This document provides an overview of different social media platforms and tips for using social media for organizations. It discusses the key aspects to consider when developing a social media strategy including identifying your goals and target audience, determining what content and messaging is appropriate, assigning roles and responsibilities, and integrating social media across an organization. Tips are provided for platforms like Facebook, Twitter, Pinterest and establishing metrics to measure success. The document emphasizes starting with understanding your audience and having a clear purpose before engaging on social media.
This document provides an overview of a presentation on PR and social media for startups. It includes sections on setting up for the presentation, tips for PR, tips for social media, and hands-on activities for attendees. Some key tips discussed are knowing your audience and brand, developing a content strategy and calendar, choosing the right media channels, and measuring the impact of social media efforts. The presentation emphasizes building relationships, telling a story, listening to others, and focusing on mutually beneficial connections over self-promotion.
The document provides tips for creating and managing a Facebook page. It recommends setting up important page settings like permissions and basic information. It also stresses the importance of analyzing page insights to understand audience engagement and plan future content. Administrators should establish responsibilities and a content calendar. The page should understand its mission and provide valuable content for its audience through photos, links, and responsive engagement. While not all content will succeed, the page should have a long-term view and focus on serving its users.
Leveraging the Power of Social Media to Make the Right Connections for Your C...Vivastream
Leveraging the Power of Social Media for Your Career
This document discusses how to leverage social media to build connections and learn for your career. It outlines how to use social media for networking, building your reputation, and lifelong learning. It emphasizes contributing valuable content to build the right connections and followers, and learning from industry peers on social media. It also stresses managing your digital reputation by adding positive content and fixing any negative content online.
Leveraging social media for your career brendan dodds, dma2013Brendan Dodds
Leveraging the Power of Social Media for Your Career
This document discusses how to leverage social media to build connections and learn for your career. It outlines how to use social media for networking, building your reputation, and lifelong learning. It emphasizes contributing valuable content to build the right connections and followers, and learning from industry peers on social media. It also stresses managing your digital reputation by adding positive content and fixing any negative content online.
This document discusses managing your business's reputation on social media. It provides statistics on social media usage and outlines three steps to participating: plan engaging posts in advance, interact with followers, and run Facebook ads. It also discusses claiming your business on platforms like Google, Yelp, and Facebook and properly responding to positive and negative reviews by thanking customers or apologizing, addressing concerns, and offering amendments. The document stresses the importance of ongoing monitoring and analysis of social media presence.
This document provides an overview of different social media platforms and tips for using social media for organizations. It discusses the key aspects to consider when developing a social media strategy including identifying your goals and target audience, determining what content and messaging is appropriate, assigning roles and responsibilities, and integrating social media across an organization. Tips are provided for platforms like Facebook, Twitter, Pinterest and establishing metrics to measure success. The document emphasizes starting with understanding your audience and having a clear purpose before engaging on social media.
This document provides an overview of a presentation on PR and social media for startups. It includes sections on setting up for the presentation, tips for PR, tips for social media, and hands-on activities for attendees. Some key tips discussed are knowing your audience and brand, developing a content strategy and calendar, choosing the right media channels, and measuring the impact of social media efforts. The presentation emphasizes building relationships, telling a story, listening to others, and focusing on mutually beneficial connections over self-promotion.
The document provides tips for creating and managing a Facebook page. It recommends setting up important page settings like permissions and basic information. It also stresses the importance of analyzing page insights to understand audience engagement and plan future content. Administrators should establish responsibilities and a content calendar. The page should understand its mission and provide valuable content for its audience through photos, links, and responsive engagement. While not all content will succeed, the page should have a long-term view and focus on serving its users.
Leveraging the Power of Social Media to Make the Right Connections for Your C...Vivastream
Leveraging the Power of Social Media for Your Career
This document discusses how to leverage social media to build connections and learn for your career. It outlines how to use social media for networking, building your reputation, and lifelong learning. It emphasizes contributing valuable content to build the right connections and followers, and learning from industry peers on social media. It also stresses managing your digital reputation by adding positive content and fixing any negative content online.
