Take advantage of Google's new Universal Analytics platform. Learn how to track users across multiple devices, create and import new data fields and metrics, integrate with 3rd party marketing systems... you'll even learn how to track data from your office coffee machine! I'll cover how to correct and improve your Google Analytics implementation so you can make smart data analysis.
SwellPath - Optimize Your Analytics to Measure Success - PDX DMC 2013SwellPath
Measuring success in digital can be a daunting task - tracking, organizing, and making sense of metrics across all your efforts can be time consuming, technically intimidating and frustrating. Join us as we share strategies, tactics, tools and tricks using analytics for identifying what is really working with your marketing efforts.
What’s New in Google Analytics: New Features & What You Need to KnowEmpirical Path
Empirical Path web analytics practice lead Jim Snyder was featured in another webinar with one of our agency partners and clients, Seattle search engine marketing firm Point It. The presentation covers:
- How to give credit to various sources across your sales funnel with the MultiChannel Funnels/Attribution Modeling Tool
- How to use Content Experiments to test different versions of your site to understand the most effective versions of landing pages
- How to track the same visitors across mobile to your website using Universal Analytics
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Track Report & Optimize Your Web CreationsEmpirical Path
Peter Howley of Empirical Path delivered this presentation to the HTTQ web design and developers group in April 2013. Topics include counting conversions, segmenting audiences, testing ideas, and sharing insights using Google Analytics, Optimizely, Klipfolio and other tools. Video also available at TBD.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand
SwellPath - Optimize Your Analytics to Measure Success - PDX DMC 2013SwellPath
Measuring success in digital can be a daunting task - tracking, organizing, and making sense of metrics across all your efforts can be time consuming, technically intimidating and frustrating. Join us as we share strategies, tactics, tools and tricks using analytics for identifying what is really working with your marketing efforts.
What’s New in Google Analytics: New Features & What You Need to KnowEmpirical Path
Empirical Path web analytics practice lead Jim Snyder was featured in another webinar with one of our agency partners and clients, Seattle search engine marketing firm Point It. The presentation covers:
- How to give credit to various sources across your sales funnel with the MultiChannel Funnels/Attribution Modeling Tool
- How to use Content Experiments to test different versions of your site to understand the most effective versions of landing pages
- How to track the same visitors across mobile to your website using Universal Analytics
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Track Report & Optimize Your Web CreationsEmpirical Path
Peter Howley of Empirical Path delivered this presentation to the HTTQ web design and developers group in April 2013. Topics include counting conversions, segmenting audiences, testing ideas, and sharing insights using Google Analytics, Optimizely, Klipfolio and other tools. Video also available at TBD.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand
Google Analytics 201 is an in-depth, hands-on training day that starts where Google Analytics 101 finished – dealing with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis.
Google Tag Manager for actionable metrics - Beyond basic Google AnalyticsDesignHammer
Google Analytics is a nearly ubiquitous analytics tool for websites, and implementing it in Drupal is simple. However, if you are not selling website advertising or running an ecommerce website, it does a poor job of providing actionable metrics of website performance. You could extend Google Analytics with Events, but this generally required a developer to implement custom JavaScript events or adjust. With the advent of Google Tag Manager, non-developers and Site Builders can configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.
Takeaways:
- How to use Google Tag Manager
- Common approaches to tracking website interactions using Events for Google Analytics
-- Webform submissions
-- File downloads
-- Offsite link clicks
-- Embedded video interactions
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Advanced Remarketing in Google Analytics Using CRM Datametricmogul
Learn how to use Universal Analytics and dimension widening to import CRM data into Google Analytics, and then remarket to those segments.
I also share my tips for organising a large Google Analytics implementation, plus a trick to simplifying your reporting with Custom Metrics.
This talk was given at MeasureCamp London on 20th September 2014.
The organisation document referenced in this presentation will be uploaded separately.
