Social media has become integrated with professional and personal lives, blending the two spheres. It is now a core skill to use social media strategically to boost one's professional profile and expertise. The document provides tips to use social media authentically, consistently, and appropriately while connecting with the right professional networks on platforms like LinkedIn, Twitter, and Facebook. Recruiters increasingly use these platforms, with 93% using LinkedIn and over half using Twitter to source talent.

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Your Career Insurance Policy:
Making social media ‘work’ for you
Social media collides with almost every part of our lives – from announcing breaking news and managing party invitations, right through to the way we search for work.
There was once a mind-set that some social platforms were for professional life, and others were for social life, but the reality is, they are beginning to blend.
There are hundreds of social media platforms in existence but do you know how to use social media to boost your professional profile and raise awareness of your
specific skills and expertise with the right people? If not, read on—this is now a core skill you simply must have.
Keys to Social Success: check list
 Be Authentic: be who you are, be honest because social
crowds can spot a fake from a mile
 Be Relevant: think about the content that is being shared
and if the platform works for you
 Be Consistent: candidate can’t put professional foot forward
on LinkedIn; then be swearing on Twitter, and have drunken
photos on Facebook
 Be Appropriate: only say the things that you would talk
about in an interview
 Be Connected: who you connect with, and what you say,
matters; not just about what/who you know, but who you are
linked to; ‘you can tell a lot about a person by their friends’.
93%
of recruiters
use LinkedIn
to source talent
Social media is
no longer on the rise
in the recruitment world – it is the norm
Twitter is the go-to for more
than half (54%) sourcing talent
One in four recruiters
surveyed had successfully sourced
a candidate on Facebook
have hired
this way
89%
54%
 LinkedIn continues to dominate social recruiting
at 93% adoption, while 66% use Facebook.
 Two-thirds of companies are offering incentives
for their staff to get involved with referring hires.
Source: Jobvite’s fifth annual Social Recruiting Survey