Leveraging social media for your career brendan dodds, dma2013Brendan Dodds
Leveraging the Power of Social Media for Your Career
This document discusses how to leverage social media to build connections and learn for your career. It outlines how to use social media for networking, building your reputation, and lifelong learning. It emphasizes contributing valuable content to build the right connections and followers, and learning from industry peers on social media. It also stresses managing your digital reputation by adding positive content and fixing any negative content online.
This document discusses managing your business's reputation on social media. It provides statistics on social media usage and outlines three steps to participating: plan engaging posts in advance, interact with followers, and run Facebook ads. It also discusses claiming your business on platforms like Google, Yelp, and Facebook and properly responding to positive and negative reviews by thanking customers or apologizing, addressing concerns, and offering amendments. The document stresses the importance of ongoing monitoring and analysis of social media presence.
This document summarizes tips from a social media workshop. It provides statistics on social media usage and recommendations for using different platforms. The key points are: over 80% of Americans use social media, with Facebook and LinkedIn gaining the most new customers for small businesses. It recommends posting on Facebook daily, using photos and hashtags, and avoiding business posts on weekends. Instagram success comes from hashtags and relevant hashtags were provided. The document discusses using various platforms like Google+, LinkedIn, Pinterest, and Google Hangouts for business purposes.
This document discusses how to stand out when applying for PR jobs. It notes that recruiters are fatigued by receiving over 15 CVs per month and that knowledge and use of social media is viewed very favorably. Top attractive attributes for PR jobs include enthusiasm, social media insight, PR knowledge, curiosity, and communication skills. Recruiters commonly check Twitter, LinkedIn, Facebook, YouTube and other social media when evaluating candidates. The document provides tips for standing out such as including relevant social media mentions and links in CVs, asking knowledgeable questions in interviews, and researching the employer and clients.
Social Media & Your Job Search - What NOT to DoDana Jones
The document discusses how social media can impact job seekers and provides tips for using social media wisely during a job search. It notes that 37% of hiring managers use social media to screen candidates and will judge applicants based on their online profiles and posts. The document advises job seekers to avoid unprofessional photos, profanity, or complaining about employers on social media, and instead present themselves as well-rounded and display their qualifications and industry expertise online through social profiles and connections.
SourceCon: Initiating Contact with Passive Talent via Social MediaCarmen Hudson
This document provides tips for recruiting professionals on how to initiate contact with passive talent via social media. It outlines common mistakes like not preparing adequately, not being persistent in following up, and wanting immediate results. The document recommends researching candidates thoroughly, adding them to tracking systems, calling and following up with personalized emails, and repeating contact attempts 5-7 times for best results. It also provides suggestions for learning more about candidates from their online profiles and activities on LinkedIn, blogs, tweets, conferences and more in order to have meaningful conversations.
Overview of what not to do when setting up your LinkedIn profile. This is a prelude to an instructional for college students belonging to the PIKE Fraternity chapter of Florida Atlantic University.
Leveraging the Power of Social Media to Make the Right Connections for Your C...Vivastream
Leveraging the Power of Social Media for Your Career
This document discusses how to leverage social media to build connections and learn for your career. It outlines how social media can be used to build your reputation through contributions and networking, as well as learn from others. Maintaining a positive digital reputation is important, as recruiters and employers increasingly research candidates online. The key is to add valuable content, network with the right connections, and fix any issues in your online profile or presence.
Farra Trompeter, Vice President, Big Duck
Twitter Handle: @Farra
As communications patterns have shifted, how you and your colleagues use social media can greatly impact your nonprofit’s reputation and relationships with the community. Learn how you can use the blurring lines between personal and professional brands to connect with your community, and how to train staff through social media guidelines and internal communications tools.