Find out more at:
www.metricmogul.co.uk
@edbrocklebank
This is EXTREMELY DATED. I performed this prior to 2010 and much of the data is no longer valid. Please contact me to receive a FREE Google Analytics Audit.
NOTE: Concentrates on data collection and value definition ... not feature sets. This PPT combines analysis provided from Google Analytics and WebTrends Analytics for the same data.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Google Analytics and Google Tag Manager for StartupsJoost Hoogstrate
Google Analytics and Google Tag Manager for Startups is session 3a of the "Making Your Funnel Work" program by Startupbootcamp and E-commercemanagers.com
Google Analytics is the de facto, ultimate web analytics tool. It likely does much more than you might think it can do.
I gave this presentation to my Business Analytics colleagues at Perficient on 3/27/13. I found it to be a highly interactive, engaging conversation that gave a powerful introduction to what Google Analytics can do, without wandering too deeply into the weeds.
This presentation covers Google Analytics in broad strokes. It is designed to be intuitive and easily understood by all audiences, especially for business leaders.
GAUC 2017 Workshop Attribution with Google Analytics: Peter Falcone (Google)e-dialog GmbH
Overview of Attribution: Digital Attribution, Online to Offline Attribution and TV Attribution. We’ll cover the real-life examples, best practices, implementation details and results obtained.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
A brief introduction to Google Analytics for Beginners from Global Media Insight. Learn more about the website analytics, basic terms, concepts and reports in Google Analytics from this presentation made in Dubai, UAE.
We're going to teach you how to tackle the “so much data, so little insight” problem.
At our Google Analytics workshop, we’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform. From basic definitions to implementation, event tracking to cross-domain tracking, we’ve got you covered.
Our trainer is a consultant here at The Bureau Dubai, working every day in the materials she will be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.
Learn more about Google Analytics, how to create a google analytics account, how to read google analytics metrics, how to navigate the google analytics console. Reference is the Google Analytics Demo Account. Google Analytics is a free analytical tool for measuring the performance of a website, blog, mobile app, or an e-commerce site.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
GAUC 2017 Workshop Analytics 360 Suite: Ilona van de Bildt (Google)e-dialog GmbH
Mit einem Paukenschlag hat Google 2016 die 360-Suite als integrierte Digital Marketing Suite aus der Taufe gehoben. Erfahren Sie, was die Elemente einzeln können und wie sie zusammenarbeiten.
Connect the Dots: Multi-Attribution Reporting TipsAdrian Vender
I discuss the overall importance of implementing a cross-device multi-attribution data infrastructure and reporting solutions that will uncover insights based on an various attribution models.
This is our Analytics Director Adrian Vender's SMX East presentation. He talks about some of the standard reports that the multi-attribution platforms provide. He gives tips on how to export the data, along with other data sources, to create a report that is easier to understand and can lead to more intelligent decision making.
Google Analytics 201 is an in-depth, hands-on training day that starts where Google Analytics 101 finished – dealing with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis.
Google Tag Manager for actionable metrics - Beyond basic Google AnalyticsDesignHammer
Google Analytics is a nearly ubiquitous analytics tool for websites, and implementing it in Drupal is simple. However, if you are not selling website advertising or running an ecommerce website, it does a poor job of providing actionable metrics of website performance. You could extend Google Analytics with Events, but this generally required a developer to implement custom JavaScript events or adjust. With the advent of Google Tag Manager, non-developers and Site Builders can configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.
Takeaways:
- How to use Google Tag Manager
- Common approaches to tracking website interactions using Events for Google Analytics
-- Webform submissions
-- File downloads
-- Offsite link clicks
-- Embedded video interactions
Download "A brief introduction to the technical implementation of Google Analytics". Thanks for your interest in this presentation. I tried to enable the download for the presentation several times, but it just doesn't seem to work.
As an alternative, you can now download the Google Analytics presentation at http://www.queromediashare.com/presentation/Google%20Analytics.ppt
Have fun with it!
