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Yves Caseau,
EVP, New Products & Innovation
November 15th, 2013
V0.2
Smart Self:
Personal Connected Objects and Smart
Services in our Digital Lives
2 / 12Smart Self – Yves CASEAU – November 2013
WE WILL BE MASSIVELY OUTNUMBERED BY
SMART PERSONAL DEVICES 
 Multiplicity of connected devices
 Already a huge number of form factors
 Specialization versus genericity
 Multiplicity of input styles … even if dominated by touch today
 The Cloud is the pivot of our digital life
 The right to pick whichever device suits you
 At any time, in any circumstances
 So many uses at our fingertips
 Ever-increasing (cf. Smart Homes)
 Key roles of new sensors
 Capturing a smarter and more digital environment
3 / 12Smart Self – Yves CASEAU – November 2013
THE SMARTPHONE AT THE HEART OF THE “SAN”
 Self Area Network
 Dynamic “piconet” whose center is the user
 Low power Bluetooth as an enabler
 Brings connectivity & storage to all kinds of accessories
 Smartphone and (satellite) accessories
 Watch, glasses, earphones, pen
 Smart locks (e.g., bikes)
 Wearable sensors (e.g., Nike Fuelband)
 Distributed wearable computers
 From clip-on body accessories to smart clothes
 Embedded SIMs => many independent nodes (future watches)
 “Smart Self” = Digital identity is the center (Information system view)
4 / 12Smart Self – Yves CASEAU – November 2013
SMART COMMUNICATING OBJECTS INTERACT
WITH “SMART SELVES”
 Cars
 Connected cars are everywhere
 A SIM card in each car 
From connected to smart, from smart to autonomous
 PicoNet intersection produces personalization
 Homes
 Smart Homes are full of connected objects (cf. 2nd Part)
 Touch screens are user-friendly
 The home welcomes you = Net interaction
 Smart Environment
 Surveillance (cameras, drones, ….)
 RFID objects
 Geo-location of Web Services:
API to the real world environment (weather, traffic, etc.)
5 / 12Smart Self – Yves CASEAU – November 2013
DIGITAL LIFE & WEB SQUARED
 Web Squared (Tim O’Reilly & J. Batelle)
 Separation of physical and virtual world
becomes obsolete
 Real world become an input device to the Web
(“clickable environment” from J. De Rosnay)
 Virtual world takes control of real one through
connected objects (automation)
 “Digital Life Squared”
 Assisted living
 Enriched Digital Avatars
 Richer digital content (games, augmented reality, …)
 Digital Life
 Contents (photos / video / music / …)
 Internet as a virtual world
 Objects (smartphones …) & apps
sensors
actions
Digital « selves »
assistance
Enriched
content
« digital
presence »
6 / 12Smart Self – Yves CASEAU – November 2013
QUANTIFIED SELF
 Measure everything
 sensors
 Steps / BP / weight / glucose / …
 Nano technology revolution in sight
 Know thyself 
 Data mining (history)
 Correlations
 Systemic training
 Share with others
 Digital self (enriched !)
 Communities
 gamification
7 / 12Smart Self – Yves CASEAU – November 2013
BETTER HEALTH THROUGH SMART TECHNOLOGY
 Well-being,
soft and hard
e-Health
 Quantified Self brings a (necessary) revolution
 Better data (cf. E. Careel)
 Big data (cf. Google Flu)
 Lifestyle change (feedback required )
 Quantified Self is not for everyone …
 gamification
 Coaching
 Cooperation with health insurance organization
Soft e-Health
Life Style Body
Functions
Diagnosis Cure
« hard » e-Health
measure measure measure measure
Follow-up
measure
8 / 12Smart Self – Yves CASEAU – November 2013
DIGITAL SELF TO DIGITAL SELF :
COMMUNICATING IMPLICITLY
 Sharing is communicating
 Boundaries are blurring …
 The richer the digital life, the more we have to share
applies to professional world !
 Never ending stream of communication apps 
One-to-one & community based
 Extended presence
 From visio to tweets, all forms of digital self …
 Critical to overall communication efficiency:
reduces setup costs of communication transactions
 Stigmergy
 From location-based to environment-based communication
 Augmented reality
 From 2.0 ESSP to Digital project rooms
9 / 12Smart Self – Yves CASEAU – November 2013
 « Zero clicks promise »
 Based on « context » (presence, localization, sensors, …)
 Based on anticipation/forecast (schedule, Web services, ...)