The document provides guidance on using social media effectively for advocacy work. It discusses considering privacy settings and using social media to expand networks, recruit new supporters, and provide ways for people to take action for animals. Tactics recommended for converting social media followers into constituents include explicitly asking for actions, closing the feedback loop, making requests personal and relevant, varying content types, and posting in places where target audiences engage online.
Saxbee Consultants holds the number 1 position across major social media platforms when searched, including Google, Yahoo, Bing, Facebook, LinkedIn, SlideShare, Twitter, and India Mart. The document lists Saxbee Consultants as having the top result on each of these search and social media sites.
Saxbee Consultants holds the number 1 position across major social media platforms when searched, including Google, Yahoo, Bing, Facebook, LinkedIn, SlideShare, Twitter, and India Mart. The document lists Saxbee Consultants as having the top result on each of these search and social media sites.
How to Build your Personal Brand on Social MediaSinéad D'Arcy
This document provides guidance on using social media for graduate recruitment and job searching. It recommends researching target companies and the skills they are looking for, integrating 5-6 keywords throughout social media profiles to be searchable, and using blogs to showcase skills and personality. It also suggests using tools like Tweetdeck and Hootsuite to manage social media efficiently, networking through online and offline groups, maintaining a positive online presence, and customizing social media profiles and privacy settings for job searching.
This document discusses using Twitter as a platform for communication and networking. It provides statistics on Twitter's large user base worldwide. Several uses of Twitter are described, such as self-expression, broadening one's network, making things happen, being seen and heard, trending topics, and subject expertise. Successful Twitter strategies are outlined, including setting goals, being responsive, personalizing communication, creating engagement through hashtags and links, dedicating resources, and tracking return on investment through measures. The document promotes Twitter as an interactive media platform that can be integrated with other channels like websites, apps, and CRM databases to engage audiences and drive traffic.
How to Make Social Media Work - InfographicKelly Services
Social media has become integrated with professional and personal lives, blending the two spheres. It is now a core skill to use social media strategically to boost one's professional profile and expertise. The document provides tips to use social media authentically, consistently, and appropriately while connecting with the right professional networks on platforms like LinkedIn, Twitter, and Facebook. Recruiters increasingly use these platforms, with 93% using LinkedIn and over half using Twitter to source talent.
May 17, 2014 Ladies in Pharmacy Workshop: Managing Your Personal ReputationElizabeth Keserauskis
This document discusses the importance of managing your online reputation and personal brand. It notes that 40% of companies use social media to research candidates and 43% found information that caused them not to hire a candidate. Some common reasons included inappropriate photos, evidence of drug/alcohol use, poor communication skills, and lying about qualifications. The document outlines several pitfalls like the content people post, their online associations, and ensuring their online presence matches their real identity. It provides strategies for managing an online reputation like using LinkedIn effectively, blogging, and creating an elevator pitch or summary.
Social Media and Digital Marketing for Small BusinessDon Schindler
The document discusses social media and digital marketing. It provides an overview of key considerations for a marketing strategy, including objectives, target audiences, branding, and tactics. Tactics discussed include websites, email marketing, search engine optimization, social media platforms like Facebook, Twitter, LinkedIn, and reviewing monitoring tools and defining communication goals. It emphasizes that a presence on social media requires ongoing listening, education, and adjustment to maximize returns.
The document outlines Jen Lee Reeves' social media training for 2013, which includes taking feedback on needs for the year such as increasing followers, integrating state office teams on social media efforts, and providing trainings on best practices and tools for social media platforms like Twitter, Facebook, YouTube, and more. The training will also cover social media strategy, cultural research, and content that will be housed on the organization's intranet.
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
This document provides guidance on using social media to build a personal brand. It discusses establishing a brand through profiles on networks like Twitter, Facebook, and LinkedIn. It emphasizes connecting with others, engaging with your network by sharing content, and measuring your results. The key aspects are to select the right networks, build connections, consistently share authentic content, and track both quantitative and qualitative metrics to measure social media success.
