This document provides tips and techniques for effective selling. It discusses understanding the customer's individual purchase process and needs. Key aspects of the sales process include preparing by researching the customer and product, presenting the value proposition to solve the customer's needs, handling objections, negotiating, and following up. Important elements are listening to the customer, controlling the flow of the presentation, asking for the order, and providing excellent customer service after the sale. Common mistakes include not listening, not asking for the order, and neglecting existing customers.
This document discusses dos and don'ts for handling sales objections. It identifies the most common objections like price, trust, and fear of change. It recommends listening to objections, validating problems, and answering objections by demonstrating features, comparing products, and stressing quality over price. Salespeople should avoid arguing, pressuring, losing temper, or talking too much. They should remain patient, knowledgeable, and make customers feel heard. Objections are beneficial as they reveal customer needs and help improve products.
This document provides guidance on various steps of the sales process, including prospecting, probing, presenting, handling objections, closing the sale, and following up. It discusses initiating contact with prospects, asking open-ended questions to understand needs, being prepared for sales presentations, recognizing buying signals, seeking references, and focusing on the financial impact of solutions rather than just selling products. The overall process involves qualifying prospects, uncovering needs, presenting proposals, closing agreements, and partnering with customers.
The document discusses various topics related to sales and business management. It provides guidance on developing customer relationships, understanding customer needs, selecting target customers, managing sales targets and time, and retaining existing customers. Some of the key points include selecting high-value customers according to volume, profitability, and strategic fit; understanding customer decision factors and pain points to develop offers; focusing time on high-priority accounts while maintaining relationships with others; and ensuring customer satisfaction to support retention and expansion. The overall message is on developing a strategic and customer-centric approach to sales.
The document provides tips and advice for becoming a successful salesperson. It discusses the importance of listening to customers, asking questions to understand needs, translating features into benefits, promptly addressing objections or concerns, identifying closing signals, setting goals and plans, and using different closing techniques. The key habits of top salespeople are asking questions, probing for information, addressing negative attitudes, and identifying closing opportunities. Effective listening, building confidence, using questions, and overcoming objections are also emphasized.
This document provides tips for successful sales training. It covers preparation such as knowing your products and market trends. The opening involves greeting the customer, introducing yourself and making eye contact. The process section emphasizes building trust through open-ended questions, describing products benefits, and asking questions. Closing involves asking for the sale, stopping when the customer is ready to buy, and offering add-ons. Follow up is important through thank you letters, emails or calls to build relationships and maximize future sales.
This document provides tips and techniques for effective selling. It discusses understanding the customer's individual purchase process and needs. Key aspects of the sales process include preparing by researching the customer and product, presenting the value proposition to solve the customer's needs, handling objections, negotiating, and following up. Important elements are listening to the customer, controlling the flow of the presentation, asking for the order, and providing excellent customer service after the sale. Common mistakes include not listening, not asking for the order, and neglecting existing customers.
This document discusses dos and don'ts for handling sales objections. It identifies the most common objections like price, trust, and fear of change. It recommends listening to objections, validating problems, and answering objections by demonstrating features, comparing products, and stressing quality over price. Salespeople should avoid arguing, pressuring, losing temper, or talking too much. They should remain patient, knowledgeable, and make customers feel heard. Objections are beneficial as they reveal customer needs and help improve products.
This document provides guidance on various steps of the sales process, including prospecting, probing, presenting, handling objections, closing the sale, and following up. It discusses initiating contact with prospects, asking open-ended questions to understand needs, being prepared for sales presentations, recognizing buying signals, seeking references, and focusing on the financial impact of solutions rather than just selling products. The overall process involves qualifying prospects, uncovering needs, presenting proposals, closing agreements, and partnering with customers.
