A complete analysis of P&G - one of the top FMCG companies in the world, how it is doing against competition, the reasons behind its success, SWOT Analysis, etc.
The house of Louis Vuitton is a leader in the fashion industry due to its devotion to traditional craftsmanship paired with innovative avant-garde. Louis Vuitton now excels in the production of ready to wear, shoes, watches and jewelry in addition to the traditional luggage, bags and accessories. Louis Vuitton owns 17 production workshops, an international logistics center, and exclusive shops worldwide.
Louis Vuitton had to change their manufacturing process to keep up with their customer’s needs and expectations and to maintain and compete for market share. Louis Vuitton’s supply chain process was very inefficient and slow. After several changes they created a modern and efficient supply chain. The supply chain changes resulted in an increased availability of their products in their stores around the world, a new and improved distribution center and store strategy.
Keywords: Luxury, Supply Chain, Innovation, Fashion
Amazon's European Distribution Strategy Case StudyYASSER ELSEDAWY
Amazon's supply chain challenges in Europe
Amazon.Com was launched on 16th July 1995 by Jeff Bezos. In the beginning, Amazon.com started as an online bookstore, With 25 million titles it became the earth's biggest bookstore but soon diversified. In 2008, Amazon had 8 warehouses in the U.S. and another 15 in the rest of the world. Amazon now has around 50 warehouses, 20 in the US and rest in Canada, France, Germany, Italy, UK, China, Japan. At Present the company is providing three primary customer sets; consumers, Sellers, and developers.
Amazon balances between the cost of distribution and levels of services by having efficient distribution centers and multi-tier inventory networks.
A complete analysis of P&G - one of the top FMCG companies in the world, how it is doing against competition, the reasons behind its success, SWOT Analysis, etc.
The house of Louis Vuitton is a leader in the fashion industry due to its devotion to traditional craftsmanship paired with innovative avant-garde. Louis Vuitton now excels in the production of ready to wear, shoes, watches and jewelry in addition to the traditional luggage, bags and accessories. Louis Vuitton owns 17 production workshops, an international logistics center, and exclusive shops worldwide.
Louis Vuitton had to change their manufacturing process to keep up with their customer’s needs and expectations and to maintain and compete for market share. Louis Vuitton’s supply chain process was very inefficient and slow. After several changes they created a modern and efficient supply chain. The supply chain changes resulted in an increased availability of their products in their stores around the world, a new and improved distribution center and store strategy.
Keywords: Luxury, Supply Chain, Innovation, Fashion
Amazon's European Distribution Strategy Case StudyYASSER ELSEDAWY
Amazon's supply chain challenges in Europe
Amazon.Com was launched on 16th July 1995 by Jeff Bezos. In the beginning, Amazon.com started as an online bookstore, With 25 million titles it became the earth's biggest bookstore but soon diversified. In 2008, Amazon had 8 warehouses in the U.S. and another 15 in the rest of the world. Amazon now has around 50 warehouses, 20 in the US and rest in Canada, France, Germany, Italy, UK, China, Japan. At Present the company is providing three primary customer sets; consumers, Sellers, and developers.
Amazon balances between the cost of distribution and levels of services by having efficient distribution centers and multi-tier inventory networks.
Topic: Before launching a product in the market, what should a producer do? Suggest some solutions to make products best-selling and always stay ahead in today's competitive market. Give an example of the product which is famous and always best-selling.
Government SectorNonprofit SectorPrivate SectorLocal Lev.docxwhittemorelucilla
Government Sector
Nonprofit Sector
Private Sector
Local Level
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Job 1
Job 2
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Job 2
National Level
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Job 1
Job 1
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Global Level
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Job 1
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Job 2
Job 2
Proctor & Gamble Strategic Analysis
1
Outline
Introduction
History of P&G
SWOT Analysis
Balanced Scorecard
Communication
Marketing
PEST Analysis
Ethics
Conclusion
Outline of Power Point Presentation
2
Introduction
Looking at internal and external strategies
Developing Markets
Competitive advantage
This report provides a thorough internal as well as external analysis of P&G, identifies its mandate, along with certain strategies that would help it increase its profitability, profit growth and sustain its competitive advantage in both developed and developing markets. Although, P&G has world renowned brands, P&G needs to adopt strategies that enable it to maintain its competitive advantage over its rival.
