Jisc are working on ways to improve the student experience by capturing and analysing the many kinds of data that can be collected across university and college campuses. Jisc is the UK higher, further education and skills sectors’ not-for-profit organisation for digital services and solutions. James Clay from Jisc will explore the concept of learning analytics, what kinds of data we can gather about students and their activity, how we can analyse that data and what that data tells us. Can we use data and metrics to improve the student experience? At the core of the Jisc learning analytics service is the learning data hub where academic and engagement data is collected, stored and processed. In our Intelligent Campus project we want to extend that learning data hub to enable data to be gathered in from physical places (movement trackers, heat and CO2 sensors, smart buildings, for example) and from systems that record and monitor space and equipment usage, timetabling and other activities. By analysing when and how rooms are used organisations will be able to make smarter, more effective use of learning spaces and other facilities across campus and to improve curriculum design and delivery. The internet of things, mobile devices, and wifi makes it possible for us to gather real-time data about the environment and usage of our campuses. It is easy to imagine using this data to ensure the campus is managed effectively, but could we go further and adjust environmental conditions to improve learning. Even using facial recognition software, student reactions as they use the campus so that we can continually refine the learning experience. We can already gather data from the digital environment , library usage, VLE activity, attendance, student records. As we start to use a range of tracking technologies, smart cards, beacons, sensors we are facing a deluge of data in the use of buildings, spaces and equipment across a college or university campus. We are faced with a breadth and depth of data which can be challenging to use effectively and have greatest impact. Interpreting the data is fraught with challenges and difficulties, as well as potential ethical and legal issues. However this wealth of data does offer the potential to deliver more satisfying experiences for students and staff as well as ensuring the campus is used as effectively as possible. What happens when we take the next step and integrate with local communities and start to interface and integrate with smart communities and smart cities? What are the potential solutions and challenges in this space?