The document discusses various topics related to sales and business management. It provides guidance on developing customer relationships, understanding customer needs, selecting target customers, managing sales targets and time, and retaining existing customers. Some of the key points include selecting high-value customers according to volume, profitability, and strategic fit; understanding customer decision factors and pain points to develop offers; focusing time on high-priority accounts while maintaining relationships with others; and ensuring customer satisfaction to support retention and expansion. The overall message is on developing a strategic and customer-centric approach to sales.
The document provides tips and advice for becoming a successful salesperson. It discusses the importance of listening to customers, asking questions to understand needs, translating features into benefits, promptly addressing objections or concerns, identifying closing signals, setting goals and plans, and using different closing techniques. The key habits of top salespeople are asking questions, probing for information, addressing negative attitudes, and identifying closing opportunities. Effective listening, building confidence, using questions, and overcoming objections are also emphasized.
This document provides tips for successful sales training. It covers preparation such as knowing your products and market trends. The opening involves greeting the customer, introducing yourself and making eye contact. The process section emphasizes building trust through open-ended questions, describing products benefits, and asking questions. Closing involves asking for the sale, stopping when the customer is ready to buy, and offering add-ons. Follow up is important through thank you letters, emails or calls to build relationships and maximize future sales.
The document provides an overview of a sales training program. It discusses several key topics:
- The training agenda covers basic selling skills, the sales process, communication skills, handling objections, negotiation skills, time management, key account management, adaptive selling, and Pareto's law.
- The goal of the training is to develop an effective sales approach and framework for understanding the role of the sales team in creating success for brands.
- It defines what selling is, explaining that it is a process of developing customer relationships, discovering needs, matching products to needs, and communicating benefits. It also discusses the roles and responsibilities of salespeople.
- The document outlines various concepts in selling like the customer buying process
The document discusses customer-centric selling strategies and techniques. It emphasizes that the most successful businesses focus on retaining current customers, selling more to existing customers, and acquiring new customers in a way that maximizes lifetime customer value. Some key points include:
- Selling is about planting ideas in customers' minds so they feel it was their own idea, done ethically.
- Core processes involve retaining current customers, upselling to current customers, and acquiring new customers.
- Customers are more aware, demanding, and less loyal now.
- The customer decision cycle and selling cycle involve understanding customer needs and confirming the solution fits before closing the sale.
- Cross-selling existing customers additional products
This document provides tips and techniques for closing sales. It discusses what closing a sale entails, which is getting the buyer to agree to or commit to a deal. Some key tips for closing a sale discussed are tuning into buying signals from the customer, using silence effectively after asking a closing question, helping the customer make a decision, using the right closing vocabulary, and ensuring the sale is properly closed. It emphasizes the importance of closing as a critical part of the selling process.
Selling skills involve focusing on customers' needs, listening to them, and helping find solutions rather than pressuring sales. Objectives of selling skills are to increase product knowledge, understand how behavior impacts sales and service, and develop communication and listening skills. For managers, selling skills are important to create differentiation in high competition, have a point of difference, and build a reputation to attract new customers. Key ways to acquire selling skills include developing confidence, listening well, being persuasive by focusing on benefits, building strong relationships, and self-motivation.
This document outlines the 7 steps of selling: 1) Pre-sale approach with a clean store and smiling staff, 2) Opening the sale with greetings and understanding the customer, 3) Probing the customer with questions, 4) Demonstrating the product with knowledge, 5) Offering alternatives and trials, 6) Handling objections positively, 7) Closing the sale, confirming it, and asking for referrals. The steps emphasize making the customer comfortable, understanding their needs through questioning, demonstrating the right product, addressing any concerns, and ensuring repeat business.
The document discusses the key skills needed for successful retail selling. It emphasizes the importance of environmental management, personal management, service management, and complaints handling to convert customers. Some essential skills discussed include building rapport, suggestive selling, maintaining confidence, flexibility, and perseverance through challenges. The document stresses treating customers as the top priority and finding ways to satisfy their needs.
Basic selling skills is necessary of people in all walks of life. Our sales training program focuses on effective selling skills. Salesmanship is a skill that can be developed through the learning of good selling techniques.
