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Smart Seoul,
Smart Government
Seoul and Smart City


                       2
Seoul leads e-Government

•    UN Survey on 100 Cities e-Government (2009)

        Seoul                                           84.74

        Praha                                   72.84

    Hong Kong                           62.83

     New York                         61.1

     Singapore                   58.81

      Shanghai                  57.41

       Madrid                 55.59


                                                                3
Big Challenges




                 Black out




                             4
Limits of e-Government



  For administrative works   Not shared with citizen
         at offices




                               Disconnected with
   Limited and inaccurate          real world
            Data



                                                       5
Is u-City an answer?


                        HW Oriented        High Cost


                          New City
                                          not for
                                          Old Cities

                                              un-
                       Limited Services   recognizable

                                           Citizen
                        City focused
                                           neglected

                                                       6
Looking for a New Strategy


              Data


Focus on      Citizen        Smart City


              Service



                                          7
e-Government
                      pu ter
               C om
                 ✓
        ubiquitous City               vi ce

                            ✓  Se   r

                        Smart City

                                              8
Smart City enhances
    Sustainability
    by Technology
     by Citizen
                      9
❶ Networking the City

                 Spaces
                 .
                 .
                 .
  Networking     Things
                 Data
                 People


   Wired + Mobile + GPS + Geospatial Info...

                                               10
❷ Sensing the City

by Sensors or Humans




       hal 9000        Noise Map, Seoul   11
❸ Analyzing the City

                 Event




   Predictive     Realtime   Responsive




                                          12
❹ Opening up the City
                                               C
                              C                .
                                               .
                              .                .
                              .                .
    Gov 2.0       G           .                .
                                               .
                              .                .
                                               .
                      Share   C
                                               C
                                  Engagement



     Old
                 G                             C
  Government

                                                   13
Smart Seoul 2015


                   14
2011.6.715
Strategy and Tasks
   1Best Smart Tech Users           2 Participative Smart Gov
    •Free WiFi Spots across City     •Online & Social Communication
                                      with Citizen
    •Smart Divide
    •Welfare Service using Smart     •Personalized Gov Services
     Technology                      •Smart IT Security

   3Future City Infrastructure 4Creative Smart Economy
    •Intelligent CCTV                •Public Information Sharing
    •u-Security Service              •Smart IT Industry: Smart
                                      Security and App
    •Smart Traffic and Environment
     Information                     •Global IT Leadership


                                                                      16
Smart People
Smart Life be a Basic Right of Seoul Citizen



     • Smart Literacy               600,000
     • Fee Wifi                           5 min
     • Smart Device                 100,000
                                                 17
Smart Infrastructure

                   People    • Community Mapping

      Geospatial   Sensor    • Mobile: Bus, Taxi
     Information             • Fixed : Sensor + CCTV, WiFi
                             • Spatial Data Warehouse
                       GIS   • 3D GIS (2012, 38%)
                             • Semantic Map


                             • Public WiFi
                   Mobile    • WiBro (WiBro-WiFi Hybrid)
                             • LTE
      Network                • u-Seoul net (2003~ )
                   Wired     • u-Service net (2011~ )
                             • Broadband Internet

                                                             18
Smart Government

           Data Gov                                           Mobile Gov
                                     3,323,775
                                                                                 9,365,143
                              2,617,564                                   7,460,857
 Open Data Use
                    812,083                                        3,076,269
        20,741250,941                                        645,839

          Jun    July   Aug      Sep   Oct       View/Month 2008 2009 2010 2011



          Open Gov                                         Citizen Engagement
                                                  65,000
                                                  48,750                             82
                                                                                71
                                                  32,500
                                                  16,250          28    31
                                                       0     12
                                                            2006 2007 2008 2009 2010

                                                       Porposals               Accepted      19
Integrated CCTV center




                         20
Bus Information Service




                          21
Electronic Payment



                                                 KSCC Transaction
                                                   Data Center




                IN                       OUT                        IN                    OUT


   !     No. of Bus Route      !     Alighting Bus Stop     !   Subway Station    !     Subway Station
   !     Boarding Bus Stop     !     Alight Time            !   Time of Transit   !     Alighting Time
   !     Boarding Time         !     Total Distance           Passage             !     Total Distance
   !     User’s Basic Info.    !     Total Fare                                   !     Total Fare
       (Adult/Student/Child)




                                                                                                         22
Free WiFi




            23
Community Mapping




                    24
WeGO




       25
감사합니다.

