Georgie presents Practice Ignition, a software that helps accounting and bookkeeping practices streamline operations. It automates proposal creation, deployment of workflows to connected software, and invoice sending. This reduces high administrative costs and improves the client experience through online proposal acceptance and client collaboration tools. Practice Ignition aims to remove roadblocks inhibiting practice growth while providing clients with visibility, easy communication and a great experience.

1. Good morning everyone and welcome!
Thank you very much to Xero for having us – it's a great opportunity for all of us I think, to all be collaborating on our businesses. Theres a world of opportunities out there to build beautiful businesses and Xero is helping all of
us in providing this platform
And thank you to everyone who is listening in to this webinar with Practice Ignition, its great to see so many people online. My name is Georgie and I’m an ignitioneer here at Practice Ignition. If you have any questions after the
webinar is over, please feel free to send me an email to Georgie@practiceignition.com
Just in case you’re about to start writing everything down, don’t worry too much as I’ll be providing a link to this presentation at the end.

2. • Who are we
• What do we do
• Who is Practice Ignition for
• How and why Practice Ignition can
work in your practice
I’m really excited to be presenting Practice Ignition today, I haven’t been with the business for a long time but the feedback we’ve been getting is awesome and I can really see why our accounting and bookkeeping clients love
the product. I’m sure you all want to know what we do, who our product is for and how and why Practice Ignition can work in your business.
I like to think of Practice Ignition as the rocket fuel for building a business known for its awesome customer experience.

3. It all started with...

4. The problem.
Heading here
• Dot point
• Dot point
• Dot point
With something along these lines? Feeling threatened to be weighed down by administration.
3 years ago, our CEO and Founder Guy Pearson owned an accounting firm and was tired of all the things that were inhibiting growth; extremely high admin costs, disconnected tools that just weren't talking to each other, scope
creep and highly expensive and time consuming client on-boarding.
I bet this looks or even feels familiar .. you’ve even lost visibility over your relationship and any agreement you had in place, you’re chasing invoices, manually reconciling payments to invoices and just feeling like its endless.
So the question is - How to build an accounting firm that can scale while still providing a great customer experience?

5. ! ! !
!
! !
!
!
!
! ! ! ! ! !
! !
! ! ! ! !
! ! ! !
!
!
One in five are in admin
We did some research a little while ago now and as it turns out - on average, the typical accounting or bookkeeping practice, has 1 in 5 of its staff working in admin. What that means is something that looks a bit like this…

6. !$100k
!$150k
!$200k
!$250k
!$300k
!$350k
LoLsto rsevt enue
revenue
At a conservative 50K per head, the lost revenue quickly adds up.
So this is made up of two things:
1. The opportunity cost for preparing and filing engagements, and dealing with run of the mill questions; and
2. What would happen if the admin were turned into chargeable assets?

7. “It costs us $1,000 to get a first draft
proposal out the door”
– Mid tier accounting firm (NZ)
“We spend $1,200 just setting up a client’s job
and workflows for the year...even for renewals.”
– Big 4 (AU)
“We miss out on work purely due to the
inability to turnaround engagements.”
– Small firm (AU)
This is some feedback Guy got from approaching other practices to find out whether they were experiencing the same frustrations as he was

8. The industry started talking…
“The firm of the future will offer fixed prices,
upfront for every service it provides, just like
every other business”
– Ron Baker, Verasage
then the industry started talking .. why were accountants and bookkeepers not charging out their services at a fixed fees like other industries had been doing for a long time? I guess people started
asking the question was the accounting industry really any different?

9. Accountants Have
% High admin costs
$ Disconnected tools
# Expensive client acquisition
" Compliance requirements
3 years ago, our CEO and Founder Guy Pearson owned an accounting firm and was tired of all the things that were inhibiting growth, namely; extremely high admin costs, disconnected tools that just weren't talking to each
other, scope creep and highly expensive and time consuming client on-boarding. On top of all of this they’re trying to scale and grow their business.

10. Agreed fees %
Visibility (
Easy communication '
A great experience &
Clients Want
But these issues weren’t just issues for Guy and other accounting and bookkeeping practices. The clients were wanting something else also - clients are demanding to see visibility around pricing, be it through fixed fees or
transparent value based pricing. They want to be able to communicate, collaborate and interact with their accountant online. Most of all they want a low touch, hassle free experience.
These are the problems that were being / are being faced by accounting firms and their clients everywhere.

