This document discusses smart goals and SWOT analysis. It defines smart goals as being specific, measurable, attainable, relevant, and time-bound. Each component of smart goals is explained in detail. The importance of setting smart goals is that they clarify vision, focus efforts, drive progress, prioritize tasks, and more. SWOT analysis is also introduced as a method to evaluate the strengths, weaknesses, opportunities, and threats of a project or business. Characteristics of an effective SWOT analysis include honesty, thoroughness, input from all stakeholders, and using the results to improve strengths/opportunities and address weaknesses/threats.