Haley focuses on being authentic and building relationships through social media. She develops an online persona and engages with her audience by responding to them. However, Haley could improve by creating more organized planning through a content calendar and using tools to schedule posts. She should also focus on creating more visually engaging content like images and videos to make her messages more impactful.
eDynamic is a digital consultancy that helps clients with marketing automation. Their services address skills gaps, process gaps, organizational readiness, and technical readiness in deploying and using a marketing automation platform. This includes developing strategies, designing campaigns, managing day-to-day operations, and implementing marketing automation technology. Their goal is to help clients acquire and engage customers through cutting-edge interactive solutions.
This document discusses factors for successful lead nurturing programs. It notes that customers now control most of their relationships without human interaction. Engagement drives acquisition, and moving people from consideration to commitment is important. Most leads are not utilized. It recommends establishing trust by educating and differentiating, being relevant, and understanding the customer journey. Content should attract, engage, qualify prospects at different familiarity levels. Metrics like lead scoring and engagement should be used. A case study shows how a media company improved lead quality and sales readiness through an automated nurturing program with profiling, multiple email tracks, and a microsite. It increased email effectiveness and conversion rates while improving lead scores.
Consumers are smarter and more vocal than ever before when it comes to their favorite brands. No longer are the storytelling controls in marketer’s hands, the end-user and consumer can jump in at any time and take over the reins. For marketers, this means a shift to more focused branding and the necessity for more refined tools to measure any initiative’s effectiveness.
2014’s theme is going to be all about the individual and the focus on providing specifically tailored brand stories. These predictions for 2014 represent an acknowledgement of the shift away from the masses and toward the micro niche.
Here are our internet marketing predictions for 2014
This document summarizes tips from a social media workshop. It provides statistics on social media usage and recommendations for using different platforms. The key points are: over 80% of Americans use social media, with Facebook and LinkedIn gaining the most new customers for small businesses. It recommends posting on Facebook daily, using photos and hashtags, and avoiding business posts on weekends. Instagram success comes from hashtags and relevant hashtags were provided. The document discusses using various platforms like Google+, LinkedIn, Pinterest, and Google Hangouts for business purposes.
This document discusses how to stand out when applying for PR jobs. It notes that recruiters are fatigued by receiving over 15 CVs per month and that knowledge and use of social media is viewed very favorably. Top attractive attributes for PR jobs include enthusiasm, social media insight, PR knowledge, curiosity, and communication skills. Recruiters commonly check Twitter, LinkedIn, Facebook, YouTube and other social media when evaluating candidates. The document provides tips for standing out such as including relevant social media mentions and links in CVs, asking knowledgeable questions in interviews, and researching the employer and clients.
Social Media & Your Job Search - What NOT to DoDana Jones
The document discusses how social media can impact job seekers and provides tips for using social media wisely during a job search. It notes that 37% of hiring managers use social media to screen candidates and will judge applicants based on their online profiles and posts. The document advises job seekers to avoid unprofessional photos, profanity, or complaining about employers on social media, and instead present themselves as well-rounded and display their qualifications and industry expertise online through social profiles and connections.
SourceCon: Initiating Contact with Passive Talent via Social MediaCarmen Hudson
This document provides tips for recruiting professionals on how to initiate contact with passive talent via social media. It outlines common mistakes like not preparing adequately, not being persistent in following up, and wanting immediate results. The document recommends researching candidates thoroughly, adding them to tracking systems, calling and following up with personalized emails, and repeating contact attempts 5-7 times for best results. It also provides suggestions for learning more about candidates from their online profiles and activities on LinkedIn, blogs, tweets, conferences and more in order to have meaningful conversations.
Overview of what not to do when setting up your LinkedIn profile. This is a prelude to an instructional for college students belonging to the PIKE Fraternity chapter of Florida Atlantic University.