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Advanced Remarketing in Google Analytics Using CRM Datametricmogul
Learn how to use Universal Analytics and dimension widening to import CRM data into Google Analytics, and then remarket to those segments.
I also share my tips for organising a large Google Analytics implementation, plus a trick to simplifying your reporting with Custom Metrics.
This talk was given at MeasureCamp London on 20th September 2014.
The organisation document referenced in this presentation will be uploaded separately.
Find out more at:
www.metricmogul.co.uk
@edbrocklebank
This is EXTREMELY DATED. I performed this prior to 2010 and much of the data is no longer valid. Please contact me to receive a FREE Google Analytics Audit.
NOTE: Concentrates on data collection and value definition ... not feature sets. This PPT combines analysis provided from Google Analytics and WebTrends Analytics for the same data.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Google Analytics and Google Tag Manager for StartupsJoost Hoogstrate
Google Analytics and Google Tag Manager for Startups is session 3a of the "Making Your Funnel Work" program by Startupbootcamp and E-commercemanagers.com
Google Analytics is the de facto, ultimate web analytics tool. It likely does much more than you might think it can do.
I gave this presentation to my Business Analytics colleagues at Perficient on 3/27/13. I found it to be a highly interactive, engaging conversation that gave a powerful introduction to what Google Analytics can do, without wandering too deeply into the weeds.
This presentation covers Google Analytics in broad strokes. It is designed to be intuitive and easily understood by all audiences, especially for business leaders.
GAUC 2017 Workshop Attribution with Google Analytics: Peter Falcone (Google)e-dialog GmbH
Overview of Attribution: Digital Attribution, Online to Offline Attribution and TV Attribution. We’ll cover the real-life examples, best practices, implementation details and results obtained.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
A brief introduction to Google Analytics for Beginners from Global Media Insight. Learn more about the website analytics, basic terms, concepts and reports in Google Analytics from this presentation made in Dubai, UAE.
We're going to teach you how to tackle the “so much data, so little insight” problem.
At our Google Analytics workshop, we’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform. From basic definitions to implementation, event tracking to cross-domain tracking, we’ve got you covered.
Our trainer is a consultant here at The Bureau Dubai, working every day in the materials she will be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.
Learn more about Google Analytics, how to create a google analytics account, how to read google analytics metrics, how to navigate the google analytics console. Reference is the Google Analytics Demo Account. Google Analytics is a free analytical tool for measuring the performance of a website, blog, mobile app, or an e-commerce site.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
GAUC 2017 Workshop Analytics 360 Suite: Ilona van de Bildt (Google)e-dialog GmbH
Mit einem Paukenschlag hat Google 2016 die 360-Suite als integrierte Digital Marketing Suite aus der Taufe gehoben. Erfahren Sie, was die Elemente einzeln können und wie sie zusammenarbeiten.
Connect the Dots: Multi-Attribution Reporting TipsAdrian Vender
I discuss the overall importance of implementing a cross-device multi-attribution data infrastructure and reporting solutions that will uncover insights based on an various attribution models.
This is our Analytics Director Adrian Vender's SMX East presentation. He talks about some of the standard reports that the multi-attribution platforms provide. He gives tips on how to export the data, along with other data sources, to create a report that is easier to understand and can lead to more intelligent decision making.
In this compelling keynote, Alexander De Ridder will unpack how Web 3.0 has already begun. In this keynote, he'll reveal exactly how the biggest change in the web since 2003 will impact your business and transform digital marketing.
Working with external identities: Learn how to enable partners, suppliers and...Microsoft Tech Community
Every modern organization on the planet needs to connect with external partners and customers to be successful. Come have a look at how you can create experiences to onboard your partners and customers and give them access to the apps and digital resources that they need. Use the best products, tools, and capabilities Microsoft has to offer across Office365 (Groups, Teams, SharePoint), PowerBI, VSTS, SQL; Azure, Microsoft Graph and Azure Active Directory (Azure AD B2B and B2C) to digitally transform your organization.