3
History of P&G
William Procter & James Gamble were founders in 1837.
Total assets at that time:$7,192.24
William A. Procter became first president in 1890.
Ivory soap was first branded product launched in 1879.
(Procter & Gamble, 2012)
Procter & Gamble is a US Global company that provides consumer products in the areas of pharmaceuticals goods founded in 1837.P&G processes operations in more than 80 countries thanks to 300 brands on market
Procter & Gamble is a multinational corporation with more than 300 successful brands worldwide. The company is earning trust of its clients in every part of the world and famous for its steady innovations in all areas of the company. More than 4 billion people use the products of Procter & Gamble daily.
The company has offices in Johannesburg and Cape Town. P& G has its Headquarters in Ohio, US.
4
SWOT Analysis
Strengths:
Diversified brand portfolio
Research and Development
Global Operation
Strong Distribution Network
Weakness:
Online media & Leadership
Dependency
Missing Opportunity
Weakness in beauty care division
Opportunity:
Diversification
Capitalizing on online media
Environment concern
Threats:
Competition
No new innovation
Government regulation
SWOT analysis serves to summarize all of the key findings from the entire situation analysis process including important information about the company’s
internal strengths and weaknesses and important information about external opportunities and threats in the form of consumer trends, competition, and macro
environmental trends.
Strengths: include diverse portfolios, global operations, and strong distribution in which P&G uses to distribute their products and stay ahead of the competition.
Weakness: include a poor online presence, missing opportunity from lack of internet resources, and improvement needed in beauty products.
Opportunity: include P&G’s ability to reach out to ...
Rodney Lawrence Chapter 16 Marketing Strategy involves a sel.docxdaniely50
Rodney Lawrence
Chapter 16: Marketing Strategy involves a self-analysis and a reflection of the strengths and weaknesses of the company as established by the dashboard indicators. This involves reflecting on possible changes to target segments, price, place, and promotion, with the ultimate goal of increasing profitability in the company (Iacobucci, 2018). One of those most important and relevant sections of this chapter was the methods of growing sales volume and increasing sales. During this pandemic many companies have taken substantial losses due to companies shutting down, and not being able to keep up with th supply and demand of various products. Supply chains have also been affected with many products taking longer to meet their distributors. Meat for instance, has seen a significant increase in price due to the demand and shortage. Other possible foods such as pork, chicken, and fish, have seen some prices lowered to attract new buyers and have effected consumer choices and strategies of marketing tactics. Limitations in marketing channels have made pricing products vital in cutting profit losses and increasing product sales.
Chapter 17: Marketing Plans recapped the 5Cs, STP, and 4 Ps. This ultimately leads to the goal of a marketing plan to achieve company goals. Marketing plans are continuously changing due to various factors, such as the economy, and is made from numerous details and decisions (Iacobucci, 2018). The most important section of this chapter was the managerial checklist and how all of this combined helps to create the overall marketing plan. Using the 5Cs, STP, and 4Ps to coordinate a tactical approach in writing and producing the overall marketing plan (Iacobucci, 2018). After researching and writing on my group project I could see all of this classes information becoming more practical and realizing how everything combines to create a marketing plan for a company or product. Once everything is ultimately combined and presented the marketing plan shows its importance in helping companies promote and sell their product while hopefully creating an increase in popularity and overall profit margins for the long term, which can be altered and fitted to react to changes or misses involved in the distribution and sales of the product and company.
1) Amazon
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Differentiation-Amazon uses bundles, excellence in pricing, speed of delivery, and easy accessibility to set themselves apart from all forms of distribution methods.
Focused-Amazon also separates because they have branched into multiple streams of revenue and industries. Besides the service industry specifically, they have branched into musical and television markets that connect to the basis of product sales.
DHL (Dalsey, Hillblom and Lynn) International GmbH is a German courier, parcel, and express mail service which is a division of the German logistics company Deutsche Post DHL. The company delivers over 1.3 billion parcels per year.
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Annual Logistics Research Network (LRN) Conference Proceedings 2005, Plymouth, UK, 7-9 September 2005, ISBN 1-904564-13-5.
