Yves Caseau discusses the opportunity for telecommunications operators to transition to a digital lifestyle platform business model by building a smart home ecosystem. The document outlines a step-by-step approach for operators to gradually deploy digital home services starting with connected devices and sensors, developing a home network, and establishing interoperability through a common language and home app store. Ultimately, the vision is for a smart home that takes care of users through automated scenarios and uses machine learning to anticipate needs based on context like presence, location and schedules.

1. Yves Caseau,
EVP, New Products & Innovation
October 15th, 2013
V0.1
Building the Digital Home Ecosystem &
Delivering Value to the Customer

2. 2 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
FROM TELECOMMUNICATION TO DIGITAL LIFE
 The telecommunication business model
is not sustainable for small operators
 Revenues are declining,
telecommunications are a commodity
 Costs are stable at best,
because of data usage explosion
 The smartphone has become the
remote control for our digital life
 Everyone has a smartphone
 Touch screens are user-friendly
 « Smart » is more than a remote control 
 Context (e.g. presence detection)
 Learning / Coaching
 System (global) vision
 “Smart objects talk to one another ” (O. Ezratty)

3. 3 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
DIGITAL LIFE WORKS BETTER WITH AN OPERATOR 
 Simplify
 Plugging and maintaining
the home network is still a hard job
 Maintaining connected objects
(power reset, Wifi reset, …)
Digital Swiss-Army
Knife:
• Wifi
• DLNA, …
CARE Agent
• FW download
• Dynamic monitoring Proactive
• reboot
• data collection
• remote tests
System of agents
• check status/
connectivity
• 3G alerts !
Any device
with open OS
• localized (cf. SONOS)
May invoke CARE
agent for diagnosis &
repair
Source:IBM
 Assist
 Last resort : self-assistance is preferred
 Still, many digital life experience would be easier if assistance were available
 System thinking & instrumenting is required → Build a “smart home network” 
 Explain, Educate
 Most of our customers do not realize
the potential of what is available today:
cloud services, connected devices,
and the combination thereof

4. 4 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
FROM SERVICE TO BUSINESS MODEL INNOVATION
 Platform Model
 Attract innovation from outside players
 Build service assets (hardware & software)
that others will leverage
 Build API (interfaces)
 From « i-mode »™ to « h-mode »
 Showcase other brands !
 Portal strategy : B-domo example
 Build usage before value
 How to ?
 Open software – Web culture
 « Product culture » - value comes from
incremental sales of accessories
 “Home Appstore” model

5. 5 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
SMART HOME : MORE COMFORT, CONTROL AND
EFFICIENCY THROUGH NEW DIGITAL SERVICES
Houses are becoming « smart » by
adding connected objects and services
Home automation
(comfort, simplicity,
efficience)
Communication & Media Service operators
Energy Management
Security
E-Health
…
 Open ecosystem
 Customers pick their
own products and
service brands
Surveillance
Others
Temperature setup
& monitoring
Plug & appliances
control
Smoke detectors
Air quality …

6. 6 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
STEP-BY-STEP CONSTRUCTION OF
DIGITAL HOME SERVICES ECOSYSTEM
Connected Devices & Sensors
Home Network: objects
communicate with one another
HSM: interoperability
through a common
language
Home
AppStore
Rules
 « Calm Computing »
 Invisible
 System learns about the user,
not the opposite !
 Switch-off at any time
The « Smart Home » vision will be deployed gradually
through a maturity model
 « Maslow Pyramid »
structure:
each step is required for the
next one
 No « killer app », a « long tail »
of comfort apps
 Home Service Model
(Home as a computing platform)
 Smartphone is the key enabler :
control at your fingertips

7. 7 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
SMART HOMES TAKE CARE OF YOU …
Stories Context Web of Things
Operator’s added
value
Dependent Care
Home Surveillance
Home Monitoring
Home Automation
Energy controlEnergy coaching
System & Care
Scenarios (Life
Moments), not
capabilities
Product culture
Peace of Mind
More Free Time,
Less Effort
Stay in touch
Spend Less

8. 8 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
A CONFEDERATION OF OPEN ECOSYSTEMS
Few apps,
no traction
Entertainment
Automation
Security
?
Legitimate
Ecosystem
ambition
System of
screens: Home
User Interface !
Missed
opportunites
« iHome  »
AppStore
Complete Home as a Computing Platform
 Great Apps !
Confederation
firewall
protection
Enriched
automation
Enriched
Control
Homeservicebus

9. 9 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
Open ecosystem requires standardized
architecture, interfaces and software components
THE HEART OF THE SMART HOME IS A HOME SERVER
Moore’s Law
consequence: Home
Gateway becomes
Home Server
Plateform
Validation / Provisioning
HSM
I need an open, standard
and “fun” SDK
SDK
App
Developer
OSGI
Bbox
Digital Home Service
Domains
Communi
cation
Energy
Management
MediaSecurityHealth Automation

10. 10 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
 « Zero clicks services »
 Based on « context » (presence, localization, sensors, …)
 Based on anticipation/forecast (schedule, Web services, ...)
 Based on machine learning (Big Data)
 From “Touch Rules” (Home Automation scenarios)
 … To “Context Rules” that leverage “intent knowledge”
 Better than “If This Then That” 
 Time x Location x What x Intent → WebBot x Alert / Action
Sensors, usage logs Schedule, Todo lists, … Platform model 
YOUR SMART HOME KNOWS ABOUT YOU 

11. 11 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
CONCLUSION
 Digital Homes start with connected objects
 Strive for repetitive usage and organic growth
 Viral adoption
 Operator’s role is to build a platform
 No killer apps, since market is segmented
(long tail) → Appstore required
 Home Service Model
 Calm Digital Homes
 Invisible
 Learn from the user, no training required
 May be controlled or disabled with one click