Leveraging the Power of Social Media to Make the Right Connections for Your C...Vivastream
Leveraging the Power of Social Media for Your Career
This document discusses how to leverage social media to build connections and learn for your career. It outlines how social media can be used to build your reputation through contributions and networking, as well as learn from others. Maintaining a positive digital reputation is important, as recruiters and employers increasingly research candidates online. The key is to add valuable content, network with the right connections, and fix any issues in your online profile or presence.
Farra Trompeter, Vice President, Big Duck
Twitter Handle: @Farra
As communications patterns have shifted, how you and your colleagues use social media can greatly impact your nonprofit’s reputation and relationships with the community. Learn how you can use the blurring lines between personal and professional brands to connect with your community, and how to train staff through social media guidelines and internal communications tools.
The document provides guidance on using social media effectively for advocacy work. It discusses considering privacy settings and using social media to expand networks, recruit new supporters, and provide ways for people to take action for animals. Tactics recommended for converting social media followers into constituents include explicitly asking for actions, closing the feedback loop, making requests personal and relevant, varying content types, and posting in places where target audiences engage online.
Saxbee Consultants holds the number 1 position across major social media platforms when searched, including Google, Yahoo, Bing, Facebook, LinkedIn, SlideShare, Twitter, and India Mart. The document lists Saxbee Consultants as having the top result on each of these search and social media sites.
Saxbee Consultants holds the number 1 position across major social media platforms when searched, including Google, Yahoo, Bing, Facebook, LinkedIn, SlideShare, Twitter, and India Mart. The document lists Saxbee Consultants as having the top result on each of these search and social media sites.
How to Build your Personal Brand on Social MediaSinéad D'Arcy
This document provides guidance on using social media for graduate recruitment and job searching. It recommends researching target companies and the skills they are looking for, integrating 5-6 keywords throughout social media profiles to be searchable, and using blogs to showcase skills and personality. It also suggests using tools like Tweetdeck and Hootsuite to manage social media efficiently, networking through online and offline groups, maintaining a positive online presence, and customizing social media profiles and privacy settings for job searching.
This document discusses using Twitter as a platform for communication and networking. It provides statistics on Twitter's large user base worldwide. Several uses of Twitter are described, such as self-expression, broadening one's network, making things happen, being seen and heard, trending topics, and subject expertise. Successful Twitter strategies are outlined, including setting goals, being responsive, personalizing communication, creating engagement through hashtags and links, dedicating resources, and tracking return on investment through measures. The document promotes Twitter as an interactive media platform that can be integrated with other channels like websites, apps, and CRM databases to engage audiences and drive traffic.
How to Make Social Media Work - InfographicKelly Services
Social media has become integrated with professional and personal lives, blending the two spheres. It is now a core skill to use social media strategically to boost one's professional profile and expertise. The document provides tips to use social media authentically, consistently, and appropriately while connecting with the right professional networks on platforms like LinkedIn, Twitter, and Facebook. Recruiters increasingly use these platforms, with 93% using LinkedIn and over half using Twitter to source talent.
May 17, 2014 Ladies in Pharmacy Workshop: Managing Your Personal ReputationElizabeth Keserauskis
This document discusses the importance of managing your online reputation and personal brand. It notes that 40% of companies use social media to research candidates and 43% found information that caused them not to hire a candidate. Some common reasons included inappropriate photos, evidence of drug/alcohol use, poor communication skills, and lying about qualifications. The document outlines several pitfalls like the content people post, their online associations, and ensuring their online presence matches their real identity. It provides strategies for managing an online reputation like using LinkedIn effectively, blogging, and creating an elevator pitch or summary.
Social Media and Digital Marketing for Small BusinessDon Schindler
The document discusses social media and digital marketing. It provides an overview of key considerations for a marketing strategy, including objectives, target audiences, branding, and tactics. Tactics discussed include websites, email marketing, search engine optimization, social media platforms like Facebook, Twitter, LinkedIn, and reviewing monitoring tools and defining communication goals. It emphasizes that a presence on social media requires ongoing listening, education, and adjustment to maximize returns.
