Small Business Marketing - Keywords
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The document discusses the importance of keywords for small business marketing and increasing website rankings. It explains that people search online using keywords and search engines return results based on keywords. The author recommends various techniques for researching keywords including brainstorming, Google Keyword Planner, Google Autocomplete, and Google Related Searches to identify relevant keywords to target for marketing.
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Small Business Marketing - Keywords
- 1. Small Business Marketing Keywords Paul Stevens Bootstrap Local Marketing Bootstrap Local Marketing 705-931-2223
- 2. Mastering Keywords… …to increase your business, decrease your marketing costs and find new customers ! Bootstrap Local Marketing 705-931-2223
- 3. What’s the Deal With Keywords? How do people find you online? – What keywords do they use – What main terms they use – What related terms they use – Where do they look – How do they look Bootstrap Local Marketing 705-931-2223
- 4. What’s the Deal With Keywords? People search for content with keywords Search engines deliver content based on keywords used in search – Google – YouTube – Coming up fast – Facebook – Bing – Yahoo Bootstrap Local Marketing 705-931-2223
- 5. What’s the Deal With Keywords? For Google better results raise website rankings • Google measures results by: – Time on a website – Time on a specific page – Movement from page to page – Quantity of related material on page – Other pages linking back to site Bootstrap Local Marketing 705-931-2223
- 6. What’s the Deal With Keywords? What are the main terms people search for? • What are related terms – Geographic – Quantity – Specificity Bootstrap Local Marketing 705-931-2223
- 7. What’s the Deal With Keywords? “Fitness” Related terms Geographic – “Campbellford” Quantity – “classes” Specificity – “trainer” Bootstrap Local Marketing 705-931-2223
- 8. When Doing Research, Don’t Let Google Fool You Bootstrap Local Marketing 705-931-2223
- 9. Don’t Let Google Fool You Bootstrap Local Marketing 705-931-2223
- 10. Don’t Let Google Fool You Bootstrap Local Marketing 705-931-2223
- 11. Bootstrap Local Marketing 705-931-2223 Results depend on search terms
- 12. Bootstrap Local Marketing 705-931-2223 Results depend on search terms
- 13. Bootstrap Local Marketing 705-931-2223 Results depend on search terms
- 14. Bootstrap Local Marketing 705-931-2223
- 15. What’s the Deal With Keywords? As we saw in the previous examples, It’s not enough to focus on 2 or 3 keywords. People have their own ideas and words. You need to rank for as many as you can. Bootstrap Local Marketing 705-931-2223
- 16. What’s the Deal With Keywords? How do you find keywords? • Brainstorm • Google Keyword Planner • Google Autocomplete • Google Related Searches • Google Correlate • Ubersuggest.org • Keyword Dominator Tool Bootstrap Local Marketing 705-931-2223
- 17. What’s the Deal With Keywords? Brainstorm • What are your main keywords • What are your main related keywords • What terms would your friends use • What terms would your Mother use (Ask them, don’t guess) Bootstrap Local Marketing 705-931-2223
- 18. What’s the Deal With Keywords? Google Keyword Planner • Keywords and keyword phrases • Search volume and trends • Combine keyword lists Bootstrap Local Marketing 705-931-2223
- 19. What’s the Deal With Keywords? Google Autocomplete Bootstrap Local Marketing 705-931-2223 Google Completes Your Search
- 20. What’s the Deal With Keywords? Google Related Keywords Bootstrap Local Marketing 705-931-2223 Google Suggests Related Keywords
- 21. What’s the Deal With Keywords? Closing Thoughts • The most searched for terms will have the most competition. Strive to rank #1 for less searched for terms • What are the “buyer “ keywords? • How many searches a month do you need to gain a client? Bootstrap Local Marketing 705-931-2223
- 22. What’s the Deal With Keywords? You need to know what is the value of a new client? • Per job • Per year • Over their full time with you How much effort should you put in? Bootstrap Local Marketing 705-931-2223
- 23. If You Have Questions… 705-931-2223 BootstrapLocalMarketing.com …get in touch Paul Stevens pstevens2@gmail.com