This document provides an overview of consumer buying behavior and psychology, including: 1. It discusses Maslow's hierarchy of needs and how physiological, safety, social, and personal needs drive consumer purchasing decisions. 2. It explains models of consumer decision making, including the stages of need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. 3. It describes techniques salespeople can use to understand customer needs like FAB (features, advantages, benefits) selling and matching products benefits to the customer's important needs.