Chapter 2:Marketing and Strategic Planning
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Outline: SMART Goals, How to write SMART goals, What Is SWOT Analysis? How To Do SWOT Analysis, Mission Statement.
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CS113 Unit 7 Reading page 1
Reading
There are four items to complete in this reading area:
1. Reading
2. Challenge Activity
3. Powerful Words for a Powerful Vocabulary
4. Successories
I. Reading: Why Set Goals?
Why set goals? Having a clear direction for your future and a picture of what you plan to do is
extremely important for maintaining a positive attitude. Having clear goals is a key to creating and
maintaining a positive mindset even when “things get tough.”
Qualities of Goals
In order for goals to be useful, they need to have the following qualities:
The goals that you set for yourself must be based on your values and beliefs.
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You must decide what you want to achieve.
7
CS113 Unit 7 Reading page 2
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Goal Setting and Planning
In this unit, you will be focusing on goal setting and planning. In order to set realistic goals for yourself, you must first have a clear
understanding of what is important to you.
You will also begin planning ahead for your Unit 8 project by setting up an interview with a professional in your chosen field.
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In Unit 7 you investigate the power of setting goals. You seek to recognize the importance of goal setting and actually apply this
S.M.A.R.T. concept to your Unit 7 interview with completion and submission of your project in Unit 8. Goal setting will assist you and
motivate you to reach for success.
Why is Goal Setting Important?
Imagine you decide to build a house. You do not bother with setting any goals for its completion. Wow. What a mess. Imagine you want
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college.
Goals motivate us.
Goals stimulate your creativity. You use one of the best creative words possible — you visualize. When you engage in visualization,
you are on the top step of Bloom’s Revised Taxonomy. You are fully engaged in critical thinking. Without goals, you will not achieve that
visualization.
Goals guide you.
CS113 Unit 7 Reading page 3
Goals are set to lead you as you move from beginning to end. They carry you along your way.
Goals inspire you.
Goals help you to recognize that you are the creator of your own stories. You can achieve anything that you want to achieve with the
inspiration you will get from goal setting. You will take things one step at a time and with each step you feel the power of completion.
Goals challenge you.
If not for the challenge involved in accomplishing a goal, you would not get past the first step. Goals do not have to be extremely hard to
reach, and they should not be too simple either, as there is no challenge in that. You reach when you set goals. You want that object,
job, or future that.
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KNOWING YOURSELF
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Questions
Responses
Name your top 5 from your strengths profile?
1.
2.
3.
4.
5.
What surprised you when reading the report?
Identify any specific words or phrases that you agreed with and why?
What can you do to invest in these talents to become strengths?
Identify some specific actions – list at least 3
How can others see these strengths as perceived weaknesses?
What have you learned from your strengths profile?
Consider what you discovered about yourself and how this might relate to you as a person and your career interests.
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DEVELOPING YOURSELF
SETTING FUTURE GOALS AND ASPIRATIONS
SWOT Analysis
Strengths
Areas for Development
Opportunities
Threats
SMART GOALS
Smart (Specific, Measurable, Achievable, Relevant, Time Sensitive)
Create At Least 3 Specific Goals related to your professional development – These can be a mixture of goals e.g. achieving a distinction in your postgradaute qualification or career goals e.g. starting your own business or setting goals for your future career e.g. becoming an M&A analyst, a consultant within FMCG, or working within non-profit etc.
Initial Goal
· Write the goal you have in mind
S
Specific
· What do you want to accomplish?
· Who needs to be included?
· When do you want to do this?
M
Measurable
· How can you measure your progress?
· How will you know you have been successful?
A
Achievable
· Do you have the skills to achieve th ...
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Team Standards - Building : Personal Goal Setting
Personal Goal Setting involves setting individual goals and action plans for team members. It includes clarifying roles and responsibilities, setting personal development goals, and creating an individual action plan. Regular tracking of goals and performance is important through one-on-one meetings and team meetings. The process of personal goal setting helps team members stay focused on their goals and accountable for their performance and development.
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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CS113 Unit 7 Reading page 1
Reading
There are four items to complete in this reading area:
1. Reading
2. Challenge Activity
3. Powerful Words for a Powerful Vocabulary
4. Successories
I. Reading: Why Set Goals?
Why set goals? Having a clear direction for your future and a picture of what you plan to do is
extremely important for maintaining a positive attitude. Having clear goals is a key to creating and
maintaining a positive mindset even when “things get tough.”
