India has over 355 million internet users that are growing rapidly, especially mobile internet users. While urban areas have over 137 million users, tier 2 and 3 cities are also growing significantly. Popular social media platforms like Facebook and YouTube have over 100 million Indian users each. Digital marketing provides benefits like improving customer interactions, leveraging relationships, and tracking audiences. It involves activities like content creation, creative design, third party content curation, and social media management. Example campaigns include a Women's Day campaign for Karbonn mobiles and generating engagement through a bloggers meet event for The Terraces eco-tourism resort.

1. DIGITAL
MARKETING

2. I N D I A
3,55,039,050
Internet users in India and
evolving huge, almost every second
919,170,422%
India has the most growth of
mobile internet users at the rate of
Registering an annual growth of
India to overtake US in the
increasing numbers of internet users
49%
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digital footprint in

3. While there are
137 million internet users
in urban areas and about
68 million internet users
in tier 3 cities
There are approximately
115 million people on Facebook
55 million people on youtube
the number is rapidly increasing
The ratio of people on social media
is 3:2 in tier 1 and tier 2
cities respectively
SEGREGATION
internet users
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4. How Digital Add Value to a
Improves customer
interaction and experience
Leverages personal
appeal and relationship
Adds in value-added services like
service, support, cross-interaction,
audio-visuals etc
Tracking audiences and
determine their segregation
properly
B R A N D
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5. our key
A R E A S

6. CONTENT CREATION
We create and execute up-to date content which benefits digital
channels and reaches right audiences at right point of time
CREATIVE EXECUTION
We craft creatives and visuals which interact with the targeted audience
and make them feel the insight and connect with the core message
THIRD PARTY CONTENT CURATION
We associate with third parties to organise events like Bloggers Meet
and Conferences to generate and curate spreadable content
ANIMATED STORYTELLING & MOTION GRAPHICS
We create out of the box story lines and covert them into an
interactive audio video experience
MAILING LIST MANAGEMENT
We manage timely and effective delivery of the mailers to the requisite
group of people and track the response rate in time to plan the future
communication
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7. User Interfaces
We create and execute up-to date content which benefits digital
channels and reaches right audiences at right point of time
Web Experiences
We craft creatives and visuals which interact with the targeted audience
and make them feel the insight and connect with the core message
Analytics and Insights
We associate with third parties to organise events like Bloggers Meet
and Conferences to generate and curate spreadable content
Media Buy
We create out of the box story lines and covert them into an
interactive audio video experience
Channel Management
We manage timely and effective delivery of the mailers to the requisite
group of people and track the response rate in time to plan the future
communication
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8. we manage
S O C I A L C H A N N E L S

9. We create and execute Facebook campaigns for the vastly spread
audiences between the age group of 18-29.As 77% of women internet
users are on Facebook, we emphasise more / equal on women centric
interactions.Youth and majorly college graduates love to be active on
Facebook.Thus, our communication tools reflect their attributes we
work on.
With a little more mature, with the maximum number of audiences
between 30-49, our communication for LinkedIn is content and
presentation focused.
We target more male adults located in urban areas by converting a
message into a real time interaction of mutual benefits.
which interact well
C H A N N E L S
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10. YouTube has all kinds of audiences, majorly youth between 16-28 years
of age and thus attract different variety of videos. We make a well -
threadedYouTube channel which makes the relevant audience stick to
the brand’s message and keep waiting for more. YouTube acts like a
search engine for videos which makes us utilise it to the best to boast
multiple shares and views.
Considering high value, mature and intelligent audiences aged between
18-29, our content and support data always help us hunt the actual
points.With more males living in urban areas, we make Twitter
conversations and tweets moving smartly.
which interact well
C H A N N E L S
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11. As 53% of people between the age group of 18-29 use Instagram, we
suggest a comprehensive strategic visual library to our clients.
With more females and urban audiences on Instagram, our creatives are
mature,intellectual and go with the flow of the brand.
We create and execute Pinterest campaigns in the form of infographics and
strong visuals which are rightly targeted to the most influential age group
of 18-29 out of which the maximum i.e. 32% are adult college graduates
marking the highest with more than 30% adult audience in rural areas on
Pinterest, our de-briefing and campaign ideas become mote focused and
strong
which interact well
C H A N N E L S
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12. which interact well
FAC E B O O K
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13. which interact well
L I N K E D I N
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14. which interact well
T W I T T E R
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15. P O RT F O L I O

