The document discusses the evolution of digital marketing and real estate sales, emphasizing the need for conversational technology like chatbots to facilitate instant communication and lead management. It highlights how chatbots capture more leads and information, providing 24/7 availability and addressing the unrealistic expectations of instant responses from customers. Ultimately, it advocates for using chatbots to improve conversion rates and streamline the sales process for real estate businesses.

2. Helping businesses digitize
and automate processes,
boost conversions and
troubleshoot queries using
chatbots since 2016.
Helping Salespeople
organize their work, stay
on top of their follow ups
and close more deals
thanks to the power of lead
management since 2013.

3. Who am I?
● Conversational Designer &
Marketer
● ~4 years of chatbot creation
experience
● Over 100 chatbots created
Arnav Patel
Content Marketer
Tars
Sirwan Janny
Country Manager - US & Canada
nocrm
Your Hosts

4. nurture nurture nurture
The End Result:
Less Lead Leakage. More Sales
capture

5. Using Automation to turn Visitors into Leads

6. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● We used to go to physical
offices
● We used to call businesses
● With a few exceptions, the
buyer journey involved
human interaction
Before digital marketing

7. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● As businesses moved online, the buyer
journey became self-serve
● The convenience of being able to find
and buy a product/service from your
couch was appealing for both
businesses and customers
○ For business: Unfathomable Reach
○ For customers: Ultimate
Convenience
The Shift to Digital

8. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Discovery has moved online
○ 93% of homebuyers across age
groups use online sources to inform
their real estate decisions
○ 90% of real estate companies have a
website
○ Homebuyers look at at websites with
photos, home listings, and
information about the home buying
process before committing to a
home
Real Estate Marketing Has Been No Different

9. A Happy Ending?

10. Not really

11. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● While discovery has moved online, real
estate buyers still demand a human
buying process
● They want a point of contact that they can
ask questions to
● The average homebuyer will get in contact
with the real estate agent associated with
a listing if they like it
Real Estate Buying Is Still A Human Process

12. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Not only do customers want access to you,
they want it instantly
● Customers unrealistically want to you to
respond to their emails immediately and
pick up your call after the first ring
● This is physically impossible for most
agencies to handle as inquiries might
come at inconvenient times (e.g. after work
hours or when you’re on a site visit)
Customers Want Instant Response

13. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Combine the reach of digital channels with
the unrealistic expectation of instant
response and you inevitably will miss calls
and respond to emails
● This in turn translates into lost business, as
leads who don’t receive instant response
are more likely to go cold and not respond
Instant Response + Massive Reach = Lost Business

14. How do we solve this?

15. Chatbots

16. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● An automated customer service
rep that can:
○ Answer questions that a
prospect might have
○ Capture lead information from
a prospect
What is a chatbot

17. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
1. Website Widget
2. Conversational Landing Page
3. WhatsApp
Where they get deployed

18. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
1. Website Widget
2. Conversational Landing Page
3. WhatsApp
Where they get deployed

19. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
1. Website Widget
2. Conversational Landing Page
3. WhatsApp
Where they get deployed

20. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Like a human based leadgen approach…
○ Chatbots deliver the conversational
experience that real estate customers
want
● Unlike a human based leadgen approach
chatbots are
○ Have infinite concurrence
○ Cheap
○ Instantly Available 24x7
Why they are a better option

21. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Compared with regular inquiry forms:
○ They capture more leads
○ They capture more information
from those leads
Why they are a better option

22. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Since Chatbots are pieces of
software, they can sync directly
with your Lead Management
System’s and send data over in
real time
And of course they are a Lead
Management System’s dream

23. Using Automation to Turn Leads
into Customers

24. Purpose
Agent
- Clear view on ongoing business
- Centralize data on your leads
- What action to take and when to take it ?
- Close deals more easily
- Organize your client and manage
contract renewals
Manager:
- Smooth transition of your sales
process
- Organise your teams guidelines
- Scale your business with
relevant stats

25. Agent problematic #1:
What business do I have today?

26. Clear view on all active business
1 lead = 1 Deal
Each step of your process is represented
Red icone you need to take action ASAP
Blue icone an action is already planed in the futur

27. Agent problematic #2:
What does my lead need/want?

28. Centralize the data on leads
Qualification done by
TARS
Tag system to
categorize

29. Agent problematic #3:
What action do I need to take and when?

30. Get reminded when to take action

31. Get reminded when to take action
Set your next action right
away:
- No rotting lead with
nothing planned
- Always move forward
with your lead
- +25% closing rate

32. Get reminded when to take action
- No need to worry about it until
dates comes
- Synch with your personal
calendar to create an event in
it
- Get reminder from Personal
calendar
+ Push notification of noCRM
+ Morning email telling you all
the TODOs of the day.

33. Agent problematic #4:
What I have already done with my lead?

34. Take action and keep history

35. Agent problematic #5:
After a done deal, how do I organize my
client base?

36. Close deals

37. Organize your clients
Organize the way you need it
Summary of the
Client folder
Who's in
charge
Multiple
deals
regrouped at
the same
place

38. Manager problematic #1:
Smooth transition to a new process

39. Managers - Replicate your process

40. Managers - A pipe for every process

41. Managers - Tag your leads

42. Managers - Tag your leads
Tag system:
- Help you find your leads easily
- Gives you very accurate statistics on
your activity

43. Manager problematic #2:
Segment your activity / team

44. Managers - organize your team

45. Managers - organize your team

46. Manager problematic #3:
Scale your business

47. Managers - Scale your business with stats

48. In summary
- Make your lead capture
conversational
- Deliver instant response to
your prospects
- Send more leads to your
lead management system
- Ensure those leads have
higher quality
- Focus your efforts on Qualified
leads from TARS
- Always know what action to do
and when to do it.
- Close your leads more easily
- Put order in your activity
= Solide base to scale your Real Estate
business from there

49. Thank you
Questions?

50. Contact us
Email: arnav@hellotars.com
Phone number: +1 (408) 617-9159
Website: https://hellotars.com