Apache NiFi is a software platform created by Apache to automate the flow of data between systems. It addresses challenges of global enterprise data flow with features like visual command and control, data lineage tracking, data prioritization, and secure data transfer. NiFi is commonly used for reliable transfer of data between systems, delivery of data to analytic platforms, and data enrichment/preparation tasks like format conversion and extraction. It is not intended for distributed computation, complex event processing, or joins.