Omnichannel retailing is an emerging trend that merges physical stores, online content, and mobile devices into a single customer experience. It allows customers to research products online, find items in nearby stores using their mobile devices, and get personalized offers. For businesses, it means integrating offline and online shopping channels and using customer data to improve the shopping experience. Omnichannel retailing gives customers a simpler, more informed way to shop while also giving retailers a competitive advantage through technology.