16. K A R B O N N

18. SUCCESS CASE
Women’s Day Campaign for Karbonn Mobiles
Target Audience :Women living in SEZ A,A+, B, B+
Campaign :What does being a woman mean to you
Drivers : Contest with an incentive ; Content Curation
Results : in consecutive slides
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19. • During the period (March 6 - March 10),the posts forWomen’s Day have performed decently well
• This particular post have achieved the second highest number of shares (refer to the encircled blue
dot in above graph) which is great
• This has increased the interactions on the page (being shared multiple times) and has lead newer
audiences to react to the page
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20. • During the period (March 6 - March 10),the posts forWomen’s Day have performed decently well
• This particular post have achieved the second highest number of shares (refer to the encircled blue dot in
above graph) which is great
• This has increased the interactions on the page (being shared multiple times) and has lead newer audiences
to react to the page
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21. RMSI LinkedIn
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23. SUCCESS CASE
RMSI made LinkedIn connection with Apple Inc. and became its associate on LinkedIn.
Furthermore, both the companies joined hands and signed a business deal which resulted in
RMSI’s major contribution towards the development of Apple’s Hyderabad office.
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24. Mithaas (Chain of Restaurants)
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25. SUCCESS CASE
Problem : Usual Interaction on the Mithaas Facebook page till December 2015. Likes were
limited and got stagnant
Solution :We did interesting content and campaigns and did daily follow ups.Also, shared the
page among specifically targeted audiences and made people feel the new eating experience
through Social
Result : Likes increased from 1,100 to more than 10,000 in 3 months
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26. Cream Bell Ice-Cream

27. SUCCESS CASE
Problem : Usual Interaction on the Mithaas Facebook page till December 2015. Likes were
limited and got stagnant
Solution :We did interesting content and campaigns and did daily follow ups.Also, shared the
page among specifically targeted audiences and made people feel the new eating experience
through Social
Result : Likes increased from 1,100 to more than 10,000 in 3 months

28. The Terraces (Eco Tourism Luxury Resort)

29. SUCCESS CASE
Problem :
The Terraces has always become a favorite property of any one who visits the resort. It’s the
experience in experience but The Terraces has not been able to bring put that experience in
words, to spread the word around on Social
Solution :
We hosted a 2 day long Bloggers Meet at The Terraces, Kanatal.Around 15 of India’s top
Travel Bloggers and Journalists attended the event
Result :
The event acted like a bridge between audiences and the available social channels.Through
this, we generated engagement driven curated content (including pictures and videos) which
further helped in circulation through various channels

30. Bloggers Meet @ The Terraces

31. Chi (Chain of Restaurants)

32. Marc Loire (Shoes and Lingerie)

33. BANNERS

34. GDN Banners for World Trade Centre (Gif Format)

35. Digital Banner for World Bank

36. WEBSITES

37. http://mgiep.unesco.org/bluedot/
(UNESCO BuleDot initiative)

38. http://mgiep.unesco.org/bluedot/
(UNESCO BuleDot initiative)

40. www.theterraces.biz
(Eco-tourism Luxury Resort)

42. http://rmsi.com

43. http://viridian.red
(Real Estate)

44. http://riversideresidences.in/
(Real Estate - World Trade Center)

45. http://www.wtcnoida.org/
(Real Estate - World Trade Center)

46. www.vishalgoyal.co.in
(Design)

47. www.vishalgoyal.in
(Photography)

48. Occassion campaign (Holi) for Mithaas

49. Health-Messaging Campaign (Funny Route) for Quick Meal

50. Health-Centric Food Delivery Campaign for Quik Meal

51. Catching Home-Made food (emotional)

52. Highlighting special USPs on Social Platform

53. Promoting hygienic street food (Chatori Gali) for Mithaas

54. Highting the extensive range of Leh Berry Fresh Juices

55. Created an online Shop on Facebook for selling bakery products

56. Ui / UX Design for F2R