Seoul has developed advanced e-government initiatives over the past two decades to improve governance and public services. [1] It established a Chief Information Officer role in 1999 to coordinate IT projects across city government. [2] Through initiatives like Seoul Open System and e-Seoul Net, it has integrated information systems and created a single sign-on portal for workers. [3] It also developed a Geographic Information System portal, spatial data warehouse, and intelligent infrastructure using sensors and CCTVs. Seoul aims to advance to a "smart government" model focused on data-driven policies and personalized, participatory services.

1. Smart Seoul,
Smart Government
Hwang, Jong-Sung

2. Seoul and e-Government
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3. 3

4. Background of Seoul e-Gov
“I will make Korea
Push the world best IT country”
from outside
(inaugural speech by DJ Kim, 1998)
Seoul Metropolitan Gov
Pull was notorious for
from inside
corruption
(called Pandemonium)
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5. CIO
• Established in 1999
• Control Tower
- Coordinate IT projects and budget of city government
- Evaluate IT performances of city government and public company
- Manage all IT personals and other resources
• Key Policies
- From traditional IT to Smart Technology
- Integrated IT Security
- Open Government (Gov2.0)
- Smart Divide
- International Cooperation : WeGO
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International Evaluation
• UN Survey on 100 Cities e-Government (2009)
Seoul 84.74
Prague 72.84
Hong Kong 62.83
New York 61.1
Singapore 58.81
Shanghai 57.41
Madrid 55.59
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• Digital Governance in Municipalities Worldwide (2011)
Seoul 84.74
Toronto 64.31
Madrid 63.63
Prague 61.72
Hong Kong 60.81
New York 60.49
Stockholm 60.26
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8. How much developed?
Seoul
Gov 2.0 Gov 3.0
Gov 1.0
(platform government) (smart government)
government that government that government that
concept works well collaborates thinks
process governance policy
target
(how-to-do internal) (how-to-do external) (what-to-do)
resource IT system web & app data
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9. Gov 3.0 Initiatives
Gov 2.0 Initiatives
Gov 1.0 Initiatives
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10. Seoul Open System
• Provide real time information about progresses of citizen
requests (1999)
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11. e-Seoul Net & u-Service Net
• e-Seoul Net (2003~ ) connecting all offices and internal apps
• u-Service Net (2011~ ) connecting CCTV, WiFi, and Homepage
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12. Seoul Data Center (2004~ )
• Co-location of IT Equipment (as of Oct. 2012)
- Server(820), Storage(68), Backup(11), Others(50)
- Communication(260), Security(86)
• Consolidation of IT Resources
- Integrated procurement and server consolidation
Eletricity Save
710MWh
Consol
(2009~2012)
equivalent to one month
demand for reduce to usage of 2,366 houses
213 servers 51 servers
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Data Center Resources
1,035
1000
912
808
750
611
500 461
377
250
0
2007 2008 2009 2010 2011 2012
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14. Intranet Portal
• Covering more than 140 information systems such as tax,
personnel, and finance - Single Sign On
• e-Mail service for all Seoul city government workers (40,000)
• Document and performance management
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15. GIS Portal
3D Map
Aerial Image
Ground Information
City Information
Statistics Map
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16. SDW
Legacy Road DB Building DB Water DB Drainage DB Aerial Photo
Road Mgmt Urban Water Mgmt Drainage Emergency
System Planning IM System Mgmt System Mgmt System
Current Road DB Building DB Water DB Drainage DB Aerial Photo
Spatial DataWarehouse
Road Mgmt Urban Water Mgmt Drainage Emergency
System Planning IM System Mgmt System Mgmt System
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17. Gov 3.0 Initiatives
Gov 2.0 Initiatives
Gov 1.0 Initiatives
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IDEA OASIS : Citizen Proposal
• Turn Citizen’s Ideas into Reality
Idea Online Offline Decision Implemen
Suggestion Discussion Examination Making -tation
65,000
Porposals Accepted 82
71
48,750
32,500
31
28
16,250
12
0
2006 2007 2008 2009 2010
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19. 19

20. Online Inauguration (2011.11.16)
5,100 SNS Messages
74,423 mobile broadcast viewer
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21. CMS Homepage
• Wordpress
• Integration
- 50 Homepages
- 209 ➡ 159
• Contents
- directly posted
by employees
- managed on a
single platform
• SNS
- share with SNS
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m.Seoul
• Citizen Participation: e-Poll, Idea OASIS
• Real-time Information: Traffic, LBS
• Public Information: Tax, Lost & Found
• City Information: Statistics, City News
9,365,143
m.Seoul Monthly View
7,460,857
User
Page View 5,806,272
3,076,269 3,152,074
645,839 383,674
69,514
2008 2009 2010 2011 22

23. SMC (Social Media Center)
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24. Gov 3.0 Initiatives
Gov 2.0 Initiatives
Gov 1.0 Initiatives
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25. Big Challenges
Black out
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26. Looking for a New Strategy
Data
Focus on Citizen Smart Gov
Service
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27. 2011.6.727

28. Strategy and Tasks
1Best Smart Tech Users 2 Participative Smart Gov
•Free WiFi Spots across City •Online & Social Communication
with Citizen
•Smart Divide
•Welfare Service using Smart •Personalized Gov Services
Technology •Smart IT Security
3Future City Infrastructure 4Creative Smart Economy
•Intelligent CCTV •Public Information Sharing
•u-Security Service •Smart IT Industry: Smart
Security and App
•Smart Traffic and Environment
Information •Global IT Leadership
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29. Smart People
Smart Life be a Basic Right of Seoul Citizen
• Smart Literacy 600,000
• Fee Wifi 5 min
• Smart Device 100,000
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30. Smart Infrastructure
People • Community Mapping
Geospatial Sensor • Mobile: Bus, Taxi
Information • Fixed : Sensor + CCTV, WiFi
• Spatial Data Warehouse
GIS • 3D GIS (2012, 38%)
• Semantic Map
• Public WiFi
Mobile • WiBro (WiBro-WiFi Hybrid)
• LTE
Network • u-Seoul net (2003~ )
Wired • u-Service net (2011~ )
• Broadband Internet
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31. Integrated CCTV center
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32. Bus Information Service
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33. Electronic Payment
KSCC Transaction
Data Center
IN OUT IN OUT
! No. of Bus Route ! Alighting Bus Stop ! Subway Station ! Subway Station
! Boarding Bus Stop ! Alight Time ! Time of Transit ! Alighting Time
! Boarding Time ! Total Distance Passage ! Total Distance
! User’s Basic Info. ! Total Fare ! Total Fare
(Adult/Student/Child)
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34. Free WiFi
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35. Community Mapping
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36. Smart Phone Report
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37. What is Next?
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38. Benefits from e-Gov
Convenience
Representativeness
Digital Literacy
Business-like National Brand
Location-Free Collaboration
Service Quality
Effectiveness
Record Speed Responsiveness
Data Sharing Institutionalization Environmental Protection
Transparency Sustainability Participation
Knowledge Equality Opportunity Standardization
IT-Industry
Statistics Accountability Process
Cost Less Export
Public Approval Openness
Citizen-focused Accessibility
Innovation Accuracy Trust
Enforcement
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39. WeGO
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40. 감사합니다.
Thank You!
Hwang, Jong Sung
jshwang@seoul.go.kr 40