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The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
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This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
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3. SUPPLY CHAIN
MANAGEMENT
Strategic fit and drivers of the
Procter & Gamble
Presented By :
1. Daniyal Raza
2. Saad Chowdary
3. Mehak Hamiid
4. Fatima Rani
Date:-26-july-2017
4. Contents
P&G introduction
History of P&G
Product line of P&G
Supply chain strategies
DISTRIBUTION Channel of p&g
Drivers
Conclusion
Reference
5. The Procter & Gamble Company, also
known as P&G, is an
American multinational consumer
goods company headquartered
in downtown Cincinnati, Ohio, USA.
Its products include pet foods, cleaning
agents and personal care products.
Introduction:-
6. P&G History: A Legend of
Firsts
1837
Brothers-in-law William Procter and
James Gamble start a partnership,
making and selling candles and soap in
Cincinnati
1859
P&G sales reach $1 million
7. Continue…..
1879
The inexpensive, but high-quality Ivory
soap is introduced
1924
P&G is one of the first to create a
market research department to study
consumer preferences and buying
habits
8. Continue….
1961
Pampers is introduced and eventually
replaces cloth diapers
1980
Sales reach $10 billion
Today
P&G operates in 80 countries worldwide,
employing more than 100,000.
Has 13 billion dollar brands in its
portfolio: Charmin, Tide, Pantene, Iams,
Folgers, Crest, Olay, Always, Ariel,
Bounty, Downy, Pringles, Pampers.
9. Overview
Procter & Gamble (P&G)
manufactures a wide range of consumer goods.
In 2011, P&G recorded $82.6 billion dollars[4 lakh crores] in sales.
Fortune magazine ranked P&G at fifth place of the
"World's Most Admired Companies" list, which was up from sixth
place in 2010.
P&G is credited with many business innovations including brand
management and "Connect & Develop" innovation.
According to the Nielsen Company, in 2007 P&G spent more on
U.S. advertising than any other company.
11. David
Taylor is the
current
president and
CEO of
Procter &
Gamble.
12. Product Line:-A group of closely-related product items.
Product line 1 Product line2 Product line3
Beauty n grooming
brands
Health n well being
brands
House hold care
brands
1.Olay
2.sk-2
3.Venus
4.Pantene
5.Wella
6.Head n shoulder
7.Rejoice
8.Dolce n gabbana
9.Safegauard
10.Covergirl
11.Hugo boss
12.braun
1.Eukanuba
2.Always
3.Pringles
4.Vicks
5.oral-b
6.Lams
7.Tampax
8.Crest
9.Prilosec otc
10.Nuturella
11.Whisper
12.ausonia
1.Tide
2.Bold
3.Dawn
4.Dash
5.Charmin
6.Downy
7.Febreze
8.Pamper
9.Duracell
10.mr.clean
11.Ace
12.Ariel
14. Supply Chain Strategies
Two types of supply chain strategies
are as follows:-
1) Efficient strategy:
Minimum input
and get maximum output.
2) Responsive Strategy:
immediate
response to consumer/early as possible
15. Basic Channels of Distribution
Manufacturers/products
Agents
Wholesalers/distributors
RetailersRetailers
Consumers and organizational end users
16. Distribution criteria:
Ordering Speed:- It is the time taken after
the manufacturing of product and the time
till it reaches the consumer.
Delivery Flexibility:- How easy to distribute
the product.
Personal Selection And Customization:-
Which distribution channel to select
17. 17
Typical Distribution of P&G
Products
Manufacturers (PGHH Ltd.India)
Marketing Agents - State wise
Retailers/Wholesalers/Distributors
Chemists Shops, Provision Stores ,
Retail Outlets, Big Markets etc
19. Drivers:-
1. Facilities:-
are the actual physical
locations in the supply chain network
where product is stored, assembled, or
fabricated. The two major types of
facilities are production sites and
storage sites. Decisions regarding the
role, location, and flexibility of facilities
have a significant impact on the supply
chain's performance.
20. P&G Facilities:-
P&G has operations in about 80
countries. P&G's well-known, trusted
brands touch the lives of consumers in
more than 180 countries.
Follow the responsive Strategy
22. P&G Transportation
Moving in the right direction
We don't want to just transport our
products from point A to point B. We
want to cover that distance in the most
efficient and socially responsible way
possible.
Procter & Gamble's collaborative
transport with Tesco August 2009.
Using responsive strategy
23.
24. 3. Information
consists of data and analysis
concerning facilities, inventory,
transportation, costs, prices, and
customers throughout the supply
chain. Information is potentially the
biggest driver of performance in the
supply chain because it directly
affects each of the other drivers.
