To present on session 10 related with session 9 - Key Activities and Processes - Survey results - MVP 3

1. LEAN ENTREPRENEURSHIP PROJECT
NOVEMBER 2014 | SESSION #10
Gergő Kalamár 159114527
Mariana Taylor 152113306
João Gomes 152114123
Csilla Bus 159114516
All services, here.
Search. Review. Enjoy.

2. .Learned 1
During this week we are starting to
define the Confi main activities and
processes, according to what we
learned during session 8.
 Which activities can be automized and
which ones should be outsourced?
 Processes will help us to have a clear and
an organizing view of how Confi will work in
a coordinated way. While designing these
you also realize what kind of people are
needed in to your organization.
 Without complexity, With detail!
 Organizational Framework  Value Chain.
 What we have learnt?
Key
Activities
Key
Resources
Lean Project | November 2014
Key
Partners
 Key activities required by Confi business model
 Choose critical processes for each activity
 Design processes identifying start moment, tasks,
decision times and end

3. 2
.Learned
Performance
Assessement
Sales Contact
Lean Project | November 2014
End
Start
Checking the
performance
measure of service
providers
Contact: Offer
options to improve
(automatically)
Contact:
“Congratulations”
(Automatically)
GOOD
Subscription
Reminder
Do they
perform
well?
Personal Assistance
Answer?
NO
BAD
YES

4. 14 Main Processes involved:
 1. Define Strategic Plan
 2. Monitor Execution of the Strategic Plan
 3. Execute Marketing Campaigns
 4. Implement “Sales Machine”
 5. Execute Operations
 6. Support Clients
 7. Evaluate Value Satisfaction
 8. Manage Cash Flow
 9. Hire Team
 10. Evaluate Team
.Identified 3
Lean Project | November 2014
 11. Crest webpage
 12. Registration on webpage
 13. Search optimization
 14. Customer Relation
Note: For processes 11, 12, 13 and 14 we identified more
subprocesses. In total, we count 32 processes. (To see in
more detail, visit our blog)

5. .Learned 4
Human Resources
Informatic Systems
Lean Project | November 2014
Marketing
Finance and Accounting
Research and Development
CRM Marketing Operations Sales

6.  Ads
5
.Stream
Component: Revenue Stream
Hypothesis Confi.pt will have revenue from ads.
Test
Make short interviews all together with 10 service
providers and companies and ask them, if they would
pay for advertisement in the confi.pt website.
Validation
If at least 4 service provider or company is interested to
pay for ads.
Results
4 out of 10 are interested to pay for ads if Confi
webpage would be a considerable demand.
Lean Project | November 2014
 Subscriptions
Component: Revenue Stream
Hypothesis Confi.pt will have revenue from subscription.
Test
Make short interviews all together with 10 service
providers and companies and ask them, if they would
pay 19 euros for half a year subscription after the first
free half a year, if they see confi.pt as a website which
deliver them customers.
Validation
If at least 7 service provider or company is interested to
pay for subscription.
Results
8 out of 10 are interested to pay for a subscription if
Confi will be a well known page.

7. .Stream
 Subscription after 1st year
6
Component: Revenue Stream
Hypothesis
Confi.pt will have higher revenue from subscription
after the first year.
Test
Make short interviews all together with 10 service
providers and companies and ask them, if they would
pay 25 euros for half a year subscription after the first
year, if they see confi.pt as a website which deliver
them customers.
Validation
If at least 7 service provider or company is interested to
pay for subscription.
Results
8 out of 10 (answers 'total) are interested to pay for
subscription after 1st year (as a trial period)
Lean Project | November 2014
Note:
• We contacted 20 different services providers by email.
These companies provide cleaning services, painting
services, electrical services, babysitting and nannies,
accounting services and/or private teachers.
• During next days we’ll expect more answers and
feedback.
•Comments:
“Quanto à sua questão, estamos dispostos a pagar caso
nos potencie negócios. Para isso temos de testar.”
“Preferimos sempre o marketing mais económico.”
“ Penso que o preço é mesmo muito baixo.”

8. 7
Lean Project | November 2014
.Surveys
 http://www.slideshare.net/MarianaTaylordeJesus/summary-of-interview-
and-survey-results-hypothesis-validation

9. .3 8
.Prototype
Lean Project | November 2014

10. .SocialMedia 9
.Views
 Confi on Facebook
40 likes
Lean Project | November 2014
 Confi Blog
100 visits
 Confi Landing Page
280 clicks “try Confi”
80 requests and 20 video views

11. All services, here.
Search. Review. Enjoy.
Thank you!