Thank You!


             Hwang, Jong Sung
              jshwang@seoul.go.kr   26

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Smart Seoul

  • 3. Seoul leads e-Government • UN Survey on 100 Cities e-Government (2009) Seoul 84.74 Praha 72.84 Hong Kong 62.83 New York 61.1 Singapore 58.81 Shanghai 57.41 Madrid 55.59 3
  • 4. Big Challenges Black out 4
  • 5. Limits of e-Government For administrative works Not shared with citizen at offices Disconnected with Limited and inaccurate real world Data 5
  • 6. Is u-City an answer? HW Oriented High Cost New City not for Old Cities un- Limited Services recognizable Citizen City focused neglected 6
  • 7. Looking for a New Strategy Data Focus on Citizen Smart City Service 7
  • 8. e-Government pu ter C om ✓ ubiquitous City vi ce ✓ Se r Smart City 8
  • 9. Smart City enhances Sustainability by Technology by Citizen 9
  • 10. ❶ Networking the City Spaces . . . Networking Things Data People Wired + Mobile + GPS + Geospatial Info... 10
  • 11. ❷ Sensing the City by Sensors or Humans hal 9000 Noise Map, Seoul 11
  • 12. ❸ Analyzing the City Event Predictive Realtime Responsive 12
  • 13. ❹ Opening up the City C C . . . . . . Gov 2.0 G . . . . . . Share C C Engagement Old G C Government 13
  • 16. Strategy and Tasks 1Best Smart Tech Users 2 Participative Smart Gov •Free WiFi Spots across City •Online & Social Communication with Citizen •Smart Divide •Welfare Service using Smart •Personalized Gov Services Technology •Smart IT Security 3Future City Infrastructure 4Creative Smart Economy •Intelligent CCTV •Public Information Sharing •u-Security Service •Smart IT Industry: Smart Security and App •Smart Traffic and Environment Information •Global IT Leadership 16
  • 17. Smart People Smart Life be a Basic Right of Seoul Citizen • Smart Literacy 600,000 • Fee Wifi 5 min • Smart Device 100,000 17
  • 18. Smart Infrastructure People • Community Mapping Geospatial Sensor • Mobile: Bus, Taxi Information • Fixed : Sensor + CCTV, WiFi • Spatial Data Warehouse GIS • 3D GIS (2012, 38%) • Semantic Map • Public WiFi Mobile • WiBro (WiBro-WiFi Hybrid) • LTE Network • u-Seoul net (2003~ ) Wired • u-Service net (2011~ ) • Broadband Internet 18
  • 19. Smart Government Data Gov Mobile Gov 3,323,775 9,365,143 2,617,564 7,460,857 Open Data Use 812,083 3,076,269 20,741250,941 645,839 Jun July Aug Sep Oct View/Month 2008 2009 2010 2011 Open Gov Citizen Engagement 65,000 48,750 82 71 32,500 16,250 28 31 0 12 2006 2007 2008 2009 2010 Porposals Accepted 19
  • 22. Electronic Payment KSCC Transaction Data Center IN OUT IN OUT !   No. of Bus Route !   Alighting Bus Stop !   Subway Station !   Subway Station !   Boarding Bus Stop !   Alight Time !   Time of Transit !   Alighting Time !   Boarding Time !   Total Distance Passage !   Total Distance !   User’s Basic Info. !   Total Fare !   Total Fare (Adult/Student/Child) 22
  • 23. Free WiFi 23
  • 25. WeGO 25
  • 26. 감사합니다. Thank You! Hwang, Jong Sung jshwang@seoul.go.kr 26