25. P&G Information
Hear how Amruta helped redesign an
innovation lab that enables teams to
translate big data into key insights
26. Published on Jan 19, 2017
A Day in Information Technology at
P&G Europe
Follow a responsive strategy
28. 4. Inventory
encompasses all raw materials,
work in process, and finished
goods within a supply chain.
29. P&G Inventory:
Procter & Gamble has reduce its
inventory investment by two-step
process:-
. First, spreadsheet-based inventory
models
Second, implemented multiechelon
inventory optimization software to
minimize inventory costs
Following efficient
strategy
30. 5. Sourcing
is the choice of who will perform a
particular supply chain activity such as
production, storage, transportation, or
the management of information. At the
strategic level, these decisions
determine what functions a firm
performs and what functions the firm
outsources.
31. P&G Sourcing
We are committed to no deforestation
in our sourcing of palm oil, palm kernel
oil. Our Commitment
P&G is committed to ensuring that
our sourcing of palm oil, palm
kernel oil does not contribute to
deforestation and respects the
rights of workers and indigenous
peoples
32. 6. Pricing
determines how much a firm will
charge for goods and services that it
makes available in the supply chain.
Pricing affects the behavior of the
buyer of the good or service, thus
affecting supply chain performance.
33. Different pricing strategies
adopted by p&g
Optional-features pricing
Product-line pricing
Cost-plus pricing
Competitive pricing
Distribution pricing
34. Promotion strategy
P&G insists on a pull strategy
Heavy advertising and media pioneer
Advertising creativity
P&G – A click mortar company
Coupon
35. As we know this market is known as FMCG market so there
are many competitor in this time in the market so P&G
company were focused in this time and target the middle class
segment for increasing the sales as well as market shares .
Some products like Gillette is made by the company to target
the higher segment of the market.
CONCLUSION
Jul 20, 2011
Neill Porter, Transport Operations Manager at Procter & Gamble gives an overview of the collaboration between themselves, Tesco and Eddie Stobart which has enabled P&G thttps://youtu.be/Vi6WQabzZjco reduce its lead time for the entire Tesco delivery network within the UK - part of the Agile Supply Chain Research Club Speaker Series: http://bit.ly/eFW8Oa
As one of the world’s largest consumer products companies, we ship a significant amount of product. To help ensure we are driving efficiency, our 2020 goal is to reduce truck transportation kilometers by 20% per unit of production versus our 2010 baseline. Our global teams have made great progress and have reduced over-the-road truck transportation by 25% since 2010 by improving vehicle fill rate, optimizing distribution routes and driving increased use of multi-modal transportation.
As P&G completes work on a significant supply chain transformations in North America, and innovative efficiency projects in other regions we will look for additional opportunities to improve our transportation footprint.
In Europe, we're tapping R&D technology to combine our outgoing finished-product shipments with our suppliers' incoming raw material shipments, saving time, money and CO2 emissions. Typically, such shipments are headed in opposite directions; yet often they overlap. Finding those cross points has understandably been difficult. But, our Europe teams took on the challenge. By applying P&G modeling and simulation technology, we have found a more consistent way to match shipments, and last year, reduced empty truck miles in the region by approximately 5%, reducing CO2 and congestion in our communities while also delivering tangible transportation savings. We're now looking to expand the work.
Over the past 10 years, Procter & Gamble has leveraged its cross-functional organizational structure with operations research to reduce its inventory investment. Savings were achieved in a two-step process. First, spreadsheet-based inventory models locally optimized each stage in the supply chain. Because these were the first inventory tools installed, they achieved significant savings and established P&G's scientific inventory practices. Second, P&G's more complex supply chains implemented multiechelon inventory optimization software to minimize inventory costs across the end-to-end supply chain. In 2009, a tightly coordinated planner-led effort, supported by these tools, drove $1.5 billion in cash savings. Although case studies show the mathematics employed, of equal importance is the presentation of the planning process that facilitates inventory management and the decision tree that matches a business to the optimal inventory tool depending on the requirements of the business. Today, more than 90 percent of P&G's business units (about $70 billion in revenues) use either single-stage (70 percent) or multiechelon (30 percent) inventory management tools. Plans are underway to increase the use of multiechelon tools to manage 65 percent of P&G's supply chains in the next three years.