The document provides tips for closing sales and overcoming objections from customers. It discusses the importance of fully understanding customers' needs and creating excitement for the product or service. It also emphasizes that closers should be confident, believe in what they are selling, and not take rejection personally. Trial close questions are recommended to gauge customer interest and get feedback on minor decisions before fully closing the sale.
This document provides techniques for successful selling, including making customers feel important, understanding selling as a process, and building rapport. It discusses branding, the customer cycle, and the sales process. Key selling techniques include call opening, product positioning, handling objections, and using a push or pull strategy. Objection handling involves listening, accepting the objection, committing to resolve it, and taking explicit action. The goal is to help sales representatives strengthen relationships and improve performance.
Are sales objections stopping you in your tracks?
Fielding unexpected objections can be one of the most daunting aspects of sales, especially for a new hire or someone new to selling entirely. The best way to deal with this fear and uncertainty is to face the problem head-on and go into meetings and cold-calls prepared to field a wide range of objections. If you start listing out the potential objections you could hear from a prospect, it might seem like the options are endless. How are you supposed to prepare for everything?
Lucky for you, sales objections actually cluster into a few main groups based on your prospect’s underlying beliefs. Once you master handling one objection in a category, you’ll be able to respond easily and effectively to any number of variations on that theme. Keep reading for 5 steps to handle sales objections.
Learn more: http://criteriaforsuccess.com/how-to-handle-sales-objections-5-steps
The document appears to be from a presentation by Tom Shay of Profits Plus Solutions about improving profits. Some key points discussed include that human shopping patterns remain consistent, there are 5 levels of selling from commodity to transforming a customer's lifestyle, nonverbal communication such as body language accounts for 55% of communication, and the importance of follow up and referrals for small businesses. The presentation provides tips and strategies for enhancing customer needs, experiences, and relationships to increase profits.
This document provides an overview of effective selling skills for selling CORIAN countertop surfaces. It discusses market research showing high awareness but a large gap between preference for CORIAN and actual purchases. The seven steps of successful selling are outlined as prospecting, building rapport, identifying needs, presenting solutions, overcoming objections, getting commitment, and follow up. Specific techniques for each step are described, such as asking questions to identify customer needs and presenting the features and benefits of CORIAN. The document also provides responses to handle common objections like price concerns.
The document provides tips on selling skills and the sales process. It discusses prospecting, approaching customers, conducting effective meetings and presentations, handling objections, and closing sales. Key aspects of the sales process covered include preparing for calls, asking probing questions to understand customer needs, overcoming objections, highlighting benefits to get buy-in, and making multiple attempts to close before giving up on prospects. The document emphasizes skills like listening, elaboration, understanding customers, and adapting approach based on customer type to improve sales outcomes.
7 Tips for Delivering a Winning Sales PresentationGnuCreations
Know how to effectively deliver a winning sales presentation. Get to the point within 5 minutes by focusing on the client's goals and challenges. Sell a vision for how you can help clients beat competitors and increase profits through stories, not data. Keep presentations short, simple and visually engaging using no more than one picture and sentence per slide. Maintain a clear agenda and structure and leave time for questions.
Today buyers are more cautious than ever before when it comes to making decisions. This means that you’ll need a variety of closing techniques at your disposal if you’re going to smash your sales targets.
The great news is that one or a combination of these 8 best Closing Techniques can be used in any sales situation to help you turn every prospect into a buying customer.
Closing: A Natural Step in the Sales ProcessBob Hafer
If you don’t ask for the order, you won’t make the sale
That statement is one of the basic truths of the sales profession. Because when you ask for the order you provide the momentum for a client to say yes. Though you may feel closing a sale is a magic moment, in reality, closing is simply following closing principles and then asking for a decision when you feel certain the prospective buyer is going to say yes. This fast-paced seminar teaches you how to ask for the order.