11. Accountants needed a tool to meet their client needs now and in
the future.
So, we created
So this is where Practice Ignition came in …

12. Accountants Clients
Xero with XPM has offered all of us an incredible tool to automate the work we do with our clients. I bet so many of you have had great revelations in your businesses because of these systems.
But there has still been this hugely time consuming, out of date, expensive road block that is crippling practices and preventing growth.
• Practice Ignition removes this roadblock.
• We cut down administration, we automate your on-boarding process and we put it online.
• We provide your clients with an amazing experience.

13. Ignition
+ Create proposal
) Send to client or share
on website
* Client views & accepts online
3 stages of Ignition:
1. onboarding with our proposal engine
2. connect your existing systems (workflows and invoicing), and then
3. client collaboration - make the relationship stickier and increase your retention rate
You can then roll over your clients.

14. - Capture additional
information during checkout
, Workflow is deployed to
Practice Management Suite
% Invoices are automatically sent
to Xero
Launch

15. 0 Connect and collaborate with
client
. Share documents, milestones
and due dates
/ Nurture and retain
Orbit
Where we are going …
DEMO time ….

16. Provide the ultimate client experience
while growing your practice.
recap …

17. Create - Send - Accept
Create them online at the click of a button, send and receive online, correspondence regarding the proposal is all there, ..
Receive accepted proposals from your clients ONLINE
Practice Ignition works perfectly on tablets, laptops and desktops so you can create a proposal on the spot in the meeting with your client and have them signed up with jobs and invoices already deployed before the meeting is
even over.

18. Interact and collaborate alongside the
engagement.

19. Re-engage each year.
Automatically.
We also know that you want to confirm your engagements, without enlisting an army of admin or cutting down a forest, so, we built auto rollovers in.

20. A full audit trail on all clients, engagements,
workflows and invoices.

21. Collect payments IN LINE with service pricing
and billing types defined in your proposal
1. no longer will you need to chase invoices
2. collect your clients payment details and let PI and Xero do the rest for you
3. every payment tied to your proposal
4. auto-reconciliation - enable Xero in your PI account and you’ll get an automatic reconciliation
5. A complete end to end solution
Collect your clients’ payment details at the time they accept your proposal and let Practice Ignition do the rest for you. The payments feature allows you to collect either direct debit and credit card payments from your clients, IN
LINE with the service pricing and billing types defined in your proposal. This feature goes further – if you’ve enabled Xero in your Practice Ignition account, it will automatically reconcile the payments against your invoices,
creating a complete end-to-end solution with your on-boarding process!

22. Sales reports

23. Finally, leverage your website like you should;
have your clients creating their own proposals
Use the webconnector. Ultimately your website is not just an information hub of who you are and what you do, it should be one of your great sales tools.

24. $1
per entity
per month
remember how I mentioned it was costing some of our contacts over 1,000 just to create one proposal. Remove the frustrations from your on boarding processes but more importantly remove those unnecessary
and exhaustive costs that are only draining resources.

25. Knowledge centre - filters to access any data
The new filter button. Do you know how many of your clients have tax planning meetings at the click of a button? How many of your clients will you be conducting Xero training for this month? Which clients have
outstanding bill on completion amounts? Access these kinds of pieces of information quickly and all from within your Practice Ignition account.

26. Invite your staff in, engage your business
You’ve got an audit trail .. let your staff in to create, edit and send out proposals to your clients. Its so simple and your clients will be pretty happy knowing the accounting firm they’re using is forward thinking, efficient and now
has the time to have a chat .. its no longer just about the boring and exhaustive admin

27. Engaging and retaining clients just got
a whole lot easier.
Everything tied back to your proposals
Seriously, proposals can now be fun and easy!! You stay compliant but you do it so efficiently, all stored and accessible to you from PI.

28. Login to Ignition App
every morning
Review your dashboard
from your connected apps
Ask your advisor
the questions you want
Get answers
in real time
A single place for small business owners

29. The first place
accountants look to move online
The client platform
to connect accountants and their clients
A marketplace
to connect advisors, businesses and software
Payments
made easy for B2B transfers, globally

30. Partner program

31. Partner program

32. Customer love

34. Thank You
georgie@practiceignition.com
link to presentation

35. The result.