Bloomerangs Audience Loyalty
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Bloomerangs Audience Relationship Management is a set of Strategies, Solutions and Services that assists decision makers in better understanding and serving their Audience. Audience Loyalty is part of Bloomerangs' Audience Relationship Management Framework (http://www.bloomerangs.com)
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Bloomerangs Audience Loyalty
- 1. AUDIENCE LOYALTY STRATEGIES, SOLUTIONS and SERVICES
- 2. www.BLOOMERANGS.com 2 AUDIENCE LOYALTY is a set of STRATEGIES, SOLUTIONS and SERVICES that assist BUSINESSES in better UNDERSTANDING and SERVING their AUDIENCE
- 3. www.BLOOMERANGS.com 3 AUDIENCE LOYALTY OBJECTIVE
- 4. Turn your CUSTOMERS into FANS
- 6. REACH and ENGAGE your AUDIENCE
- 7. ANALYZE and UNDERSTAND your AUDIENCE
- 8. BEAT and OVERCOME your COMPETITORS
- 10. www.BLOOMERANGS.com 10 SET your INTELLIGENCE WORKFLOW DEFINE and SEGEMENT your AUDIENCE CREATE and MANAGE your LOYALTY PROGRAMS
- 11. www.BLOOMERANGS.com 11 SET your INTELLIGENCE WORKFLOW
- 12. www.BLOOMERANGS.com 12 BLOOMERANGS suggests a 6 STEPS INTELLIGENCE WORKFLOW to implement a successful loyalty framework
- 13. Data Acquisition Data Analysis Trend / Behavioral Analysis
- 14. Data Acquisition Data Analysis Trend / Behavioral Analysis Communication Decision Monitoring Decision Making
- 24. www.BLOOMERANGS.com 24 SET your INTELLIGENCE WORKFLOW DEFINE and SEGEMENT your AUDIENCE
- 25. www.BLOOMERANGS.com 25 BLOOMERANGS approach to DEFINING and SEGMENTING an audience is based on segmentation and correlation of various attributes related to a business, an exercise that results in the generation of what BLOOMERANGS calls an “Audience Relationship Management Cube”, or simply ARM Cube
- 26. www.BLOOMERANGS.com 26 In the following slides, we’re only correlating 3 attributes, to give you a feel of BLOOMERANGS Audience Relationship Management strategic thinking
- 29. www.BLOOMERANGS.com 29 Audience SegmentationTime Segmentation
- 30. www.BLOOMERANGS.com 30 Audience SegmentationTime Segmentation Offering Segmentation
- 31. www.BLOOMERANGS.com 31 Time / Audience Correlation
- 32. www.BLOOMERANGS.com 32 Time / Audience Correlation Time / Audience / Offering Correlation
- 33. www.BLOOMERANGS.com 33 Time / Audience Correlation Time / Audience / Offering Correlation
- 34. www.BLOOMERANGS.com 34 SET your INTELLIGENCE WORKFLOW DEFINE and SEGEMENT your AUDIENCE CREATE and MANAGE your LOYALTY PROGRAMS
- 35. www.BLOOMERANGS.com 35 BLOOMERANGS can easily customize its solution offering to MATCH and FEED the ARM Cube defined in the strategic phase
- 36. www.BLOOMERANGS.com 36 AUDIENCE LOYALTY being part of BLOOMERANGS’ Audience Relationship Management, is directly linked to the ARM Cube, and below are the various engines that are available for business people to use
- 38. the AUDIENCE LOYALTY INTERFACES ENGINE gives you the ability to capture consumer transactions through various means (Online, Mobile, Magnetic cards, Smart cards, credit/debit cards, RFID cards, etc.). The engine can be integrated with Point Of Sales, web portals, mobile phone, or used as a stand alone solution.
- 39. Barcode Readers Smart Card Readers RFID Card Readers Magnetic Card Readers
- 41. Point Of Sale Integration Option
- 42. Depending on the type of card and integration options that are going to be undertaken, client information can be split (or replicated) on the client’s card, and in your loyalty database.The right information architecture depends on the security and convenience levels that need to be met.