The document provides guidance on retail selling techniques and skills. It discusses the importance of understanding customer expectations and needs. It introduces the AIDA technique for generating customer attention, interest, desire and action. Key steps in the selling process are outlined, including pre-sale preparation, opening the sale, progressing the sale through needs analysis, sales presentation, handling objections, and building post-sale relationships. Customers' motivations must be understood to effectively match products and benefits.
The document provides guidance on planning and executing effective sales techniques. It recommends planning mass awareness programs and one-to-one sales by calculating the number of sessions and households that can be covered each day. It also outlines the components of a successful sales call, including preparation, introduction, discovery, demonstration, convincing the customer, and closing the sale. After-sales activities like updating records and providing customer service are also discussed.
This document outlines the 6 steps of a sales call: 1) Preparation, 2) Greetings/Icebreaker, 3) Review Situation, 4) Complaints, 5) News, 6) Wrap up/Close. Preparation involves understanding the customer, product, and environment. The greetings/icebreaker aims to build rapport. The situation review addresses the customer's needs, challenges, and information needs. Complaints are handled by listening, defining the issue, rephrasing, isolating it, and presenting solutions. News shares any new developments. The wrap up recaps next steps.
The document contains 27 multiple choice questions related to the hotel industry. The questions cover topics like identifying specific hotel properties, common hotel terms and their meanings, responsibilities of different hotel departments, international currencies, and other general hotel and tourism related trivia.
The document provides an overview of a sales training program. It discusses several key topics:
- The training agenda covers basic selling skills, the sales process, communication skills, handling objections, negotiation skills, time management, key account management, adaptive selling, and Pareto's law.
- The goal of the training is to develop an effective sales approach and framework for understanding the role of the sales team in creating success for brands.
- It defines what selling is, explaining that it is a process of developing customer relationships, discovering needs, matching products to needs, and communicating benefits. It also discusses the roles and responsibilities of salespeople.
- The document outlines various concepts in selling like the customer buying process
The document discusses customer-centric selling strategies and techniques. It emphasizes that the most successful businesses focus on retaining current customers, selling more to existing customers, and acquiring new customers in a way that maximizes lifetime customer value. Some key points include:
- Selling is about planting ideas in customers' minds so they feel it was their own idea, done ethically.
- Core processes involve retaining current customers, upselling to current customers, and acquiring new customers.
- Customers are more aware, demanding, and less loyal now.
- The customer decision cycle and selling cycle involve understanding customer needs and confirming the solution fits before closing the sale.
- Cross-selling existing customers additional products
This document provides tips and techniques for closing sales. It discusses what closing a sale entails, which is getting the buyer to agree to or commit to a deal. Some key tips for closing a sale discussed are tuning into buying signals from the customer, using silence effectively after asking a closing question, helping the customer make a decision, using the right closing vocabulary, and ensuring the sale is properly closed. It emphasizes the importance of closing as a critical part of the selling process.
Selling skills involve focusing on customers' needs, listening to them, and helping find solutions rather than pressuring sales. Objectives of selling skills are to increase product knowledge, understand how behavior impacts sales and service, and develop communication and listening skills. For managers, selling skills are important to create differentiation in high competition, have a point of difference, and build a reputation to attract new customers. Key ways to acquire selling skills include developing confidence, listening well, being persuasive by focusing on benefits, building strong relationships, and self-motivation.
This document outlines the 7 steps of selling: 1) Pre-sale approach with a clean store and smiling staff, 2) Opening the sale with greetings and understanding the customer, 3) Probing the customer with questions, 4) Demonstrating the product with knowledge, 5) Offering alternatives and trials, 6) Handling objections positively, 7) Closing the sale, confirming it, and asking for referrals. The steps emphasize making the customer comfortable, understanding their needs through questioning, demonstrating the right product, addressing any concerns, and ensuring repeat business.