Evolution or Extinction:Survive and Thrive with New Google Analytics Features4Ps Marketing
Find out more about the latest features in Google Analytics with Matt Stannard, Head of Analytics and Technology at 4Ps Marketing. Matt recently was invited to speak at the ‘Evolve with Google’ conference in the USA, where his session was the highest rated speaker slot of the entire conference.
CRM Application for Fashion & Luxury MarketSB Soft
CRM 4 Fashion is a suite of products built into Microsoft Dynamics CRM 2013.
The applications cover the following areas:
-CRM in store
-Social Sentiment Analysis
-Digital Marketing (massive email campaign)
-Business Intelligence & Big Data
For more information about this product info[@]sbsoft.it
The Case for Embedded Analytics: Improve the Value of your Applications with ...TIBCO Jaspersoft
Data holds tremendous value.
Applications that make it easy for users to tap into that value are sticky and facilitate better decision-making. Embedded analytics allows software builders to design, integrate, and manage analytics in their applications.
In this session, we’ll:
● Explore a fictional embedded analytics scenario
● Share best practices for providing reports, dashboards, and visualizations to users in the era of cloud and microservices-based applications.
● Management and administration of an embedded analytics deployment
Pitch your product & Find your Best Customers
Speed, Security, and Ease of Usage
Curate the best stock & Advertise
Avoid Shopping cart drops & Lure them
How should publishers handle the slow death of 3rd party cookies? What do they need to do to leverage their first party data? How can machine learning / artificial intelligence help? Learn in our webinar.
The Why, How and What of Digital Business Transformation in the CloudAmazon Web Services
"So your enterprise has decided to “be innovative” and “become a digital business” and you ask yourself: Why is this happening now? Why is this significant? How will this new trend change the way we work, the way we develop new products and services and the way we will run our business in the future? What does this mean for my next project and what tools do I have to manage the transition?
Drawing from Amazon’s own experience as a “digital player”, we will look at common drivers, business values, organizational principles and techniques and tools you can use to help transform your business into a true, innovative digital business.
Because Cloud Computing is only one half of the answer – the other half comes from you! "
Los procesos UX tienen una metodología específica dificil de compaginar con la de los desarrolladores. Luis Calvo nos enseñó cómo podemos incluir los procesos de UX dentro de nuestra metodología ágil.
CX Appeal: Technology to Keep Your Customers Coming Back for More By Gerry Mu...MarTech Conference
From the #MarTech San Francisco Conference in San Francisco, California May 9-11, 2017. SESSION: CX Appeal: Technology to Keep Your Customers Coming Back for More. PRESENTATION: CX Appeal: Technology to Keep Your Customers Coming Back for More - Given by Gerry Murray - IDC, Research Manager
Bloomerangs Audience Relationship Management is a set of Strategies, Solutions and Services that assists decision makers in better understanding and serving their Audience.
Audience Loyalty is part of Bloomerangs' Audience Relationship Management Framework (http://www.bloomerangs.com)
Similar to Smart Data with Google's Universal Analytics (20)
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Show drafts
volume_up
Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
5. @adrianvender • adrianvender.com • #IDSD
ONE PERSON, MANY INTERACTIONS
actually, it’s a bit more complicated.
online and offline interactions have to be considered.
6. @adrianvender • adrianvender.com • #IDSD
GOOGLE ANALYTICS EVOLVED A BIT
multi-channel funnels shifted us away from last-click attribution.
other GA improvements helped push us to smarter analysis.
7. @adrianvender • adrianvender.com • #IDSD
UNIVERSAL ANALYTICS
universal analytics allows us to connect and
measure users across the online and offline world.
