future improvement
- it’s new territory: apps and mobile landscape is taking off - a plan is needed!
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Why is it needed:
- strategic focus: drive activities that benefit your portfolio/brand
- consumer driven: align activities with consumer insights - relevance
- decision support: a consistent approach to selecting opportunities
- ongoing improvement: measurement of all initiatives to drive learning
and future improvement
- it’s new territory: apps and mobile landscape is taking off - a plan is needed!

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mobile process Why is does mobile matter for your business?
Brand objectives?
Business constraints (time/budget)
Where should we focus?
Exceeding service / Entertainment
Business
objectives
Insights
Concept
Opportunities
Concept
Design
Planning
Production
Launch
Evaluation
What are people doing with their apps and devices?
What needs and wants do they have?
When can we be relevant?
Where can your apps align with these needs?
Which insights present the best opportunities?
How did they do?
What can we learn for next time?
When to plan for an update
When can these concepts be executed?
What platforms and how delivered to market?
Which markets?
How will they be measured?
How will they be promoted?
How are we doing?
How visible are we?
How are we reviewed?
How do we achieve the best user experience while
aligning with business objectives and insights?
how do we bring delight and be playful
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1. focus on needs of the user
2. understand the medium
3. embrace rapid change
4. who owns mobile in your
organisation
5. identify the stakeholders
6. technology can guide
7. be playful
embrace
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1. focus on needs of the user
2. understand the medium
3. embrace rapid change
4. who owns mobile in your
organisation
5. identify the stakeholders
6. technology can guide
7. be playful

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be playful
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25. mobile apps for brands
thank
you
jerry lieveld
founder & md @mobtzu
jerry.lieveld@mobtzu.com
find us on twitter: @jerrylieveld / @mobtzu
linkedin.com/in/jerrylieveld
www.mobtzu.com