The document discusses the key skills needed for successful retail selling. It emphasizes the importance of environmental management, personal management, service management, and complaints handling to convert customers. Some essential skills discussed include building rapport, suggestive selling, maintaining confidence, flexibility, and perseverance through challenges. The document stresses treating customers as the top priority and finding ways to satisfy their needs.
Basic selling skills is necessary of people in all walks of life. Our sales training program focuses on effective selling skills. Salesmanship is a skill that can be developed through the learning of good selling techniques.
The document provides tips for closing sales and overcoming objections from customers. It discusses the importance of fully understanding customers' needs and creating excitement for the product or service. It also emphasizes that closers should be confident, believe in what they are selling, and not take rejection personally. Trial close questions are recommended to gauge customer interest and get feedback on minor decisions before fully closing the sale.
This document provides techniques for successful selling, including making customers feel important, understanding selling as a process, and building rapport. It discusses branding, the customer cycle, and the sales process. Key selling techniques include call opening, product positioning, handling objections, and using a push or pull strategy. Objection handling involves listening, accepting the objection, committing to resolve it, and taking explicit action. The goal is to help sales representatives strengthen relationships and improve performance.
Are sales objections stopping you in your tracks?
Fielding unexpected objections can be one of the most daunting aspects of sales, especially for a new hire or someone new to selling entirely. The best way to deal with this fear and uncertainty is to face the problem head-on and go into meetings and cold-calls prepared to field a wide range of objections. If you start listing out the potential objections you could hear from a prospect, it might seem like the options are endless. How are you supposed to prepare for everything?
Lucky for you, sales objections actually cluster into a few main groups based on your prospect’s underlying beliefs. Once you master handling one objection in a category, you’ll be able to respond easily and effectively to any number of variations on that theme. Keep reading for 5 steps to handle sales objections.
Learn more: http://criteriaforsuccess.com/how-to-handle-sales-objections-5-steps
The document appears to be from a presentation by Tom Shay of Profits Plus Solutions about improving profits. Some key points discussed include that human shopping patterns remain consistent, there are 5 levels of selling from commodity to transforming a customer's lifestyle, nonverbal communication such as body language accounts for 55% of communication, and the importance of follow up and referrals for small businesses. The presentation provides tips and strategies for enhancing customer needs, experiences, and relationships to increase profits.
This document provides an overview of effective selling skills for selling CORIAN countertop surfaces. It discusses market research showing high awareness but a large gap between preference for CORIAN and actual purchases. The seven steps of successful selling are outlined as prospecting, building rapport, identifying needs, presenting solutions, overcoming objections, getting commitment, and follow up. Specific techniques for each step are described, such as asking questions to identify customer needs and presenting the features and benefits of CORIAN. The document also provides responses to handle common objections like price concerns.
The document provides tips on selling skills and the sales process. It discusses prospecting, approaching customers, conducting effective meetings and presentations, handling objections, and closing sales. Key aspects of the sales process covered include preparing for calls, asking probing questions to understand customer needs, overcoming objections, highlighting benefits to get buy-in, and making multiple attempts to close before giving up on prospects. The document emphasizes skills like listening, elaboration, understanding customers, and adapting approach based on customer type to improve sales outcomes.
7 Tips for Delivering a Winning Sales PresentationGnuCreations
Know how to effectively deliver a winning sales presentation. Get to the point within 5 minutes by focusing on the client's goals and challenges. Sell a vision for how you can help clients beat competitors and increase profits through stories, not data. Keep presentations short, simple and visually engaging using no more than one picture and sentence per slide. Maintain a clear agenda and structure and leave time for questions.
Today buyers are more cautious than ever before when it comes to making decisions. This means that you’ll need a variety of closing techniques at your disposal if you’re going to smash your sales targets.
The great news is that one or a combination of these 8 best Closing Techniques can be used in any sales situation to help you turn every prospect into a buying customer.