 Based on machine learning (Big Data)
 Rule based
 Scenarios (life moments)
 Pattern who x when x where x what x why => action
 Implicit & explicit
SMART TECHNOLOGY IS INDISTINGUISHABLE
FROM MAGIC 
 The power of learning
 From usage logs & sensors traces
 Machine learning at work ….
 Cf. calm computing
(learn … but stay in control )
Why now ?
• Sensors
• Touch screens
• Big data
• Computing power,
e.g., facial recognition
personalization intentionlocalization
10 / 12Smart Self – Yves CASEAU – November 2013
 Larry Page vision (Zeitgeist, London, 2010)
 Experience maximization theory (post-modern )
 Explore the world / too many choices 
 Short-term forecast
 Google Now
 Assisted living
 Based on anticipation/forecast (schedule, Web services, ...)
 Based on machine learning (Big Data)
YOUR AVATAR IS ALWAYS
ONE STEAP AHEAD OF YOU 
 “There will come a day when it will be hard to believe that it was
possible to live without short-term forecast” (Laurent Gouzène)
 Strength of Big Data for short-term forecasting (ex: Waze)
 Based on anticipation/forecast (schedule, Web services, ...)
 Simulation & Artificial intelligence
11 / 12Smart Self – Yves CASEAU – November 2013
 The Intention Economy
 From push to pull (marketing & sales)
“we are NOT always ready to buy something”
 Relation > conversation > transaction
“the merchant is an agent for the customer”
 From “user-centric” to “user-driver” services
“Building an organization’s core competencies into API
is an economic imperative” – Craig Burton
KNOWING YOUR MOST INTIMATE WISHES …
 Explicit Intention
 Schedule
 TODO lists (e.g., groceries)
 Wish list (VRM)
 Implicit Intention
 Web retargeting (Criteo)
 Big data
 Social network analysis (homeophily)
12 / 12Smart Self – Yves CASEAU – November 2013
CONCLUSION
 Number of personal devices ever
increasing, unified through the cloud
 Number of devices follows the fraction
of time spent on line
 Cloud as pivot
 Digital life and real life are deeply meshed
 New forms of communication
 “Digital Well-being” 
 Smart Self: Assisted Living through the
mediation of connected personal devices
 Sensors for an improved connection
to the environment
 Cloud artificial intelligence

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Smart selfnovember2013

  • 1. Yves Caseau, EVP, New Products & Innovation November 15th, 2013 V0.2 Smart Self: Personal Connected Objects and Smart Services in our Digital Lives
  • 2. 2 / 12Smart Self – Yves CASEAU – November 2013 WE WILL BE MASSIVELY OUTNUMBERED BY SMART PERSONAL DEVICES   Multiplicity of connected devices  Already a huge number of form factors  Specialization versus genericity  Multiplicity of input styles … even if dominated by touch today  The Cloud is the pivot of our digital life  The right to pick whichever device suits you  At any time, in any circumstances  So many uses at our fingertips  Ever-increasing (cf. Smart Homes)  Key roles of new sensors  Capturing a smarter and more digital environment
  • 3. 3 / 12Smart Self – Yves CASEAU – November 2013 THE SMARTPHONE AT THE HEART OF THE “SAN”  Self Area Network  Dynamic “piconet” whose center is the user  Low power Bluetooth as an enabler  Brings connectivity & storage to all kinds of accessories  Smartphone and (satellite) accessories  Watch, glasses, earphones, pen  Smart locks (e.g., bikes)  Wearable sensors (e.g., Nike Fuelband)  Distributed wearable computers  From clip-on body accessories to smart clothes  Embedded SIMs => many independent nodes (future watches)  “Smart Self” = Digital identity is the center (Information system view)
  • 4. 4 / 12Smart Self – Yves CASEAU – November 2013 SMART COMMUNICATING OBJECTS INTERACT WITH “SMART SELVES”  Cars  Connected cars are everywhere  A SIM card in each car  From connected to smart, from smart to autonomous  PicoNet intersection produces personalization  Homes  Smart Homes are full of connected objects (cf. 2nd Part)  Touch screens are user-friendly  The home welcomes you = Net interaction  Smart Environment  Surveillance (cameras, drones, ….)  RFID objects  Geo-location of Web Services: API to the real world environment (weather, traffic, etc.)
