mobtzu rabobank sessie 5 july

1. Veritate Pickle Factory mobtzuthe people’s valley part of the valley
1
mobile
experiencesjerry lieveld
founder & creative director
@jerrylieveld
mobtzu.com
@mobtzu

2. confidential
mobile apps for brands
we create, produce and promote
mobile experiences for brands
2

3. on iphone, ipad, google
android, mobile touch web
3

4. that are easy to use, desireable,
consistent, have a purpose and
are playful
4

5. confidential
mobile apps for brands
mobile will be the
centerpiece of all
marketing communication
5

6. confidential
mobile apps for brands
Richard Ting
6
they want compelling
storytelling, inspiration
and utility from brands

7. confidential
mobile apps for brands
7
focus on
& technology
user & design

8. confidential
mobile apps for brands
8
alcohol
70% chocolate
63% caffein
55% exercise
54% sex
33% toothbrush
22%
what would people rather
give up than their mobile?
Telenav, US survey July 2011, Vodafone in-house research

9. confidential
mobile apps for brands
9
by mikael eidenberg

10. confidential
mobile apps for brands
BRAND
ecosystem of me

11. confidential
mobile apps for brands
11
every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
BRAND
ecosystem of me

12. confidential
mobile apps for brands
12
every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
BRAND
ecosystem of me

13. confidential
mobile apps for brands
visual design &
how things work
platforms service /
utility
native hybrid touch web instant relevance context
consistent
trust
worthy
playful
BRAND

14. confidential
mobile apps for brands
14
how long does it take to get a 1.000.000 users?
future of mobile March 2012, business insider

15. confidential
mobile apps for brands
15
months
9
how long does it take to get a 1.000.000 users?
future of mobile March 2012, business insider
years
9 days
9

16. confidential
mobile apps for brands
16
how long does it take to be worth
1.000.000.000?
people
9

17. confidential
mobile apps for brands
17
snacktime gaming

18. confidential
mobile apps for brands
iOS
- consistency
- consistency between
versions & handsets
- quick adoption of new
versions
- back button
- settings button or “more”
to access app wide
settings & information
18
android
- fragmentation
- different for different
versions & handsets
- slower implementation &
uptake of newer versions
- handled with either
system back button or
back & up buttons
- options menu used to
house app wide settings
& information
design
UI elements &
principles
version adaption
back navigation
settings, etc

19. confidential
mobile apps for brands
gooddesign
19

20. confidential
mobile apps for brands
20
is innovative
makes a product useful
is aesthetic
helps us to understand a product
is unobtrusive
is honest
is durable
is consequent to the last detail
is concerned with the environment
is as little design as possible
good design
dieter rams

21. confidential
mobile apps for brands
21
is innovative
helps us to understand a product
is consequent to the last detail
good design
dieter rams

22. mobile apps for brands
instagram pinterrest
social sharing
instagram, path, pinterest

23. mobile apps for brands
wordfeud drawsomething
social gaming
wordfeud, drawsomething

28. confidential
mobile apps for brands
28
content stack
stephen carver

29. confidential
mobile apps for brands
29
mobile
shopping

30. retail revolution:
online expectations, offline experience

31. It is more effective to adjust to the
behavior of the shopper then wanting
to change this

32. focus on the shopping experience

33. confidential
mobile apps for brands
33
smartphone use
in store77%
mobile shopping
google think mobile 2011
mobile multitasking
while shopping44%

34. confidential
mobile apps for brands
34
amazon
pricecheck

35. confidential
mobile apps for brands
35
paypal

36. confidential
mobile apps for brands
36
google

37. confidential
mobile apps for brands
37
t-mobile &
mastercard

38. confidential
mobile apps for brands
38
square experience redesign

39. squarepayments

40. confidential
mobile apps for brands
40
C&A
fashionlike

41. mobile apps for brands
jetshop

42. 42
ban.jo sonar
get intro glancee
BOUGHT by FB
highlight
ambientradar
placeme

43. confidential
mobile apps for brands
4321
positivedrive

44. 44
make it count

45. mobile apps for brands
gesture anything
leap

46. confidential
46
be relevant, be playful

47. 47
thank youjerry lieveld
founder & creative director
@jerrylieveld
@mobtzu