The document discusses the evolving landscape of marketing in 2015, highlighting the importance of personalization and continuous engagement with customers. It emphasizes the need for marketing teams to possess a mix of creative and analytical skills, as well as innovative leadership. The piece encourages marketers to co-create experiences with consumers and adapt their strategies to build lifelong relationships.

1. Marketers that Matter: Creating
Extraordinary Results & Leading
Differently in 2015
Cara France, CEO, The Sage Group
Sanjay Dholakia, CMO, Marketo

2. Thank You Partners!

3. Housekeeping
• We will send out slides after the webinar concludes
• Please type questions in the chat box to be
answered in the live Q&A session after the webinar

7. On-demand information
Change in consumption
Shift of power
Customers co-create
Personalization
Relevance

8. Targeting audiences
with messages
through channels
to drive transactions
The Old World
Engaging communities
with shared purpose
through experiences
to sustain relationships
The New World

9. Providing marketing talent to leading Bay Area companies for over a decade.
Our clients include 50% of Silicon Valley's
top technology firms, largest banks, and best global brands.

10. C H L

12. CMOs and senior mktg execs from…

13. Our finalists, council and judges are pushing the boundaries of marketing.

14. Organizing for continuous engagement, turning audiences into communities.

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17. Making customers and colleagues co-creators of the brand.

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20. Delivering meaningful content to the right place, at the right time.

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24. Think of attracting and retaining talent as a marketing challenge, not HR.

25. There’s no “magic” answer, but we’ve seen some things help.

26. Marketing teams are looking for talent with dualing superpowers.
creative + analytical
leadership + digital acumen
content creation + product expertise
innovation + execution

28. Marketing executives are asking similar questions.

29. The best executives are leading differently.

30. We need a model that enables & empowers, not just persuades & promotes.

31. Applications are open through January 23, 2015.

32. Finalists and all applicants enjoy a variety of benefits.

33. Past finalists’ prep time was 1-3 hours.

34. Let us know about the innovative marketing you’re doing.
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35. Join our community and stay abreast of where marketing is heading.

37. 2015: A New Era of Marketing
Sanjay Dholakia

38. Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 12/17/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships
New rules for marketing in
2015…
“As simple as A, B, C…”

39. Mass Advertising 1:1 Communication
THEN NOW
As Indivduals…

41. Demographic Behavioral Segmentation
THEN NOW
Based on what they do…

43. Point in time Blasts Continuous Relationships
THEN NOW
Continuously over time…

45. Intuitive decision making Data-driven automation
THEN NOW
Directed towards an outcome…

47. Few / isolated channels Exploding / integrated channels
THEN NOW
Everywhere they are…

49. Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 12/17/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships
Engage People:
• As individuals
• Based on what they do
• Continuously over time
• Directed towards an outcome
• Everywhere they are

50. Thank You
Sanjay Dholakia
@sdholakia

51. Questions?