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Confi.pt_LeanProject_MarketAnalysis

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The SWOT Analysis of the key competitor and the TAM, SAM, SOM for their key market.

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Confi.pt_LeanProject_MarketAnalysis

  1. 1. Lean Entrepreneurship Project October 2014 | Session #5 Mariana Taylor 152113306 Gergő Kalamár - 159114527 João Gomes 152114123 Csilla Bus 159114516 All services, here. Search. Review. Enjoy.
  2. 2. TTaarrggeett mmaarrkkeett ffoorr CCoonnffii..pptt Market segmentation criteria: •Information sources •Technology use •Social relations •Price sensibility •Age: 18 - 55
  3. 3. SSWWOOTT AAnnaallyyssiiss ffoorr ZZaaaasskk..pptt

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