College educated mothers of children 6-12 years old will purchase our iPad app for children who have difficulty perceiving target speech in noisy environments to improve their confidence about their child’s ability to learn and efficiency of the communication with their child by 80% in the presence of competing noise.

1. College educated mothers of children 6-12 years old will
purchase our iPad app for children who have dif
fi
culty perceiving
target speech in noisy environments to improve their con
fi
dence
about their child’s ability to learn and ef
fi
ciency of the
communication with their child by 80% in the presence of
competing noise.
Jonathan Fernandes
Business Of
fi
cial
Smarty Ears Director
Jacqueline Bryla, SLP-A
Industry Expert
App Consultant, Author
Smarty Ears iCorps Team 211
0
35
13
106
11
62
1
4
Barbara Fernandes M.S CCC-SLP
Principal Investigator
Speech-Language-Pathologist
Smarty Ears Founder

2. S B I R
P H A S E 1
T E C H
D E V E L O P E D
I C O R P S
1 0 Y E A R S
C U S T O M E R
S E G M E N T
W H AT W E T H O U G H T

3. Smarty Ears iCorps Team 211
We thought I-Corps was an opportunity to
learn what we know we don’t know; it
turned out to be a discovery of learning
what we didn’t know we needed to know.

4. R E A L I T Y
S P E E C H
T H E R A P I S T S
K E Y
A C T I V I T I E S
IC
O
RPS
VA L U E
P R O P O S I T I O N
R E V E N U E S T R E A M
C H A N N E L
C U S T O M E R
R E L AT I O N S
“ So far from where I started out,
So far from where I wanna be
Looking for answers in the wind
Can’t find where to plant my feet”
Slow Down, India Arie
A U D I O L O G I S T S PA R E N T S

5. Smarty Ears iCorps Team 211

6. Smarty Ears iCorps Team 211
Time spent with the child vs product need
OT BCBA TEACHER
30 min/week
The longer they spend with the child, the more they see a need.
Parents of children with HL
SLP PARENT
Parents of children with Autism
Parents of children with APD
20 to 40 hours/week
1 professional
20 to 40 families

7. "We underestimate the emotional impact of
being left out because of being
disconnected to the auditory environment"
Heather M.
(Mother of a child with Auditory Processing Disorders)
“For us, it feels like we are
always having to educate
educators.”
RaShelle Simonson
Mother of a 9 year old diagnosed with APD
Sarah B.
Mother of a child with Hearing Loss

8. W H AT T H E S E M O T H E R S L O O K L I K E
H O W T H E Y S E A R C H F O R N E W
T H E R A P E U T I C S
W H O I S A N D I S N ’ T A K E Y
R E C O M M E N D E R
W H AT I S I M P O RTA N T A N D W H AT I S
N O T W H E N L A U N C H I N G O U R
T E C H N O L O G Y
K E Y A C T I V I T I E S T H E S E M O T H E R A R E
I N V O LV E D I N S O W E C A N R E A C H
T H E M
U N D E R S TA N D I N G T H E E C O S Y S T E M S TA RT S W I T H
U N D E R S TA N D I N G Y O U C U S T O M E R S E G M E N T
Team 211
M O T H E R S O F
C H I L D R E N
W I T H A U D I T O RY
P R O C E S S I N G
D I S O R D E R S O R
H E A R I N G L O S S
K E Y A C T I V I T I E S
VA L U E
P R O P O S I T I O N
R E V E N U E S T R E A M
C H A N N E L
C U S T O M E R
R E L AT I O N S H O W M U C H A R E T H E Y S P E N D I N G
W E K N O W… .

9. Focused Expansion
15% of school aged children have some type of hearing loss - Source:Hearing Loss Statistics from Healthy Hearing
25 million children from ages 6 to 11 in the USA - Source: Childstats.Gov
1/59 children have a diagnosis of ASD - Source: Center from Disease Control
5% of children have a diagnosis of Sensory Processing Disorder ( without ASD) - Source: Open Access Government
The middle class now makes up just over 50 percent of the total U.S. population, according to a recent report from Pew Research Center,
which used 2016 data. That’s compared to 61 percent in 1971.
5.25M
children (6 -12)
in US have APD
Children with HL or APD
12.15M
Children with poor speech perception in noise (6-12 years old)
- Hearing Loss: 3.75M
- ADHD: 6.4M
- Sensory Processing Disorders ( without ASD): 1.5M
- ASD: 500,000
(6-12)
675,000
2.36M
6.8M
45% middle class USA
1.5M
1 professional
20 to 40 families

10. Next Steps
Secure Intellectual
Property
Agreement with
current university
collaborators
New Phase 1 or fast track
Phase 2 for identi
fi
ed
Customer Segment
Phase 2
YES
Build a new team ( Strategic
partners, co- investigators,
advisors)
N O
Improved more comprehensive MVP
Enhance our team
For pivoting
E N H A N C E O U R T E A M
F O R E X PA N D I N G
Launch of New App ?
Soft Launch of App
for ASD?
Complete our preliminary
clinical trial (Phase 1)

11. Smarty Ears iCorps Team 211
Once you understand what it takes, you can make decisions
if you are willing to take another step and if the path can be
compatible with your company culture and mission.
What it
takes?
I J U S T W I S H W E K N E W A L L T H I S 8
M O N T H S A G O .
I-CORPS team