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2015 Global Recruiting Trends | Webcast
LinkedIn's 2015 Global Recruiting Trends report highlights four key trends for recruiters: preparation for hiring growth, the importance of career-centered online media as quality hire sources, the need for improved employer branding despite lagging resources, and the expectation that enhanced candidate-job matching will reshape the recruiting landscape. The report indicates a positive outlook for hiring across various regions, with significant competition anticipated for top talent. Additionally, it emphasizes the necessity for companies to better measure their hiring metrics and invest in their employer brand.
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2015 Global Recruiting Trends | Webcast
- 1. 2015 Global RecruitingTrends
- 2. LinkedIn’s findings arebased on the largest survey of talent acquisition leaders in the world 4,125 recruiting leaders 31 countries 14 industries #hiretowin 4 years
- 3. 4 recruiting trendsto build into your 2015 plan Based on LinkedIn’s Global Recruiting Trends survey 1 Prepare for hiring growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin
- 4. 4 recruiting trendsto build into your 2015 plan 1 Prepare for hiring growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin Based on LinkedIn’s Global Recruiting Trends survey
- 5. Talent acquisition setto intensify in 2015 Percent of recruiting leaders projecting an increase in next 12 months Hiring Volume Recruiting Budget 75 50 25 0 2011 2012 2013 2014 #hiretowin
- 6. Most regions areoptimistic about hiring volume Percent of recruiting leaders projecting hiring increase in 2015 North America Europe Asia Brazil 80 70 60 50 40 30 2011 2012 2013 2014 #hiretowin
- 7. North American andAsian CXO’s are most optimistic Percent of CXOs projecting increase in overall staffing levels 57% 51% 46% 55% North America Asia Brazil Europe 30.00% 50.00% 70.00% #hiretowin
- 8. The global economyis expected to pick up speed … strengthening to 3.4 and 3.5 percent in 2015 and 2016, respectively. World Bank Global Economic Prospects, June 2014 #hiretowin
- 9. Prepare to competefor talent in 2015 Next steps for your strategic planning 1. Inform your executives about increasing competition for top talent 2. Use data to quantify talent pools and supply-demand #hiretowin
- 10. 4 recruiting trendsto build into your 2015 plan 1 Prepare for hiring growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin Based on LinkedIn’s Global Recruiting Trends survey
- 11. 64% Of globaltalent leaders believe they’re not doing a great job tracking ROI on sources of hire #intalent
- 12. Quality is themost valuable hiring metric % ranking as top metric for tracking recruiting team performance 18% 25% 44% 0% 10% 20% 30% 40% 50% Quality of hire Time to fill Hiring manager satisfaction #hiretowin
- 13. ‘Career-centric’ online mediaare core sources Quantity of hires: top sources Quality of hires: top sources Referral programs College recruiting Internet job boards Company career website CRM system Diversity recruiting programs General career fairs General social media Internal hires Internet resume databases Print/trade journals Other RPO’s, contingency & staffing agencies Social professional networks ATS/internal candidate database 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% #hiretowin
- 14. ‘Career-centric’ online mediaare core sources Quantity of hires: top sources Quality of hires: top sources Referral programs College recruiting Internet job boards Company career website CRM system Diversity recruiting programs General career fairs General social media Internal hires Internet resume databases Print/trade journals Other RPO’s, contingency & staffing agencies Social professional networks ATS/internal candidate database 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% #hiretowin
- 15. Professional networks growover 4 years to become a top source of quality hires Percent ranking each source of hire in top 4 for ‘quality hires’ Job boards Social professional networks RPO's/Staffing Employee referrals 45 40 35 30 25 20 2011 2012 2013 2014 #hiretowin
- 16. LinkedIn’s talent ecosystemcontinues to scale 700 600 500 400 300 200 100 0 350 300 250 200 150 100 50 0 Q2 2011 Q2 2012 Q2 2013 Q2 2014 Average open jobs (000s) LinkedIn Members (millions) Jobs Members #hiretowin
- 17. Get value fromyour online sources in 2015 Next steps for your strategic planning 1. Focus on ‘career-centric’ online sources rather than broad-appeal sources 2. Measure ROI across sources of hires to inform your investment strategy 3. Define quality hires for your company (i.e. top performers, retention, hiring manager satisfaction) 4. Structure and train your team for both outbound sourcing and inbound job application management #hiretowin
- 18. 4 recruiting trendsto build into your 2015 plan 1 Prepare for growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin Based on LinkedIn’s Global Recruiting Trends survey