Closing: A Natural Step in the Sales ProcessBob Hafer
If you don’t ask for the order, you won’t make the sale
That statement is one of the basic truths of the sales profession. Because when you ask for the order you provide the momentum for a client to say yes. Though you may feel closing a sale is a magic moment, in reality, closing is simply following closing principles and then asking for a decision when you feel certain the prospective buyer is going to say yes. This fast-paced seminar teaches you how to ask for the order.
The document provides guidance on retail selling techniques and skills. It discusses the importance of understanding customer expectations and needs. It introduces the AIDA technique for generating customer attention, interest, desire and action. Key steps in the selling process are outlined, including pre-sale preparation, opening the sale, progressing the sale through needs analysis, sales presentation, handling objections, and building post-sale relationships. Customers' motivations must be understood to effectively match products and benefits.
The document provides guidance on planning and executing effective sales techniques. It recommends planning mass awareness programs and one-to-one sales by calculating the number of sessions and households that can be covered each day. It also outlines the components of a successful sales call, including preparation, introduction, discovery, demonstration, convincing the customer, and closing the sale. After-sales activities like updating records and providing customer service are also discussed.
This document outlines the 6 steps of a sales call: 1) Preparation, 2) Greetings/Icebreaker, 3) Review Situation, 4) Complaints, 5) News, 6) Wrap up/Close. Preparation involves understanding the customer, product, and environment. The greetings/icebreaker aims to build rapport. The situation review addresses the customer's needs, challenges, and information needs. Complaints are handled by listening, defining the issue, rephrasing, isolating it, and presenting solutions. News shares any new developments. The wrap up recaps next steps.
The document contains 27 multiple choice questions related to the hotel industry. The questions cover topics like identifying specific hotel properties, common hotel terms and their meanings, responsibilities of different hotel departments, international currencies, and other general hotel and tourism related trivia.
The document provides an overview of key sales concepts and techniques. It defines sales as a need-satisfying process or problem-solving activity involving an exchange. It discusses understanding customer needs, wants, and demands. Various sales theories and models are described, including AIDA, SPIN, and FABV. Common sales techniques like feature-advantage-benefit selling and handling objections are also summarized. The document outlines the buying and selling processes and closes with a brief discussion of different closing techniques.
Here are some effective ways to respond to compliments:
- Thank the customer sincerely for the feedback. Express genuine appreciation for their perspective.
- Ask a follow up question to better understand what aspects of your company or product they value. This continues the positive discussion.
- Consider sharing a related anecdote or example that illustrates your commitment to meeting customer needs. Keep it brief.
- Redirect the conversation back to understanding the customer's specific requirements and how you may help further. Compliments are opportunities, not ends in themselves.
- Make a mental note of what was complimented so you can reinforce those strengths going forward. Customer feedback helps improve service.
The goal is to acknowledge the compliment
This PPT gives a brief outlook of the process of personnel selling and its various stages. For any queries feel free to contact at prateekckc@yahoo.co.in
Cross-Selling & Up-Selling with Miller Heimansarahlmilligan
These slides were originally presented by Rich Blakeman, sales vice president for Miller Heiman, in a presentation, Cross-Selling & Up-Selling:Uncovering Hidden Opportunities, to the San Francisco Chamber of Commerce, Tuesday, July 14, 2009.
The document provides an overview of personal selling and the sales profession. It defines personal selling as unselfishly persuading someone to buy something that satisfies their needs. It discusses that salespeople are paid to sell products and services to fulfill customer needs and help organizations grow. It also outlines the steps in the customer relationship selling process, including prospecting, presenting, handling objections, and following up with customers after the sale.
The document provides an overview of a textbook chapter on personal selling and sales careers. It defines personal selling, discusses the sales process and skills needed to succeed, and outlines different types of sales jobs. It emphasizes treating customers with the "Golden Rule" of doing unto others as you would have them do unto you to build long-term relationships. The chapter also examines whether a sales career may be suitable and discusses the future of sales in terms of required skills.
