Im Mobile Who's Coming With Me

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This was presented as the closing keynote at the MobileX Conference in Nashville. This presentation explains why it's a great time to be in mobile and goes over various stats about the current state of mobile.

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Im Mobile Who's Coming With Me

  1. 1. I’M MOBILE WHO’S COMING WITH ME? Brendan G. Lim @brendanlim brendan@intridea.com
  2. 2. WHO AM I? Brendan G. Lim Director of Mobile Development @ Intridea, Inc. @brendanlim brendan@intridea.com http://intridea.com http://github.com/brendanlim
  3. 3. WHO HAS A PHONE?
  4. 4. WHO DOESNT HAVE A SMARTPHONE?
  5. 5. MOBILE IS EVERYWHERE
  6. 6. Flickr - Phillip Kilinger 78% Penetration rate in the US
  7. 7. Flickr - Sprengben 163% Penetration rate in Hong Kong
  8. 8. Over 50 countries with penetration rates greater than 100%
  9. 9. The average person has more than one mobile phone
  10. 10. Flickr - Scott Beale / Laughing Squid The iPhone Revolution
  11. 11. * Multi-touch * Sleek apps * Unique form-factor * App Store * iPhone SDK
  12. 12. Flickr - Stillframe We seldom use our phones as a “phone” these days
  13. 13. 93% Of iPhone users have downloaded an app 66% Of Smartphone users have downloaded an app
  14. 14. 76% Of iPhone users check their e-mail at least once a day 35% Of Smartphone users check their email at least once a day
  15. 15. 80% Of iPhone users use it to browse the web 48% Of Smartphone users use it to browse the web
  16. 16. MOBILE IS THE WEB
  17. 17. “We think there is a potential to actually make this mobile web better than the PC web” - Jonathan Rosenberg, Google
  18. 18. MOBILE IS THE 7TH MASS MEDIA
  19. 19. 1 Printing Press 2 Recordings 3 Radio 4 Cinema 5 Television 6 Internet 7 Mobile
  20. 20. MOBILE DOES EVERYTHING 1-6 CAN DO
  21. 21. * Completely personal * Always on * Always with you * Built in payment channel * Aware of context
  22. 22. MOBILE IS CONTEXTUALLY AWARE
  23. 23. “...there are now over 6000 location-aware iPhone apps, 900 Android apps and 300 BlackBerry apps.” - Skyhook Wireless
  24. 24. 15,500,000+ Check-Ins 1,400,000+ Venues Created
  25. 25. 15,500,000+ Check-Ins 1,400,000+ Venues Created Within 1 Year
  26. 26. Layar
  27. 27. Car Finder
  28. 28. MOBILE MAKES $$$$$$
  29. 29. Apps 150,000+ Downloads 3,000,000,000+ Free 75% Avg. Price $2.43
  30. 30. Apps Downloaded Per Second 350
  31. 31. Gartner Mobile App Store Predictions 2009 2010 2013 Downloads 2.5 4.5 21.6 Revenue $4.2 $6.8 $29.5 (in billions)
  32. 32. MOBILE IS THE ENTERPRISE
  33. 33. Flickr - tarl.eledhwen Big businesses recognize the importance of mobile
  34. 34. Mobile for Marketing
  35. 35. Mobile Connects You With Co-Workers
  36. 36. MOBILE IS CHANGING
  37. 37. Flickr - iLounge “My Mom’s next computer is going to be an iPad.”
  38. 38. * More real estate * More power * New use cases * New environments
  39. 39. MOBILE IS NEW OPPORTUNITIES
  40. 40. QUESTIONS? @brendanlim brendan@intridea.com

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