  • 5. 5 / 12Smart Self – Yves CASEAU – November 2013 DIGITAL LIFE & WEB SQUARED  Web Squared (Tim O’Reilly & J. Batelle)  Separation of physical and virtual world becomes obsolete  Real world become an input device to the Web (“clickable environment” from J. De Rosnay)  Virtual world takes control of real one through connected objects (automation)  “Digital Life Squared”  Assisted living  Enriched Digital Avatars  Richer digital content (games, augmented reality, …)  Digital Life  Contents (photos / video / music / …)  Internet as a virtual world  Objects (smartphones …) & apps sensors actions Digital « selves » assistance Enriched content « digital presence »
  • 6. 6 / 12Smart Self – Yves CASEAU – November 2013 QUANTIFIED SELF  Measure everything  sensors  Steps / BP / weight / glucose / …  Nano technology revolution in sight  Know thyself   Data mining (history)  Correlations  Systemic training  Share with others  Digital self (enriched !)  Communities  gamification
  • 7. 7 / 12Smart Self – Yves CASEAU – November 2013 BETTER HEALTH THROUGH SMART TECHNOLOGY  Well-being, soft and hard e-Health  Quantified Self brings a (necessary) revolution  Better data (cf. E. Careel)  Big data (cf. Google Flu)  Lifestyle change (feedback required )  Quantified Self is not for everyone …  gamification  Coaching  Cooperation with health insurance organization Soft e-Health Life Style Body Functions Diagnosis Cure « hard » e-Health measure measure measure measure Follow-up measure
  • 8. 8 / 12Smart Self – Yves CASEAU – November 2013 DIGITAL SELF TO DIGITAL SELF : COMMUNICATING IMPLICITLY  Sharing is communicating  Boundaries are blurring …  The richer the digital life, the more we have to share applies to professional world !  Never ending stream of communication apps  One-to-one & community based  Extended presence  From visio to tweets, all forms of digital self …  Critical to overall communication efficiency: reduces setup costs of communication transactions  Stigmergy  From location-based to environment-based communication  Augmented reality  From 2.0 ESSP to Digital project rooms
  • 9. 9 / 12Smart Self – Yves CASEAU – November 2013  « Zero clicks promise »  Based on « context » (presence, localization, sensors, …)  Based on anticipation/forecast (schedule, Web services, ...)  Based on machine learning (Big Data)  Rule based  Scenarios (life moments)  Pattern who x when x where x what x why => action  Implicit & explicit SMART TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC   The power of learning  From usage logs & sensors traces  Machine learning at work ….  Cf. calm computing (learn … but stay in control ) Why now ? • Sensors • Touch screens • Big data • Computing power, e.g., facial recognition personalization intentionlocalization
  • 10. 10 / 12Smart Self – Yves CASEAU – November 2013  Larry Page vision (Zeitgeist, London, 2010)  Experience maximization theory (post-modern )  Explore the world / too many choices   Short-term forecast  Google Now  Assisted living  Based on anticipation/forecast (schedule, Web services, ...)  Based on machine learning (Big Data) YOUR AVATAR IS ALWAYS ONE STEAP AHEAD OF YOU   “There will come a day when it will be hard to believe that it was possible to live without short-term forecast” (Laurent Gouzène)  Strength of Big Data for short-term forecasting (ex: Waze)  Based on anticipation/forecast (schedule, Web services, ...)  Simulation & Artificial intelligence
  • 11. 11 / 12Smart Self – Yves CASEAU – November 2013  The Intention Economy  From push to pull (marketing & sales) “we are NOT always ready to buy something”  Relation > conversation > transaction “the merchant is an agent for the customer”  From “user-centric” to “user-driver” services “Building an organization’s core competencies into API is an economic imperative” – Craig Burton KNOWING YOUR MOST INTIMATE WISHES …  Explicit Intention  Schedule  TODO lists (e.g., groceries)  Wish list (VRM)  Implicit Intention  Web retargeting (Criteo)  Big data  Social network analysis (homeophily)
  • 12. 12 / 12Smart Self – Yves CASEAU – November 2013 CONCLUSION  Number of personal devices ever increasing, unified through the cloud  Number of devices follows the fraction of time spent on line  Cloud as pivot  Digital life and real life are deeply meshed  New forms of communication  “Digital Well-being”   Smart Self: Assisted Living through the mediation of connected personal devices  Sensors for an improved connection to the environment  Cloud artificial intelligence