The document outlines Jen Lee Reeves' social media training for 2013, which includes taking feedback on needs for the year such as increasing followers, integrating state office teams on social media efforts, and providing trainings on best practices and tools for social media platforms like Twitter, Facebook, YouTube, and more. The training will also cover social media strategy, cultural research, and content that will be housed on the organization's intranet.
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
This document provides guidance on using social media to build a personal brand. It discusses establishing a brand through profiles on networks like Twitter, Facebook, and LinkedIn. It emphasizes connecting with others, engaging with your network by sharing content, and measuring your results. The key aspects are to select the right networks, build connections, consistently share authentic content, and track both quantitative and qualitative metrics to measure social media success.
Haley focuses on being authentic and building relationships through social media. She develops an online persona and engages with her audience by responding to them. However, Haley could improve by creating more organized planning through a content calendar and using tools to schedule posts. She should also focus on creating more visually engaging content like images and videos to make her messages more impactful.
eDynamic is a digital consultancy that helps clients with marketing automation. Their services address skills gaps, process gaps, organizational readiness, and technical readiness in deploying and using a marketing automation platform. This includes developing strategies, designing campaigns, managing day-to-day operations, and implementing marketing automation technology. Their goal is to help clients acquire and engage customers through cutting-edge interactive solutions.
This document discusses factors for successful lead nurturing programs. It notes that customers now control most of their relationships without human interaction. Engagement drives acquisition, and moving people from consideration to commitment is important. Most leads are not utilized. It recommends establishing trust by educating and differentiating, being relevant, and understanding the customer journey. Content should attract, engage, qualify prospects at different familiarity levels. Metrics like lead scoring and engagement should be used. A case study shows how a media company improved lead quality and sales readiness through an automated nurturing program with profiling, multiple email tracks, and a microsite. It increased email effectiveness and conversion rates while improving lead scores.
Consumers are smarter and more vocal than ever before when it comes to their favorite brands. No longer are the storytelling controls in marketer’s hands, the end-user and consumer can jump in at any time and take over the reins. For marketers, this means a shift to more focused branding and the necessity for more refined tools to measure any initiative’s effectiveness.
2014’s theme is going to be all about the individual and the focus on providing specifically tailored brand stories. These predictions for 2014 represent an acknowledgement of the shift away from the masses and toward the micro niche.
Here are our internet marketing predictions for 2014
The document provides 6 tips for content marketing success. Tip 1 is to develop a content plan aligned with customers' buying cycles. Tip 2 is to build a publishing schedule starting small and adding more content over time. Tip 3 is to focus content on specific customer personas by understanding their interests and needs. Tip 4 is to constantly publish content answering customer questions. Tip 5 is to reskin and reuse content across different channels. Tip 6 is to continuously measure performance, adapt the strategy, and measure more.
1) The document discusses building a unified engagement platform using three pillars: coordination, multi-channel engagement, and personalization. It outlines challenges like lack of unified messaging, integration between platforms, and a common customer view.
2) It recommends addressing these challenges through four steps: understanding the customer buying cycle, segmenting customers, mapping content to address customer needs at each stage/segment, and automating engagement across channels.
3) Key platforms like CRM, web content management, and marketing automation are discussed as a way to integrate systems, develop a common customer context, and automate personalized, multi-channel engagement across the buying cycle.
The mobile revolution has challenged us to find new ways to engage with our customers who can use their smart-phones and tablets to interact with our business and messages from anywhere 24/7 – at home, at work, on a plane, train or automobile.
Here are some practical tips for:
1. Making your email campaigns mobile-friendly
2. Optimizing your website for mobile
3. Optimizing your Search Marketing for mobile
4. And more…
What the best college teachers do!
(or Advice from an instructor secure with his insecurities!!!)
