Small Team, Big Results
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It's not enough to just acquire new names - you need to engage them, create relationships and ultimately move them through the funnel to become customers. In this webinar, we explain how to: - Focus on the right inbound activities - Nurture leads until they are sales-ready - Use analytics to identify what's working - and what isn't
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Small Team, Big Results
- 1. Small Team, Big Results Ten Things Marketing Automation Can Do For Your Small Team Megan Niedenthal Sr. Product Marketing Manager, Marketo Neha Shah Sr. Product Marketing Manager, Marketo Nichole Hathorn Solutions Consultant, Marketo
- 2. Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 4/23/2015
- 4. Attract Engage Close OfflineMobile Email SocialWeb Paid Volume $$$
- 5. Attract Engage Close OfflineMobile Email SocialWeb Paid Volume Velocity $$$
- 6. Attract Engage Close OfflineMobile Email SocialWeb Paid Volume Velocity Quality $$$
- 7. Attract Engage Close OfflineMobile Email SocialWeb Paid Volume Velocity Quality $$$
- 8. Volume: Get More Leads Volume TOFU • More of the right leads • Quantity shouldn’t compromise quality
- 9. Velocity: Move Leads Quickly Through the Funnel Velocity TOFU Move leads through funnel faster by: • Engaging them in continuous conversations • Listening and responding across channels MOFU Volume
- 10. Quality: Drive Marketing and Sales Alignment Velocity TOFU • Pass leads to sales that are most likely to close • Give sales the insights they need to close deals MOFU Quality Volume Velocity MOFU BOFU
- 11. Make Smarter Decisions: Reporting Gives You Insight Velocity TOFUMOFU Volume Velocity Quality MOFU BOFU Reporting • Understand which of your marketing efforts were successful • Keep doing what’s working and stop doing what’s not
- 12. Velocity TOFUMOFU Volume Velocity Quality MOFU BOFU Reporting 1. Increase organic traffic to your site 2. Personalize experience for known & anonymous visitors 3. Send relevant information in real-time based on visitors’ activities 4. Improve social reach and influence 5. Trigger workflows based on behavior and non-behavior 6. Replicate success in minutes 7. Easily test and decide which emails are best 8. Provide flexible scoring model so you define success 9. Prioritize leads for sales 10. Help you understand which programs have the best ROI Ten Things Marketing Automation Can Do For You
- 13. Thank You
Editor's Notes
- Update with new cover from visual brand deck.