- 19. Biggest obstacles tolanding talent in 2015 will be competition & compensation 50% 45% 40% 35% 30% 25% 20% 2012 2013 2014 Competition Compensation Lack of interest in our employer brand Location % global companies #hiretowin
- 20. Companies value employerbrand and their actions are catching up Percent of recruiters saying that ‘employer brand’ … 100 75 50 25 0 has significant impact on hiring is a top priority has enough resources is measured 43% 36% 75% 56% #hiretowin
- 21. Top 4 channelsfor promoting employer brand % ranking channel as most effective in promoting employer brand 90% 80% 70% 60% 50% 40% 30% 2012 2013 2014 Company website Online professional networks (e.g., LinkedIn) Friends/family, word of mouth Social media (e.g., Facebook, Twitter) #hiretowin
- 22. 76% of jobapplicants viewed an employee’s LinkedIn profile in the last 6 months #intalent
- 23. Boosting employer brandinvestment in 2015 Next steps for your strategic planning 1. Benchmark your employer brand budget against other HR investments — is employer brand funded in line with priorities? 2. Craft tailored messages for different talent pools, both 1:1 and 1:many 3. Leverage your employees as ambassadors; their profiles are another brand touch point 4. Partner with marketing to create content that will keep you top of mind with professionals #hiretowin
- 24. 4 recruiting trendsto build into your 2015 plan 1 Prepare for hiring growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin Based on LinkedIn’s Global Recruiting Trends survey
- 25. 75% of thetalent pool is passive yet only 61% of companies recruit passive candidates #hiretowin 75% Passive candidates 61% Companies recruiting passive candidates
- 26. Different countries seea different future Top ‘up-and-coming’ recruiting trend for selected geographies Belgium Remote workforce options Germany, Italy, Netherlands Recruiting becoming more like marketing Australia, India, South Africa Improved candidate & job matching USA, Canada, Mexico & Brazil Improved candidate & job matching China Using “big data” to predict future talent needs #hiretowin
- 27. Matching candidates tojobs has global appeal Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Using "big data" for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Using "big data" for predicting future talent needs Using in-house marketing to advertise our employee experience Recruiting becoming more like marketing Focusing on referrals as a primary source of talent Using "big data" for predicting future talent needs Improved candidate and job matching Defining and measuring the quality of our hires Defining and measuring the quality of our hires Proving ROI for our recruiting tools Defining and measuring the quality of our hires Improved candidate and job matching Proving ROI for our recruiting tools Defining and measuring the quality of our hires Proving ROI for our recruiting tools Proving ROI for our recruiting tools Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA UK Nordics Germany France Spain Australia India Brazil China #hiretowin
- 28. Matching candidates tojobs has global appeal Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Using "big data" for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Using "big data" for predicting future talent needs Using in-house marketing to advertise our employee experience Recruiting becoming more like marketing Focusing on referrals as a primary source of talent Using "big data" for predicting future talent needs Improved candidate and job matching Defining and measuring the quality of our hires Defining and measuring the quality of our hires Proving ROI for our recruiting tools Defining and measuring the quality of our hires Improved candidate and job matching Proving ROI for our recruiting tools Defining and measuring the quality of our hires Proving ROI for our recruiting tools Proving ROI for our recruiting tools Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA UK Nordics Germany France Spain Australia India Brazil China #1 Improved candidate and job matching #hiretowin
- 29. Better candidate &job matching with LinkedIn: 2015 Fit-based search in LinkedIn Recruiter Economic Graph Data Recruiter Search Fit-based search Fit-based search Prioritizes candidates based on: 1. Similarities to your employees 2. Behavioral interest in your company #hiretowin
- 30. Plan for thefuture: better job & candidate matching Next steps for your strategic planning 1. Optimize your job posts using industry-standard keywords for efficient matching 2. Identify attributes in your quality employees so you know which quality hires to go after #hiretowin
- 31. 4 trends tobuild into your 2015 plan Based on LinkedIn’s 2015 Global Recruiting Trends survey 1 Prepare for growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin
- 32. Newly Released: 2015Global Recruiting Trends 4th Annual report based on the largest survey of recruiting leaders in the world http://lnkd.in/2015recruitingtrends