- 43. BLOOMERANGS has affiliateVISA and MASTERCARD certified partners that can help you create any type of plastic card (barcode, magnetic, smart card and RFID). BLOOMERANGS partners can also help you print and emboss cards in-house, out-sourced, or combination of both to optimize operations and meet your enterprise’s quality standard
- 45. the AUDIENCE LOYALTY MANAGEMENT ENGINE gives you the ability to create and manage multiple loyalty programs, each having: - A specific loyalty scheme (points rate, discounts, etc.) - A target audience (users, groups, etc.) - A set of eligible products - A publishing schedule (start / end dates)
- 46. Below is a snapshot overview of the AUDIENCE LOYALTY MANAGEMENT ENGINE back-end administration
- 53. the AUDIENCE LOYALTY MANAGEMENT ENGINE can be managed by multiple users, each with specific rights and roles. For example, brand managers to access loyalty programs related to their brand, same for branch managers, category managers, country managers, and so on.
- 55. the AUDIENCE LOYALTY COMMUNICATION ENGINE gives you the ability to create, manage, schedule, broadcast and catch information to/from your audience through websites, web portals, Facebook,Twitter, Flikr, IPhone apps, IPad apps, IPod apps,Android apps, SMS,Text To Speech, etc.
- 56. Below is a snapshot overview of the AUDIENCE LOYALTY COMMUNICATION ENGINE news administration
- 63. From that same perspective, Business users can manage articles, events, interactive banners, product catalogs, e-commerce, members areas, online advertising etc.
- 65. the AUDIENCE LOYALTY REPORTING ENGINE gives you the ability to manage, schedule and dispatch multiple reports for decision makers within your enterprise.
- 66. Reports are interactive (scorecards, dashboards, graphs, tabular, etc.). Reports can be informative, analytical or predictive, giving decision makers the ability to uncover trends & behaviors, score customers, drill down to find correlations and affinity between various attributes, and more.
- 67. Reports can be scheduled, created and delivered automatically in various formats (word, excel, HTML, Flash, PDF, etc.) to various people and through various means (Web, Email, IPhone, IPad, IPod, Black Berry)
- 68. Below are few sample reports that can be generated
- 69. Customer Acquisition and Retention
- 70. Customer Cross Sell Opportunities (Affinity)
- 71. Customer Loyalty
- 76. AUDIENCE LOYALTY from BLOOMERANGS is a turn key loyalty program management framework
- 77. driven by a dynamic and intelligent core engine, based on a leading Business Intelligence platform, Microstrategy 9 BI Suite
- 79. key strength of BLOOMERANGS’ AUDIENCE LOYALTY
- 80. www.BLOOMERANGS.com 80 MULTIPLE COMMUNICATION CHANNELS
- 81. www.BLOOMERANGS.com 81 UNIFIED MANAGEMENT PLATFORM
- 82. www.BLOOMERANGS.com 82 UNIFIED REPORTING PLATFORM
- 84. Bottom line of BLOOMERANGS’ AUDIENCE LOYALTY
- 85. www.BLOOMERANGS.com 85 REACH and ENGAGE ANALYZE and UNDERSTAND
- 86. Conceptual overview of BLOOMERANGS’ AUDIENCE LOYALTY, taking into consideration that it is part of BLOOMERANGS’ Audience Relationship Management Framework
- 87. www.BLOOMERANGS.com 87 REACH and ENGAGE ANALYZE and UNDERSTAND
- 88. Integration and flexibility of BLOOMERANGS’ AUDIENCE RELATIONSHIP MANAGEMENT
- 90. AUDIENCE RELATIONSHIP MANAGEMENT can seamlessly integrate with your existing systems (CRM, ERP, SCM, HRMIS, etc.) to get more insight about your customers and activities, and give you better analytics, behavioral analysis, trend analysis, and more, through a single reporting platform
- 91. www.BLOOMERANGS.com 91 REACH and ENGAGE ANALYZE and UNDERSTAND
- 93. THANKYOU www.BLOOMERANGS.com info@bloomerangs.com +961 3 225 717 +961 3 178 363