This document discusses marketing concepts from Dr. Philip Kotler. It begins by defining marketing and discussing misconceptions about it. Marketing first emerged in the early 20th century through the study of distribution. The mission of marketing is to create value for customers and raise standards of living. Marketing must guide business strategy by identifying opportunities. While opportunities may be scarcer at times, creative marketing departments should always be able to propose new ideas through lateral thinking.
When you want to get started building a super sales team, what are things you want to tell them. Sales is not about just numbers or just saying Yes/No and Next. Sales is about building relationships, It is about creating that trust in the minds of your prospects. That can happen only when you listen.. actively. And then get into their shoes and provide them a solution. Your product or service may or may not be a 100% fit. But if you are sure that you are true to your customers, you will be a great sales guy!
1. Marketing involves communicating value to customers and managing customer relationships, while sales involves persuading customers to purchase products or services.
2. Product line width refers to different variants of a product, while depth refers to different features and specifications within each variant.
3. Marketing involves communicating the value of a product to consumers to create profitable customer relationships.
This book has been written to assist entrepreneurs, especially those who have no sales experience, to gain a better understanding of sales. It is one of the elements of setting up a business that many entrepreneurs dislike. However, with the right positive mental attitude selling is not as daunting as many people believe. This book is the result of 20 years practice, research and discussion on the subject of sales. It is a guide and starting point for readers who wish to begin their journey on the road of sales and negotiating
Consultative Sales Skills-Presented by Jeffrey MesquitaSCORE Atlanta
The document provides tips for surviving a sales slump, including maintaining a positive attitude, constantly monitoring changes in the market, taking time to evaluate your business and look for areas of improvement, and treating the slump as a learning experience. It also advises salespeople to focus on understanding customers' needs rather than just making sales, and to see opportunities in a market slowdown to strengthen relationships with clients.
The document outlines an approach to understanding client needs and delivering solutions to them. It discusses drawing ideas from proven sales techniques and business research to help clients develop their business. The workshop aims to have an interactive discussion to share ideas and develop solutions. It emphasizes understanding problems, implications, and client motivations in order to present relevant and beneficial solutions through a consultative two-phase approach.
The document provides a summary of a presentation on becoming a top salesperson. It outlines 7 qualities of top salespeople: being ambitious, courageous, committed, seeing oneself as a consultant, being prepared, engaging in continuous learning, and being responsible. It also provides 14 proven strategies for increasing sales, such as focusing on benefits rather than products, defining customers, developing a competitive advantage, using content/social media marketing, learning negotiation techniques, and keeping customers for life. The presentation aims to help those pursuing a career in sales or anyone who needs to sell themselves.
Selling in Tough Times: Secrets to Selling When No One is Buying (Part 1)Tom Hopkins
America's #1 Sales Trainer, Tom Hopkins, shares his sales training insights in this presentation. Adapted from his book Selling in Tough Times, the presentation is packed with tips and strategies to grow your sales career.
Here are the key steps in conducting market research:
1. Define the problem and research objectives clearly. This will guide the research.
2. Develop a research plan that identifies data sources, approaches, instruments, sampling, and contact methods.
3. Collect information through primary and secondary data following the research plan.
4. Analyze the data both qualitatively and quantitatively.
5. Present the findings to stakeholders in a clear, actionable manner.
The research methods that can be used include observation, surveys, experiments, and focus groups. The goal is to understand the market, customers, and opportunities/problems in a systematic way. Defining objectives and having a plan is important for effective market
This document provides guidance on developing best practices for closing sales and getting orders. It discusses focusing on long-term relationships over short-term gains, communicating a desire to help customers rather than just make a sale, using effective closing strategies to overcome objections, and avoiding common mistakes like giving up too soon or poor communication that can sabotage success. The document asks questions to help salespeople reflect on their own behaviors and identify areas for improvement in their closing approach and interactions with customers.