Qualities of Goals
In order for goals to be useful, they need to have the following qualities:
The goals that you set for yourself must be based on your values and beliefs.
No one else can choose goals for you. Others can make suggestions, but you must "own" your
goals for them to be useful.
You must decide what you want to achieve.
7
CS113 Unit 7 Reading page 2
Life Lesson: Chinese Proverb
Goal Setting and Planning
In this unit, you will be focusing on goal setting and planning. In order to set realistic goals for yourself, you must first have a clear
understanding of what is important to you.
You will also begin planning ahead for your Unit 8 project by setting up an interview with a professional in your chosen field.
Goal Setting
In Unit 7 you investigate the power of setting goals. You seek to recognize the importance of goal setting and actually apply this
S.M.A.R.T. concept to your Unit 7 interview with completion and submission of your project in Unit 8. Goal setting will assist you and
motivate you to reach for success.
Why is Goal Setting Important?
Imagine you decide to build a house. You do not bother with setting any goals for its completion. Wow. What a mess. Imagine you want
to be a doctor when you grow up, but never thought you needed to take a science class in high school, or did not even plan on going to
college.
Goals motivate us.
Goals stimulate your creativity. You use one of the best creative words possible — you visualize. When you engage in visualization,
you are on the top step of Bloom’s Revised Taxonomy. You are fully engaged in critical thinking. Without goals, you will not achieve that
visualization.
Goals guide you.
CS113 Unit 7 Reading page 3
Goals are set to lead you as you move from beginning to end. They carry you along your way.
Goals inspire you.
Goals help you to recognize that you are the creator of your own stories. You can achieve anything that you want to achieve with the
inspiration you will get from goal setting. You will take things one step at a time and with each step you feel the power of completion.
Goals challenge you.
If not for the challenge involved in accomplishing a goal, you would not get past the first step. Goals do not have to be extremely hard to
reach, and they should not be too simple either, as there is no challenge in that. You reach when you set goals. You want that object,
job, or future that.
Strategic planning-Nikola
This is a series of Capacity Building documents that was prepared by the Sudanese Youth Leadership Development Program.
هذه مجموعة من المقالات في مجالات تدريبية متعددة مناسبة للجمعيات الطوعية تم تطويرها بين عامي 2003-2008 للبرنامج السوداني لإعداد القيادات الشبابية
Creating a marketing communications plan tools
A Creative Solutions & Innovations Tool Kit that describes the tools included in Creating a Marketing Communications Plan. Tools include: SWOT & SWOT Interplay, Positioning your NPO, Channels, POST Development Tool and Message Development Box.
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The document provides guidance on how to write SMART objectives. It explains that objectives should be specific, measurable, attainable, relevant, and time-bound. An example objective is given to improve communication consistency, with details filled into a table matching each letter of SMART. Objectives help employees know what is expected of them and guide their performance and contributions.
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This document provides guidance on how to write SMART objectives. It explains that objectives should be specific, measurable, attainable, relevant, and time-bound. There are three types of objectives: business, performance, and behavioral. Objectives keep employees focused on what is expected of them and how they are performing. When writing objectives, they should be clear, have deadlines, and be realistic yet meaningful goals that support the overall business goals. The document demonstrates what a completed SMART objectives table looks like using an example about improving communication consistency.
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This document provides guidance on strategic planning for an organization. It outlines key areas to consider such as succession planning, market positioning, management procedures, vision and mission statements, and unique selling propositions. It also discusses examining the current position, identifying skills gaps, assessing competitors, and setting goals and targets. The overall purpose is to develop a strategic plan that outlines where the organization wants to be in the next 1-5 years and how it will get there.
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KNOWING & DEVELOPING YOURSELF FOR PROFESSIONAL SUCCE.docx
KNOWING & DEVELOPING YOURSELF FOR PROFESSIONAL SUCCESS
PERSONAL DEVELOPMENT PLAN (PDP)
__________
PERSONAL DEVELOPMENT PLAN (PDP)
23
PART ONE
KNOWING YOURSELF
TEAMING
Areas to Consider
Reflections
What are some strategies for effective teamwork?
What have you learnt about yourself in relationship to the role you play in a team?
What is your Belbin role type and is it an accurate description how you contribute in a team?
Is it always appropriate to take a leadership role? What other roles can team members play?
If your team is struggling what tools could you deploy to ensure your team works effectively? (Consider Belbin, Patrick Lencione, Tuckman’s models of team theory)
Chose a recent group activity in which you have participated. What are your top three takeaways from this challenge?
