This document summarizes a lean entrepreneurship project session discussing revenue sources and pricing models. It identifies website ads and subscription fees as the main revenue sources. For ads, revenue is expected to be insignificant in the first 6 months but grow over time. Subscription fees will be free for the first 6 months, then €19 per provider for months 6-12, and €25 per provider for months 12-18. It also discusses the MVP (minimum viable product), which is a website prototype with free memberships for the first 6 months to attract users and providers to help the site grow before implementing paid subscriptions.

1. LEAN ENTREPRENEURSHIP PROJECT
NOVEMBER 2014 | SESSION #9
Gergő Kalamár 159114527
Mariana Taylor 152113306
João Gomes 152114123
Csilla Bus 159114516
All services, here.
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2. 1.Revenue
Sources
2.Pricing
Model
3.MVP3
1.Learned
Lean Project | November 2014
What will be the
price for each of
your revenue
sources?
What are the
different
revenue
sources?
Minimum set of
functionality that
solve the customer
problems and add
value
Main focus on the importance of a
customer’s willingness to pay and the
contribution of each source for the
overall revenue.
 Stated Points
 We defined and characterized the various types of
revenues and applied them to our business model.
 This helped us to understand clearly the difference
between the revenue sources and realize which ones
would be suitable for our project.
 Website Ads
 Subscription Fee
 We created the MVP was a great way to think concretely
about pricing. Based on some research and on own
experience we started to define some expected prices.
 This was a crucial learning process that will certainly help
us through ought the rest of this project.

3. .Learned 2
Lean Project | November 2014
Revenue Source 1st 6 months 2nd 6 months 3rd 6 months
ADS Not significant Growing revenues Significant
Subscriptions FREE 19€ per provider 25 € per provider
 Value based pricing
 Advertisements on Confi.pt
 Subscription Fee

4. .Learned 3
Lean Project | November 2014
Revenue Source 1st 6 months 2nd 6 months 3rd 6 months
ADS Not significant Growing revenues Significant
 WEBSITE ADS
 There are different formats of web ads
that may differ on position, size, price
and classification (regarding their
visibility to access customers)
 Each ad type is preferencial for a
specific advertisement or campaign.

5. 4
Notes:
*Classification for the
best formats (5 or 4)
and for usual formats (1
to 3)
.Sources

6. 5
Notes:
*Classification for the
best formats (5 or 4)
and for usual formats (1
to 3)
.Sources
Lean Project | November 2014

7.  Confi MVP 3 is the website prototype with
a free membership option for the first 6
months
 This way people can try out how it works,
service providers will get an experience
and see if the site is bringing them
customers
 No risk, being free will allow us have
every provider on board, and our main
goal is to grow big at this period and get
our page well known
 Have an 'introductory low’ price for the
second half a year
6.3
Lean Project | November 2014