The document discusses the rise of smart personal devices and their integration into daily life through the cloud, emphasizing the shift towards a 'smart self' consisting of interconnected devices. It highlights the implications for health monitoring, communication, and the personalization of services, as well as the blurring lines between the digital and physical worlds. Ultimately, it portrays a future where technology facilitates assisted living and improved interaction with our environment through advanced data capabilities.

1. Yves Caseau,
EVP, New Products & Innovation
November 15th, 2013
V0.2
Smart Self:
Personal Connected Objects and Smart
Services in our Digital Lives

2. 2 / 12Smart Self – Yves CASEAU – November 2013
WE WILL BE MASSIVELY OUTNUMBERED BY
SMART PERSONAL DEVICES 
 Multiplicity of connected devices
 Already a huge number of form factors
 Specialization versus genericity
 Multiplicity of input styles … even if dominated by touch today
 The Cloud is the pivot of our digital life
 The right to pick whichever device suits you
 At any time, in any circumstances
 So many uses at our fingertips
 Ever-increasing (cf. Smart Homes)
 Key roles of new sensors
 Capturing a smarter and more digital environment

3. 3 / 12Smart Self – Yves CASEAU – November 2013
THE SMARTPHONE AT THE HEART OF THE “SAN”
 Self Area Network
 Dynamic “piconet” whose center is the user
 Low power Bluetooth as an enabler
 Brings connectivity & storage to all kinds of accessories
 Smartphone and (satellite) accessories
 Watch, glasses, earphones, pen
 Smart locks (e.g., bikes)
 Wearable sensors (e.g., Nike Fuelband)
 Distributed wearable computers
 From clip-on body accessories to smart clothes
 Embedded SIMs => many independent nodes (future watches)
 “Smart Self” = Digital identity is the center (Information system view)

4. 4 / 12Smart Self – Yves CASEAU – November 2013
SMART COMMUNICATING OBJECTS INTERACT
WITH “SMART SELVES”
 Cars
 Connected cars are everywhere
 A SIM card in each car 
From connected to smart, from smart to autonomous
 PicoNet intersection produces personalization
 Homes
 Smart Homes are full of connected objects (cf. 2nd Part)
 Touch screens are user-friendly
 The home welcomes you = Net interaction
 Smart Environment
 Surveillance (cameras, drones, ….)
 RFID objects
 Geo-location of Web Services:
API to the real world environment (weather, traffic, etc.)

5. 5 / 12Smart Self – Yves CASEAU – November 2013
DIGITAL LIFE & WEB SQUARED
 Web Squared (Tim O’Reilly & J. Batelle)
 Separation of physical and virtual world
becomes obsolete
 Real world become an input device to the Web
(“clickable environment” from J. De Rosnay)
 Virtual world takes control of real one through
connected objects (automation)
 “Digital Life Squared”
 Assisted living
 Enriched Digital Avatars
 Richer digital content (games, augmented reality, …)
 Digital Life
 Contents (photos / video / music / …)
 Internet as a virtual world
 Objects (smartphones …) & apps
sensors
actions
Digital « selves »
assistance
Enriched
content
« digital
presence »

6. 6 / 12Smart Self – Yves CASEAU – November 2013
QUANTIFIED SELF
 Measure everything
 sensors
 Steps / BP / weight / glucose / …
 Nano technology revolution in sight
 Know thyself 
 Data mining (history)
 Correlations
 Systemic training
 Share with others
 Digital self (enriched !)
 Communities
 gamification

7. 7 / 12Smart Self – Yves CASEAU – November 2013
BETTER HEALTH THROUGH SMART TECHNOLOGY
 Well-being,
soft and hard
e-Health
 Quantified Self brings a (necessary) revolution
 Better data (cf. E. Careel)
 Big data (cf. Google Flu)
 Lifestyle change (feedback required )
 Quantified Self is not for everyone …
 gamification
 Coaching
 Cooperation with health insurance organization
Soft e-Health
Life Style Body
Functions
Diagnosis Cure
« hard » e-Health
measure measure measure measure
Follow-up
measure

8. 8 / 12Smart Self – Yves CASEAU – November 2013
DIGITAL SELF TO DIGITAL SELF :
COMMUNICATING IMPLICITLY
 Sharing is communicating
 Boundaries are blurring …
 The richer the digital life, the more we have to share
applies to professional world !
 Never ending stream of communication apps 
One-to-one & community based
 Extended presence
 From visio to tweets, all forms of digital self …
 Critical to overall communication efficiency:
reduces setup costs of communication transactions
 Stigmergy
 From location-based to environment-based communication
 Augmented reality
 From 2.0 ESSP to Digital project rooms

9. 9 / 12Smart Self – Yves CASEAU – November 2013
 « Zero clicks promise »
 Based on « context » (presence, localization, sensors, …)
 Based on anticipation/forecast (schedule, Web services, ...)
 Based on machine learning (Big Data)
 Rule based
 Scenarios (life moments)
 Pattern who x when x where x what x why => action
 Implicit & explicit
SMART TECHNOLOGY IS INDISTINGUISHABLE
FROM MAGIC 
 The power of learning
 From usage logs & sensors traces
 Machine learning at work ….
 Cf. calm computing
(learn … but stay in control )
Why now ?
• Sensors
• Touch screens
• Big data
• Computing power,
e.g., facial recognition
personalization intentionlocalization

10. 10 / 12Smart Self – Yves CASEAU – November 2013
 Larry Page vision (Zeitgeist, London, 2010)
 Experience maximization theory (post-modern )
 Explore the world / too many choices 
 Short-term forecast
 Google Now
 Assisted living
 Based on anticipation/forecast (schedule, Web services, ...)
 Based on machine learning (Big Data)
YOUR AVATAR IS ALWAYS
ONE STEAP AHEAD OF YOU 
 “There will come a day when it will be hard to believe that it was
possible to live without short-term forecast” (Laurent Gouzène)
 Strength of Big Data for short-term forecasting (ex: Waze)
 Based on anticipation/forecast (schedule, Web services, ...)
 Simulation & Artificial intelligence

11. 11 / 12Smart Self – Yves CASEAU – November 2013
 The Intention Economy
 From push to pull (marketing & sales)
“we are NOT always ready to buy something”
 Relation > conversation > transaction
“the merchant is an agent for the customer”
 From “user-centric” to “user-driver” services
“Building an organization’s core competencies into API
is an economic imperative” – Craig Burton
KNOWING YOUR MOST INTIMATE WISHES …
 Explicit Intention
 Schedule
 TODO lists (e.g., groceries)
 Wish list (VRM)
 Implicit Intention
 Web retargeting (Criteo)
 Big data
 Social network analysis (homeophily)

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CONCLUSION
 Number of personal devices ever
increasing, unified through the cloud
 Number of devices follows the fraction
of time spent on line
 Cloud as pivot
 Digital life and real life are deeply meshed
 New forms of communication
 “Digital Well-being” 
 Smart Self: Assisted Living through the
mediation of connected personal devices
 Sensors for an improved connection
to the environment
 Cloud artificial intelligence