- tracking across any device
- 3rd party system integrations
- improved, flexible tracking code
- more admin-based configurations
- custom dimensions & metrics
- import cost data from other ad networks
11. @adrianvender • adrianvender.com • #IDSD
WASP
WASP will automatically scan analytics tags, visualize script and
tag info, & highlight potential problems.
http://webanalyticssolutionprofiler.com/
12. @adrianvender • adrianvender.com • #IDSD
GOOGLE TAG MANAGER
use GTM to organize your tags and mitigate data errors.
http://www.google.com/tagmanager/
13. @adrianvender • adrianvender.com • #IDSD
CAMPAIGN (UTM) TAGGING
if you want ANY form of correct multi-channel attribution,
you MUST be tagging your campaign links.
14. @adrianvender • adrianvender.com • #IDSD
HOW GA ATTRIBUTION WORKS
order of attribution in GA:
1. custom UTM tags
2. browser referral string
3. if neither is found, session channel marked as “direct”
“direct” really just means “we don’t know!”
15. @adrianvender • adrianvender.com • #IDSD
WHAT HAPPENS WITHOUT UTM TAGGING
desktop and mobile apps don’t pass referral string, and browser
referrals aren’t always insightful, leading to mass confusion.
- email marketing will be marked as “direct” or “mail.*” referrals.
- twitter traffic either marked as “direct” or “t.co” referrals.
- banner ad referrals aren’t specific and insightful.
- Bing Ads will appear as “bing/organic”
* for AdWords, enable autotagging!
https://support.google.com/adwords/answer/1752125?hl=en
16. @adrianvender • adrianvender.com • #IDSD
UTM TAGGING RESOURCES
check out @AnnieCushing and her guide to UTM tagging.
http://www.annielytics.com/guides/definitive-guide-campaign-tagging-google-analytics/
17. @adrianvender • adrianvender.com • #IDSD
GET A NERD
other potential issues that you need a nerd to fix:
- self-referral traffic
- cross-domain tracking
- ecommerce tracking implementation
- event firing and troubleshooting
- JavaScript errors
http://www.google.com/analytics/partners/
19. @adrianvender • adrianvender.com • #IDSD
TIME TO UPGRADE
universal analytics is out of beta! all features available.
existing GA properties can be upgraded to UA. (no data loss)
20. @adrianvender • adrianvender.com • #IDSD
SAFE TIME WINDOW FOR UPGRADING
UA properties will allows hits from ga.js for at least a few years.
this let’s you safely plan your code migration.
classic
analytics
ga.js
universal
analytics
analytics.js
learn more at the “Universal Analytics Upgrade Center”
https://developers.google.com/analytics/devguides/collection/upgrade/?hl=en_US
21. @adrianvender • adrianvender.com • #IDSD
CUSTOMIZE ORGANIC SEARCH SOURCES
customize the list of organic search sources to clean up your
referral and search reports.
great list of organic search sources to add:
http://antezeta.com/news/universal-analytics-search-engines
@SeanCarlos
22. @adrianvender • adrianvender.com • #IDSD
CAMPAIGN AND SESSION TIMEOUT HANDLING
use cases:
- reduce the campaign timeout when a micro
social-media campaign lasts only a few days
- extend the session timeout when a user is
placed in an online ‘waiting room’ (i.e. ticket
purchases)
- reduce the session timeout when you expect
users to quickly read content and leave (i.e.
online news portal)
23. @adrianvender • adrianvender.com • #IDSD
REFERRAL EXCLUSIONS
- very important for cross-domain tracking. must exclude origin and destination
domains.
- also useful when you are sending traffic from Facebook Page Apps (using iframes) to
your website.
24. @adrianvender • adrianvender.com • #IDSD
CUSTOM DIMENSIONS & METRICS
you can configure 20 custom dimensions
& 20 custom metrics!
- dimensions are your ‘row’ labels
- metrics are your ‘column’ labels
understand the difference between hit,
scope, and user scope levels:
http://cutroni.com/blog/2014/02/05/understanding-digital-analytics-data/ @JustinCutroni
25. @adrianvender • adrianvender.com • #IDSD
MEASUREMENT PROTOCOL
new, improved measurement protocol is what
enables tracking from any programmable interface.