VALUES
Think back to the Video – Values Define Us (Link Below)
https://www.youtube.com/watch?v=4tA8wtLaui4
Questions
Reflections
What are your top three core values and how did you come to this conclusion?
How will knowing your values help you during your studies and in your future career/business?
Can your values change? What do you think?
What is the evidence?
Thinking back to the work of Simon Sinek and the Golden Circle, what is your WHY?
STRENGTHSFINDER PERSONALITY ASSESSMENT
Questions
Responses
Name your top 5 from your strengths profile?
1.
2.
3.
4.
5.
What surprised you when reading the report?
Identify any specific words or phrases that you agreed with and why?
What can you do to invest in these talents to become strengths?
Identify some specific actions – list at least 3
How can others see these strengths as perceived weaknesses?
What have you learned from your strengths profile?
Consider what you discovered about yourself and how this might relate to you as a person and your career interests.
PART TWO
DEVELOPING YOURSELF
SETTING FUTURE GOALS AND ASPIRATIONS
SWOT Analysis
Strengths
Areas for Development
Opportunities
Threats
SMART GOALS
Smart (Specific, Measurable, Achievable, Relevant, Time Sensitive)
Create At Least 3 Specific Goals related to your professional development – These can be a mixture of goals e.g. achieving a distinction in your postgradaute qualification or career goals e.g. starting your own business or setting goals for your future career e.g. becoming an M&A analyst, a consultant within FMCG, or working within non-profit etc.
Initial Goal
· Write the goal you have in mind
S
Specific
· What do you want to accomplish?
· Who needs to be included?
· When do you want to do this?
M
Measurable
· How can you measure your progress?
· How will you know you have been successful?
A
Achievable
· Do you have the skills to achieve th ...
visionandmission-121209004654-phpapp01.pdf
A mission statement describes the current purpose and objectives of an organization, while a vision statement describes where the organization aims to be in the future. A mission statement explains what an organization does now, who it serves, and what makes it unique. A vision statement provides a shared understanding of the organization's long-term goals and purpose. Objectives are more specific targets that support achieving the mission, while goals are targets to be achieved by a specific time. Core competencies are unique skills and capabilities that provide an organization with a competitive advantage.
Team Standards - Building : Personal Goal Setting
Personal Goal Setting involves setting individual goals and action plans for team members. It includes clarifying roles and responsibilities, setting personal development goals, and creating an individual action plan. Regular tracking of goals and performance is important through one-on-one meetings and team meetings. The process of personal goal setting helps team members stay focused on their goals and accountable for their performance and development.
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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6:个人职称评审加20分
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Chapter 2:Marketing and Strategic Planning
- 1. Chapter 2:Marketing and Strategic Planning Class: Foundation of Marketing Student’s name: Zahrah
- 2. Outline: SMART Goals How to write SMART goals What Is SWOT Analysis? How To Do SWOT Analysis Mission Statement
- 3. SMART Goals
- 4. How to write SMART goals S: Specific In order for a goal to be effective, it needs to be specific. A specific goal answers questions like: What needs to be accomplished? Who’s responsible for it? What steps need to be taken to achieve it? Thinking through these questions helps get to the heart of what you’re aiming for.
- 5. How to write SMART goals M: Measurable Specificity is a solid start, but quantifying your goals (that is, making sure they’re measurable) makes it easier to track progress and know when you’ve reached the finish line. A: Achievable This is the point in the process when you give yourself a serious reality check. Goals should be realistic — not pedestals from which you inevitably tumble. Ask yourself: is your objective something your team can reasonably accomplish?
- 6. How to write SMART goals R: Relevant Here’s where you need to think about the big picture. Why are you setting the goal that you’re setting? T: Time-bound To properly measure success, you and your team need to be on the same page about when a goal has been reached. What’s your time horizon? When will the team start creating and implementing the tasks they’ve identified? When will they finish? SMART goals should have time-related parameters built in, so everybody knows how to stay on track within a designated time frame.
- 7. What Is SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities and Threats.
- 8. How To Do SWOT Analysis The following steps can guide the ones doing it for the first time or missing on a step or two: Decide On The Objective Define The Strengths Define The Weaknesses Find The Potential Opportunities Define The Threats Develop A Strategy
- 9. Mission Statement A strong sense of purpose, a visceral understanding of why the organization is in business. A great sample of a mission statement that leaves no doubt why this organization exists, is for the Starship Enterprise of the Star Trek movie and TV show series. It states "to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before." Now that clearly and in a concise fashion, communicates the reason for being.