By. Instr. KG Smith, Dean of Instruction and Online Learning
Co-authored with Dr. Joy Robinson & Dean Arlethia Mayes-Moore
The Four P's of Personal Branding - UPDATECasey Knox
This document discusses the importance of personal branding and provides a framework for developing an effective personal brand using the "4 P's": being plugged-in, proactive, professional, and personable. It encourages establishing an online presence through websites and social media, consistently sharing your message, and advising caution with oversharing personal details. An effective personal brand is presented as an important career asset that must be regularly refined to remain relevant.
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
This document outlines tips for developing a strong social media presence and becoming a social business. It discusses the importance of creating shareable experiences, aligning social media efforts with business goals, understanding one's brand and audience, humanizing interactions, building an integrated online platform, engaging influencers and communities, and continually optimizing strategies. Various models and statistics are referenced to support becoming a socially driven organization from the inside out in a way that enhances relationships and shared value for all stakeholders.
Expert Advice on Maximizing Social Media Don Schindler
Don Schindler, Managing Director of Print, Web & Multimedia at the University of Notre Dame, gave a presentation on maximizing social media. He discussed having a social media strategy with goals, governance, education, execution, measurement, and adjustments. He covered specific tactics for Facebook, LinkedIn, and Twitter, including best practices, common mistakes to avoid, and tools to use. The key message was that the focus should be on helping others through social media to build advocates and spread your message.
Using Social Media for Recruitment and RetentionMichelle Hummel
The document discusses using social media for recruitment and retention. It provides statistics on how companies are using social media like LinkedIn, Facebook, Twitter, Google+, YouTube and Pinterest for recruiting. Specific strategies discussed include creating mobile-friendly career websites, telling employee stories, using videos and images to promote openings, engaging with target audiences on various social networks and running social media ads.
LinkedIn™ Social HR: Finding and Developing Top Talent - Dean DeLisle - Forwa...Social Jack
During the session, we covered the following topics:
– 9 steps you can use to find and develop talent using LinkedIn™
– the engagement continuum and network science
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
Get Connected: How to make Social Media Work for YouRichard R Dancy
This document summarizes a 45-minute presentation on using social media effectively for business. It discusses common frustrations with social media, presents a case study, and outlines a three-step strategy for businesses: 1) Set up profiles and plan content, 2) Generate daily posts, and 3) Engage with the right audiences. It emphasizes the importance of education, having a social media policy, focusing on audiences rather than brands, using relevant content like video, and setting a budget for social media marketing.
Social Media ROI Measurement Workshop University Central Florida Pam Moore
Social media roi measurement requires alignment to business goals. Select business goals and objectives where social can have the greatest impact. Know what transformations you want to make by leveraging and integrating social media into the DNA of your business. Know the difference between social business and social media.
This presentation was delivered as part of a workshop for the University of Central Florida Nicholson School of Communication.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Crisis communication in the social media age Andrea Walker
The document discusses crisis management and social media strategies. It notes that many people deny crises could happen to them. It then outlines fundamentals of a crisis plan, including situational awareness, operations, message development, and victim management. The document discusses lessons from past crises like FedEx and BP and why social media has changed crisis communications. It provides tips for protecting online reputation such as tracking discussions, measuring impact, participating in conversations, being authentic, listening, and acting quickly. Finally, it discusses training employees on appropriate social media use.
NASHRM Mentor University-Social Media for HR ProsBen Eubanks
This document provides an overview of how HR professionals can use social media. It discusses why social media is important for HR, how to get started with blogs and networking sites like LinkedIn, tools for recruiting via social media, using social media for communications and branding, and addressing legal and policy issues. The document emphasizes starting small, being realistic, and leveraging social media to develop professionally and stay connected with employees and candidates.
LinkedIn and Social Media for IFAs and Financial PlannersPhilip Calvert
The document provides an overview of using social media, particularly LinkedIn, for financial advisors and planners. It notes that social media is important for reputation management, differentiation, and building trust. It emphasizes investing time in one's LinkedIn profile to highlight expertise, shape personal brands, and find and share contacts in order to get noticed by consumers who are increasingly researching financial advice online.