- web tracking (analytics.js) and mobile SDKs inc the measurement protocol.
- simple structure allows for easy incorporation into any digital device. arduinos, kiosks,
CRM, call tracking systems, coffee machines(?)
http://www.google-analytics.com/collect?v=1&tid=UA-123456-
2&cid=36009a59-2a05-49e7-b826-2b884d0f935b&uid=as8rlkjs&t=pageview&dp=%
2Fhome
26. @adrianvender • adrianvender.com • #IDSD
USER ID - THE KEY TO CROSS-DEVICE TRACKING
assign a unique userID to a user. it may be a unique row id in your
CRM, member database, etc.
*** NOT a name, email address… anything with their identity ***
http://www.google-analytics.com/collect?v=1&tid=UA-123456-
2&cid=36009a59-2a05-49e7-b826-2b884d0f935b& uid=as8rlkjs&t=pageview&dp=%
2Fhome
ga('create', 'UA-123456-2', { ' userId': 'as8rlkjs' });
ga('send', 'pageview');
example with analytics.js:
example with measurement protocol:
28. @adrianvender • adrianvender.com • #IDSD
DIMENSION WIDENING
dimension widening is a feature that allows you to append
dimensions & metrics to GA hits based on a custom data set.
http://cutroni.com/blog/2013/10/30/dimension-widening-import-data-directly-into-google-analytics/
key
extra
values
29. @adrianvender • adrianvender.com • #IDSD
LOGIN-BASED USER UNIFICATION
once you establish a user id for a registered user on your site,
always set the GA userId for subsequent visits.
user will always be identified as the same user no matter what
device they login with.
30. @adrianvender • adrianvender.com • #IDSD
TRACKING ACROSS THE SALES CYCLE
websites allow you to track web-based conversions, but other
sales-cycle conversions occur outside of the website.
use system webhooks (and the GA user id) to track when leads
become sales accepted leads, opportunities, won contracts, etc.
31. @adrianvender • adrianvender.com • #IDSD
TRIAL TO SIGNUP CONVERSION TRACKING
tracking a 30-day trial signup with GA is pretty easy.
but what about the signup at the end of the trial?
your applicationuserId
30 days later...
<UA signup>
<UAecomm>
32. @adrianvender • adrianvender.com • #IDSD
MARKETING AUTOMATION + CRM INTEGRATION
store your userId in your CRM system. upon a change in sales
cycle, use a webhook and measurement protocol to send hit.
your CRMuserId
new contract!
<UA lead>
<UAcontract>
33. @adrianvender • adrianvender.com • #IDSD
PHONE CALL TRACKING
some call tracking solutions send data to GA, but often identified
as a separate user and disconnected from attribution paths.
sync the user id with the assigned phone number so if a call
occurs, call tracking system sends user id along with GA hit.
call tracking
system
userId
<ua hits>
<ua hit>
34. @adrianvender • adrianvender.com • #IDSD
IN-STORE TRACKING
great example of measuring:
- in-store entrances and exits
- cash register transactions
http://juliencoquet.com/en/2013/04/08/measuring-offline-store-activity-with-google-universal-analytics/
@JulienCoquet
35. @adrianvender • adrianvender.com • #IDSD
UNIVERSAL ANALYTICS FOR SEARCH BOTS
PHP-based server side script that
tracks bots in GA.
http://www.adrianvender.com/universal-analytics-for-search-bots/
@This Guy?!!
36. @adrianvender • adrianvender.com • #IDSD
TRACKING COFFEE CONSUMPTION W/ PRODUCTIVITY
using arduino boards and universal
analytics, LOVES DATA was able to track
coffee consumption by user & tie against
their productivity metrics.
http://youtu.be/C27yMQOS8n0
38. @adrianvender • adrianvender.com • #IDSD
A NEW WORLD OF INSIGHTS
connect the users and all of their touchpoints.
gain intelligent and valuable insights.
make better business decisions.