The document discusses a future business model for a Smart Connective Device (SCD) that connects home appliances and devices to smartphones. It will follow an e-tailer business model and generate revenue through subscription and production models. The SCD improves convenience, saves energy and money, and provides alerts. It addresses a growing market opportunity in the Internet of Things by offering connectivity. Competitive advantages include different hardware, product as a service, focusing on consumer needs, and creating win-win relationships. The business strategy involves an effective website, search engine marketing, and hiring a consultant. Potential threats and scopes of the SCD are also outlined.

1. Future Business Model

2. Synergy
Bring together with connection…

3. Smart Connective Device (SCD)
• Smart Connective Device (SCD) is a network based device that connects
home appliances or other networkable things to smart phone .SCD deals
with syncing household or other devices and systems with schedules or
responsive sensors.
• We follow the “E-tailer” business model from B2C model.

4. Benefits
Improved
Convenience:
Energy and
Money Savings
Receive timely
alerts to a problem

5. Value Proposition
• As computer technology continues to become more prevalent in our daily
lives, Cost reduction and energy and resource efficiencies as the top
reasons why they might purchase smart devices.
• People will attract to smart home devices for other reasons, like
convenience, simplicity, security and control.

6. Market Opportunity
• The rapid expansion of the Internet of Things (IoT) offers payments
companies an opportunity to expand beyond mobile phones, cards, and
point-of-sale devices, to a broad and diverse ecosystem of internet-
connected devices.
• The opportunity for smart connective device has been driven by
increasing demand, slowly emerging standards, and technological
advances.

7. Revenue model
• Revenue = Price of goods and services × no. Of units
• We would consider two models to earn profit;
1. Subscription
model
2. Production
model

9. Competitive Environment
• Optimization of the product's overall operations based on actual
performance data, and reduction of downtimes through predictive
maintenance and remote service.
• Autonomous product operation, including learning from their environment,
adapting to users' preferences and self-diagnosing and service.

10. Competitive Advantage
• Different Hardware Sales
• Product as a service
• Focus on consumer’s real need
• Create a win-win relationship with customers

11. Market Strategy
• Right Web Design: Our website is the center of our marketing efforts, we
will create page clean, easy to read, and interesting.
• Search Engine Marketing and Optimization: We will create a strong
SEO strategy; company website will become associated with the keywords
used to find our products.
• Use a Coach or Consultant: As it will not be sure what could we face in
online marketing, we would like to keep an expert in digital and internet
marketing.

12. Threats
• Online vulnerability
• Expense
• Reliability
• In-Car WiFi
• Google Glass
• Business and IT Buy-in

13. Scopes
• Using SCD each and every movement in our home can be monitored and
connected to the internet.
• SCD will drive tremendous innovation in the way our food is grown,
processed, distributed, stored, and consumed.
• In future, internet access will be much faster than what we think; we will get
the answers by just thinking about it.