Pay per click (PPC) advertising allows businesses to advertise directly to other businesses currently searching for their services online. With PPC, advertisers only pay when someone clicks on their ad, giving them control over their advertising budget by setting parameters for when, where, and to whom ads are shown. PPC is an effective way to generate new leads and clients without spending time on cold calling, as ads target those actively searching and drive them to the advertiser's website for more information.

1. What is Pay Per Click

2. t
Current Challenges
• Cold calling takes too long to get desired
results
• Finding qualified clients is difficult

3. My solution:
Pay Per Click
Advertising!

4. Pay Per Click Advertising
• Advertise to businesses who are looking
for your services, right now!
• Pay only for those who click on your ad
• Best way to control your advertising spend
because you choose the time of day, area
of exposure and parameters that suit
YOU!

5. Pay Per Click Advertising
• Great for branding as well as leads
• Organic vs. paid
• Impressions vs. visits

6. Pay per click Advertising

7. Pay per click Advertising
• When a viewer clicks on your ad, where
do they go?

8. Landing page
(like this…)

9. Questions