This document provides an overview of marketing concepts and orientations. It discusses the production, product, selling, and marketing concepts. The production concept focuses on efficient production and wide distribution. The product concept emphasizes product quality and performance. The selling concept uses aggressive promotion to push products onto customers. The marketing concept emerged in the 1950s and emphasizes satisfying customer needs through coordinated activities. It makes customer satisfaction the primary organizational focus.
“If you can master only one skill in selling, become a master prospector. It will guarantee your future success.”
Quote from Tim Conner’s book: “Soft Sell: The New Art of Selling, Self Empowerment and Persuasion”
Entrepreneurial Skills
An entrepreneur meets customer needs through new ideas or business approaches and profits in return. Entrepreneurship involves developing a business plan, launching, and running a business through innovation. There are three main types of business activities - manufacturing, trading, and services. An entrepreneur must have confidence, independence, perseverance, and open-mindedness. Some barriers to entrepreneurship include finances, fear of failure, human resource issues, fewer opportunities, lack of capacity, and less market experience. Entrepreneurs face daily problems such as deciding on an idea, acquiring funding, manufacturing, pricing, marketing, selling, accounting, standing out from competitors, and growing their business.
The document discusses the field of sales and identifies seven key factors for success. It notes that sales is an ancient profession and that most human interactions involve an element of persuasion or selling. The seven success factors are prospecting, approaching, presenting, asking questions, handling objections, closing, and personal management. The document advises salespeople to improve by setting goals, gaining knowledge through practice and feedback, and focusing on developing their weaknesses.
1) The document discusses the roles and responsibilities of professional salespeople, contrasting them with negative perceptions. It provides definitions of professional selling as problem-solving and developing customer relationships.
2) Professional salespeople aim to understand customer needs and provide solutions, focusing on customer satisfaction rather than just making sales.
3) The document outlines the sales process and gives examples of how salespeople help customers through consultation, education, and ongoing support. It emphasizes treating customers with respect.
The document provides recommendations for B2B sales in today's environment. It discusses that sales teams need credibility in the market through content creation and expertise. They must understand customers' businesses beyond just products. Sales people should track key metrics like funnel conversion rates and activities, not just revenue. The document also recommends developing 90-day plans with targets to keep sales efforts focused.
This document provides an overview of marketing concepts and best practices. It discusses the definition of marketing as identifying unmet needs and developing products and services to meet those needs profitably. It also explains that marketing involves more than just selling - it is about putting customers first. The document outlines the 4 P's and 4 C's marketing mixes and how they are similar but seen from different perspectives. It emphasizes starting marketing plans from the customer's perspective rather than the marketer's. Overall, the key lessons are that marketing should understand and satisfy customer needs through segmentation, targeting, positioning, and an integrated approach considering cost, convenience, communication and customer value.
3. Selling
Defined
1. Selling is a planned communication.
2. Adds utility
3. Helps customers determine needs.
4. Creates desires for products.
Selling is persuading your prospects to buy
your products and services by firstly analyzing
their needs and wants and they by offering
them with solution at right time, at right
place and at right price.
4. Why sales profession is a good
choice??
It gives you freedom
Freedom to be
your best self
Freedom to run
you own life
(Own Business)
Freedom to
impact lives of
others
A Sales person
should have
highest integrity
5. Why should anyone take pride in being just
a sales person??
There is nothing like just a sales person.
Sales is all about helping others find the
best solution for their needs.
What should a person do when starting a
sales career?
Do you homework on companies and try to
judge whether the companies that you are
representing are ethical in their working.
6. Principles of Selling
1. Selling is a process, not an event. It’s a planned process.
2. You make more money by solving problem of your customers
than selling your product or services.
3. Prospects don’t buy your products and services, they buy what
your products and services will do for them.
7. Believe in your products
and services.
Try to make customers gain
value from your products
and services.
Be honest in your approach
and keep highest integrity.
Don’t always go to an
existing customer only
when you want to upsell.
Try to build a long term
relationship with the
customer
Don’t always push
customer to purchase
which he doesn’t require.