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
Outsource or In-house Social Media management? SMBYYC presentation oct 18 fin...Sean Sandhurst
This document discusses whether businesses should manage their social media in-house or outsource it. It considers several key factors in making this decision. Businesses need to determine if they have the expertise, time, resources, and compelling content required for effective social media management. They also need to establish clear goals and metrics for success. While outsourcing provides experience and expertise, managing social media in-house allows more control. A combination of both in-house and outsourced management may leverage the benefits of both approaches. The document provides examples of social media successes and failures to illustrate these points.
This document provides guidance on using social media for marketing purposes. It begins by emphasizing the importance of starting with clear marketing objectives and business cases. It then discusses various business uses of social media including awareness, lead generation, customer service, and community building. It provides tips on social media profiles, monitoring, engagement, messaging, and integration with other marketing channels. Key recommendations include starting small, having measurable objectives, listening to customers, developing content calendars, and using tools to manage multiple social profiles. The document stresses that social media should complement an overall online strategy with other channels like websites, email, and search working together.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
This document provides an overview of social media marketing and online community engagement. It discusses what social media is, how it differs from traditional marketing, and why businesses should utilize it. The document outlines best practices for social media strategy and analyzes popular platforms like Facebook, Twitter, LinkedIn, Pinterest and blogs. Case studies and metrics are presented as key to social media success.
This document discusses how employers can use social media to screen potential job candidates. It begins by providing background on the author and their experience in social media and recruitment. It then asks questions about how readers have used social media screening and if it changed their opinions of candidates. The rest of the document provides tips on screening candidates' social media profiles, such as considering the role, industry, and company culture when evaluating content. It emphasizes not being overly judgemental and creating social media policies for candidates. The overall message is that social media can provide additional insights into candidates but should be used carefully and not as the sole basis for decisions.
Similar to Sm knowledge is power part ii final (20)
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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3. What do you ‘think’ you know?
Social Media – e-Reputation
• E-Rep - % of recruiters check your personal website?
• E-Rep - % of recruiters conduct google search before
hiring?
• E-Rep – What are common e-reputation issues?
• E-Rep – What do you do to protect your e-rep?
• E-Rep – Can you get fired from a bad e-rep?
14. What do you ‘think’ you know?
Social Media – Finding a Job/Intern
• Internships - Which social media sites are companies
looking at the most?
• Internships – What are hiring managers looking for on
social media sites?
• Internship – Are you ‘OK’ with a recruiter contacting you
on social media? Why/Why not?
• Internship – How do you make your e-profile ‘stand out’
over your peers? (optimizing your presence)
• Internship – Who in your network can ‘refer’ you?
22. What do you ‘think’ you know?
Social Media = Linked In
• IN – Do you have a Linked IN profile? Why/Why not?
• IN – What can you do with Linked IN?
• IN – How have YOU used Linked IN?
30. What do you ‘think’ you know?
Social Media – How HR Use SM
• HR – Which SM do Hiring Managers use to screen?
• HR – What phase of hiring process does HR use SM?
• HR - % of applicants are rejected AFTER HR reviews
social media presence?
• HR – Why are applicants rejected?
• HR – % are applicants are HIRED after HR reviews
social media presence?
35. What do you ‘think’ you know?
Social Media = Sharing TOO Much?
• Share – What do you typically share on SM?
• Share – Have you used Privacy options? Why/Why not?
• Share – Do YOU know what your ‘friends and family ‘
are saying about you?
• Share – What do you believe people should NOT share
on SM?
45. What do you ‘think’ you know?
Social Media & TWEETING
• TWEET – WHAT & WHY do you TWEET?
• TWEET – WHEN do you TWEET?
• TWEET – Do you RETWEET? Do you ask peers to
RETWEET?
• TWEET – How can this help you get a job?