P&G’s new goals call for ensuring no deforestation in its entire palm supply chain. Specific commitments include:
Establish traceability of palm oil and palm kernel oil to supplier mills by December 31, 2015. ACHIEVED
Ensuring no deforestation in the palm supply chain to plantations by 2020.
For palm oil, require suppliers to submit plans by December 31, 2015, that demonstrate how they will ensure no deforestation in the supply chain for their mills by 2020. COMPLETED
For palm kernel oil, begin investing in and working with small farmers, with the aim of improving their practices to ensure no deforestation in the supply chain by 2020.
Working with suppliers, industry peers, NGOs, academic experts and other stakeholders to promote consistent industry standards and practices for sustainable palm oil sourcing.
Continuing to support universal human rights as outlined in P&G’s existing Sustainability Guidelines for Suppliers, and to support the rights of indigenous people.
Reporting annually on progress toward achieving these goals.
VIEW MORE IN THIS SECTION:
Details on our Palm Oil Policy
Palm oil is an important and versatile vegetable oil that is used as a raw material for both food and non-food industries. Palm is a highly productive crop, requiring much less land use than alternatives, and can contribute to economic development and poverty alleviation in regions where it is produced. These positive attributes have driven a significant increase in the global demand for palm oil and led to rapid expansion of palm plantations. In some regions of the world, the rapid expansion of palm oil production has threatened environmentally sensitive areas of tropical forests and peatlands and has resulted in some incidents where the rights of workers and indigenous peoples have been infringed.
P&G uses relatively little palm oil, but we do use a by-product of palm oil production called palm kernel oil. Our combined use of palm oil, palm kernel oil and derivatives of each represents less than 1% of worldwide production. While our overall use is small, we recognize our responsibility to ensure our sourcing of palm-derived materials does not contribute to deforestation or infringe upon the rights of workers and indigenous peoples.
Our Commitment
P&G is committed to ensuring that our sourcing of palm oil, palm kernel oil and derivatives does not contribute to deforestation and respects the rights of workers and indigenous peoples.
P&G is a member of the Roundtable on Sustainable Palm Oil (RSPO), and we will continue to support RSPO standards as a key mechanism to drive responsible palm practices across the industry. Given the continued pressure on forests and peatlands, we recognize the need to take additional steps beyond RSPO to confirm the palm-derived materials we purchase are not contributing to deforestation. Therefore,to ensure no deforestation in our palm supply chain, we will:
Develop a traceable supply chain
Ensure our suppliers meet RSPO criteria and can ensure:
No development of High Conservation Value (HCV) areas and High Carbon Stock (HCS) forests
No new development of peat lands regardless of depth.
No burning to clear land for new development or replanting.
They meet expectations of P&G’s existing Sustainability Guidelines for Suppliers
Respect for human and labor rights
Respect land tenure rights, including rights of indigenous and local communities to give or withhold their free, prior and informed consent for development of land they own legally, communally or by custom
Work with suppliers, industry peers, NGOs, academic experts and other stakeholders to promote consistent industry standards and practices in palm oil sourcing with the aim of achieving full traceability and eliminating deforestation.
Our Actions
To ensure we drive measurable progress against the commitments outlined above, we will take the following actions.
Palm oil and palm oil fractions. The following actions will apply to our purchases of palm oil and palm oil fractions:
We have established traceability to palm oil mills by December 31, 2015.
We have required suppliers to submit plans by December 31, 2015, to demonstrate how they will ensure no deforestation in their supply chain by 2020.
As we advance progress against the goals above, we also will continue to purchase 100% RSPO certified palm oil.
Palm kernel oil. The following actions will apply to our purchase of palm kernel oil:
We have established traceability to palm kernel oil mills by December 31, 2015.
We will invest in and work with palm kernel oil suppliers, and the smallholders who supply them, with the aim of improving both practices and livelihoods to establish zero deforestation in our supply chain by 2020. We will work quickly over the next six months to define the details of this approach and will then communicate our plans.
Palm oil derivatives and palm kernel oil derivatives
We will require suppliers to put forward time-bound plans by the end of 2016 to demonstrate how they will ensure no deforestation in their supply chains.
We will continue to work with the Consumer Goods Forum and other stakeholder groups to promote efforts for consistent industry standards and processes aimed to achieve traceability and eliminate deforestation.
We will report progress on each of these targets at least annually via our sustainability report.