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Social Media Academy Knowledge Series | NCP Model
Wendy Soucie is a social media consultant with over 25 years of experience in manufacturing and professional services. She helps companies clarify their business goals and develop strategic social media approaches and tactics. Her presentations cover assessing influencers, choosing appropriate social media tools, and providing examples of implementing social media for professional services firms and manufacturers.
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Social Media Academy Knowledge Series | NCP Model
- 1. Social Media Academy Knowledge Series NCP Model Presented by Wendy Soucie, Principal Wendy Soucie Consulting LLC 25 years + experience manufacturing / professional service firms. Unique focus technical products and service firms Unique focus ‐ technical products and engineering. Based in the Midwest with national reach.
- 2. We help manufacturing and service firms p g We start with a strategic approach We start with a strategic approach Business Goals G l Clarify Clarify Brand Extend Marketing Strategy S Tactic Tools: Advertising Public relations Public relations Direct mail Social media, etc. 2 © Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved
- 3. The assessment identifies influencers The assessment identifiesinfluencers Facebook Blogs Other niche sites niche sites YouTube Twitter LinkedIn © Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 3
- 4. Tool Hierarchy Tool Hierarchy • Micro blogging – may be confusing for a small business • Social Networks – be prepared to share, find like minded groups • Social Bookmarking – Tagging content, building links • Social Directory Search Social Directory Search – good start for small business John Jantsch, Duct Tape Marketing, Microsoft Live Office • RSS – Aggregate info listening Aggregate info, listening • Blogging – Read, listen, comment, then write © Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 4
- 5. Professional Services Firm Professional Services Firm • OBJECTIVE: Drive people to Website, look as big as they are, face to face l k bi h f f meetings • STRATEGIES Li t th STRATEGIES: Listen, thought leadership, ht l d hi track market conversations, trusted resource resource • TACTICS: e‐Zines, LinkedIn, LinkedIn Groups Future: Blog, Facebook‐Fan Page & g p, groups, Twitter © Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 5
- 6. Professional Services Professional Services‐ Approach • LinkedIn – get profiles up for firm leaders, LinkedIn get profiles up for firm leaders, branded, search optimized, keywords • Competition: 22 companies on LI for similar Competition: 22 companies on LI for similar services regionally • 1000 companies on LI that fit size for 1000 companies on LI that fit size for potential • Group Examples – 1100 Wisconsin executive Group Examples 1100 Wisconsin executive groups, with the largest having over 10K members © Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 6
- 7. Professional Services ‐Network Professional Services LinkedIn devote regular time LinkedIn devote regular time Network: direct connections, groups, clients, partners groups clients partners Contribute: Q & A, multimedia Participate: Q & A, group Participate: Q & A group discussion, news sharing, Track growth, , comments, referral links © Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 7
- 8. Professional Services Thought Leadership Professional Services– Thought Leadership • Network: Opportunity for targeted social Network: Opportunity for targeted social media education – Box net ezines Howto com Small Business pub Box.net, ezines, Howto.com, Small Business pub. • Contribute: articles, whitepapers • Participate: Comment on others documents and presentations. Track referral links, comments, downloads © Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 8
- 9. Manufacturer Technical Product Manufacturer –Technical Product • OBJECTIVE: Get found, grow marketshare, network in – military marketshare network in military and medical instruments, face to face meetings • STRATEGIES: Listen, add knowledge, focus product development area • TACTICS: whitepapers technical TACTICS: whitepapers, technical papers, LinkedIn, LinkedIn Groups, Search Directories , video sharing © Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 9
- 10. Manufacturer Manufacturer ‐ Approach • LinkedIn – Approach Medical pp Device/Instruments, Military Communications and Contractors, potential partners • Competition 21 companies on LI for similar Competition: 21 companies on LI for similar products, 4141 listed within medical device • Group Examples – Group Examples – Medical Devices 277 groups, largest with 30K members, – M di l D i E i Medical Device Engineers 4K, 4K – Military Communications – 14 groups, largest 1.6K – Professional associations © Copyright 2009 Wendy Soucie 10 Consulting LLC ‐ All Rights Reserved
- 11. Manufacturer ‐ NetworkBuilding Manufacturer Network Building LinkedIn Network: direct connections, groups, clients, vendors groups clients vendors Contribute: Q & A, multimedia Participate: Q & A, group Participate: Q & A group discussion, news sharing, technical info sharing g Track growth, comments, referral links , © Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 11
- 12. Manufacturer Add Knowledge Manufacturer ‐ Add Knowledge • Network: Opportunity for targeted social Network: Opportunity for targeted social media – Box net Scrib ezines Howto com Box.net, Scrib, ezines, Howto.com • Contribute: whitepapers, tech papers, videos, slide presentations videos slide presentations • Participate: Comment on others documents and presentations. Track referral links, comments, downloads © Copyright 2009 Wendy Soucie 12 Consulting LLC ‐ All Rights Reserved
- 13. Contact Wendy Soucie y Engage with me. Enter the conversation. Engage with your customers. Wendy Soucie, Principal Wendy Soucie Consulting, LLC y g, Applied Social Media for Business 608‐225‐1985 Social web links: http://xeesm.com/wendysoucie wsoucie@wendysoucie.com Presentation avail on slideshare.net/wsoucie 13 © Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved
- 14. Why Wendy Soucie Consulting? y y g We provide: We provide Expertise with technical products Manufacturing experience Manufacturing experience Social media assessments Marketing best practices Thought leadership strategies Social media building blocks Training T i i on tools and strategy l d Implementation help and coaching Network, contribute, participate Network contribute participate © Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 14
- 15. Disclosure • Wendy Soucie Consulting LLC • Founder/Principal • Integrated Alliances • Regional Executive Director – WI • End Result Marketing • Social Media Strategist Social Media Strategist Photo credits – Istockphoto.com Slides 5,9,11 Photo credits Istockphoto com Slides 5 9 11 15 © Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved